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Simple: Conquering the Crisis of Complexity , H...
9,95 € *
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For decades, Alan Siegel and Irene Etzkorn have championed simplicity as a competitive advantage and a consumer right. Consulting with businesses and organizations around the world to streamline products, services, processes, and communications, they have achieved dramatic results. In Simple, the culmination of their work together, Siegel and Etzkorn show us how having empathy, striving for clarity, and distilling your message can reduce the distance between company and customer, hospital and patient, government and citizen - and increase your bottom line. Examining the best and worst practices of an array of organizations big and small - including the IRS, Google, Philips, Trader Joe´s, Chubb Insurance, and ING Direct, and many more - Siegel and Etzkorn recast simplicity as a mindset, a design aesthetic, and a writing technique. In this illuminating book, you will discover, among other things: Why the Flip camera became roadkill in the wake of the iPhone What SIMPLE idea allowed the Cleveland Clinic to improve care and increase revenue How OXO designed a measuring cup that sold a million units in its first 18 months on the market Where Target got the idea for their ´´ClearRX´´ prescription system How New York City simplified its unwieldy bureaucracy with three simple numbers By exposing the overly complex things we encounter every day, Simple reveals the reasons we allow confusion to persist, inspires us to seek clarity, and explores how social media is empowering consumers to demand simplicity. The next big idea in business is Simple. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Fleet Cooper. Audio sample: http://samples.audible.de/bk/hach/001196/bk_hach_001196_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.06.2019
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Simple [Russian Edition]: Conquering the Crisis...
9,95 € *
ggf. zzgl. Versand

For decades, Alan Siegel and Irene Etzkorn have championed simplicity as a competitive advantage and a consumer right. Consulting with businesses and organizations around the world to streamline products, services, processes and communications, they have achieved dramatic results. In Simple, the culmination of their work together, Siegel and Etzkorn show us how having empathy, striving for clarity, and distilling your message can reduce the distance between company and customer, hospital and patient, government and citizen-and increase your bottom line. Examining the best and worst practices of an array of organizations big and small - including the IRS, Google, Philips, Trader Joe´s, Chubb Insurance, and ING Direct, and many more - Siegel and Etzkorn recast simplicity as a mindset, a design aesthetic, and a writing technique. In these illuminating minutes you will discover, among other things: Why the Flip camera became roadkill in the wake of the iPhone What simple idea allowed the Cleveland Clinic to improve care and increase revenue How OXO designed a measuring cup that sold a million units in its first 18 months on the market Where Target got the idea for their ´´ClearRX´´ prescription system How New York City simplified its unwieldy bureaucracy with three simple numbers By exposing the overly complex things we encounter every day, Simple reveals the reasons we allow confusion to persist, inspires us to seek clarity, and explores how social media is empowering consumers to demand simplicity. The next big idea in business is simple. Please note: This audiobook is in Russian. 1. Russian. Stanislav Koncevich. http://samples.audible.de/bk/zaot/000435/bk_zaot_000435_sample.mp3.

Anbieter: Audible
Stand: 26.06.2019
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Transformational Products
29,90 € *
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In his new book Matthias Schrader, co-founder and CEO of SinnerSchrader, puts the digital transformation on its feet. Whoever starts the digital transformation at the company has already lost. In the meantime, digital products from companies such as Google, Apple, Facebook and Amazon are conquering the everyday life of users. They successfully penetrate sectors such as banking, insurance, telecommunications, retail and automotive. Many companies are in danger of losing their relationship with their customers. They become interchangeable. Matthias Schrader deciphers the code behind the Transformational Products, with which Google & Co. successfully reshape entire markets. The book also provides a playbook for the successful development of Transformational Products in the corporate context. In the end, it bridges the gap between product development and the digital transformation of companies. Transformational Products turn classic marketing into a legacy and thus from a solution to a problem. The weapons of advertising (promotion), distribution (place) and pricing policy (price) have become blunt. Digitisation is a huge challenge for the product, the fourth P in the marketing mix. The focus on the product as a success factor forces companies to focus on the concrete value-added contribution for their customers.

Anbieter: buecher.de
Stand: 31.07.2019
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