What’s the question every business should be asking itself? According to Jeff Jarvis, it’s What Would Google Do? If you’re not thinking or acting like Google – the fastest-growing company in the history of the world – then you’re not going to survive, let alone prosper, in the Internet age. An indispensable manual for survival and success that asks the most important question today’s leaders, in any industry, can ask themselves: What would Google do? To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls ´´the new Google century”, including such insights as: Think Distributed Become a Platform; Join the Post-Scarcity, Open-Source, Gift Economy; The Middleman Has Died; Your Worst Customers Are Your Best Friends and Your Best Customers Are Your Partners; Do What You Do Best; and Link to the Rest Get Out of the Way; Make Mistakes Well… and More. He applies these principles not just to emerging technologies and the Internet, but to other industries - telecommunications, airlines, television, government, healthcare, education, journalism, and yes, book publishing - showing ultimately what the world would look like if Google ran it. The result is an astonishing, mind-opening book that will change the way listeners ask questions and solve problems. 1. Language: English. Narrator: Jeff Jarvis. Audio sample: http://samples.audible.de/bk/hcuk/000757/bk_hcuk_000757_sample.mp3. Digital audiobook in aax.
If you were to guess where and in what era the most effective classroom of all eternity was, what would you say? Would you say Plato´s forums in Athens, or perhaps Albert Einstein´s lecture halls in Switzerland? The most effective classroom of all eternity is in fact right here, in the 21st century. It can be found right on your own laptop, in the comfort of your own home. The most effective classroom of all eternity is none other than Google Hangouts. Google Hangouts allows students to learn and educators to teach from remote locations, eliminating many issues that come with teaching in a traditional classroom, all while increasing quality of learning. Students are allowed to be interactive on forums, and teachers don´t have to waste time traveling to different locations. This makes great teachers accessible to a wider range of learners. In this guide, Kozak explains how best to utilize Google Hangouts in your own classroom. He has a unique take on strategies for teachers that will help make your virtual classroom a supersonic powerhouse that far exceeds a traditional classroom and will keep your students engaged. 1. Language: English. Narrator: Brenna Hines. Audio sample: http://samples.audible.de/bk/acx0/097598/bk_acx0_097598_sample.mp3. Digital audiobook in aax.
Twenty-one years after its incorporation and 16 years after its stock peak, Yahoo sold for 96% less than its value on January 3, 2000, when it had closed at an all-time high of $118.75 per share, resulting in a market capitalization of $120 billion. Wall Street valued Yahoo!, at that time in business less than six years, higher than it did Disney, News Corporation, and Comcast combined. At the end of 2016, the top seven businesses on the list of the highest-valued companies in the world by market capitalization include Apple at #1, Alphabet (Google´s Parent Company) at #2, Amazon.com at #5, and Facebook at #7. Those companies combined are valued in excess of $2 trillion more than the price Verizon paid to acquire Yahoo! Yahoo!´s story is one of missed strategies, failed opportunities, and poor execution. Early decisions to de-emphasize search features, undervalue Google, and overplay Yahoo´s hand in the Facebook negotiations haunted the rest of the company´s existence. In addition, factors outside of Yahoo´s control - most notably how irrational expectations of Wall Street created an environment where short-term decisions were made at the expense of the long-term good. 1. Language: English. Narrator: Marguerite Gavin. Audio sample: http://samples.audible.de/bk/gdan/002842/bk_gdan_002842_sample.mp3. Digital audiobook in aax.
An incisive look into the world´s most innovative tech company and the man chosen to lead it On 10 August 2015, an unassuming product expert who learnt his ropes at IIT Kharagpur was declared the next CEO of tech giant Google. Sundar Pichai´s appointment was hardly an unexpected one. Pichai is a man known as much for his veritable Midas touch with every product he has developed or led for Google - Chrome, Chrome OS and Android, to name just a few - as for his superlative people skills and open-minded approach to innovation. Yet, the company´s decision to restructure its product lines and appoint Pichai as the head of a leaner, more focused Google, has raised inevitable questions: What does Pichai´s role augur for the future of the tech giant? Will Google consolidate its position for existing products or will they focus on creating new ones? And will Pichai transform the organization that Schmidt, Page and Brin created and led, or confirm the belief of a minority of naysayers that he is not yet ready for this daunting role? Pichai: The Future of Google provides answers to these questions while throwing light on Sundar Pichai´s childhood and education; his entry into the tech world and quick rise up the ranks in Google; and his key contributions as a leader and tech-guru to Google´s most successful properties. Timely and insightful, this book offers a rare glimpse into the fascinating ecosystem of a path-breaking company and shows us what it takes to be a dynamic leader in the 21st century. 1. Language: English. Narrator: Reuel Ferreira. Audio sample: http://samples.audible.de/bk/adbl/029927/bk_adbl_029927_sample.mp3. Digital audiobook in aax.
Whether it´s a faulty memory, a tendency to multitask, or difficulty managing our time, every one of us has limitations conspiring to keep us from being organized. But, as organizational guru and former Google CIO Douglas C. Merrill points out, it isn´t our fault. Our brains simply aren´t designed to deal with the pressures and competing demands on our attention in today´s fast-paced, information-saturated, digital world. What´s more, he says, many of the ways in which our society is structured are outdated, imposing additional chaos that makes us feel stressed, scattered, and disorganized. But it doesn´t have to be this way. Luckily, we have a myriad of amazing new digital tools and technologies at our fingertips to help us manage the strains on our brains and on our lives; the trick is knowing when and how to use them. This is why Merrill, who helped spearhead Google´s effort to ´´organize the world´s information´´, offers a wealth of tips and strategies for how to use these new tools to become more organized, efficient, and successful than ever. But if you´re looking for traditional, rigid, one-size-fits-all strategies for organization, this isn´t the book for you. Instead, Merrill draws on his intimate knowledge of how the brain works to help us develop fresh, innovative, and flexible systems of organization tailored to our individual goals, constraints, and lifestyles. From how to harness the amazing power of search, to how to get the most out of cloud computing, to techniques for filtering through the enormous avalanche of information that assaults us at every turn, to tips for minimizing distractions and better integrating work and life, Getting Organized in the Google Era is chock-full of practical, invaluable, and often counterintuitive advice for anyone who wants to be more organized and productive - and less stressed - in our 21st-century world. 1. Language: English. Narrator: Douglas Merrill. Audio sample: http://samples.audible.de/bk/rand/002206/bk_rand_002206_sample.mp3. Digital audiobook in aax.
In many ways, Google is the prototype of a successful 21st-century company. It uses technology in new ways to make information universally accessible; promotes a corporate culture that encourages creativity among its employees; and takes its role as a corporate citizen very seriously, investing in green initiatives and developing the largest corporate foundation in the U.S. Following in the footsteps of her best-selling Warren Buffett Speaks - written in a conversational style that successfully captures the essence of these business leaders - Janet Lowe reveals the amazing story behind one of the most important new companies of our time by exploring the people and philosophies that have made Google a global phenomenon in less than 15 years. She offers an engaging look at how its founders transformed their vision of a better Internet search engine into a business colossus with about $16 billion in annual revenue. Lowe discusses the values that drive Brin and Page - both living fairly modest lives despite each having a net worth of over $15.9 billion - and details how they have created a culture that fosters fun, yet keeps Google at the forefront of technology through relentless R&D investments and imaginative partnerships with organizations such as NASA. Examining Google´s breakthrough business strategies, which transformed online advertising and changed the way we look at corporate responsibility and employee relations, we see why Google may be a harbinger of where corporate America is headed. Also addressed are controversies surrounding Google, such as copyright infringement, antitrust concerns, and personal privacy. 1. Language: English. Narrator: Sean Pratt. Audio sample: http://samples.audible.de/bk/gdan/000268/bk_gdan_000268_sample.mp3. Digital audiobook in aax.
If you have ever wanted to start your own Internet business, make money online, or have a new stream of income, or if you are just curious about the Internet phenomenon, then this book is for you. If you are committed to excelling in the 21st century, then an education around how to derive an income from the Internet is a must. It is now very possible for the average person to make a full-time living via the Internet, thanks to the Internet millionaires who have pioneered the way and the success of companies like e-Bay and Google - companies that have allowed many people to make a full-time living working from home.This book will assist those that want to make $4,000 a month or more online by commencing an Internet career without the need for capital or a computing degree. It also highlights the enormous success of not only Google, but also the power of using Google as a business marketing tool that has made many Internet millionaires in recent years, including the author.This book´s motto is ´´Google is your friend´´ when it comes to making money online. The author has learned many things from Google that have been to his business advantage. However, many of the most powerful things about how to use Google to generate significant wealth by driving traffic to websites he learned by modelling Internet millionaires - strategies he wished he had learned from Google but didn´t that would have made his Internet success even greater. 1. Language: English. Narrator: Jamie Nesvold. Audio sample: http://samples.audible.de/bk/huds/000011/bk_huds_000011_sample.mp3. Digital audiobook in aax.
Think and Grow Rich by Napoleon Hill is here updated by Jamie McIntyre for the 21st century. Think and Grow Rich is the seminal work by the well-loved and world-renowned Napoleon Hill, a contemporary of Dale Carnegie. Originally published in 1937, Hill´s money-making secrets are as powerful today as they were then and can change your life forever. After interviewing over 500 of the most affluent men and women of his time, Napoleon Hill uncovered the secret to great wealth, based on the notion that if we can learn to think like the rich we can discover wealth and success. This exciting, updated, and revised edition for the 21st century provides examples of men and women who, in recent times, exemplify the principles that Hill put forward, including the inspirational stories of such top achievers as Richard Branson, Oprah Winfrey, Bill Gates, the Google co-founders, and the co-author, all of whom have used the Think and Grow Rich principles to great success. These strategies are still just as valid today. 1. Language: English. Narrator: Jai Hutcherson. Audio sample: http://samples.audible.de/bk/huds/000008/bk_huds_000008_sample.mp3. Digital audiobook in aax.
What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They´re platforms - a new business model that has quietly become the only game in town, creating vast fortunes for its founders while dominating everyone´s daily life. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The Internet today is awash in platforms - Facebook is responsible for nearly 25 percent of total Web visits, and the Google platform crash in 2013 took about 40 percent of Internet traffic with it. Representing the 10 most trafficked sites in the US, platforms are also prominent over the globe; in China, they hold the top eight spots in web traffic rankings. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other, melding the digital and physical worlds and blurring distinctions between ´´offline´´ and ´´online.´´ These platform giants are expanding their influence from the digital world to the whole economy. Yet, few people truly grasp the radical structural shifts of the last 10 years. In Modern Monopolies, Alex Moazed and Nicholas L. Johnson tell the definitive story of what has changed, what it means for businesses today, and how managers, entrepreneurs, and business owners can adapt and thrive in this new era. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio. 1. Language: English. Narrator: Jonathan Yen. Audio sample: http://samples.audible.de/bk/adbl/031886/bk_adbl_031886_sample.mp3. Digital audiobook in aax.