Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes listeners inside Google headquarters - the Googleplex - to explain how Google works. While they were still students at Stanford, Google co-founders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google´s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow (until Google´s IPO, nobody other than Google management had any idea how lucrative the company´s ad business was), Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more. The key to Google´s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After it´s unapologetically elitist approach to hiring, Google pampers its engineers with free food and dry cleaning, on-site doctors and masseuses, and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire. But has Google lost its innovative edge? It stumbled badly in China. And now, with its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be ´´evil´´ still compete? No other book has turned Google inside out as Levy does with In the Plex. 1. Language: English. Narrator: L. J. Ganser. Audio sample: http://samples.audible.de/bk/adbl/003074/bk_adbl_003074_sample.mp3. Digital audiobook in aax.
Whether it´s a faulty memory, a tendency to multitask, or difficulty managing our time, every one of us has limitations conspiring to keep us from being organized. But, as organizational guru and former Google CIO Douglas C. Merrill points out, it isn´t our fault. Our brains simply aren´t designed to deal with the pressures and competing demands on our attention in today´s fast-paced, information-saturated, digital world. What´s more, he says, many of the ways in which our society is structured are outdated, imposing additional chaos that makes us feel stressed, scattered, and disorganized. But it doesn´t have to be this way. Luckily, we have a myriad of amazing new digital tools and technologies at our fingertips to help us manage the strains on our brains and on our lives; the trick is knowing when and how to use them. This is why Merrill, who helped spearhead Google´s effort to ´´organize the world´s information´´, offers a wealth of tips and strategies for how to use these new tools to become more organized, efficient, and successful than ever. But if you´re looking for traditional, rigid, one-size-fits-all strategies for organization, this isn´t the book for you. Instead, Merrill draws on his intimate knowledge of how the brain works to help us develop fresh, innovative, and flexible systems of organization tailored to our individual goals, constraints, and lifestyles. From how to harness the amazing power of search, to how to get the most out of cloud computing, to techniques for filtering through the enormous avalanche of information that assaults us at every turn, to tips for minimizing distractions and better integrating work and life, Getting Organized in the Google Era is chock-full of practical, invaluable, and often counterintuitive advice for anyone who wants to be more organized and productive - and less stressed - in our 21st-century world. 1. Language: English. Narrator: Douglas Merrill. Audio sample: http://samples.audible.de/bk/rand/002206/bk_rand_002206_sample.mp3. Digital audiobook in aax.
Your organization can save and thrive in the cloud with this first nontechnical guide to cloud computing for business leaders. In less than a decade, Google, Amazon, and Salesforce.com went from unknown ideas to powerhouse fixtures in the economic landscape; in even less time, offerings such as LinkedIn, YouTube, Facebook, Twitter, and many others also carved out important roles; in less than five years, Apple´s iTunes became the largest music retailer in North America. They all share one key strategic decision - each of these organizations chose to harness the power of cloud computing to power their drives to dominance. With roots in supercomputing and many other technical disciplines, cloud computing is ushering in an entirely new economic reality: technology-enabled enterprises built on low-cost, flexible, and limitless technical infrastructures. The Executive´s Guide to Cloud Computing reveals how you can apply the power of cloud computing throughout your enterprise, giving members of the C-suite a detailed look at: Why cloud computing must be a top priority on your company´s IT road maps How the drive for scale, lower costs, and greater agility is making cloud computing a fiscal and technological imperative The relationship between cloud computing and other relevant IT initiatives The strategic implications of cloud computing for the enterprise Where to begin and how to get started integrating cloud computing into your existing operations Now you can harness cloud computing´s potential for your organization. Executive´s Guide to Cloud Computing shows you how. 1. Language: English. Narrator: Walter Dixon. Audio sample: http://samples.audible.de/bk/gdan/002950/bk_gdan_002950_sample.mp3. Digital audiobook in aax.
The book helps the reader to understand how to use the Microsoft and Google Drives and related applications for the benefit of their Business. 1. Language: English. Narrator: Chris Poirier. Audio sample: http://samples.audible.de/bk/acx0/019638/bk_acx0_019638_sample.mp3. Digital audiobook in aax.
This book explores how cloud-based tools like Google Apps for Work revolutionize the way IT can support smaller organizations. The ultralight approach to IT uses the latest technologies to achieve simplicity and excellence, giving you the power to operate at big business levels without the high cost. Four critical concepts drive this transformation: User-Centered: Start and end with the user. Excellence-Focused: Do only what you do best Cloud-based: Unencumber yourself Hardware-minimizing: Liberate time by removing distractions Ultralight uses this framework to allow IT to focus on the important things: providing an amazing user experience, making it easier to get work done, and supporting real business transformation. Small IT can be awesome. It´s time to discover how. 1. Language: English. Narrator: Jim Woods. Audio sample: http://samples.audible.de/bk/acx0/068897/bk_acx0_068897_sample.mp3. Digital audiobook in aax.
In this issue, you´ll learn how Google will keep a copy of any genome in the cloud – for only 25 dollars. You’ll hear about Lockheed Martin´s breakthrough Fusion machine. You’ll learn how Knightscope is preparing to roll out human-size robot patrols. You´ll hear how IBM is trying to turn things around with research on more human-like artificial intelligence. You´ll learn how we’re going to need an air traffic control system for drones. You´ll hear about a ´´smart´´ terminal that is going to be used for all kinds of payments. And you´ll hear news from the worlds of Biomedicine, Technology and Communications. 1. Language: English. Narrator: Todd Mundt. Audio sample: http://samples.audible.de/pe/trev/141201/pe_trev_141201_sample.mp3. Digital audiobook in aax.
This book was awarded the 2019 Axiom Business Book Award - Business Technology, Bronze Medal.Users of 21st century, digital-era technologies are ´´technology takers´´, accepting of and adjusting to whatever the market offers them. Similar to small firms that lack the market power to set prices and are economic ´´price takers´´, managers today are increasingly unable to customize the digital-era technologies their organizations use. Technology takers have little influence over the capabilities of the technologies they adopt; they cannot expect to improve on or customize for themselves the features of Facebook, Google, the iPhone, the blockchain, cloud-based enterprise resource planning systems, or other game-changing and often disintermediating technologies.The inability to modify available information technologies is a shock to leaders and managers alike. Cloud-based technologies arrive with set processes developed by others, and users must learn new ways of working each time the technologies themselves evolve. But refusing to adopt and adapt to digital-era technologies is, increasingly, not an option. Change in the digital era is constant and behavior-transforming. Managers must respond to these changes, or they will get left behind by those who do. The constancy of change also means that organizations have to do more than launch typical, one-off change management or transformation projects to succeed.To adopt efficiently and adapt effectively to behavior-changing technologies, astute leaders should employ change leadership techniques as a strategy for the digital era. This audiobook offers technology takers a playbook to manage change, create value, and exploit the digital era´s strategic opportunities. The audiobook draws on research and recent case studies to explain what it means to be a technology taker. Organizations and their managers are offered change leadership plays, which emphasize the iterative nature of change management in th 1. Language: English. Narrator: Jens Flanding. Audio sample: http://samples.audible.de/bk/acx0/157355/bk_acx0_157355_sample.mp3. Digital audiobook in aax.
Big Brother is watching you. Discover how statistics can be used to control our society. Have you ever wondered what your neighbor does every morning at 8:35 am, when you hear weird sounds coming from his balcony? Did you ever realize that the ´´likes´´ you put on other people´s Instagram account will influence the next summer collection of Zara, H&M, and Nike? Are you aware that whenever you swipe your credit card in the supermarket, you are not only paying with money, but you are giving valuable personal data away for free? The science of collecting, analyzing, and interpreting data became a powerful tool to get useful information about humans and their environment. Personal data has more value than ever and yet you leave terabytes of it for free on your devices or floating around in your cloud. Not only do Google and Facebook harvest billions from using your data for advertising, but talented hackers have also created a luxurious living from stealing and selling your data. In our high tech world, decision making is based on evidence instead of assumptions. By now our entire world is build around reliable statistics. ...ehm hold on. Reliable? If I tell you baldness raises the cardiovascular disease risk up to 70%, it is a true fact. What I forgot to mention is baldness and old age are related. So what is the cause of cardiovascular diseases? Baldness or old age? Statistics can be misleading and manipulating. Yet there are incredible examples of how statistics helped to solve crimes and find a serial killer. In Statistics for Beginners, you´ll discover: How statistics replaced religion and what happened to god What will happen when robots will take the world leadership and how close we are to a gigan 1. Language: English. Narrator: Cliff Weldon. Audio sample: http://samples.audible.de/bk/acx0/152348/bk_acx0_152348_sample.mp3. Digital audiobook in aax.
Increase profitability, elevate work culture, and exceed productivity goals through DevOps practices. More than ever, the effective management of technology is critical for business competitiveness. For decades, technology leaders have struggled to balance agility, reliability, and security. The consequences of failure have never been greater - whether it´s the healthcare.gov debacle, cardholder data breaches, or missing the boat with Big Data in the cloud. And yet, high performers using DevOps principles, such as Google, Amazon, Facebook, Etsy, and Netflix, are routinely and reliably deploying code into production hundreds, or even thousands, of times per day. Following in the footsteps of The Phoenix Project, The DevOps Handbook shows leaders how to replicate these incredible outcomes by showing how to integrate product management, development, QA, IT operations, and information security to elevate your company and win in the marketplace. 1. Language: English. Narrator: Ron Butler. Audio sample: http://samples.audible.de/bk/acx0/098035/bk_acx0_098035_sample.mp3. Digital audiobook in aax.