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Everything I Know about Marketing I Learned Fro...
9,95 € *
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Want Market Share? Google It! You know you've hit it big when your name becomes a verb - and no one knows that better than Google. In just over 10 years, Google has become the world's most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter. How does Google do it? In a word: marketing. You may not think Google does much marketing. Indeed, it doesn't do a lot of what has traditionally been viewed as marketing. But in today's digital world, marketing has taken new shape - and Google is at the cutting edge. In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google's playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think). Along the way, he shows how Google's tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include: Tap into the Wisdom of Crowds: Get the signals you need directly from your customers Keep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass along Don't Interrupt: Join the conversation - but avoid disrupting it Act Like Content: Provide value, not sales pitches Test Everything: Take no detail of your program for granted; you can always improve Show Off Your Assets: Distribute your brand everywhere The beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work. In its mission to "organize the world's information 1. Language: English. Narrator: Wayne Shepherd. Audio sample: http://samples.audible.de/bk/graw/000104/bk_graw_000104_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 10.04.2020
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High Growth Handbook , Hörbuch, Digital, 1, 746min
9,95 € *
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High Growth Handbook is the playbook for growing your startup into a global brand."If you want the chance to turn your startup into the next Google or Twitter, then listen to this trenchant guide from someone who played key roles in the growth of these companies." (Reid Hoffman, co-founder of LinkedIn and New York Times number one best-selling author)Global technology executive, serial entrepreneur, and angel investor Elad Gil has worked with high-growth, tech companies like Airbnb, Twitter, Google, Stripe, and Square as they've grown from small companies to global enterprises.Across all of these breakout companies, a set of common patterns has evolved into a repeatable playbook that Gil has now codified in High Growth Handbook. In this definitive guide, Gil covers key topics, including:The role of the CEOManaging a board Recruiting and managing an executive team Mergers and acquisitions Initial public offerings Late-stage funding Interspersed with and informed by interviews with some of the biggest names in Silicon Valley including Reid Hoffman (LinkedIn), Marc Andreessen (Andreessen Horowitz), and Aaron Levie (Box), High Growth Handbook presents crystal-clear guidance for navigating the most complex challenges that confront leaders and operators in high-growth startups. 1. Language: English. Narrator: Kevin Stillwell. Audio sample: http://samples.audible.de/bk/acx0/122783/bk_acx0_122783_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 10.04.2020
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Make Your Mark: The Creative's Guide to Buildin...
9,95 € *
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Finally, a business book for makers, not managers. Are you ready to "make a dent in the universe"? As a creative, you no longer have to take a backseat. In fact, stepping up and embracing entrepreneurship is the fastest route to impact. But where do you start? And what sets the businesses that succeed apart? To find out, we asked the bright minds behind companies like Google X, Warby Parker, Facebook, O’Reilly Media, and more to share their startup wisdom. Featuring hard-won wisdom from 20 leading entrepreneurs and designers, 99U’s Make Your Mark will arm you with practical insights for launching a purpose-driven business, refining your product, delighting your customers, inspiring your team - and ultimately - making something that matters. Make Your Mark features contributions from: Will Allen, Rich Armstrong, Warren Berger, Sean Blanda, Neil Blumenthal, Craig Dalton, Jane ni Dhulchaointigh, Aaron Dignan, Andy Dunn, Joel Gascoigne, Seth Godin, Chris Guillebeau, Emily Heyward, John Maeda, David Marquet, Tim O’Reilly, Shane Snow, Sebastian Thrun, Keith Yamashita, and Julie Zhuo. Plus, a foreword from Behance founder Scott Belsky. 1. Language: English. Narrator: Joyce Bean. Audio sample: http://samples.audible.de/bk/brll/006571/bk_brll_006571_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 10.04.2020
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Google AdWords: The Only PPC Advertising Guide ...
9,95 € *
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Ever wondered how ads work? Have you always wanted to reach new customers and grow your business but haven't figured out how to go about it?Well, you have come to the right place!This book is a complete beginners guide to fully grasping the ways of utilising Pay Per Click advertising to have a wider customer reach and expand your business.It explains how to use tools such as Google Analytics and search engine optimisation to achieve more reaches on search engines when keywords are typed and how to apply the use of Google, Facebook, and YouTube into a combination as a single strategy.The book provides insight on special and relevant ad practises on social media such as retargeting on Facebook and strategic niche based advertising on platforms such as LinkedIn, YouTube, and Instagram.It goes on even further to elaborate on the various principles that govern how search engine optimisation works, the ways to effective SEO development and how to develop and create content with these laid down principles.So what are you to expect?Set up: the ways to set up your adwords budget based on your targets and objectives.Development: how to write very effective ads that are bound to lead to productive conversions.Selection: how to choose the right keywords to fit your campaign based on your ad and how to make them work for you.Further into the book, there's information on how to go about optimising your existing campaigns using real-time data to avoid waste of resources and to assure customer conversions.Also, campaigns are of various forms and types with a lot of advantages and disadvantages as well as their individual strengths and weaknesses.The book provides understanding on the ways to run different campaign types such as video and shopping display, just to mention a few. 1. Language: English. Narrator: Aaron Miller. Audio sample: http://samples.audible.de/bk/acx0/178833/bk_acx0_178833_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 10.04.2020
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Physical Intelligence (eBook, ePUB)
9,55 € *
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"Using our Physical Intelligence we can strengthen our cognitive function and alter our mood, emotional responses, stress, confidence and happiness levels at will." HR magazine "This could be the next big thing." Talking Business with Aaron Heslehurst, BBC World News "This clever new neuroscience-backed wellness trend will help you take charge of your body, brain, schedule and life." GLAMOUR MAGAZINE "'Physical intelligence' is the latest buzzword in wellbeing.' WOMAN & HOME The highly successful four-part strategy for raising your performance at work and home so that you can thrive in a busy, challenging world, from the experts who have worked with Fortune 100 and Fortune 500 companies across the globe. Do you wish you could be more focused and productive? Would you like to ensure your most confident performance when the stakes are high and your stress levels are even higher? The way your body reacts in any given situation determines your ability to think clearly and your capacity for managing your emotions. When you understand the way your body reacts and how to manage it, your physical intelligence, you can handle that stressful family situation, the make-or-break meeting and the important business presentation. Claire Dale and Patricia Peyton have spent the past thirty years helping business people achieve outstanding success and a deeper sense of fulfilment by applying techniques used by top performers in sport and the arts. This practical guide contains the effective techniques you need to develop your strength, flexibility, resilience and endurance, leaving you feeling confident and fully equipped to deal with whatever comes your way. Each step-by-step strategy can be easily integrated into a busy day and is combined with useful tips and inspiring stories of people who have turned their lives around through physical intelligence. "This book is an essential counterblast to a better, more integrated way of working and living." Edward Kemp, Director, Royal Academy of Dramatic Art (RADA) "Scientific research paired with practical experience and easy life hacks makes Physical Intelligence an inspiring read that will literally change the way you walk through life." Dr Stefanie Teichmann, Director, Google EMEA "This book is totally brilliant." Wayne McGregor CBE, resident choreographer, Royal Ballet

Anbieter: buecher
Stand: 10.04.2020
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Physical Intelligence (eBook, ePUB)
9,29 € *
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"Using our Physical Intelligence we can strengthen our cognitive function and alter our mood, emotional responses, stress, confidence and happiness levels at will." HR magazine "This could be the next big thing." Talking Business with Aaron Heslehurst, BBC World News "This clever new neuroscience-backed wellness trend will help you take charge of your body, brain, schedule and life." GLAMOUR MAGAZINE "'Physical intelligence' is the latest buzzword in wellbeing.' WOMAN & HOME The highly successful four-part strategy for raising your performance at work and home so that you can thrive in a busy, challenging world, from the experts who have worked with Fortune 100 and Fortune 500 companies across the globe. Do you wish you could be more focused and productive? Would you like to ensure your most confident performance when the stakes are high and your stress levels are even higher? The way your body reacts in any given situation determines your ability to think clearly and your capacity for managing your emotions. When you understand the way your body reacts and how to manage it, your physical intelligence, you can handle that stressful family situation, the make-or-break meeting and the important business presentation. Claire Dale and Patricia Peyton have spent the past thirty years helping business people achieve outstanding success and a deeper sense of fulfilment by applying techniques used by top performers in sport and the arts. This practical guide contains the effective techniques you need to develop your strength, flexibility, resilience and endurance, leaving you feeling confident and fully equipped to deal with whatever comes your way. Each step-by-step strategy can be easily integrated into a busy day and is combined with useful tips and inspiring stories of people who have turned their lives around through physical intelligence. "This book is an essential counterblast to a better, more integrated way of working and living." Edward Kemp, Director, Royal Academy of Dramatic Art (RADA) "Scientific research paired with practical experience and easy life hacks makes Physical Intelligence an inspiring read that will literally change the way you walk through life." Dr Stefanie Teichmann, Director, Google EMEA "This book is totally brilliant." Wayne McGregor CBE, resident choreographer, Royal Ballet

Anbieter: buecher
Stand: 10.04.2020
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Physical Intelligence
29,90 CHF *
zzgl. 3,50 CHF Versand

'Using our Physical Intelligence we can strengthen our cognitive function and alter our mood, emotional responses, stress, confidence and happiness levels at will.' HR magazine 'This could be the next big thing.' Talking Business with Aaron Heslehurst, BBC World News 'This clever new neuroscience-backed wellness trend will help you take charge of your body, brain, schedule and life.' GLAMOUR MAGAZINE  ''Physical intelligence' is the latest buzzword in wellbeing.' WOMAN & HOME  The highly successful four-part strategy for raising your performance at work and home so that you can thrive in a busy, challenging world, from the experts who have worked with Fortune 100 and Fortune 500 companies across the globe.  Do you wish you could be more focused and productive? Would you like to ensure your most confident performance when the stakes are high and your stress levels are even higher? The way your body reacts in any given situation determines your ability to think clearly and your capacity for managing your emotions. When you understand the way your body reacts and how to manage it, your physical intelligence, you can handle that stressful family situation, the make-or-break meeting and the important business presentation.  Claire Dale and Patricia Peyton have spent the past thirty years helping business people achieve outstanding success and a deeper sense of fulfilment by applying techniques used by top performers in sport and the arts.  This practical guide contains the effective techniques you need to develop your strength, flexibility, resilience and endurance, leaving you feeling confident and fully equipped to deal with whatever comes your way.  Each step-by-step strategy can be easily integrated into a busy day and is combined with useful tips and inspiring stories of people who have turned their lives around through physical intelligence.  'This book is an essential counterblast to a better, more integrated way of working and living.' Edward Kemp, Director, Royal Academy of Dramatic Art (RADA)   'Scientific research paired with practical experience and easy life hacks makes Physical Intelligence an inspiring read that will literally change the way you walk through life.' Dr Stefanie Teichmann, Director, Google EMEA   'This book is totally brilliant.' Wayne McGregor CBE, resident choreographer, Royal Ballet

Anbieter: Orell Fuessli CH
Stand: 10.04.2020
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Sold: How Top Real Estate Agents Are Using The ...
25,90 CHF *
zzgl. 3,50 CHF Versand

'SOLD is a gift to real estate agents everywhere looking to double and triple their business with internet marketing.' - Raymond Aaron. New York Times Top Ten Best-Selling Author, Acknowledged Real Estate Expert As a real estate agent ... . Did you ever wonder why other real estate agents are at the top of Google and you're not, even though you do more business and are better than they are? . Do you know a real estate agent who is getting so many leads from their website they are having to sell them to other agents? . Have you ever thought there must be a way for a good real estate agent to use the internet to make money? . Have you ever wanted to have an automated system to bring in a steady stream of high quality prospects every month on a reliable basis? These questions and more are answered in SOLD. In this book, you'll discover: . Why cold-call prospecting and door-knocking are not only mind-numbing and demoralizing but also completely ineffective . The appalling lie of traditional old school methods and how the internet will change your business forever . How to avoid the common mistakes that are responsible for 80% of real estate agent failures . How to generate more leads at low cost or even no cost using search engine optimization, Google Pay Per Click, social media and other online strategies . How to quickly set yourself apart from other realtors and dominate your local market . How to generate a steady stream of motivated, qualified clients - any time you need them - regardless of market conditions . How to use 'direct response' advertising to generate $10 for every single dollar you spend on advertising . How to position yourself as an indispensable real estate professional (vs. a dreaded salesperson) so that most of your prospects wouldn't even consider talking with another real estate agent . And much, much more!

Anbieter: Orell Fuessli CH
Stand: 10.04.2020
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Everything I Know about Marketing I Learned fro...
39,90 CHF *
ggf. zzgl. Versand

Want Market Share? Google It! 'Google is a once-in-a-generation company. Aaron Goldman has writtenan essential book that goes beyond telling us how Google became soimportant to explaining why the revolution it's leading will affecteveryone in media and marketing.' -Brian Morrissey, Digital Editor, Adweek 'An insightful tour of the elements that have made Google successful combinedwith a usable guide on how to apply this learning to your business.' -Rishad Tobaccowala , Chief Strategy & Innovation Officer, Vivaki About the Book You know you've hit it big when your namebecomes a verb-and no one knows thatbetter than Google. In just over 10 years,Google has become the world's most valuablebrand, consistently dominating its category andgenerating $6 billion in revenue per quarter. How does Google do it? In a word: marketing. You may not think Google does much marketing.Indeed, it doesn't do a lot of what has traditionallybeen viewed as marketing. But in today's digitalworld, marketing has taken new shape-andGoogle is at the cutting edge. In Everything I Know about Marketing I Learnedfrom Google, digital marketing expert AaronGoldman offers 20 powerful lessons straightfrom Google's playbook. Taking you deep intothe inner workings of the Googleplex (which aresimpler than you think), Goldman provides theknowledge and tools you need to build and growyour brand (which is also simpler than you think). Along the way, he shows how Google's tacticsare being used by a wide range of successfulcorporations, from Apple to Zappos. Key principlesinclude: Tap into the Wisdom of Crowds: Get the signalsyou need directly from your customers Keep It Simple, Stupid: Craft messagespeople can grasp in a nanosecond andpass along Don't Interrupt: Join the conversation-but avoid disrupting it Act Like Content: Provide value, notsales pitches Test Everything: Take no detail of your programfor granted; you can always improve Show Off Your Assets: Distribute yourbrand everywhere The beauty of it all is that these Googley lessonscan be applied to every aspect of marketing,in organizations of any size. Whether you run aPR department in a multinational corporation orserve as the sole marketer in a small business,these tactics work. In its mission to 'organize the world's information,'Google has rewritten the book onmarketing. Use Everything I Know about MarketingI Learned from Google to remake your ownorganization's marketing-and engage morecustomers than ever.

Anbieter: Orell Fuessli CH
Stand: 10.04.2020
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