Google is now a dominant force on the Internet, guiding millions of searches and online purchases every day. Understanding how it works and how to make the most of it is therefore essential to anyone building or running a website, whether for business or as a hobby. This easy-to-follow guide explains not only how Google actually sifts the billions of pages of information its index contains, but shows you how you can improve the performance of your own website in Google´s search results, giving specific and detailed instructions about the sort of priority issues you need to address. 50 Ways to Make Google Love Your Website will teach you how to: - Use Google to help you understand how people search for the sort of things you are offering - Create a website that your customers will quickly find in Google - Make your website irresistible to links from other sites - Help Google understand what your site is about - Think like Google and win more traffic
In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to OKRs and with them at the foundation of their management, the startup grew from forty employees to more than 70,000 with a market cap exceeding $600 billion. The startup was Google. Since then Doerr has introduced OKRs to more than fifty companies, helping tech giants and charities exceed all expectations. In the OKR model objectives define what we seek to achieve and key results are how those top priority goals will be attained. OKRs focus effort, foster coordination and enhance workplace satisfaction. They surface an organization´s most important work as everyone´s goals from entry-level to CEO are transparent to the entire institution. In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will show you how to collect timely, relevant data to track progress - to measure what matters. It will help any organization or team aim high, move fast, and excel.
In the next decade, five billion new people will come online, posing for our world a host of new opportunities-and dangers. Google´s Eric Schmidt and Jared Cohen traveled to thirty-five countries, including some of the world´s most volatile regions and met with political leaders, entrepreneurs, and activists to learn firsthand about the challenges they face. Packed with fascinating ideas, informed predictions, and prescient warnings, The New Digital Age tackles some of the toughest questions about our future: how will technology change the way we approach issues like privacy and security, war and intervention, diplomacy, revolution and terrorism. And how can we best use new technologies to improve our lives? More than a book about gadgets and data, this is a prescriptive glimpse of how technology is reshaping our world and the lives of the people who live in it. With a new afterword.
NEW YORK TIMES BESTSELLER ´I´d recommend John´s book for anyone interested in becoming a better manager´, Bill Gates ´Management magic.... Measure What Matters is a must read for anyone motivated to improve their organization´ - Former Vice President Al Gore , chairman of the Climate Reality Project ´Measure What Matters shows how any organization or team can aim high, move fast, and excel´ , Sheryl Sandberg , Facebook COO and founder of Leanln.org and OptionB.org ´Measure What Matters deserves to be fully embraced by every person responsible for performance in any walk of life´ - Jim Collins , author of Good to Great ´In this indispensable book, the most important venture capitalist of our era reveals a key to business innovation and success - Walter Isaacson , author of Steve Jobs and The Innovators ´Measure What Matters takes you behind the scenes for the creation of Intel´s powerful OKR system - one of Andy Grove´s finest legacies´ - Gordon Moore, cofounder and former chairman of Intel -------- The revolutionary movement behind the explosive growth of Intel, Google, Amazon and Uber. With a foreword by Larry Page, and contributions from Bono and Bill Gates. Measure What Matters is about using Objectives and Key Results (OKRs), a revolutionary approach to goal-setting, to make tough choices in business. In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to OKRs and with them at the foundation of their management, the startup grew from forty employees to more than 70,000 with a market cap exceeding $600 billion. The startup was Google. Since then Doerr has introduced OKRs to more than fifty companies, helping tech giants and charities exceed all expectations. In the OKR model objectives define what we seek to achieve and key results are how those top priority goals will be attained. OKRs focus effort, foster coordination and enhance workplace satisfaction. They surface an organization´s most important work as everyone´s goals from entry-level to CEO are transparent to the entire institution. In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will show you how to collect timely, relevant data to track progress - to measure what matters . It will help any organization or team aim high, move fast, and excel. -------- John Doerr joined Kleiner Perkins Caufield & Byers in 1980 and has since backed some of the world´s most successful entrepreneurs and companies, such as Google, Zynga and Amazon. John serves on the boards of Google, Zynga and Amyris. He also led KPCB´s investment in Twitter. He is a member of the American Academy of Arts and Sciences, and was a member of U.S. President Barack Obama´s Council on Jobs and Competitiveness. He has 291K followers on Twitter. His TED Talk on greentech has 896K views.
How do today´s most successful tech companies--Amazon, Google, Facebook, Netflix, Tesla--design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love--and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations--dramatically improving their own product efforts. Whether you´re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author´s own personal stories--and profiles of some of today´s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix--INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new--sharing the latest practices and techniques of today´s most-successful tech product companies, and the men and women behind every great product.
The twenty-fifth Secretary of Defense takes readers behind the scenes to reveal the inner workings of the Pentagon, its vital mission, and what it takes to lead it. The Pentagon is the headquarters of the single largest institution in America: the Department of Defense. The D.O.D. employs millions of Americans. It owns and operates more real estate, and spends more money, than any other entity. It manages the world´s largest and most complex information network and performs more R&D than Apple, Google, and Microsoft combined. Most important, the policies it carries out, in war and peace, impact the security and freedom of billions of people around the globe. Yet to most Americans, the dealings of the D.O.D. are a mystery, and the Pentagon nothing more than an opaque five-sided box that they regard with a mixture of awe and suspicion. In this new book, former Secretary of Defense Ash Carter demystifies the Pentagon and sheds light on all that happens inside one of the nation´s most iconic, and most closely guarded, buildings. Drawn from Carter´s thirty-six years of leadership experience in the D.O.D., this is the essential book for understanding the challenge of defending America in a dangerous world-and imparting a trove of incisive lessons that can guide leaders in any complex organization. In these times of great disruption and danger, the need for Ash Carter´s authoritative and pragmatic account is more urgent than ever.
Breitbart.com editor Jerome Hudson delivers the red pills his readers know him for, showing you the facts, statistics, and analysis that the mainstream media have worked so hard to hide Description: If you heard that one president deported more people than any other president, started the program of family separation, and did nothing to stop Russia´s election meddling, how many of them would guess it was Obama? In 50 Things They Don´t Want You to Know Jerome Hudson dives deeply into the things Americans are not supposed to realize. Many of our most hotly debate topics are shaped by Davos power brokers, woke college professors, TV talking heads, social media activists and feckless Washington swamp monsters who want you to only follow their narrative. Your teachers, your politicians, and your local paper are not likely to ever tell you: Racial minorities fare far better in the absence of race-based affirmative action policies. Latinos make up a little more than 50% of the Border Patrol, according to 2016 data. The U.S. settled more refugees in 2017 than any other nation. Between 2011 and 2016, the IRS documented 1.3 million identity thefts by Illegal aliens. Half of federal arrests are immigration-related. Welfare recipients in 34 states earn more than a person making minimum wage. Taxpayers doled out $2.6 billion in food stamps to dead people in less than two years. 1,700 private jets flew to Davos to discuss the impact of global warming. Google could swing an election by secretly adjusting its search algorithm, and we would have no way of knowing. Once you´re done reading 50 Things They Don´t Want You to Know , you´ll never trust the powers that be to give you the whole truth again.
There are more than one billion Android devices in use today, each one a potential target. Unfortunately, many fundamental Android security features have been little more than a black box to all but the most elite security professionals—until now. In Android Security Internals, top Android security expert Nikolay Elenkov takes us under the hood of the Android security system. Elenkov describes Android security architecture from the bottom up, delving into the implementation of major security-related components and subsystems, like Binder IPC, permissions, cryptographic providers, and device administration. You´ll learn: -How Android permissions are declared, used, and enforced -How Android manages application packages and employs code signing to verify their authenticity -How Android implements the Java Cryptography Architecture (JCA) and Java Secure Socket Extension (JSSE) frameworks -About Android´s credential storage system and APIs, which let applications store cryptographic keys securely -About the online account management framework and how Google accounts integrate with Android -About the implementation of verified boot, disk encryption, lockscreen, and other device security features -How Android´s bootloader and recovery OS are used to perform full system updates, and how to obtain root access With its unprecedented level of depth and detail, Android Security Internals is a must-have for any security-minded Android developer.