Over the last 30 years a host of new technologies have begun to change every industry, driving us into a new era of human existence. The companies who have been most able to tap into these new innovations have become the most highly valued companies in the world. To do so, they have created a new approach to corporate innovation. In Corporate Innovation in the Fifth Era, Silicon Valley insiders Matthew C. Le Merle and Alison Davis share the lessons they have learned from two decades of interaction with Alphabet, Amazon, Apple, Facebook, and Microsoft as well as other leading companies. The authors describe this new approach so that every company can be ready as we enter the Fifth Era. 1. Language: English. Narrator: Simon Phillips. Audio sample: http://samples.audible.de/bk/acx0/090531/bk_acx0_090531_sample.mp3. Digital audiobook in aax.
The Fifth Revolution: Reinventing Workplace Happiness, Health, and Engagement Through Compassion is an invitation to rediscover the power of human consciousness both in and out of the workplace. Readers will gain a deep understanding of what compassion means and will explore compassion skills to incorporate into their lives as individuals, influencers and leaders. The book shows how to practically apply the 9-pillars of workplace compassion - self-compassion, people-first thinking, abundance mindset, mindfulness, embracing oneness, compassionate communication, vulnerability, big-picture thinking and gratitude - to create meaningful shifts toward happiness, kindness and empowered living. The Fifth Revolution shows you • Why compassion is the key to creating amazing workplace experiences • How the 9-Pillars can transform your inner world and your work relationships • How you can influence and direct your company´s culture through compassion • How you can help your company become a force of good • How compassionate workplaces are the foundations of a fifth industrial revolution- one that is powered by the human spirit. People from many walks of life- Engineers, Educators, Scientists, Doctors, and changemakers from Google, Facebook, Shell, VMWare, and other companies big and small - have shared their incredible stories of compassion in this book. In an age of artificial intelligence, as our jobs and professional identities are gradually being redefined by technology, compassion can be the standout skill that defines our uniqueness and propels our professional success. The Fifth Revolution is all about practical compassion - part information, part stories, part workbook and all transformation.
Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord´s Express, Google´s Product Listing Ads, and the introduction to Google´s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include: Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using AdWords scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.
Corporate Innovation in the Fifth Era:Lessons from Alphabet/Google Amazon Apple Facebook and Microsoft Matthew C. Le Merle/ Alison Davis
SEO Made Simple®, 5th Edition, is the leading SEO book for optimizing websites, blogs, and other digital assets. Updated for the most recent Google algorithm changes, SEO Made Simple is today´s top-selling SEO guide. The fifth edition is not just last year´s guide with a new cover, but completely revamped to address the strategies needed for top rankings - a tell-all search engine optimization guide for anyone trying to reach the highly coveted number-one ranking on Google for their website, blog, or video (5th edition). Updated and expanded with the latest information on search engine optimization (SEO) and including audio of proven search engine optimization techniques that address the changing landscape of search engine optimization. SEO Made Simple is today´s top-selling search engine optimization guide and has sold more than 30,000 copies. Learn from leading Webmaster Michael H. Fleischner the specific SEO techniques that deliver top rankings in less than 30 days. Whether you´re a search engine optimization expert or new to website rankings, the techniques revealed in this audiobook will give you everything you need to dominate Google and other leading search engines. Generate tons of traffic to your website absolutely FREE with top search engine placement on Google, Yahoo!, and Bing. SEO Made Simple has helped more individuals than another other search engine optimization guide ever printed to achieve top rankings for even the most competitive keywords. This guide has been updated with the latest SEO advice on social media, Google Places, and even a step-by-step link building process that has already produced top results for some of the most sought after keywords. If you are looking for a guide that provides the information you need to achieve top search engine rankings, without all of the useless fluff, this is it. 1. Language: English. Narrator: Kevin Kollins. Audio sample: http://samples.audible.de/bk/acx0/047874/bk_acx0_047874_sample.mp3. Digital audiobook in aax.
Five Stars teaches listeners how to master the art of persuasion - written and read by the best-selling author of Talk like TED. Ideas don’t sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field career, having a good idea isn’t good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a ´´soft” skill - it is the human edge that will make you unstoppable, irresistible, and irreplaceable - earning you that perfect rating, that fifth star. In Five Stars, Carmine Gallo, bestselling author of Talk like TED, breaks down how to apply Aristotle’s formula of persuasion to inspire contemporary audiences. As the nature of work changes, and technology carries things across the globe in a moment, communication skills become more valuable - not less. Gallo interviews neuroscientists, economists, historians, billionaires, and business leaders of companies like Google, Nike, and Airbnb to show first-hand how they use their words to captivate your imagination and ignite your dreams. In the knowledge age - the information economy - you are only as valuable as your ideas. Five Stars is an audiobook to help listeners bridge the gap between mediocrity and exceptionality, and gain the competitive edge in the age of automation. In Five Stars, listeners will also learn: The one skill billionaire Warren Buffett says will raise your value by 50 percent Why your job might fall into a category where 75 percent or more of your income relies on your ability to sell your idea How Airbnb’s founders follow a classic three-part formula shared by successful Hollywood movies Why you should speak in third-grade language to persuade adult listeners The one 1. Language: English. Narrator: Carmine Gallo. Audio sample: http://samples.audible.de/bk/aren/003466/bk_aren_003466_sample.mp3. Digital audiobook in aax.
How to get to master the art of persuasion - from the best-selling author of Talk Like Ted. Ideas don’t sell themselves. As the forces of globalisation, automation and artificial intelligence combine to disrupt every field, having a good idea isn’t good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead and achieving greatness in the modern world. Communication is no longer a ´soft´ skill - it is the human edge that will make you unstoppable, irresistible, and irreplaceable, earning you that perfect rating, that fifth star. In Five Stars, Carmine Gallo, best-selling author of Talk Like TED, breaks down how to apply Aristotle’s formula of persuasion to inspire contemporary audiences. As the nature of work changes and technology carries things across the globe in a moment, communication skills become more valuable - not less. Gallo interviews neuroscientists, economists, historians, billionaires, and business leaders of companies like Google, Nike, and Airbnb to show firsthand how they use their words to captivate your imagination and ignite your dreams. In the knowledge age - the information economy - you are only as valuable as your ideas. Five Stars is a book to help you bridge the gap between mediocrity and exceptionality and gain your competitive edge in the age of automation. In Five Stars, you will also learn: The one skill billionaire Warren Buffett says will raise your value by 50 percent. Why your job might fall into a category where 75 percent or more of your income relies on your ability to sell your idea. How Airbnb’s founders follow a classic three-part formula shared by successful Hollywood movies. Why you should speak in third-grade language to persuade adult listeners. The one brain hack Steve Jobs, Leonardo da Vinci and Picasso used to unlock their best ideas. 1. Language: English. Narrator: Carmine Gallo. Audio sample: http://samples.audible.de/bk/macm/001927/bk_macm_001927_sample.mp3. Digital audiobook in aax.
The twenty-fifth Secretary of Defense takes readers behind the scenes to reveal the inner workings of the Pentagon, its vital mission, and what it takes to lead it. The Pentagon is the headquarters of the single largest institution in America: the Department of Defense. The D.O.D. employs millions of Americans. It owns and operates more real estate, and spends more money, than any other entity. It manages the world´s largest and most complex information network and performs more R&D than Apple, Google, and Microsoft combined. Most important, the policies it carries out, in war and peace, impact the security and freedom of billions of people around the globe. Yet to most Americans, the dealings of the D.O.D. are a mystery, and the Pentagon nothing more than an opaque five-sided box that they regard with a mixture of awe and suspicion. In this new book, former Secretary of Defense Ash Carter demystifies the Pentagon and sheds light on all that happens inside one of the nation´s most iconic, and most closely guarded, buildings. Drawn from Carter´s thirty-six years of leadership experience in the D.O.D., this is the essential book for understanding the challenge of defending America in a dangerous world-and imparting a trove of incisive lessons that can guide leaders in any complex organization. In these times of great disruption and danger, the need for Ash Carter´s authoritative and pragmatic account is more urgent than ever.