Google Earth For Dummies: David A. Crowder
Machine, Platform, Crowd explains how digital technologies are changing the ways that companies organise themselves, perform, improve and compete. Digital disruptions stem from three main sources: the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, technological progress is shifting the balance by stressing the second element of the pair. A machine recently beat the world´s best mind at Go. Platforms built by Apple and Google outcompete excellent products by Nokia and Motorola. When the open innovation of the crowd goes head to head with corporate research and development labs, which make up the core, they often win.
We are living in strange times: the largest taxi company owns no vehicles and employs no drivers, software can quickly reach super-human performance at games whose rules and strategies it never learned and people can now execute complex financial transactions without banks, courts or trust. Digital disruptions stem from three main sources: the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, technological progress is shifting the balance by stressing the second element of the pair. A machine recently beat the worlds best mind at Go. Platforms built by Apple and Google outcompete excellent products by Nokia and Motorola. When the open innovation of the crowd goes head to head with corporate research and development labs, which make up the core, they often win. Machine, Platform, Crowd reveals how these digital technologies are transforming the ways in which companies perform.
From the authors of the best-selling The Second Machine Age, a leader´s guide to success in a rapidly changing economy. We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs. MIT´s Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives. In the tradition of agenda-setting classics like Clay Christensen´s The Innovator´s Dilemma, McAfee and Brynjolfsson deliver both a penetrating analysis of a new world and a toolkit for thriving in it. For startups and established businesses, or for anyone interested in what the future holds, Machine, Platform, Crowd is essential listening. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Jeff Cummings. Audio sample: http://samples.audible.de/bk/brll/009210/bk_brll_009210_sample.mp3. Digital audiobook in aax.
Want Market Share? Google It! You know you´ve hit it big when your name becomes a verb - and no one knows that better than Google. In just over 10 years, Google has become the world´s most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter. How does Google do it? In a word: marketing. You may not think Google does much marketing. Indeed, it doesn´t do a lot of what has traditionally been viewed as marketing. But in today´s digital world, marketing has taken new shape - and Google is at the cutting edge. In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google´s playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think). Along the way, he shows how Google´s tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include: Tap into the Wisdom of Crowds: Get the signals you need directly from your customers Keep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass along Don´t Interrupt: Join the conversation - but avoid disrupting it Act Like Content: Provide value, not sales pitches Test Everything: Take no detail of your program for granted; you can always improve Show Off Your Assets: Distribute your brand everywhere The beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work. In its mission to ´´organize the world´s information 1. Language: English. Narrator: Wayne Shepherd. Audio sample: http://samples.audible.de/bk/graw/000104/bk_graw_000104_sample.mp3. Digital audiobook in aax.
Become the applicant Google can´t turn down. Cracking the Tech Career is the job seeker´s guide to landing a coveted position at one of the top tech firms. A follow-up to The Google Resume, this audiobook provides new information on what these companies want and how to show them you have what it takes to succeed in the role. Early planners will learn what to study, and established professionals will discover how to make their skillsets and experiences set them apart from the crowd. Author Gayle Laakmann McDowell worked in engineering at Google and interviewed more than 120 candidates as a member of the hiring committee - in this book, she shares her perspectives on what works and what doesn´t, what makes you desirable, and what gets your resume saved or deleted. Apple, Microsoft, and Google are the coveted companies in the current job market. They field hundreds of resumes every day and have their pick of the cream of the crop when it comes to selecting new hires. If you think the right alma mater is all it takes, you need to update your thinking. Top companies, especially in the tech sector, are looking for more. This book is the complete guide to becoming the candidate they just cannot turn away. Discover the career paths that run through the top tech firms. Learn how to craft the prefect resume and prepare for the interview. Find ways to make yourself stand out from the hordes of other applicants. Understand what the top companies are looking for and how to demonstrate that you´re it. These companies need certain skillsets, but they also want a great culture fit. Grades aren´t everything, experience matters, and a certain type of applicant tends to succeed. Cracking the Tech Career reveals what the hiring committee wants and shows you how to get it. 1. Language: English. Narrator: Carly Robins. Audio sample: http://samples.audible.de/bk/adbl/021421/bk_adbl_021421_sample.mp3. Digital audiobook in aax.
Online Social Networking is a reality. The millions of people who have a Facebook or MySpace page, or anyone who uses Wikipedia or Google, knows this. But for today’s companies, the question remains, how can we profit from the crowds who are swarming all over the internet? 1. Language: English. Narrator: Dave Summers. Audio sample: http://samples.audible.de/bk/amai/000047/bk_amai_000047_sample.mp3. Digital audiobook in aax.
Triple your business! Digital marketing has transformed how business is done. Today it is easier than ever to get your message in front of customers. The problem is, it is easier for your competition, too. So how do you make your brand stand out from the crowd? How can tools like Google Analytics help you engage with what customers love and do? Confronting a mountain of data, how can you make your business thrive? Philip Masiello, CEO of Hound Dog Digital Marketing, can tell you. Fueled by decades of his experience in marketing strategy and entrepreneurship, Masiello´s Think - Engage - Thrive! tears down marketing models created in a data-poor age, offering common-sense alternatives that take marketing out of the textbook, into the real world. Through stories of lessons he learned as an entrepreneur, TV-shopping marketer, and million-dollar Amazon seller, Masiello contrasts dysfunctional corporate cultures with the best-known companies doing marketing right, including Apple, Amazon, and Dunkin´ Donuts. In Think - Engage - Thrive! you will learn to use today´s unprecedented customer data tools to intelligently target your customers. By applying the principles Masiello lays out, you´ll convert clicks into sales and service into retention. Your business will skyrocket as you Think - Engage - Thrive! Masiello goes beyond marketing 4.0 and other internet marketing concepts to show you how to use the marketing tools to grow your business. Whether you are a startup business or a Fortune 100 company, this book will explain the concepts of digital marketing and marketing strategy in a way that is easy to understand. 1. Language: English. Narrator: Scott Miller. Audio sample: http://samples.audible.de/bk/acx0/103364/bk_acx0_103364_sample.mp3. Digital audiobook in aax.