Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord´s Express, Google´s Product Listing Ads, and the introduction to Google´s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include: Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using AdWords scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.
Content is the key to having a great website that Google loves: good, fresh content that is accurate, informative, and current will bring people to visit and return. Optimizing your website for successful search engine results is all about providing quality. This book takes a look at Google Panda and Penguin, with special attention to SEO. 1. Language: English. Narrator: Rick Hoem. Audio sample: http://samples.audible.de/bk/acx0/034070/bk_acx0_034070_sample.mp3. Digital audiobook in aax.
Smooth Bourbon: An Education in Government, Google, and the CIA is the true story about one man´s fateful intersection between American government, one of the most elusive organizations in the world, and one of the most powerful corporations in existence today. It delves deep into the framework of US government and touches on sobering problems inherent within the Constitutional design, while at the same time interweaving stories that range from intriguing to humorous. Smooth Bourbon: An Education in Government, Google, and the CIA is intended for both high school- or college-level students who know very little about government and to better-informed listeners who are familiar with American government and are interested in hearing a fresh perspective. This audiobook is also intended for those interested in the intrigue around the CIA and for those interested in learning exactly what it´s like to work for Google. With college students in mind, this audiobook has easily accessible footnote citations to better facilitate research. It is organized in a binary fashion, with a chapter about the incredible experience of working for Google and going through the CIA´s very secretive interview processes, followed by chapters that detail different aspects of national governance. Every other chapter can best be characterized as a lecture. The real names and exact locations of all persons, except for the author, have been changed to protect the secrecy interests of the CIA and to provide confidentiality to all parties. To be sure, Smooth Bourbon is not intended to be a comprehensive account of government, Google, or the CIA. It is more of gripping story about my making sense of three very-misunderstood entities. The following audiobook represents personal arguments, many of them backed by scholars. 1. Language: English. Narrator: Giancarlo Maranzano. Audio sample: http://samples.audible.de/bk/acx0/118866/bk_acx0_118866_sample.mp3. Digital audiobook in aax.
Whether it´s a faulty memory, a tendency to multitask, or difficulty managing our time, every one of us has limitations conspiring to keep us from being organized. But, as organizational guru and former Google CIO Douglas C. Merrill points out, it isn´t our fault. Our brains simply aren´t designed to deal with the pressures and competing demands on our attention in today´s fast-paced, information-saturated, digital world. What´s more, he says, many of the ways in which our society is structured are outdated, imposing additional chaos that makes us feel stressed, scattered, and disorganized. But it doesn´t have to be this way. Luckily, we have a myriad of amazing new digital tools and technologies at our fingertips to help us manage the strains on our brains and on our lives; the trick is knowing when and how to use them. This is why Merrill, who helped spearhead Google´s effort to ´´organize the world´s information´´, offers a wealth of tips and strategies for how to use these new tools to become more organized, efficient, and successful than ever. But if you´re looking for traditional, rigid, one-size-fits-all strategies for organization, this isn´t the book for you. Instead, Merrill draws on his intimate knowledge of how the brain works to help us develop fresh, innovative, and flexible systems of organization tailored to our individual goals, constraints, and lifestyles. From how to harness the amazing power of search, to how to get the most out of cloud computing, to techniques for filtering through the enormous avalanche of information that assaults us at every turn, to tips for minimizing distractions and better integrating work and life, Getting Organized in the Google Era is chock-full of practical, invaluable, and often counterintuitive advice for anyone who wants to be more organized and productive - and less stressed - in our 21st-century world. 1. Language: English. Narrator: Douglas Merrill. Audio sample: http://samples.audible.de/bk/rand/002206/bk_rand_002206_sample.mp3. Digital audiobook in aax.
Syndicated cartoonist Aaron McGruder, Google founders Sergey Brin and Larry Page and remembering Dr. Shirley Glass on this edition of Fresh Air. Aaron McGruder´s strip The Boondocks follows the escapades of Huey and Riley, two brothers from the inner city sent to live with their grandfather in a Chicago surburb, where most of their neighbors are white. The strip is read in over 35 newspapers nationwide. McGruder is currently working on a feature film and a television series based on his characters. Google co-founders Sergey Brin and Larry Page talk about building the world´s largest search engine. Google is available in 36 languages. Brin and Page founded the company in 1999 when they were graduate students in computer science. Dr. Shirley Glass was an expert on infidelity research. She was also the mother of Ira Glass, host of public radio´s This American Life. Shirley Glass died on October 8th of breast cancer. She was 67. She had been on Fresh Air to discuss her book, NOT Just Friends: Protect Your Relationship from Infidelity and Heal the Trauma of Betrayal. (Broadcast Dates: October 14, 2003 and February 17, 2003) 1. Language: English. Narrator: Terry Gross. Audio sample: http://samples.audible.de/rt/whyy/031014/rt_whyy_031014_sample.mp3. Digital audiobook in aax.
Why do we think and do evil? What can science teach us about why humans do bad things? And what do our reactions to deviance teach us about ourselves?Drawing together science, psychology and philosophy, Julia Shaw unlocks the intricacies of the world of criminal psychology. Grappling with thorny dilemmas from ´would I kill baby Hitler?´ to ´why do I want to murder my spouse?´, Making Evil will give you a better understanding of the world, yourself and your Google search history.Original, fresh and rigorous, Making Evil shines a searching light into the darker corners of the human psyche, illuminating a modern science of evil. 1. Language: English. Narrator: Dr. Julia Shaw. Audio sample: http://samples.audible.de/bk/cnon/000730/bk_cnon_000730_sample.mp3. Digital audiobook in aax.
The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more value for the reader by building on a classic marketing text with its well-established customer-value framework and complimenting it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world. To help bring marketing to life this book is filled with interesting examples and stories about real companies, such as Amazon, Google, Uber, ASOS and Lego and their marketing practices. This is the place to go for the freshest and most authoritative insights into the increasingly fascinating world of marketing.
The Invisible Advantage details how any organization can create a culture of innovation - an environment that promotes free thinking, an entrepreneurial spirit, and sustainable value creation at all levels and across all functions. This book isn´t just about the importance of an innovation culture, nor how to emulate the ´´innovation untouchables´´ like Google and Apple. It´s a complete tool kit that anyone can use to uncover the unique, hidden drivers of innovation and then introduce fresh, intuitive approaches tailored to their organization´s specific environment. Dr. Soren Kaplan is the author of the best-selling and award-winning book Leapfrogging, an affiliated professor at the Center for Effective Organizations at USC´s Marshall School of Business, a contributing writer for FastCompany, a leading keynote speaker, and the founder of InnovationPoint. 1. Language: English. Narrator: Mike Norgaard. Audio sample: http://samples.audible.de/bk/acx0/077606/bk_acx0_077606_sample.mp3. Digital audiobook in aax.