One of the Best Books of the Year The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term ´´net neutrality´´-a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century´s growth and expansion in the industries that feed on human attention. Wu´s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium-from radio to television to Internet companies such as Google and Facebook-has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of ´´attention merchants´´ has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
´´The nonfiction novel of our moment” (Jonathan Lethem): a wide-ranging, rule-bending collection reclaiming the power of attention in an age of constant distraction´´Joshua Cohen may be America’s greatest living writer.” (The Washington Post)Named one of the Best Books of the Year by WiredOne of Granta’s Best of Young American Novelists, Joshua Cohen arrives with his first collection of nonfiction, the culmination of two decades of writing and thought about life in the digital age. In essays, memoir, criticism, diary entries, and letters - many appearing here for the first time - Cohen covers the full depth and breadth of modern life: politics, literature, art, music, travel, the media, and psychology, and subjects as diverse as Google, Donald Trump, Bernie Sanders, fictional animals, Gustav Mahler, Aretha Franklin, John Zorn, landscape photography, fake Caravaggios, Wikipedia, Gertrude Stein, Edward Snowden, Jonathan Franzen, Olympic women’s fencing, Atlantic City casinos, the closing of the Ringling Bros. circus, and Azerbaijan.Throughout ATTENTION, Cohen directs his sharp gaze at home and abroad, calling upon his extraordinary erudition and unrivaled ability to draw connections between seemingly unlike things to reveal to us how to live without fear in a world overflowing with information. In each piece, he projects a quality of thought that is uniquely his, and a voice as witty, profound, and distinct as any in American letters. At this crucial juncture in history, ATTENTION is a guide for the perplexed - a handbook for anyone hoping to bring the wisdom of the past into the culture of the future.Praise for ATTENTION´´Dazzling in its scope . . . If curiosity is a writer’s greatest innate gift, Joshua Cohen may be America’s greatest living writer.” (The Washington Post)´´Cause for celebration and close study...[Cohen] will hunt after negl 1. Language: English. Narrator: Jonathan Davis. Audio sample: http://samples.audible.de/bk/rand/006326/bk_rand_006326_sample.mp3. Digital audiobook in aax.
The complete business guide to Google+, today’s hottest new social network! Every week, millions more people sign up for Google+. Suddenly, it’s today’s hottest new social network. Google+ for Business reveals why Google+ offers business opportunities available nowhere else - and helps you grab those opportunities now, before your competitors do. Top social-media professional speaker and business advisor Chris Brogan explains how to get great results fast, without wasting time - and without wasting a dime. Brogan guides you through using Google+ for promotion, customer service, community building, referrals, collaboration, and a whole lot more. You won’t just master innovative new tools like Circles and Hangouts - you’ll use them to generate more customers and more cash! Make the right first moves after you’ve signed up for Google+ Take advantage of links between Google+ and Google search Define the best Google+ strategy and tactics for your business Create a business page that attracts new paying customers Integrate Google+ into your current online/digital strategies Learn how your customers are using Google+ and give them what they’re looking for Use Circles to organize your contacts and interactions more effectively Create Google+ posts that draw attention and spark conversations Master warm selling on Google+ Build a simple, low-cost content strategy around Google+ Grow your audience and share others´ valuable content Discover new ways to derive even more value from Google+ 1. Language: English. Narrator: Chris Brogan. Audio sample: http://samples.audible.de/bk/adbl/003569/bk_adbl_003569_sample.mp3. Digital audiobook in aax.
Former Google advertising strategist, now Oxford-trained philosopher James Williams launches a plea to society and to the tech industry to help ensure that the technology we all carry with us every day does not distract us from pursuing our true goals in life. As information becomes ever more plentiful, the resource that is becoming more scarce is our attention. In this ´´attention economy´´, we need to recognize the fundamental impacts of our new information environment on our lives in order to take back control. Drawing on insights ranging from Diogenes to contemporary tech leaders, Williams´ thoughtful and impassioned analysis is sure to provoke discussion and debate. Williams is the inaugural winner of the nine dots prize, a new prize for creative thinking that tackles contemporary social issues. 1. Language: English. Narrator: Christopher Ragland. Audio sample: http://samples.audible.de/bk/acx0/151027/bk_acx0_151027_sample.mp3. Digital audiobook in aax.
The odds of getting a video onto YouTube´s front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube´s front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views. Staples outlines a nine-step approach that anyone can use to launch their product or service without having to invest a fortune. Case studies featured in the book include how Shareability launched ROC Headphones, a multi-million-dollar global brand, with a viral video of Cristiano Ronaldo in disguise without spending a nickel on traditional advertising; how they used babies to create the most successful social video ever about the Olympic Games; how they propelled a small pet food company from obscurity to an IPO on the power of two viral videos; and how they helped Cricket Wireless become the most shared brand in the wireless space beating telco powerhouses like Verizon, AT&T and Sprint. 1. Language: English. Narrator: Luis Moreno. Audio sample: http://samples.audible.de/bk/reco/013262/bk_reco_013262_sample.mp3. Digital audiobook in aax.
With billions of entries on Google, it can be easy for anyone to become lost.This can be problematic for people who are trying to run their own businesses and make them stand out in some fashion. Regardless of how focused or specific your keywords might be, you might still struggle to make your site visible on Google. Even if you have a local focus, it can still be a challenge to stand out among other people in your local community who are using the same keywords.The regular SEO practices that you use might not be enough. You might have done everything possible to make your site visible and easy to find, but your listing is still not showing up as well as you might have hoped. This can be a problem if your competition becomes easier to spot and gets more attention than you.Google AdWords is a popular pay-per-click or PPC advertising solution that provides a simple approach to handling your Google content. 1. Language: English. Narrator: Jim D. Johnston. Audio sample: http://samples.audible.de/bk/acx0/159369/bk_acx0_159369_sample.mp3. Digital audiobook in aax.
Do you want to learn how to master SEO? Get this book and follow my step-by-step explanations! You have seen the ads. For just 99 cents, you can get a domain. For $9.99 per month, you can start your own website. But what have you found? Have you found your business is not getting Internet sales? Are you somewhere on page 100 in the Google search engine? A myriad of work goes into creating a website that is worthy of Google´s first page. If you want this ranking, you need to be smarter rather than work harder. It takes starting out correctly with your website. There will be trial and error. Most of all, a magic solution does not exist. Any place that is offering something for very little is going to make you work harder to get what you desire for your website. Any company offering to sell you links to improve your website is going to damage it. Did you know Google makes about 500 changes to its algorithm each year? Imagine what these changes are going to do for your website ranking, particularly when Google is attempting to make the user experience superb. Google´s mission is to ensure when anyone conducts a search in Google, they see the results they want on the first couple of pages. Search engine optimization (SEO) has greatly changed even in the last five years. Ten years ago it was about keywords. The more keywords you used the better. A slow shift toward quality content began and is now in full effect. If you spam your articles with keywords but have low quality content, you will be penalized. If you try to trick Google, you will end up in the black hole for Internet websites. A few golden rules are needed before you jump into SEO. Tips provided in this book: Determine your investment abilities Write quality content Get your website indexed Use keywords appropriately Pay attention 1. Language: English. Narrator: David Otey. Audio sample: http://samples.audible.de/bk/acx0/060572/bk_acx0_060572_sample.mp3. Digital audiobook in aax.
Whether it´s a faulty memory, a tendency to multitask, or difficulty managing our time, every one of us has limitations conspiring to keep us from being organized. But, as organizational guru and former Google CIO Douglas C. Merrill points out, it isn´t our fault. Our brains simply aren´t designed to deal with the pressures and competing demands on our attention in today´s fast-paced, information-saturated, digital world. What´s more, he says, many of the ways in which our society is structured are outdated, imposing additional chaos that makes us feel stressed, scattered, and disorganized. But it doesn´t have to be this way. Luckily, we have a myriad of amazing new digital tools and technologies at our fingertips to help us manage the strains on our brains and on our lives; the trick is knowing when and how to use them. This is why Merrill, who helped spearhead Google´s effort to ´´organize the world´s information´´, offers a wealth of tips and strategies for how to use these new tools to become more organized, efficient, and successful than ever. But if you´re looking for traditional, rigid, one-size-fits-all strategies for organization, this isn´t the book for you. Instead, Merrill draws on his intimate knowledge of how the brain works to help us develop fresh, innovative, and flexible systems of organization tailored to our individual goals, constraints, and lifestyles. From how to harness the amazing power of search, to how to get the most out of cloud computing, to techniques for filtering through the enormous avalanche of information that assaults us at every turn, to tips for minimizing distractions and better integrating work and life, Getting Organized in the Google Era is chock-full of practical, invaluable, and often counterintuitive advice for anyone who wants to be more organized and productive - and less stressed - in our 21st-century world. 1. Language: English. Narrator: Douglas Merrill. Audio sample: http://samples.audible.de/bk/rand/002206/bk_rand_002206_sample.mp3. Digital audiobook in aax.
This book includes SEO: How to Get on the First Page of Google and SEO: The Seven Tips to Succeed in Google. You have seen the ads. For just $0.99 you can get a domain. For $9.99 per month, you can start your own website. But what have you found? Have you found your business is not getting Internet sales? Are you somewhere on page 100 in the Google search engine? A myriad of work goes into creating a website that is worthy of Google´s first page. If you want this ranking, you need to be work smarter, rather than work harder. It takes starting out correctly with your website. There will be trial and error. Most of all, a magic solution does not exist. Any place that is offering something for very little is going to make you work harder to get what you desire for your website. Any company offering to sell you links to improve your website is going to damage your website. Did you know Google makes about 500 changes to their algorithm each year? Imagine what these changes are going to do for your website ranking, particularly, when Google is attempting to make the user experience superb. Google´s motto is to ensure when anyone conducts a search in Google they see the result they want on the first couple of pages. Search engine optimization (SEO) has greatly changed even in the last five years. Ten years ago, it was about keywords. The more keywords you used the better. A slow shift towards quality content began and is now in full effect. If you spam your articles with keywords, with low quality content, you will be penalized. If you try to trick Google, you will end up in the black hole for Internet websites. A few golden rules are needed before you jump into the SEO tips provided in this book: Determine your investment abilities Write quality content Get your website indexed Use keywords appropriately Pay attention to the technical aspects Avoid mis 1. Language: English. Narrator: Thomas Clayton. Audio sample: http://samples.audible.de/bk/acx0/064132/bk_acx0_064132_sample.mp3. Digital audiobook in aax.