Michael Ventura, entrepreneur and CEO of award-winning strategy and design practice Sub Rosa, shares how empathy - the ability to see the world through someone else´s eyes - could be what your business needs to innovate, connect and grow.Having built his career working with iconic brands and institutions such as Google and Nike, and also The United Nations and the Obama Administration, Michael Ventura offers entrepreneurs and executives a radical new business book and way forward.Empathy is not about being nice. It´s not about pity or sympathy either. It´s about understanding - your consumers, your colleagues, and yourself - and it´s a direct path to powerful leadership. As such, Applied Empathy presents real strategies on how to make lasting connections and evolve your business internally as well as externally.This groundbreaking guide lays the foundation to establish a diverse, inventive and driven team that can meet the challenges of today´s ever-evolving marketplace. If you want to connect to the people you work with and for, you first have to understand them.PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio on our Desktop Site. 1. Language: English. Narrator: Michael Ventura. Audio sample: http://samples.audible.de/bk/hodd/002178/bk_hodd_002178_sample.mp3. Digital audiobook in aax.
Want Market Share? Google It! You know you´ve hit it big when your name becomes a verb - and no one knows that better than Google. In just over 10 years, Google has become the world´s most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter. How does Google do it? In a word: marketing. You may not think Google does much marketing. Indeed, it doesn´t do a lot of what has traditionally been viewed as marketing. But in today´s digital world, marketing has taken new shape - and Google is at the cutting edge. In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google´s playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think). Along the way, he shows how Google´s tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include: Tap into the Wisdom of Crowds: Get the signals you need directly from your customers Keep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass along Don´t Interrupt: Join the conversation - but avoid disrupting it Act Like Content: Provide value, not sales pitches Test Everything: Take no detail of your program for granted; you can always improve Show Off Your Assets: Distribute your brand everywhere The beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work. In its mission to ´´organize the world´s information 1. Language: English. Narrator: Wayne Shepherd. Audio sample: http://samples.audible.de/bk/graw/000104/bk_graw_000104_sample.mp3. Digital audiobook in aax.
Today´s leaders are grappling with the pace and complexity of change, the challenge of supporting healthy collaboration and alignment among teams, and the resulting stress and burnout. The practice of mindful leadership may be one of the most important competencies in business today if leaders are to move beyond fear, anxiety, nagging self-doubt, and the feeling of constant overwhelm.Marc Lesser has taught his proven seven-step method to leaders at Google, Genentech, SAP, Facebook, and dozens of other Fortune 500 companies for over 20 years and has distilled a lifetime of mindfulness and business experience into these chapters. This incredibly practical yet accessible book draws on Marc´s experience as a CEO of three companies, as cofounder of the world-renowned Search Inside Yourself (SIY) program within Google, and as a longtime Zen practitioner.The principles in this book can be applied to leadership at any level, providing listeners with the tools they need to shift awareness, enhance communication, build trust, eliminate fear and self-doubt, and minimize unnecessary workplace drama. Embracing any one of the seven practices alone can be life-changing. When used together, they support a path of well-being, productivity, and positive influence. 1. Language: English. Narrator: Neil Hellegers. Audio sample: http://samples.audible.de/bk/tant/015873/bk_tant_015873_sample.mp3. Digital audiobook in aax.
Do you want to learn about new technologies to bring your business into the business of the 21st century?Artificial intelligence is proceeding forward to become the predominant element in human lives, whether businesses like it or not. Multinational companies have been able to leverage machine learning to gain insights into customer behavior and the intricacies of their own businesses to stay competitive and carry their businesses into the future. Standing toe-to-toe with these large companies may seem impossible with their huge data and staff resources, but artificial intelligence poises business leaders to level the playing field.Applied Artificial Intelligence teaches business leaders and data scientists how they can use intelligent technology to solve their business problems, scale AI technology to their business, use AI technology to train staff and develop leadership qualities, and keep up on the latest trends in IoT and business intelligence.The days of simply peddling a product and expecting a return are passed. The world of the modern day is characterized by information exchange, and this information exists in the form of data that need to be curated and analyzed. Businesses use data not only to make their businesses more competitive, but literally to stay alive. Multinational businesses like Microsoft, Google, and Amazon are not giants in their industries because they developed sophisticated technologies and then stopped. These companies use data to stay competitive, and smaller companies will have to do the same if they expect to survive.Applied artificial intelligence refers to leveraging intelligent technology to increase the productivity of a business.This audiobook will guide your mind on a journey from which to learn modern techniques to develop your business and at the same time, you will be projected into the not too distant future of artificial intelligence 1. Language: English. Narrator: Craig Kerce. Audio sample: http://samples.audible.de/bk/acx0/157691/bk_acx0_157691_sample.mp3. Digital audiobook in aax.
Chaos Monkeys is a memoir of Antonio Garcia Martinez´s time working as a coder at Goldman Sachs, as a startup employee and founder, and as a product manager at Facebook. Martinez began working at Goldman Sachs after college as a pricing quant, which is industry slang for a programmer who builds models for pricing credit derivatives. Quants had low status at the firm and Martinez became disillusioned with employees´ reliance on the annual bonus and the gambling-heavy culture of the workplace. In late 2007, he applied for and was offered a job at Adchemy, a startup in California that was developing tools to buy advertising on Google´s real-time bidding engine, the system Google uses to determine which bidder gets advertising space for every Google search. Please note: This is a summary and analysis of the book and not the original book. Inside this Instaread summary of Chaos Monkeys by Antonio Garcia Martinez: Summary of the book Important people Character analysis Analysis of the themes and author´s style About the author 1. Language: English. Narrator: Sam Scholl. Audio sample: http://samples.audible.de/bk/acx0/066392/bk_acx0_066392_sample.mp3. Digital audiobook in aax.
The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike. This textbook provides a structured and conceptual approach, allowing students and other readers to understand the commonalities and specifics of the respective business models. The book begins with an overview of the business model concept in general by presenting the development of business models, analyzing definitions of business models and discussing the significance of the success of business model management. In turn, Chapter 2 offers insights into and explanations of the business model concept and provides the underlying approaches and ideas behind business models. Building on these foundations, Chapter 3 outlines the fundamental aspects of the digital economy. In the following chapters the book examines various core models in the business to consumer (B2C) context. The chapters follow a 4-C approach that divides the digital B2C businesses into models focusing on content, commerce, context and connection. Each chapter describes one of the four models and provides information on the respective business model types, the value chain, core assets and competencies as well as a case study. Based on the example of Google, Chapter 8 merges these approaches and describes the development of a hybrid digital business model. Chapter 9 is dedicated to business-to-business (B2B) digital business models. It shows how companies focus on business solutions such as online provision of sourcing, sales, supportive collaboration and broker services. Chapter 10 shares insight into the innovation aspect of digital business models, presenting structures and processes of digital business model innovation. The book is rounded out by a comprehensive case study on Google/Alphabet that combines all aspects of digital business models. Conceived as a textbook for students in advanced undergraduate courses, the book will also be useful for professionals and practitioners involved in business model innovation, and applied researchers.
The legacy networks that are typically in use by organizations today have an infrastructure that is typically a mix of multiple vendor solutions, platforms, and protocol solutions. This makes the ultimate goal of creating an integrated network ecosystem a difficult if not impossible process for many organizations. The arrival of Software Defined Networking (SDN) is an approach to building networks using open protocols, such as OpenFlow, that allow globally aware software control to be applied at the edges of the network in order to access network switches and routers that typically would use closed and proprietary firmware. What you´ll find inside: The importance of SDN How telecom service providers view SDN The developer and the network Examples of networked applications that can only be offered in an SDN network Google and SDN SDN is not a revolutionary new technology. Instead, it is better to think of this as being a new way of organizing computer network functionality. SDN allows the network to be virtualized. That´s where the real power of SDN comes from, and that´s what we´ll be exploring in this book. 1. Language: English. Narrator: Jim Anderson. Audio sample: http://samples.audible.de/bk/acx0/071447/bk_acx0_071447_sample.mp3. Digital audiobook in aax.
A Nobel laureate reveals the often surprising rules that govern a vast array of activities - both mundane and life-changing - in which money may play little or no role. If you´ve ever sought a job or hired someone, applied to college or guided your child into a good kindergarten, asked someone out on a date or been asked out, you´ve participated in a kind of market. Most of the study of economics deals with commodity markets, where the price of a good connects sellers and buyers. But what about other kinds of ´´goods,´´ like a spot in the Yale freshman class or a position at Google? This is the territory of matching markets, where ´´sellers´´ and ´´buyers´´ must choose each other, and price isn´t the only factor determining who gets what. Alvin E. Roth is one of the world´s leading experts on matching markets. He has even designed several of them, including the exchange that places medical students in residencies and the system that increases the number of kidney transplants by better matching donors to patients. In Who Gets What - And Why, Roth reveals the matching markets hidden around us and shows how to recognize a good match and make smarter, more confident decisions. 1. Language: English. Narrator: Peter Berkrot. Audio sample: http://samples.audible.de/bk/brll/007061/bk_brll_007061_sample.mp3. Digital audiobook in aax.
´´Who else wants to write a book this weekend?” It’s easier than you think! Best-selling author Vic Johnson actually wrote this book in a weekend to prove how easy it is. And he gives you step-by-step detail of everything he did, including the resources he uses to turn out content-rich books in no time at all. How to Write a Book This Weekend is a perfect strategy for first-time book writers who have been discouraged by the thought of pounding out words for months at a time. Inside these pages you’ll learn: Where to find idea ´´factories´´ that allow you to ´´crowdsource´´ the hottest trending topics The little-known secrets used by a 19th-century Russian immigrant to sell over 100 million print books The ´´can’t fail´´ method of choosing a title that makes your book irresistible to prospective buyers A ´´backdoor´´ Google code that will instantly reveal a treasure trove of valuable research material for your book The magic method that eliminates writer´s block and produces top-quality content in a fraction of the time of other methods Please note: This method has had proven success on many occasions when applied to non-fiction books. It may or may not be useful for fiction writers. 1. Language: English. Narrator: Wes Talbot. Audio sample: http://samples.audible.de/bk/gdan/000914/bk_gdan_000914_sample.mp3. Digital audiobook in aax.