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Don´t Be Evil: How Big Tech Betrayed Its Foundi...
24,99 € *
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A penetrating indictment of how today´s largest tech companies are hijacking our data, our livelihoods, our social fabric, and our minds-from an acclaimed Financial Times columnist and CNN analyst ´´Don´t be evil´´ was enshrined as Google´s corporate mantra back in its early days, when the company´s cheerful logo still conveyed the utopian vision for a future in which technology would inevitably make the world better, safer, and more prosperous. Unfortunately, it´s been quite a while since Google, or the majority of the Big Tech companies, lived up to this founding philosophy. Today, the utopia they sought to create is looking more dystopian than ever: from digital surveillance and the loss of privacy to the spreading of misinformation and hate speech to predatory algorithms targeting the weak and vulnerable to products that have been engineered to manipulate our desires. How did we get here? How did these once-scrappy and idealistic enterprises become rapacious monopolies with the power to corrupt our elections, co-opt all our data, and control the largest single chunk of corporate wealth-while evading all semblance of regulation and taxes? In Don´t Be Evil, Financial Times global business columnist Rana Foroohar tells the story of how Big Tech lost its soul-and ate our lunch. Through her skilled reporting and unparalleled access-won through nearly thirty years covering business and technology-she shows the true extent to which behemoths like Google, Facebook, Apple, and Amazon are monetizing both our data and our attention, without us seeing a penny of those exorbitant profits. Finally, Foroohar lays out a plan for how we can resist, by creating a framework that fosters innovation while also protecting us from the dark side of digital technology. Advance praise for Don´t Be Evil ´´At first sight, Don´t Be Evil looks like it´s doing for Google what muckraking journalist Ida Tarbell did for Standard Oil over a century ago. But this whip-smart, highly readable book´s scope turns out to be much broader. Worried about the monopolistic tendencies of big tech? The addictive apps on your iPhone? The role Facebook played in Donald Trump´s election? Foroohar will leave you even more worried, but a lot better informed.´´-Niall Ferguson, Milbank Family Senior Fellow at the Hoover Institution, Stanford, and author of The Square and the Tower

Anbieter: buecher.de
Stand: 02.10.2019
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Don´t be Evil
15,99 € *
ggf. zzgl. Versand

A penetrating indictment of how today´s largest tech companies are hijacking our data, our livelihoods, our social fabric, and our minds-from an acclaimed Financial Times columnist and CNN analyst ´´Don´t be evil´´ was enshrined as Google´s corporate mantra back in its early days, when the company´s cheerful logo still conveyed the utopian vision for a future in which technology would inevitably make the world better, safer, and more prosperous. Unfortunately, it´s been quite a while since Google, or the majority of the Big Tech companies, lived up to this founding philosophy. Today, the utopia they sought to create is looking more dystopian than ever: from digital surveillance and the loss of privacy to the spreading of misinformation and hate speech to predatory algorithms targeting the weak and vulnerable to products that have been engineered to manipulate our desires. How did we get here? How did these once-scrappy and idealistic enterprises become rapacious monopolies with the power to corrupt our elections, co-opt all our data, and control the largest single chunk of corporate wealth-while evading all semblance of regulation and taxes? In Don´t Be Evil, Financial Times global business columnist Rana Foroohar tells the story of how Big Tech lost its soul-and ate our lunch. Through her skilled reporting and unparalleled access-won through nearly thirty years covering business and technology-she shows the true extent to which behemoths like Google, Facebook, Apple, and Amazon are monetizing both our data and our attention, without us seeing a penny of those exorbitant profits. Finally, Foroohar lays out a plan for how we can resist, by creating a framework that fosters innovation while also protecting us from the dark side of digital technology. Advance praise for Don´t Be Evil ´´At first sight, Don´t Be Evil looks like it´s doing for Google what muckraking journalist Ida Tarbell did for Standard Oil over a century ago. But this whip-smart, highly readable book´s scope turns out to be much broader. Worried about the monopolistic tendencies of big tech? The addictive apps on your iPhone? The role Facebook played in Donald Trump´s election? Foroohar will leave you even more worried, but a lot better informed.´´-Niall Ferguson, Milbank Family Senior Fellow at the Hoover Institution, Stanford, and author of The Square and the Tower

Anbieter: buecher.de
Stand: 02.10.2019
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Don´t Be Evil (eBook, ePUB)
14,99 € *
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An award-winning Financial Times columnist exposes the threat that Big Tech poses to our democracies, our economies and ourselves Today Google and Facebook receive 90% of the world´s news ad-spending. Amazon takes half of all ecommerce in the US. Google and Apple operating systems run on all but 1% of cell phones globally. And 80% of corporate wealth is now held by 10% of companies - not the GEs and Toyotas of this world, but the digital titans. How did we get here? How did the tech industry get to dominate our world so completely? How did once-idealistic and innovative companies come to manipulate elections, violate our privacy, and pose a threat to the fabric of our democracy? In Don´t Be Evil , Financial Times global business columnist Rana Foroohar documents how Big Tech lost its soul - and became the new Wall Street. Through her skilled reporting and unparalleled access - won through nearly 30 years covering business and technology - she shows the true extent to which the ´Faang´s (Facebook, Apple, Amazon, Netflix and Google) crush or absorb any potential competitors, hijack our personal data and mental space and offshore their exorbitant profits. What´s more, she reveals how these threats to our democracies, our livelihoods and our minds are all intertwined. Yet Foroohar also lays out a plan for how we can resist, creating a framework that fosters innovation while also protecting us from the dark side of digital technology.

Anbieter: buecher.de
Stand: 02.10.2019
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Kochland
13,99 € *
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Shortlisted for the 2019 Financial Times & McKinsey Business Book of the Year. ´A landmark book....A massively reported deep dive into the unparalleled corporate industrial giant Koch Industries....This impressively researched and well-rendered book also serves as a biography of Charles Koch, with Leonard providing an evenhanded treatment of the tycoon. Leonard´s work is on par with Steve Coll´s Private Empire and even Ida Tarbell´s enduring classic The History of the Standard Oil Company .´ Kirkus Reviews ´Leonard´s superb investigations and even-handed, clear-eyed reportage stand out....American capitalism at its most successful and domineering is at the center of this sweeping history of a much-vilified company.´ Publishers Weekly ´Leonard´s intricately developed and extensively researched history of the Koch empire is a colossal corporate biography that sheds important light on this closely guarded enterprise while simultaneously scrutinizing the nefarious underpinnings of American economic policies and practices.´ Booklist ´This page-turning exposé reveals the full extent of the Koch brothers´ influence on American capitalism.´ Book Riot ´If you want a crash course in the evolution of postmodern capitalism over the last five decades read Kochland....Leonard´s study is exhaustive and engaging.´ New York Journal of Books The annual revenue of Koch Industries is bigger than that of Google, Goldman Sachs and Kraft Foods combined. But very few people have ever heard of Koch Industries because the billionaire Koch brothers want it that way. Now, in Kochland , Christopher Leonard has managed what no other journalist has done before: to tell the explosive inside story of how the largest private company in the world became that big. In doing so, Leonard also tells the epic tale of the evolution of corporate America over the last half-century, in all its glory and rapaciousness. Koch is everywhere. It controls the fertilisers at the foundation of our food system. It controls the synthetics that make our diapers and carpets. It controls the chemicals that make our bottles and pipes. It controls the building materials that make our homes and offices. And it controls much of the Wall Street trading in all of these commodities. It makes money at every end of almost every deal. For five decades, CEO Charles Koch has kept Koch Industries quietly operating behind a veil of secrecy, with a view toward very, very long-term profits. When Wall Street came calling twenty years ago, trying to take Koch public, Charles Koch said no. He´s a genius businessman: patient with profits, able to learn from his mistakes, determined that his employees develop an almost a worshipful dedication to free-market ruthlessness, and a master disrupter. We think of disruption as something that happens in Silicon Valley, but this book will upend your understanding of what disruption really is. Charles Koch´s business acumen has made him and his brother David (Koch Industries´ co-owner) together richer than Bill Gates. But there´s a dark side to their story. If you want to understand how we killed the unions in this country, how we widened the income divide, how we stalled progress on climate change and how corporate America bought the influence industry, all you have to do is read this book. Seven years in the making, Kochland reads like a true-life thriller, with larger-than-life characters driving the battles on every page. The book tells the ambitious tale of how one private company consolidated power over half a century - and how in doing so, transformed capitalism into something that feels so deeply alienating to many Americans today.

Anbieter: buecher.de
Stand: 13.10.2019
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Organizational Behaviour (eBook, ePUB)
32,95 € *
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This second European edition of this classic textbook brings the exceptional introduction to organizational behaviour written by the masters of the subject, and adapts it to meet the needs of students studying in Europe today. Fully updated and revised, this adaptation continues the tradition of making current, relevant research come alive for students, while maintaining its hallmark features - clear writing style, cutting-edge content and compelling pedagogy. This new edition offers real-life examples drawn from a global range of organizations including Google, Cadbury, Apple, Capital One, Microsoft, Lego, Ferrari and more, plus up-to-date insights into the latest research and hot topics from across the world. Key features include: ´Myth or science?´ boxes, which provide repeated evidence that common sense can often lead us astray in the attempt to understand human behaviour, and that behavioural research offers a means for testing the validity of common-sense notions. ´OB in the news´ which prepares students to recognise and evaluate OB issues which often appear in the news when presented with them in newspapers, magazines, TV, etc. ´Face the facts´: these boxes highlight interesting facts from recent surveys that emphasise key aspects of the text. For example, diversity across Europe, the extent of employee engagement, and the popularity of working in teams. ´´As a whole, the content of the book is strong, and is well-structured with a European focus.” Mohammad Lafiti, Uppsala University, Sweden

Anbieter: buecher.de
Stand: 02.10.2019
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