Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth - and how it can help any organization thrive. In the fall of 1999, John Doerr met with the founders of a start-up whom he´d just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They´d have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress - to measure what mattered. Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engineer at Intel, where the legendary Andy Grove (´´the greatest manager of his or any era´´) drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove´s brainchild with more than 50 companies. Wherever the process was faithfully practiced, it worked. In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone´s goals, from entry level to CEO, are transparent to the entire organization. The benefits are profound. OKRs surface an organization´s most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention. In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with 1. Language: English. Narrator: John Doerr, full cast. Audio sample: http://samples.audible.de/bk/peng/003954/bk_peng_003954_sample.mp3. Digital audiobook in aax.
PLEASE NOTE: This is a summary and analysis of the book and not the original book. If you´d like to purchase the original book, please paste this link in your browser: https://amzn.to/2DccFMzJohn Doerr presents an engaging, easy-to-listen, and practical methodology for realizing your professional goals through OKRs, or, Objectives and Key Results in his bestselling book, Measure What Matters.What does this ZIP Reads summary Include? Synopsis of the original bookChapter-by-chapter summariesWhat are OKRs and how can you use them?Detailed case studies from OKR success storiesKey takeaways from each chapterEditorial reviewBackground on John DoerrAbout the original book: In Everything Happens for a Reason, Kate Bowler provides a unique and authoritative description of Objectives and Key Results (OKRs), which have been revolutionizing the business world for almost 20 years, but, until now, had not been explained fully. The OKR goal-setting system provides a robust methodology for helping companies realize their full potential. With case studies from a wide range of organizations, OKRs are presented in a practical way, allowing the listener to implement them in one of a variety of forms. DISCLAIMER: This audiobook is intended as a companion to, not a replacement for, Measure What Matters. ZIP Reads is wholly responsible for this content and is not associated with the original author in any way. 1. Language: English. Narrator: Michael London Anglado. Audio sample: http://samples.audible.de/bk/acx0/148834/bk_acx0_148834_sample.mp3. Digital audiobook in aax.
To be a successful business, you need to stop doing random acts of marketing and start using a reliable plan for rapid business growth.Traditional thinking on creating a marketing plan has been a difficult and overwhelming process, resulting in not getting done.Google My Business reveals a new marketing cutting edge breakthrough that makes creating the foundation for a business marketing plan simple and easy. It takes the difficulty out of your business marketing strategy.Whether you´re just starting out or are an experienced season established business, Google My Business is the easiest and fastest way to create a marketing plan that will boost your business growth.In this groundbreaking new book you´ll discover:How to get new customers, clients, or prospects and how to make more and increase profits from existing ones.Don’t chase old SEO tactics in marketing that could hinder your business.A simple process for creating your own marketing platform so Google will promote your business over your competition.How to crush competitors and make yourself the only logical choice for Google to show you as the preferred listing.How to get astonishing results on a any budget using the secrets of this new cutting edge marketing from Google’s new program.How to charge high prices for your products and services and have customers actually chasing you to buy your product or services.How to comply with the changes with Google establishing your Brand and validating your entity.Using social media, branded to your company to increase the number one metric that Google uses to rank anything on the web. 1. Language: English. Narrator: Mark Ryan. Audio sample: http://samples.audible.de/bk/acx0/150160/bk_acx0_150160_sample.mp3. Digital audiobook in aax.
A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world´s most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you´ll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success. Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of implementation and reporting skills: Learn how to campaign-tag inbound links to uncover the email, social, PPC, and banner/remarketing traffic hiding as other traffic sources and to confidently measure the ROI of each marketing channel Add event tracking to capture the many important user interactions that Google Analytics does not record by default, such as video plays, PDF downloads, scrolling, and AJAX updates Master Google Tag Manager for greater flexibility and process control in implementation Set up goals and Enhanced Ecommerce tracking to measure performance against organizational KPIs and configure conversion funnels to isolate drop-off Create audience segments that map to your audience constituencies, amplify trends, and help identify optimization opportunities Populate custom dimensions that reflect your organization, your content, and your visitors so Google Analytics can speak your language Gain a more complete view of customer behavior with mobile app and cross-device tracking Incorporate related tools and techniques: third-party data visualization, CRM integration for long-term value and lead qualification, marketing automation, phone conversion tracking, usability, and A/B testing Improve data storytelling and foster analytics adoption in the enterprise Millions of organizations have installed Google Analytics, including an estimated 67 percent of Fortune 500 companies, but deficiencies plague most implementations, and inadequate reporting practices continue to hinder meaningful analysis. By following the strategies and techniques in Google Analytics Breakthrough, you can address the gaps in your own still set, transcend the common limitations, and begin using Google Analytics for real competitive advantage. Critical contributions from industry luminaries such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne - and a foreword by Avinash Kaushik - enhance the learning experience and empower you to drive consistent, real-world improvement through analytics.
In many ways, Google is the prototype of a successful 21st-century company. It uses technology in new ways to make information universally accessible; promotes a corporate culture that encourages creativity among its employees; and takes its role as a corporate citizen very seriously, investing in green initiatives and developing the largest corporate foundation in the U.S. Following in the footsteps of her best-selling Warren Buffett Speaks - written in a conversational style that successfully captures the essence of these business leaders - Janet Lowe reveals the amazing story behind one of the most important new companies of our time by exploring the people and philosophies that have made Google a global phenomenon in less than 15 years. She offers an engaging look at how its founders transformed their vision of a better Internet search engine into a business colossus with about $16 billion in annual revenue. Lowe discusses the values that drive Brin and Page - both living fairly modest lives despite each having a net worth of over $15.9 billion - and details how they have created a culture that fosters fun, yet keeps Google at the forefront of technology through relentless R&D investments and imaginative partnerships with organizations such as NASA. Examining Google´s breakthrough business strategies, which transformed online advertising and changed the way we look at corporate responsibility and employee relations, we see why Google may be a harbinger of where corporate America is headed. Also addressed are controversies surrounding Google, such as copyright infringement, antitrust concerns, and personal privacy. 1. Language: English. Narrator: Sean Pratt. Audio sample: http://samples.audible.de/bk/gdan/000268/bk_gdan_000268_sample.mp3. Digital audiobook in aax.
Measure What Matters:How Google Bono and the Gates Foundation Rock the World with OKRs John Doerr/ Larry Page
Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs, (2018) by venture capitalist John Doerr, details a simple but highly effective goal-setting technique called ´´Objectives and Key Results´´, or OKRs. The OKR method is a management philosophy that pairs concrete objectives with actionable steps.... Purchase this in-depth analysis to learn more. (Disclaimer: This is NOT the original book. If you’re looking for the original book, it is available from Amazon and Audible.) 1. Language: English. Narrator: Adrienne Walker. Audio sample: http://samples.audible.de/bk/acx0/118429/bk_acx0_118429_sample.mp3. Digital audiobook in aax.
Jake Knapp (Author) Jake Knapp created the Google Ventures sprint process and has run more than one hundred sprints with startups such as 23andMe, Slack, Nest and Foundation Medicine. Previously, Jake worked at Google, leading sprints for everything from Gmail to Google X. He is among the world´s tallest designers. John Zeratsky (Author) John Zeratsky has designed mobile apps, medical reports and a daily newspaper (among other things). Before joining Google Ventures, he was a design lead at YouTube and an early employee at FeedBurner, which Google acquired in 2007. John writes about design and productivity for The Wall Street Journal, Fast Company and Wired. He studied journalism at the University of Wisconsin. Braden Kowitz (Author) Braden Kowitz founded the Google Ventures design team in 2009 and pioneered the role of ´design partner´ at a venture capital firm. He has advised on close to two hundred startups on product design, hiring and team culture. Before joining Google Ventures, Braden led design for several Google products, including Gmail, Google Apps for Business, Google Spreadsheets and Google Trends.