Angebote zu "Epic" (8 Treffer)

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Epic Content Marketing: How to Tell a Different...
20,99 € *
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Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and ´´stories´´ tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.

Anbieter: buecher.de
Stand: 19.09.2019
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Dave Gorman´s Googlewhack Adventure, Hörbuch, D...
9,95 € *
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If someone called you a ´´googlewhack´´, what would you do? Would you end up playing table tennis with a nine year-old boy in Boston? Would you find yourself in Los Angeles wrangling snakes, or would you go to China to be licked by a performance artist? If your name is Dave Gorman, then all of these things could be true. Fuelled by a lust for life and a desperate desire to do anything except what he´s supposed to be doing (writing that novel and growing up), Dave falls under the spell of an obscure internet word game, Googlewhacking. Addicted to the game, and gripped by obsession, Dave travels three times round the world, visiting four continents and the unlikeliest cast of real life eccentrics you´ll ever meet in what becomes an epic challenge, a life-changing, globe-trotting Googlewhack adventure. 1. Language: English. Narrator: Dave Gorman. Audio sample: http://samples.audible.de/bk/rhuk/000015/bk_rhuk_000015_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.08.2019
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Frenemies: The Epic Disruption of the Ad Busine...
9,95 € *
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An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has. We are a long way from the days of Don Draper; as Mad Men is turned into Math Men (and women - though too few), as an instinctual art is transformed into a science, the old lions and their kingdoms are feeling real fear, however bravely they might roar. Frenemies is Ken Auletta´s reckoning with an industry under existential assault. He enters the rooms of the ad world´s most important players, some of them business partners, some adversaries, many ´´frenemies,´´ a term whose ubiquitous use in this industry reveals the level of anxiety, as former allies become competitors, and accusations of kickbacks and corruption swirl. We meet the old guard, including Sir Martin Sorrell, the legendary head of WPP, the world´s largest ad agency holding company; while others play nice with Facebook and Google, he rants, some say Lear-like, out on the heath. There is Irwin Gotlieb, maestro of the media agency GroupM, the most powerful media agency, but like all media agencies it is staring into the headlights as ad buying is more and more done by machine in the age of Oracle and IBM. We see the world from the vantage of its new powers, like Carolyn Everson, Facebook´s head of Sales, and other brash and scrappy creatives who are driving change, as millennials and others who disdain ads as an interruption employ technology to zap them. We also peer into the future, looking at what is replacing traditi 1. Language: English. Narrator: Jonathan Todd Ross. Audio sample: http://samples.audible.de/bk/peng/003996/bk_peng_003996_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.08.2019
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Frenemies: The Epic Disruption of the Advertisi...
9,95 € *
ggf. zzgl. Versand

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has. We are a long way from the days of Don Draper; as Mad Men is turned into Math Men (and women - though too few), as an instinctual art is transformed into a science, the old lions and their kingdoms are feeling real fear, however bravely they might roar. Frenemies is Ken Auletta´s reckoning with an industry under existential assault. He enters the rooms of the ad world´s most important players, some of them business partners, some adversaries, many ´frenemies´, a term whose ubiquitous use in this industry reveals the level of anxiety, as former allies become competitors and accusations of kickbacks and corruption swirl. We meet the old guard, including Sir Martin Sorrell, the legendary head of WPP, the world´s largest ad agency holding company; while others play nice with Facebook and Google, he rants, some say Lear-like, out on the heath. There is Irwin Gotlieb, maestro of the media agency GroupM, the most powerful media agency, but like all media agencies it is staring into the headlights as ad buying is more and more done by machine in the age of Oracle and IBM. We see the world from the vantage of its new powers, like Carolyn Everson, Facebook´s head of Sales, and other brash and scrappy creatives who are driving change, as millennials and others who disdain ads as an interruption employ technology to zap them. We also peer into the future, looking at what is replacing traditional adverti 1. Language: English. Narrator: Jonathan Todd Ross. Audio sample: http://samples.audible.de/bk/hcuk/003932/bk_hcuk_003932_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.08.2019
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Disaster Genre Secrets for Screenwriters , Hörb...
9,95 € *
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Have you ever dreamed of writing the screenplay for a Disaster movie? If so, then here is how some of the world´s top Disaster genre screenwriters do it…and how you can succeed in this genre too. Believe it or not, it doesn´t matter how much you already know about the Disaster genre. The information in this book will teach you: How to truly disrupt everyday life in the narrative world of your screenplay with a catastrophic disaster. Why everything you´ve been taught about the Oedipus complex is wrong, and how to really use this story pattern to explosive effect in any Disaster genre screenplay. How to tap into three fundamental human anxieties that none of the screenwriting ´´gurus´´ ever discuss. The real reasons why and how the most famous memory Disaster movies succeed at the box office - including the screenwriting behind Jaws, Titanic and The Terminator series. How to use cities, vehicles, animals, monsters, and storms to create thrills and chills your audience will never forget. Unique ideas that will have you literally ´´tuning in´´ on this genre and generating at least two new epic ideas for your screenwriting on every page. A simple strategy for using Google Earth or Google maps for narrative world-building in your screenwriting. How to unlock the major conventions of the Disaster genre for massive effect in your screenplay. Lists of Disaster genre clichés and instructions on how to avoid them. Two secret ways that pro screenwriters use concepts like destiny, fate, and chance to please audiences around the world. And much, much more.... The ideas in this book have been used by real screenwriters of major blockbusters - whether they realize it or not. Disaster Genre Secrets for Screenwriters distills their mastery for you and is here to serve as your screenwriting guide. Don´t worry! None of t 1. Language: English. Narrator: Kevin Pierce. Audio sample: http://samples.audible.de/bk/acx0/004741/bk_acx0_004741_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.08.2019
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Free Ride: How Digital Parasites are Destroying...
9,95 € *
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How did the newspaper, music, and film industries go from raking in big bucks to scooping up digital dimes? Their customers were lured away by the free ride of technology. Now, business journalist Robert Levine shows how they can get back on track. On the Internet, ´´information wants to be free.” This memorable phrase shaped the online business model, but it is now driving the media companies on whom the digital industry feeds out of business. Today, newspaper stocks have fallen to all-time lows as papers are pressured to give away content, music sales have fallen by more than half since file sharing became common, TV ratings are plum­meting as viewership migrates online, and publishers face off against Amazon over the price of digital books. In Free Ride, Robert Levine narrates an epic tale of value destruction that moves from the corridors of Congress, where the law was passed that legalized YouTube, to the dorm room of Shawn Fanning, the founder of Napster; from the bargain-pricing dramas involving iTunes and Kindle to Google’s fateful decision to digitize first and ask questions later. Levine charts how the media industry lost control of its destiny and suggests innovative ways it can resist the pull of zero. Fearless in its reporting and analysis, Free Ride is the busi­ness history of the decade and a much-needed call to action. 1. Language: English. Narrator: Byron Wagner. Audio sample: http://samples.audible.de/bk/rand/002809/bk_rand_002809_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.08.2019
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Kochland
14,99 € *
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´A landmark book....A massively reported deep dive into the unparalleled corporate industrial giant Koch Industries....This impressively researched and well-rendered book also serves as a biography of Charles Koch, with Leonard providing an evenhanded treatment of the tycoon. Leonard´s work is on par with Steve Coll´s Private Empire and even Ida Tarbell´s enduring classic The History of the Standard Oil Company .´ Kirkus Reviews ´Leonard´s superb investigations and even-handed, clear-eyed reportage stand out....American capitalism at its most successful and domineering is at the center of this sweeping history of a much-vilified company.´ Publishers Weekly ´Leonard´s intricately developed and extensively researched history of the Koch empire is a colossal corporate biography that sheds important light on this closely guarded enterprise while simultaneously scrutinizing the nefarious underpinnings of American economic policies and practices.´ Booklist ´This page-turning exposé reveals the full extent of the Koch brothers´ influence on American capitalism.´ Book Riot ´If you want a crash course in the evolution of postmodern capitalism over the last five decades read Kochland....Leonard´s study is exhaustive and engaging.´ New York Journal of Books The annual revenue of Koch Industries is bigger than that of Google, Goldman Sachs and Kraft Foods combined. But very few people have ever heard of Koch Industries because the billionaire Koch brothers want it that way. Now, in Kochland , Christopher Leonard has managed what no other journalist has done before: to tell the explosive inside story of how the largest private company in the world became that big. In doing so, Leonard also tells the epic tale of the evolution of corporate America over the last half-century, in all its glory and rapaciousness. Koch is everywhere. It controls the fertilisers at the foundation of our food system. It controls the synthetics that make our diapers and carpets. It controls the chemicals that make our bottles and pipes. It controls the building materials that make our homes and offices. And it controls much of the Wall Street trading in all of these commodities. It makes money at every end of almost every deal. For five decades, CEO Charles Koch has kept Koch Industries quietly operating behind a veil of secrecy, with a view toward very, very long-term profits. When Wall Street came calling twenty years ago, trying to take Koch public, Charles Koch said no. He´s a genius businessman: patient with profits, able to learn from his mistakes, determined that his employees develop an almost a worshipful dedication to free-market ruthlessness, and a master disrupter. We think of disruption as something that happens in Silicon Valley, but this book will upend your understanding of what disruption really is. Charles Koch´s business acumen has made him and his brother David (Koch Industries´ co-owner) together richer than Bill Gates. But there´s a dark side to their story. If you want to understand how we killed the unions in this country, how we widened the income divide, how we stalled progress on climate change and how corporate America bought the influence industry, all you have to do is read this book. Seven years in the making, Kochland reads like a true-life thriller, with larger-than-life characters driving the battles on every page. The book tells the ambitious tale of how one private company consolidated power over half a century - and how in doing so, transformed capitalism into something that feels so deeply alienating to many Americans today.

Anbieter: buecher.de
Stand: 21.09.2019
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Unreal Engine VR Cookbook (eBook, PDF)
13,95 € *
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´´With his YouTube channel, Mitch´s VR Lab, Mitch has helped thousands of people understand the foundations of locomotion and interaction mechanics with clear and concise UE4 videos. I´m thrilled that he has taken the time to bring all his knowledge and experience in working with Unreal Engine and Virtual Reality to the Unreal® Engine VR Cookbook…. Mitch is uniquely qualified to share this book with the world.´´ -Luis Cataldi, Unreal Engine Education, Epic Games, Inc. For game developers and visualization specialists, VR is the next amazing frontier to conquer-and Unreal Engine 4 is the ideal platform to conquer it with. Unreal ® Engine VR Cookbook is your complete, authoritative guide to building stunning experiences on any Unreal Engine 4-compatible VR hardware. Renowned VR developer and instructor Mitch McCaffrey brings together best practices, common interaction paradigms, specific guidance on implementing these paradigms in Unreal Engine, and practical guidance on choosing the right approaches for your project. McCaffrey´s tested ´´recipes´´ contain step-by-step instructions, while empowering you with concise explanations of the underlying theory and math. Whether you´re creating first-person shooters or relaxation simulators, the techniques McCaffrey explains help you get immediate results, as you gain ´´big picture´´ knowledge and master nuances that will help you succeed with any genre or project. Understand basic VR concepts and terminology Implement VR logic with Blueprint visual scripting Create basic VR projects with Oculus Rift, HTC Vive, Gear VR, Google VR, PSVR, and other environments Recognize and manage differences between seated and standing VR experiences Set up trace interactions and teleportation Work with UMG and 2D UIs Implement character inverse kinematics (IK) for head and hands Define effective motion controller interaction Help users avoid motion sickness Optimize VR applications Explore the VR editor, community resources, and more If you´re ready to master VR on Unreal Engine 4, this is the practical resource you´ve been searching for!

Anbieter: buecher.de
Stand: 19.09.2019
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