A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world´s most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you´ll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success. Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of implementation and reporting skills: Learn how to campaign-tag inbound links to uncover the email, social, PPC, and banner/remarketing traffic hiding as other traffic sources and to confidently measure the ROI of each marketing channel Add event tracking to capture the many important user interactions that Google Analytics does not record by default, such as video plays, PDF downloads, scrolling, and AJAX updates Master Google Tag Manager for greater flexibility and process control in implementation Set up goals and Enhanced Ecommerce tracking to measure performance against organizational KPIs and configure conversion funnels to isolate drop-off Create audience segments that map to your audience constituencies, amplify trends, and help identify optimization opportunities Populate custom dimensions that reflect your organization, your content, and your visitors so Google Analytics can speak your language Gain a more complete view of customer behavior with mobile app and cross-device tracking Incorporate related tools and techniques: third-party data visualization, CRM integration for long-term value and lead qualification, marketing automation, phone conversion tracking, usability, and A/B testing Improve data storytelling and foster analytics adoption in the enterprise Millions of organizations have installed Google Analytics, including an estimated 67 percent of Fortune 500 companies, but deficiencies plague most implementations, and inadequate reporting practices continue to hinder meaningful analysis. By following the strategies and techniques in Google Analytics Breakthrough, you can address the gaps in your own still set, transcend the common limitations, and begin using Google Analytics for real competitive advantage. Critical contributions from industry luminaries such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne - and a foreword by Avinash Kaushik - enhance the learning experience and empower you to drive consistent, real-world improvement through analytics.
With virtually nonexistent oversight, the Internet can easily become the judge, jury, and executioner for anyone´s reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you´ve done something foolish yourself, are unfairly linked to another´s misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputation. How to Protect (or Destroy) Your Reputation Online will show you how to: Remove negative content from search results React and respond to an online attack Understand and manage online reviews Use marketing strategies to both improve your online reputation and bolster your bottom line How to Protect (or Destroy) Your Reputation Online is an indispensable guidebook for individuals and businesses, offering in-depth information about popular review sites like Yelp, TripAdvisor, and Angie´s List. John P. David also shows you how to deal with revenge porn, hate blogs, Google´s ´´right to be forgotten´´ in Europe, the business of online complaint sites, and even the covert ops of reputation management. 1. Language: English. Narrator: Mike Chamberlain. Audio sample: http://samples.audible.de/bk/blak/009239/bk_blak_009239_sample.mp3. Digital audiobook in aax.
Want Market Share? Google It! You know you´ve hit it big when your name becomes a verb - and no one knows that better than Google. In just over 10 years, Google has become the world´s most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter. How does Google do it? In a word: marketing. You may not think Google does much marketing. Indeed, it doesn´t do a lot of what has traditionally been viewed as marketing. But in today´s digital world, marketing has taken new shape - and Google is at the cutting edge. In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google´s playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think). Along the way, he shows how Google´s tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include: Tap into the Wisdom of Crowds: Get the signals you need directly from your customers Keep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass along Don´t Interrupt: Join the conversation - but avoid disrupting it Act Like Content: Provide value, not sales pitches Test Everything: Take no detail of your program for granted; you can always improve Show Off Your Assets: Distribute your brand everywhere The beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work. In its mission to ´´organize the world´s information 1. Language: English. Narrator: Wayne Shepherd. Audio sample: http://samples.audible.de/bk/graw/000104/bk_graw_000104_sample.mp3. Digital audiobook in aax.
Make Money Online serves as a brilliant step-by-step guide for beginners on how to start and cultivate a lucrative freelance career online using platforms like Upwork to succeed.It is incredibly important to note that all the tips and career advice that you find in this book are not merely stolen from Google. These are real-life experiences painstakingly collected over the years by successful freelancers such as Yaroslav Brol, a video editing and animation specialist from Ukraine. He started freelancing with a simple goal to pay off all of his debt while doing something he loves and does well. This is relatable because we all are dreaming about similar things.Before he began his career path, his pockets were empty, and he didn`t speak English. In spite of this, after a couple of years, he now earns $50 per hour and is financially independent enough to travel the world with his wife and son. This freelancer`s survival guide may be extremely useful both for freelance newbies, and those who have been struggling with making mistake after mistake in the freelance world and wants to know how to correct them. Moreover, it will definitely come in handy whether you want to develop a designer career, try yourself as a data specialist, make money by freelance writing or marketing, or even sell your programming skills. From this freelance manifesto, you will find out how to:Deal with fears and finally step into freelanceComplete a profile that catches the eye of prospective clientsCreate an amazing proposal that helps you stand out in a crowdDeal with clients: how to spot difficult customers and how to find trusted long-term contractsManage your timeFigure out how much to charge for your timeAvoid scammers (and there are lots!) Want to be inspired to achieve greater success? The Make Money Online freelance guide will help you take charge of your own lif 1. Language: English. Narrator: Skyler Morgan. Audio sample: http://samples.audible.de/bk/acx0/125445/bk_acx0_125445_sample.mp3. Digital audiobook in aax.
Audri and Jim Lanford reveal to you, in 10 Quick Steps, the quickest way to make money with your website and Google AdSense. They show you how to easily and properly apply for AdSense, what to do if you get rejected, how to implement the code on your site, how to find high-paying keywords and more. And Audri and Jim reveal how to dramatically increase traffic to your AdSense site. Learn the three things to avoid at all costs when adding AdSense to your site...the only AdSense ad layout you should display (and why)...the four mistakes most people make that could let your competitors steal income from you, and when to let them do just that...how to convince Google to accept your site in the program...and the five things you must do to uncover hidden income from your Web pages. 1. Language: English. Narrator: David Lawrence. Audio sample: http://samples.audible.de/bk/onln/000011/bk_onln_000011_sample.mp3. Digital audiobook in aax.
This book includes SEO: How to Get on the First Page of Google and SEO: The Seven Tips to Succeed in Google. You have seen the ads. For just $0.99 you can get a domain. For $9.99 per month, you can start your own website. But what have you found? Have you found your business is not getting Internet sales? Are you somewhere on page 100 in the Google search engine? A myriad of work goes into creating a website that is worthy of Google´s first page. If you want this ranking, you need to be work smarter, rather than work harder. It takes starting out correctly with your website. There will be trial and error. Most of all, a magic solution does not exist. Any place that is offering something for very little is going to make you work harder to get what you desire for your website. Any company offering to sell you links to improve your website is going to damage your website. Did you know Google makes about 500 changes to their algorithm each year? Imagine what these changes are going to do for your website ranking, particularly, when Google is attempting to make the user experience superb. Google´s motto is to ensure when anyone conducts a search in Google they see the result they want on the first couple of pages. Search engine optimization (SEO) has greatly changed even in the last five years. Ten years ago, it was about keywords. The more keywords you used the better. A slow shift towards quality content began and is now in full effect. If you spam your articles with keywords, with low quality content, you will be penalized. If you try to trick Google, you will end up in the black hole for Internet websites. A few golden rules are needed before you jump into the SEO tips provided in this book: Determine your investment abilities Write quality content Get your website indexed Use keywords appropriately Pay attention to the technical aspects Avoid mis 1. Language: English. Narrator: Thomas Clayton. Audio sample: http://samples.audible.de/bk/acx0/064132/bk_acx0_064132_sample.mp3. Digital audiobook in aax.
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that´s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they´re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world´s first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the world´s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can´t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four. 1. Language: English. Narrator: Jonathan Todd Ross. Audio sample: http://samples.audible.de/bk/peng/003295/bk_peng_003295_sample.mp3. Digital audiobook in aax.
The best-selling SEO book in history has been updated! This audiobook has taught more than 10,000 business owners, marketing managers, marketing students, and even professional marketing agency staff how to increase the ranking of any website: #1 in advertising #1 in web marketing #1 in sales and marketing #1 in e-commerce Ever wondered how websites get to the top of Google? Experienced Google ranking expert Tim Kitchen shares the secrets of the industry that many pay tens of thousands for. You will learn: How to get your website on the first page - and in first position - of Google The strategies that have taken businesses from $2,000/month to $996,332 per month, and grown leads from 35 per month to 115 per day The secrets behind some of the world’s most effective SEO campaigns How to get multiple rankings on the first page of Google How to find and target the most profitable keywords in your market (clue: they are NOT the ones that most of your competitors will be targeting) How to spot the weaknesses in your market and go from invisible to dominant Whether or not you’re getting good value from your SEO agency or team How to avoid the costly mistakes that hold rankings back and reduce profitable traffic What to do with your blog to turn it from a lonely wilderness into a traffic and sales generator How to capitalize on the ‘low hanging fruit’ that can move rankings in weeks Why SEO will exist as long as Search Engines exist, and how to develop a future-proof strategy 1. Language: English. Narrator: Tim Cameron-Kitchen. Audio sample: http://samples.audible.de/bk/acx0/112777/bk_acx0_112777_sample.mp3. Digital audiobook in aax.