Angebote zu "Context" (245 Treffer)

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The Developer's Guide to Social Programming
43,99 € *
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The Developer's Guide to Social Programming ab 43.99 € als Taschenbuch: Building Social Context Using Facebook Google Friend Connect and the Twitter API. Aus dem Bereich: Bücher, English, International, Gebundene Ausgaben,

Anbieter: hugendubel
Stand: 09.12.2019
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Transformational Products
30,80 € *
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In his new book Matthias Schrader, co-founder and CEO of SinnerSchrader, puts the digital transformation on its feet. Whoever starts the digital transformation at the company has already lost. In the meantime, digital products from companies such as Google, Apple, Facebook and Amazon are conquering the everyday life of users. They successfully penetrate sectors such as banking, insurance, telecommunications, retail and automotive. Many companies are in danger of losing their relationship with their customers. They become interchangeable. Matthias Schrader deciphers the code behind the Transformational Products, with which Google & Co. successfully reshape entire markets. The book also provides a playbook for the successful development of Transformational Products in the corporate context. In the end, it bridges the gap between product development and the digital transformation of companies. Transformational Products turn classic marketing into a legacy and thus from a solution to a problem. The weapons of advertising (promotion), distribution (place) and pricing policy (price) have become blunt. Digitisation is a huge challenge for the product, the fourth P in the marketing mix. The focus on the product as a success factor forces companies to focus on the concrete value-added contribution for their customers.

Anbieter: buecher
Stand: 09.12.2019
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Transformational Products
29,90 € *
ggf. zzgl. Versand

In his new book Matthias Schrader, co-founder and CEO of SinnerSchrader, puts the digital transformation on its feet. Whoever starts the digital transformation at the company has already lost. In the meantime, digital products from companies such as Google, Apple, Facebook and Amazon are conquering the everyday life of users. They successfully penetrate sectors such as banking, insurance, telecommunications, retail and automotive. Many companies are in danger of losing their relationship with their customers. They become interchangeable. Matthias Schrader deciphers the code behind the Transformational Products, with which Google & Co. successfully reshape entire markets. The book also provides a playbook for the successful development of Transformational Products in the corporate context. In the end, it bridges the gap between product development and the digital transformation of companies. Transformational Products turn classic marketing into a legacy and thus from a solution to a problem. The weapons of advertising (promotion), distribution (place) and pricing policy (price) have become blunt. Digitisation is a huge challenge for the product, the fourth P in the marketing mix. The focus on the product as a success factor forces companies to focus on the concrete value-added contribution for their customers.

Anbieter: buecher
Stand: 09.12.2019
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Developer's Guide to Social Programming
23,99 € *
ggf. zzgl. Versand

Developer's Guide to Social Programming ab 23.99 € als pdf eBook: Building Social Context Using Facebook Google Friend Connect and the Twitter API The. Aus dem Bereich: eBooks, Sachthemen & Ratgeber, Computer & Internet,

Anbieter: hugendubel
Stand: 09.12.2019
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Digital Business Models
70,99 € *
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The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike. This textbook provides a structured and conceptual approach, allowing students and other readers to understand the commonalities and specifics of the respective business models. The book begins with an overview of the business model concept in general by presenting the development of business models, analyzing definitions of business models and discussing the significance of the success of business model management. In turn, Chapter 2 offers insights into and explanations of the business model concept and provides the underlying approaches and ideas behind business models. Building on these foundations, Chapter 3 outlines the fundamental aspects of the digital economy. In the following chapters the book examines various core models in the business to consumer (B2C) context. The chapters follow a 4-C approach that divides the digital B2C businesses into models focusing on content, commerce, context and connection. Each chapter describes one of the four models and provides information on the respective business model types, the value chain, core assets and competencies as well as a case study. Based on the example of Google, Chapter 8 merges these approaches and describes the development of a hybrid digital business model. Chapter 9 is dedicated to business-to-business (B2B) digital business models. It shows how companies focus on business solutions such as online provision of sourcing, sales, supportive collaboration and broker services. Chapter 10 shares insight into the innovation aspect of digital business models, presenting structures and processes of digital business model innovation. The book is rounded out by a comprehensive case study on Google/Alphabet that combines all aspects of digital business models. Conceived as a textbook for students in advanced undergraduate courses, the book will also be useful for professionals and practitioners involved in business model innovation, and applied researchers.

Anbieter: buecher
Stand: 09.12.2019
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Digital Business Models
70,99 € *
ggf. zzgl. Versand

The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike. This textbook provides a structured and conceptual approach, allowing students and other readers to understand the commonalities and specifics of the respective business models. The book begins with an overview of the business model concept in general by presenting the development of business models, analyzing definitions of business models and discussing the significance of the success of business model management. In turn, Chapter 2 offers insights into and explanations of the business model concept and provides the underlying approaches and ideas behind business models. Building on these foundations, Chapter 3 outlines the fundamental aspects of the digital economy. In the following chapters the book examines various core models in the business to consumer (B2C) context. The chapters follow a 4-C approach that divides the digital B2C businesses into models focusing on content, commerce, context and connection. Each chapter describes one of the four models and provides information on the respective business model types, the value chain, core assets and competencies as well as a case study. Based on the example of Google, Chapter 8 merges these approaches and describes the development of a hybrid digital business model. Chapter 9 is dedicated to business-to-business (B2B) digital business models. It shows how companies focus on business solutions such as online provision of sourcing, sales, supportive collaboration and broker services. Chapter 10 shares insight into the innovation aspect of digital business models, presenting structures and processes of digital business model innovation. The book is rounded out by a comprehensive case study on Google/Alphabet that combines all aspects of digital business models. Conceived as a textbook for students in advanced undergraduate courses, the book will also be useful for professionals and practitioners involved in business model innovation, and applied researchers.

Anbieter: buecher
Stand: 09.12.2019
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Great Maps
26,99 € *
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This beautifully illustrated book showcases more than 60 of the greatest maps ever made, from the ancient Babylonian map carved on a stone tablet, through medieval maps such as the mappa mundi to the modern satellite images of Google Earth. Drawing upon geography, science, exploration, art, culture, and mythology, maps have existed almost as long as the human race. They do more than simply describe the landscape - they also offer a unique window into the lives and beliefs of their creators. Great Maps shows how they have changed our understanding of the world, and features both entire maps and close-up visual tours that pull out key details that offer intriguing historical and cultural context. From maps of the world filled with fantastical monsters, through famous explorers discovering new continents, to the first road atlases and modern data-mapping and cartography, Great Maps explores in stunning photographic detail how maps have influenced and reflected our world throughout history.

Anbieter: buecher
Stand: 09.12.2019
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Great Maps
26,99 € *
ggf. zzgl. Versand

This beautifully illustrated book showcases more than 60 of the greatest maps ever made, from the ancient Babylonian map carved on a stone tablet, through medieval maps such as the mappa mundi to the modern satellite images of Google Earth. Drawing upon geography, science, exploration, art, culture, and mythology, maps have existed almost as long as the human race. They do more than simply describe the landscape - they also offer a unique window into the lives and beliefs of their creators. Great Maps shows how they have changed our understanding of the world, and features both entire maps and close-up visual tours that pull out key details that offer intriguing historical and cultural context. From maps of the world filled with fantastical monsters, through famous explorers discovering new continents, to the first road atlases and modern data-mapping and cartography, Great Maps explores in stunning photographic detail how maps have influenced and reflected our world throughout history.

Anbieter: buecher
Stand: 09.12.2019
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Prisoners of Geography: Ten Maps That Explain E...
9,95 € *
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Maps have a mysterious hold over us. Whether ancient, crumbling parchments or generated by Google, maps tell us things we want to know, not only about our current location or where we are going but about the world in general. And yet, when it comes to geo-politics, much of what we are told is generated by analysts and other experts who have neglected to refer to a map of the place in question. All leaders of nations are constrained by geography. In this audiobook, now updated to include 2016 geopolitical developments, journalist Tim Marshall examines Russia, China, the US, Latin America, the Middle East, Africa, Europe, Japan, Korea, and Greenland and the Arctic - their weather, seas, mountains, rivers, deserts, and borders - to provide a context often missing from our political reportage: how the physical characteristics of these countries affect their strengths and vulnerabilities and the decisions made by their leaders. Marshall explains the complex geo-political strategies that shape the globe. Why is Putin so obsessed with Crimea? Why was the US destined to become a global superpower? Why does China's power base continue to expand? Why is Tibet destined to lose its autonomy? Why will Europe never be united? The answers are geographical. 1. Language: English. Narrator: Scott Brick. Audio sample: http://samples.audible.de/bk/acx0/071554/bk_acx0_071554_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 09.12.2019
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