The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more value for the reader by building on a classic marketing text with its well-established customer-value framework and complimenting it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world. To help bring marketing to life this book is filled with interesting examples and stories about real companies, such as Amazon, Google, Uber, ASOS and Lego and their marketing practices. This is the place to go for the freshest and most authoritative insights into the increasingly fascinating world of marketing.
Your Company Isn´t Fast Enough. Here´s How to Change That. The traditional hierarchical organization is dead, but what replaces it? Numerous new models--the agile organization, the networked organization, and holacracy, to name a few--have emerged, but leaders need to know what really works. How do you build an organization that is responsive to fast-changing markets? What kind of organization delivers both speed and scale, and how do you lead it? Arthur Yeung and Dave Ulrich provide leaders with a much-needed blueprint for reinventing the organization. Based on their in-depth research at leading Chinese, US, and European firms such as Alibaba, Amazon, DiDi, Facebook, Google, Huawei, Supercell, and Tencent, and drawing from their synthesis of the latest organization research and practice, Yeung and Ulrich explain how to build a new kind of organization (a ´´market-oriented ecosystem´´) that responds to changing market opportunities with speed and scale. While other books address individual pieces of the puzzle, Reinventing the Organization offers a practical, integrated, six-step framework and looks at all the decisions leaders need to make--choosing the right strategies, capabilities, structure, culture, management tools, and leadership--to deliver radically greater value in fast-moving markets. For any leader eager to build a stronger, more responsive organization and for all those in HR, organizational development, and consulting who will shape and deliver it, this book provides a much-needed roadmap for reinvention.
This second European edition of this classic textbook brings the exceptional introduction to organizational behaviour written by the masters of the subject, and adapts it to meet the needs of students studying in Europe today. Fully updated and revised, this adaptation continues the tradition of making current, relevant research come alive for students, while maintaining its hallmark features - clear writing style, cutting-edge content and compelling pedagogy. This new edition offers real-life examples drawn from a global range of organizations including Google, Cadbury, Apple, Capital One, Microsoft, Lego, Ferrari and more, plus up-to-date insights into the latest research and hot topics from across the world.
The first physical camping-atlas Europe with direct access to useful additional information from the Internet The entirety of Europe on 272 pages in a scale of 1:800,000 clearly presented. With the High 5 Edition app you can display campsites and motorhome sites directly on the map. Thanks to filter functions you can adapt the displayed sites to your needs. Just one click takes you to camping.info, where you can find lots of useful information and guest reviews for the respective site. You can profit from the clear arrangement of the map as well as from always up-to-date information, the unmatched quantity of data and the wealth of Information (the sites aren´t plotted in the physical atlas). Furthermore the atlas provides lots more travel information: Information and tipps about camping (German/English) Information on European countries: speed limits, areas, number of residents, emergency numbers, overview of the Schengen Area/Eurozone Distance chart Overview maps of Europe (1:5,000,000) Overview of the city centres of the main European cities and towns (1:100,000) Overview of the main lines of public transport, railways and ferries (1:5,000,000) A selection of the local index including postal codes; the entire index can be viewed using the QR-code The ´´Interactive Mobile CAMPING ATLAS Europe´´ - a ´´paper backup´´ just in case... ... and when used in conjunction with a smartphone, it is a great tool for planning trips. What´s not on the map is in the app Besides information about campsites and motorhome sites you can also gather information about major attractions and cities in Europe, see the current weather forecasts and project your own photos on the map. The High 5 Edition app is based on Augmented Reality technology and is available free of charge from the Apple App store and Google Play store. More information on www.high5edition.com