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Generational Marketing: Communication Has Drama...
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The days of being excited and celebrating ´´social media” has run its course. Over the past decade plus, social media came into its own as the leading way to communicate for sales, customers service, transactional, spam, and for personal connection. Over the past three years, social media has become less and less effective as a communication tool. Using digital tools today has become much more complicated than ever before. Just having a Facebook page, a profile on LinkedIn, or sending out a few tweets no longer cuts it. The problem is content overload. Everyone is talking and nobody is listening. I blame the problem in part on Google and the remainder on the human condition, narcissism. 1. Language: English. Narrator: Robert Grothe. Audio sample: http://samples.audible.de/bk/acx0/162186/bk_acx0_162186_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 05.09.2019
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SEO White Book: The Organic Guide to Google Sea...
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The organic guide to Google SEO Learn the proven organic search engine optimization methods and techniques The SEO industry and the rules for ranking on Google have completely changed in the past couple of years. It´s changed due to a new set of rules that have emerged in the wake of Google´s World Wide Web war that it waged in the silent digital abyss of cyberspace. This war that Google waged was against spammers and other websites that were bending and breaking the SEO rules to bully their ways to the top of search engine results pages (SERPs). In waging this war, Google dropped some atomic bombs in the form of changes to its algorithms (search formulas) that have completely transformed many of the strategies and techniques for ranking a website today. Gone are the easy days of instituting link schemes, keyword stuffing, and content cloaking, just to name a few of the ill-used techniques that led to this war. Today, the name of the game is relevancy. If Google doesn´t think you´re relevant, then not matter what techniques you use for search engine optimization from whatever SEO book you find them in, they won´t work. Why should you care about all this? Now that the digital dust has settled, it´s important for you to understand the new set of rules for ranking websites that now dominate the Web. Without the very important information contained in this SEO book, ranking today for any competitive keywords will be incredibly difficult. If you are going to make lasting changes on Google´s SERPs, then you have to have the knowledge and know-how of what works today and what doesn´t. 1. Language: English. Narrator: Smokey Rivers. Audio sample: http://samples.audible.de/bk/acx0/017103/bk_acx0_017103_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.08.2019
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SEO for Bloggers: Learn How to Rank your Blog P...
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There are over 150 million blogs out there in the world today, and in order to compete at any level, you must understand the inner workings of search engine optimization. Ranking your blog posts on Google is difficult, and it has become increasingly more so in the wake of Google´s many new algorithm changes. With the introduction of updates like the Google Panda, Google Penguin, User Experience Algorithm, and Exact Match Domains, the entire ranking landscape has changed. What used to work just a couple of years ago for ranking in SEO, no longer works today; the rules are different. Don´t get caught left behind in the blogosphere. Whether you´re new to blogging or you´ve had some experience with it, you have to understand just what it takes to craft your blog posts for the most optimized positioning on Google. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Smokey Rivers. Audio sample: http://samples.audible.de/bk/acx0/013159/bk_acx0_013159_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.08.2019
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SEO: How to Get on the First Page of Google: Se...
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Do you want to learn how to master SEO? Get this book and follow my step-by-step explanations! You have seen the ads. For just 99 cents, you can get a domain. For $9.99 per month, you can start your own website. But what have you found? Have you found your business is not getting Internet sales? Are you somewhere on page 100 in the Google search engine? A myriad of work goes into creating a website that is worthy of Google´s first page. If you want this ranking, you need to be smarter rather than work harder. It takes starting out correctly with your website. There will be trial and error. Most of all, a magic solution does not exist. Any place that is offering something for very little is going to make you work harder to get what you desire for your website. Any company offering to sell you links to improve your website is going to damage it. Did you know Google makes about 500 changes to its algorithm each year? Imagine what these changes are going to do for your website ranking, particularly when Google is attempting to make the user experience superb. Google´s mission is to ensure when anyone conducts a search in Google, they see the results they want on the first couple of pages. Search engine optimization (SEO) has greatly changed even in the last five years. Ten years ago it was about keywords. The more keywords you used the better. A slow shift toward quality content began and is now in full effect. If you spam your articles with keywords but have low quality content, you will be penalized. If you try to trick Google, you will end up in the black hole for Internet websites. A few golden rules are needed before you jump into SEO. Tips provided in this book: Determine your investment abilities Write quality content Get your website indexed Use keywords appropriately Pay attention 1. Language: English. Narrator: David Otey. Audio sample: http://samples.audible.de/bk/acx0/060572/bk_acx0_060572_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.08.2019
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SEO Bible & Tips - Google, Bing, Yahoo! , Hörbu...
9,95 € *
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This book includes SEO: How to Get on the First Page of Google and SEO: The Seven Tips to Succeed in Google. You have seen the ads. For just $0.99 you can get a domain. For $9.99 per month, you can start your own website. But what have you found? Have you found your business is not getting Internet sales? Are you somewhere on page 100 in the Google search engine? A myriad of work goes into creating a website that is worthy of Google´s first page. If you want this ranking, you need to be work smarter, rather than work harder. It takes starting out correctly with your website. There will be trial and error. Most of all, a magic solution does not exist. Any place that is offering something for very little is going to make you work harder to get what you desire for your website. Any company offering to sell you links to improve your website is going to damage your website. Did you know Google makes about 500 changes to their algorithm each year? Imagine what these changes are going to do for your website ranking, particularly, when Google is attempting to make the user experience superb. Google´s motto is to ensure when anyone conducts a search in Google they see the result they want on the first couple of pages. Search engine optimization (SEO) has greatly changed even in the last five years. Ten years ago, it was about keywords. The more keywords you used the better. A slow shift towards quality content began and is now in full effect. If you spam your articles with keywords, with low quality content, you will be penalized. If you try to trick Google, you will end up in the black hole for Internet websites. A few golden rules are needed before you jump into the SEO tips provided in this book: Determine your investment abilities Write quality content Get your website indexed Use keywords appropriately Pay attention to the technical aspects Avoid mis 1. Language: English. Narrator: Thomas Clayton. Audio sample: http://samples.audible.de/bk/acx0/064132/bk_acx0_064132_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.08.2019
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Inbound Marketing: Get Found Using Google, Soci...
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To connect with today´s buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed, and the key to winning is to use this change to your advantage. If you´ve wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the audiobook for you. HubSpot founders Brian Halligan and Dharmesh Shah give you the tools and strategies you need to improve your Google search rankings, build a blog to promote your business, grow and nurture a community on social media sites, and analyze which of your online marketing efforts are working. Stop wasting money blasting the world with marketing messages that nobody cares about. Instead, learn to get found with Inbound Marketing. 1. Language: English. Narrator: Erik Synnestvetd. Audio sample: http://samples.audible.de/bk/gdan/000330/bk_gdan_000330_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.08.2019
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Smooth Bourbon: An Education in Government, Goo...
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Smooth Bourbon: An Education in Government, Google, and the CIA is the true story about one man´s fateful intersection between American government, one of the most elusive organizations in the world, and one of the most powerful corporations in existence today. It delves deep into the framework of US government and touches on sobering problems inherent within the Constitutional design, while at the same time interweaving stories that range from intriguing to humorous. Smooth Bourbon: An Education in Government, Google, and the CIA is intended for both high school- or college-level students who know very little about government and to better-informed listeners who are familiar with American government and are interested in hearing a fresh perspective. This audiobook is also intended for those interested in the intrigue around the CIA and for those interested in learning exactly what it´s like to work for Google. With college students in mind, this audiobook has easily accessible footnote citations to better facilitate research. It is organized in a binary fashion, with a chapter about the incredible experience of working for Google and going through the CIA´s very secretive interview processes, followed by chapters that detail different aspects of national governance. Every other chapter can best be characterized as a lecture. The real names and exact locations of all persons, except for the author, have been changed to protect the secrecy interests of the CIA and to provide confidentiality to all parties. To be sure, Smooth Bourbon is not intended to be a comprehensive account of government, Google, or the CIA. It is more of gripping story about my making sense of three very-misunderstood entities. The following audiobook represents personal arguments, many of them backed by scholars. 1. Language: English. Narrator: Giancarlo Maranzano. Audio sample: http://samples.audible.de/bk/acx0/118866/bk_acx0_118866_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.08.2019
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Never Lost Again: The Google Mapping Revolution...
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As enlightening as The Facebook Effect, Elon Musk, and Chaos Monkeys - the compelling, behind-the-scenes story of the creation of one of the most essential applications ever devised, and the rag-tag team that built it and changed how we navigate the world. Never Lost Again chronicles the evolution of mapping technology - the ´´overnight success 20 years in the making.´´ Bill Kilday takes us behind the scenes of the tech’s development, and introduces to the team that gave us not only Google Maps but Google Earth, and most recently, Pokémon Go. He takes us back to the beginning to Keyhole - a cash-strapped startup mapping company started by a small-town Texas boy named John Hanke, that nearly folded when the tech bubble burst. While a contract with the CIA kept them afloat, the company’s big break came with the first invasion of Iraq; CNN used their technology to cover the war and made it famous. Then Google came on the scene, buying the company and relaunching the software as Google Maps and Google Earth. Eventually, Hanke’s original company was spun back out of Google, and is now responsible for Pokémon Go and the upcoming Harry Potter: Wizards Unite. Kilday, the marketing director for Keyhole and Google Maps, was there from the earliest days, and offers a personal look behind the scenes at the tech and the minds developing it. But this book isn’t only a look back at the past; it is also a glimpse of what’s to come. Kilday reveals how emerging map-based technologies, including virtual reality and driverless cars, are going to upend our lives once again. Never Lost Again shows us how our worldview changed dramatically as a result of vision, imagination, and implementation. It’s a crazy story. And it all started with a really good map. 1. Language: English. Narrator: Rob Shapiro. Audio sample: http://samples.audible.de/bk/harp/007505/bk_harp_007505_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.08.2019
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SEO for Growth in 2019: Strategies to Stay Ahea...
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In 2019, effective SEO is more important than ever before!Search engines have never been smarter or more efficient. New websites are being created every day, so there’s never been more competition for search engine rankings. User experience is the number-one focus for all major search engines and platforms. Old tricks to hack Google’s search algorithms like keyword stuffing and excessive backlinking are no longer effective and may do more harm than good. What does this mean for you? To stay relevant and to edge past your competition, you have to change your understanding of SEO. Extreme Makeover SEO Edition: This book will help you update and revamp your SEO strategy taking into account big changes and trends in the erratic world of digital marketing.Mobile first is hereArtificial intelligence is here including Alexa and voice searchContent matters more than ever - this means quality, not just quantityGoogle’s featured results have changed the game - optimize for that (first understand questions being asked, then find answers to those questions and optimize them for the Google snippet)You will learn about all the tools you should have in your tool belt and the pros and cons of each including:Mobile optimization, and geolocation featuringPPC and paid advertisingSocial media marketingContent marketing and branding to maximize search engine optimizationInfluencer marketingThis book gives you a thorough understanding of SEO and how it worked in the past and how it’s changing for the future. You will be able to develop a highly effective SEO strategy that accounts for the biggest changes and trends in the industry and be able to maximize your ROI for the money you invest in SEO and digital marketing for your bran 1. Language: English. Narrator: Chris Clyne. Audio sample: http://samples.audible.de/bk/acx0/138577/bk_acx0_138577_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.08.2019
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