Wie wird aus einem Garagen-Start-up ein weltbekanntes Imperium? Das Geheimnis um Google, eine der wertvollsten Marken der Welt, ist gelüftet. Von niemand Geringerem als Google-CEO Eric Schmidt, Gründer Larry Page und Senior Vice President Jonathan Rosenberg. Und so wie Google längst mehr als eine Suchmaschine ist, ist ´´Wie Google tickt´´ weit mehr als eine Unternehmensgeschichte. Es ist spannende Inspirationsquelle und kluger Wegweiser. Wie baut man eine fruchtbare Unternehmenskultur auf? Wie entwickelt man wegweisende Strategien? Wie entsteht Innovation? Die drei Google-Insider sind angetreten, ihr Wissen in die Welt zu bringen. 1. Sprache: Deutsch. Erzähler: Christian Jungwirth. Hörprobe: http://samples.audible.de/bk/xaod/000444/bk_xaod_000444_sample.mp3. Digitales Hörbuch im AAX Format.
The complete business guide to Google+, today´s hottest new social network! Every week, millions more people sign up for Google+. Suddenly, it´s today´s hottest new social network. Google+ for Business reveals why Google+ offers business opportunities available nowhere else - and helps you grab those opportunities now, before your competitors do. Top social-media professional speaker and business advisor Chris Brogan explains how to get great results fast, without wasting time - and without wasting a dime. Brogan guides you through using Google+ for promotion, customer service, community building, referrals, collaboration, and a whole lot more. You won´t just master innovative new tools like Circles and Hangouts - you´ll use them to generate more customers and more cash! Make the right first moves after you´ve signed up for Google+ Take advantage of links between Google+ and Google search Define the best Google+ strategy and tactics for your business Create a business page that attracts new paying customers Integrate Google+ into your current online/digital strategies Learn how your customers are using Google+ and give them what they´re looking for Use Circles to organize your contacts and interactions more effectively Create Google+ posts that draw attention and spark conversations Master warm selling on Google+ Build a simple, low-cost content strategy around Google+ Grow your audience and share others´ valuable content Discover new ways to derive even more value from Google+ 1. Language: English. Narrator: Chris Brogan. Audio sample: http://samples.audible.de/bk/adbl/003569/bk_adbl_003569_sample.mp3. Digital audiobook in aax.
Mit seiner weltweit führenden Suchmaschinentechnik, einer Armee von kreativen Köpfen und einer Marktkapitalisierung, die schon eineinhalb Jahre nach dem Börsengang die 100-Milliarden-Dollar-Grenze überschritten hat, kann sich das Unternehmen aussuchen, welchen nächsten Schritt es als nächsten unternimmt... Kaum eine Branche ist vor Google sicher. Dabei galt das Unternehmen lange als Sympathieträger. Sergey Brin und Larry Page lernten sich an der Stanford-Universität kennen: zwei nette Jungs, die eine gute Idee hatten und ein Unternehmen gründeten, dessen Motto auch heute noch ´´Don´t be evil´´ lautet. Schrittweise behandeln die Autoren, wie Google - unter Mithilfe gewiefter Investoren, einer unkonventionellen Unternehmenskultur und der besten Cafeteria von Silicon Valley - einen Erfolg nach dem anderen feierte. Die Google-Story ist die exzellent recherchierte Chronik einer einzigartigen Unternehmensentwicklung. Innerhalb von nur fünf Jahren entwickelte sich die Suchmaschine Google vom kalifornischen Studentenprojekt zum globalen Giganten. Pulitzer-Preisträger David A. Vise hat das erste umfassende Buch über das Weltunternehmen geschrieben. Spätestens seit dem Börsengang im Mai 2004 ist Google ein vielköpfiger Drache, der nicht allein Bill Gates nervös macht. >> Diese ungekürzte Hörbuch-Fassung wird Ihnen exklusiv von Audible präsentiert und ist ausschließlich im Download erhältlich. 1. Sprache: Deutsch. Erzähler: Gerhart Hinze. Hörprobe: http://samples.audible.de/bk/adko/000015/bk_adko_000015_sample.mp3. Digitales Hörbuch im AAX Format.
Per la prima volta un audiolibro spiega in modo chiaro, originale e accessibile a tutti, senza però rinunciare al rigore scientifico, come servirsi di Google per valutare le potenzialità economiche di un´idea e farla diventare un affare. Google Marketing è il nuovo processo che consente di valutare il potenziale di mercato, conquistare le prime posizioni e trasformare questa visibilità in contatti e vendite con siti web performanti. Google Marketing supera preconcetti e schematismi - quelli che fino ad ora hanno caratterizzato l´immagine del portale che si apre sul pìù grande mercato della storia dell´umanità - e conduce l´ascoltatore verso la nuova frontiera del marketing e della comunicazione pubblicitaria. 1. Italian. Giancarlo De Angeli, Tania De Domenico, Marcello Pozza. http://samples.audible.de/bk/gomo/000188/bk_gomo_000188_sample.mp3.
Google gives nonprofit organizations $10,000 per month in free advertising through its Google Ad Grants program. And unlike most grants, Google´s has an extremely quick application process and is very easy to get. So why do so few nonprofits participate in Google Ad Grants, and why do existing grantees struggle so much with maximizing its value to grow their organization? What´s the catch? The catch is this: Google Ad Grants is very difficult to administer unless you have extensive knowledge of and expertise with the Google Adwords program. Having $10,000 to spend is easy; actually spending it is, in fact, very difficult. And because Google provides very little support or guidance on how to spend the money, the average nonprofit grantee is only able to use a few hundred dollars of their $10,000 allotment each month. But not anymore. The Google Ad Grants Playbook changes all of that. Josh Barsch and Steve Isaacs of StraightForward Interactive have managed over 100 Google Ad Grants accounts over the past decade for charities worldwide and have cracked the code on how to extract the full value of Google Ad Grants for their clients. For the first time, they reveal their entire ´´playbook´´ - no holds barred, nothing left out - for helping their clients realize the full $10,000 of value from their Google Ad Grant, month after month after month. The Google Ad Grants Playbook is exactly that: a playbook. A set of easy-to-follow, step-by-step marching orders that your nonprofit can use to maximize the grant´s impact and grow your nonprofit organization. Don´t know how to use Google Adwords? No problem: the playbook covers all of the basics you need to know about how to build and manage your own campaigns from the ground up. Unsure about what you can advertise with the Ad Grant? What works and what doesn´t work? No problem: it´s all covered in great detail in the playbook. It´s the only guide you´ll ever need to taking your nonprofit... 1. Language: English. Narrator: Gail L. Chaffee. Audio sample: http://samples.audible.de/bk/acx0/079710/bk_acx0_079710_sample.mp3. Digital audiobook in aax.
For any company to make a major impact, it is essential to grow, flourish, and expand into new industries and marketplaces. One of the companies that does this better than any other is Google, the undisputed King of the Internet. The broad reach, inspiring vision, passionate employees, dedicated customers, and bright future for this company can be traced back to certain essential keys that have allowed the company to grow faster than anyone thought possible. This audiobook is a condensed guide, a short-cut, if you will, to some of the most essential secrets behind Google´s astronomical growth and perennial success. 1. Language: English. Narrator: Andrea Erickson. Audio sample: http://samples.audible.de/bk/acx0/031832/bk_acx0_031832_sample.mp3. Digital audiobook in aax.
What´s the question every business should be asking itself? According to Jeff Jarvis, it´s What Would Google Do? If you´re not thinking or acting like Google - the fastest-growing company in the history of the world - then you´re not going to survive, let alone prosper, in the Internet age. An indispensable manual for survival and success that asks the most important question today´s leaders, in any industry, can ask themselves: What would Google do? To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls ´´the new Google century´´, including such insights as: Think Distributed Become a Platform; Join the Post-Scarcity, Open-Source, Gift Economy; The Middleman Has Died; Your Worst Customers Are Your Best Friends and Your Best Customers Are Your Partners; Do What You Do Best; and Link to the Rest Get Out of the Way; Make Mistakes Well... and More. He applies these principles not just to emerging technologies and the Internet, but to other industries - telecommunications, airlines, television, government, healthcare, education, journalism, and yes, book publishing - showing ultimately what the world would look like if Google ran it. The result is an astonishing, mind-opening book that will change the way listeners ask questions and solve problems. 1. Language: English. Narrator: Jeff Jarvis. Audio sample: http://samples.audible.de/bk/hcuk/000757/bk_hcuk_000757_sample.mp3. Digital audiobook in aax.
It´s all very well having a Flash intro and lots of features and functionality that can ´wow´ your audience on every single page of your website. But what if they can´t find you? What if you´re not visible on the main search engines, and on Google in particular? Making your site ´Google Friendly´ or employing Search Engine Optimisation techniques (or SEO as it´s known in the trade) should be a priority - if you don´t rank on those results you may as well not have a website at all - it´s that serious. And yet for many it´s something which is overlooked. But how do you get started so you can make the most of your online presence? Let Get into Bed with Google help. Dip in and dip out, listen to it from start to finish - it really doesn´t matter. The 52 brilliant ideas contained within are canny and quick fixes that should result in immediate benefits to your site; even implementing just a handful of ideas will improve your website rankings. Get into Bed with Google will help you get your website to the top of search results pages so their customers can find them easily and quickly, which in Google terms is the gold at the end of the rainbow. Simply brilliant. 1. Language: English. Narrator: Jasjeet Grover. Audio sample: http://samples.audible.de/bk/tmii/000071/bk_tmii_000071_sample.mp3. Digital audiobook in aax.
A bold and vital book that asks and answers the most urgent question of today: What Would Google Do? In a book that´s one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, Internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all, visionary, giving readers a glimpse of how everyone and everything, from corporations to governments, nations to individuals, must evolve in the Google era. Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book´s central question. The result is an astonishing, mind-opening book that, in the end, is not about Google. It´s about you. 1. Language: English. Narrator: Jeff Jarvis. Audio sample: http://samples.audible.de/bk/harp/001794/bk_harp_001794_sample.mp3. Digital audiobook in aax.
If you were to guess where and in what era the most effective classroom of all eternity was, what would you say? Would you say Plato´s forums in Athens, or perhaps Albert Einstein´s lecture halls in Switzerland? The most effective classroom of all eternity is in fact right here, in the 21st century. It can be found right on your own laptop, in the comfort of your own home. The most effective classroom of all eternity is none other than Google Hangouts. Google Hangouts allows students to learn and educators to teach from remote locations, eliminating many issues that come with teaching in a traditional classroom, all while increasing quality of learning. Students are allowed to be interactive on forums, and teachers don´t have to waste time traveling to different locations. This makes great teachers accessible to a wider range of learners. In this guide, Kozak explains how best to utilize Google Hangouts in your own classroom. He has a unique take on strategies for teachers that will help make your virtual classroom a supersonic powerhouse that far exceeds a traditional classroom and will keep your students engaged. 1. Language: English. Narrator: Brenna Hines. Audio sample: http://samples.audible.de/bk/acx0/097598/bk_acx0_097598_sample.mp3. Digital audiobook in aax.