Everything I Know about Marketing I Learned from Google: Aaron Goldman
Maschinelle Übersetzung im Wandel:Die Auswirkungen von künstlicher Intelligenz auf maschinelle Übersetzungssysteme. Mit einer vergleichenden Untersuchung von Google Translate und Microsoft Translator Aaron Matthiesen
Want Market Share? Google It! You know you´ve hit it big when your name becomes a verb - and no one knows that better than Google. In just over 10 years, Google has become the world´s most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter. How does Google do it? In a word: marketing. You may not think Google does much marketing. Indeed, it doesn´t do a lot of what has traditionally been viewed as marketing. But in today´s digital world, marketing has taken new shape - and Google is at the cutting edge. In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google´s playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think). Along the way, he shows how Google´s tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include: Tap into the Wisdom of Crowds: Get the signals you need directly from your customers Keep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass along Don´t Interrupt: Join the conversation - but avoid disrupting it Act Like Content: Provide value, not sales pitches Test Everything: Take no detail of your program for granted; you can always improve Show Off Your Assets: Distribute your brand everywhere The beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work. In its mission to ´´organize the world´s information 1. Language: English. Narrator: Wayne Shepherd. Audio sample: http://samples.audible.de/bk/graw/000104/bk_graw_000104_sample.mp3. Digital audiobook in aax.
Syndicated cartoonist Aaron McGruder, Google founders Sergey Brin and Larry Page and remembering Dr. Shirley Glass on this edition of Fresh Air. Aaron McGruder´s strip The Boondocks follows the escapades of Huey and Riley, two brothers from the inner city sent to live with their grandfather in a Chicago surburb, where most of their neighbors are white. The strip is read in over 35 newspapers nationwide. McGruder is currently working on a feature film and a television series based on his characters. Google co-founders Sergey Brin and Larry Page talk about building the world´s largest search engine. Google is available in 36 languages. Brin and Page founded the company in 1999 when they were graduate students in computer science. Dr. Shirley Glass was an expert on infidelity research. She was also the mother of Ira Glass, host of public radio´s This American Life. Shirley Glass died on October 8th of breast cancer. She was 67. She had been on Fresh Air to discuss her book, NOT Just Friends: Protect Your Relationship from Infidelity and Heal the Trauma of Betrayal. (Broadcast Dates: October 14, 2003 and February 17, 2003) 1. Language: English. Narrator: Terry Gross. Audio sample: http://samples.audible.de/rt/whyy/031014/rt_whyy_031014_sample.mp3. Digital audiobook in aax.
Finally, a business book for makers, not managers. Are you ready to ´´make a dent in the universe´´? As a creative, you no longer have to take a backseat. In fact, stepping up and embracing entrepreneurship is the fastest route to impact. But where do you start? And what sets the businesses that succeed apart? To find out, we asked the bright minds behind companies like Google X, Warby Parker, Facebook, O’Reilly Media, and more to share their startup wisdom. Featuring hard-won wisdom from 20 leading entrepreneurs and designers, 99U’s Make Your Mark will arm you with practical insights for launching a purpose-driven business, refining your product, delighting your customers, inspiring your team - and ultimately - making something that matters. Make Your Mark features contributions from: Will Allen, Rich Armstrong, Warren Berger, Sean Blanda, Neil Blumenthal, Craig Dalton, Jane ni Dhulchaointigh, Aaron Dignan, Andy Dunn, Joel Gascoigne, Seth Godin, Chris Guillebeau, Emily Heyward, John Maeda, David Marquet, Tim O’Reilly, Shane Snow, Sebastian Thrun, Keith Yamashita, and Julie Zhuo. Plus, a foreword from Behance founder Scott Belsky. 1. Language: English. Narrator: Joyce Bean. Audio sample: http://samples.audible.de/bk/brll/006571/bk_brll_006571_sample.mp3. Digital audiobook in aax.
Well-known technology executive and angel investor Elad Gil has worked with high-growth tech companies like Airbnb, Twitter, Google, Instacart, Coinbase, Stripe, and Square as they´ve grown from small companies into global brands. Across all of these break-out companies, a set of common patterns has evolved into a repeatable playbook that Gil has codified in High Growth Handbook. Covering key topics including the role of the CEO, managing your board, recruiting and managing an executive team, M&A, IPOs and late stage funding rounds, and interspersed with over a dozen interviews with some of the biggest names in Silicon Valley including Reid Hoffman (LinkedIn), Marc Andreessen (Andreessen Horowitz), and Aaron Levie (Box), High Growth Handbook presents crystal clear guidance for navigating the most complex challenges that confront leaders and operators in high-growth startups. In what Reid Hoffman, cofounder of LinkedIn and co-author of the number-one New York Times best sellers The Alliance and The Startup of You calls ´´a trenchant guide´´, High Growth Handbook is the playbook for turning a startup into a unicorn. ´´Elad eschews trite management aphorisms in favor of pragmatic and straight-shooting insights on complex topics like managing a board of directors, executing functional re-organizations with as little trauma as possible, and everything in-between.´´ (Dick Costolo, former CEO of Twitter and serial entrepreneur)´´Elad first invested in Airbnb when we were less than 10 people and provided early advice on scaling the company. This book shares these learnings for the next generation of entrepreneurs.´´ (Nathan Blecharczyk, cofounder of Airbnb, Chief Strategy Officer, and Chairman of Airbnb China) ´´Elad jam-packs every useful lesson about building and scaling companies into a single, digestible book. My only gripe is that he didn´t write this when we were in 1. Language: English. Narrator: Kevin Stillwell. Audio sample: http://samples.audible.de/bk/acx0/122783/bk_acx0_122783_sample.mp3. Digital audiobook in aax.