Google gives nonprofit organizations $10,000 per month in free advertising through its Google Ad Grants program. And unlike most grants, Google´s has an extremely quick application process and is very easy to get. So why do so few nonprofits participate in Google Ad Grants, and why do existing grantees struggle so much with maximizing its value to grow their organization? What´s the catch? The catch is this: Google Ad Grants is very difficult to administer unless you have extensive knowledge of and expertise with the Google Adwords program. Having $10,000 to spend is easy; actually spending it is, in fact, very difficult. And because Google provides very little support or guidance on how to spend the money, the average nonprofit grantee is only able to use a few hundred dollars of their $10,000 allotment each month. But not anymore. The Google Ad Grants Playbook changes all of that. Josh Barsch and Steve Isaacs of StraightForward Interactive have managed over 100 Google Ad Grants accounts over the past decade for charities worldwide and have cracked the code on how to extract the full value of Google Ad Grants for their clients. For the first time, they reveal their entire ´´playbook´´ - no holds barred, nothing left out - for helping their clients realize the full $10,000 of value from their Google Ad Grant, month after month after month. The Google Ad Grants Playbook is exactly that: a playbook. A set of easy-to-follow, step-by-step marching orders that your nonprofit can use to maximize the grant´s impact and grow your nonprofit organization. Don´t know how to use Google Adwords? No problem: the playbook covers all of the basics you need to know about how to build and manage your own campaigns from the ground up. Unsure about what you can advertise with the Ad Grant? What works and what doesn´t work? No problem: it´s all covered in great detail in the playbook. It´s the only guide you´ll ever need to taking your nonprofit to 1. Language: English. Narrator: Gail L. Chaffee. Audio sample: http://samples.audible.de/bk/acx0/079710/bk_acx0_079710_sample.mp3. Digital audiobook in aax.
Do you want to learn how to master SEO? Get this book and follow my step-by-step explanations! You have seen the ads. For just 99 cents, you can get a domain. For $9.99 per month, you can start your own website. But what have you found? Have you found your business is not getting Internet sales? Are you somewhere on page 100 in the Google search engine? A myriad of work goes into creating a website that is worthy of Google´s first page. If you want this ranking, you need to be smarter rather than work harder. It takes starting out correctly with your website. There will be trial and error. Most of all, a magic solution does not exist. Any place that is offering something for very little is going to make you work harder to get what you desire for your website. Any company offering to sell you links to improve your website is going to damage it. Did you know Google makes about 500 changes to its algorithm each year? Imagine what these changes are going to do for your website ranking, particularly when Google is attempting to make the user experience superb. Google´s mission is to ensure when anyone conducts a search in Google, they see the results they want on the first couple of pages. Search engine optimization (SEO) has greatly changed even in the last five years. Ten years ago it was about keywords. The more keywords you used the better. A slow shift toward quality content began and is now in full effect. If you spam your articles with keywords but have low quality content, you will be penalized. If you try to trick Google, you will end up in the black hole for Internet websites. A few golden rules are needed before you jump into SEO. Tips provided in this book: Determine your investment abilities Write quality content Get your website indexed Use keywords appropriately Pay attention 1. Language: English. Narrator: David Otey. Audio sample: http://samples.audible.de/bk/acx0/060572/bk_acx0_060572_sample.mp3. Digital audiobook in aax.
Whether it´s a faulty memory, a tendency to multitask, or difficulty managing our time, every one of us has limitations conspiring to keep us from being organized. But, as organizational guru and former Google CIO Douglas C. Merrill points out, it isn´t our fault. Our brains simply aren´t designed to deal with the pressures and competing demands on our attention in today´s fast-paced, information-saturated, digital world. What´s more, he says, many of the ways in which our society is structured are outdated, imposing additional chaos that makes us feel stressed, scattered, and disorganized. But it doesn´t have to be this way. Luckily, we have a myriad of amazing new digital tools and technologies at our fingertips to help us manage the strains on our brains and on our lives; the trick is knowing when and how to use them. This is why Merrill, who helped spearhead Google´s effort to ´´organize the world´s information´´, offers a wealth of tips and strategies for how to use these new tools to become more organized, efficient, and successful than ever. But if you´re looking for traditional, rigid, one-size-fits-all strategies for organization, this isn´t the book for you. Instead, Merrill draws on his intimate knowledge of how the brain works to help us develop fresh, innovative, and flexible systems of organization tailored to our individual goals, constraints, and lifestyles. From how to harness the amazing power of search, to how to get the most out of cloud computing, to techniques for filtering through the enormous avalanche of information that assaults us at every turn, to tips for minimizing distractions and better integrating work and life, Getting Organized in the Google Era is chock-full of practical, invaluable, and often counterintuitive advice for anyone who wants to be more organized and productive - and less stressed - in our 21st-century world. 1. Language: English. Narrator: Douglas Merrill. Audio sample: http://samples.audible.de/bk/rand/002206/bk_rand_002206_sample.mp3. Digital audiobook in aax.
This book includes SEO: How to Get on the First Page of Google and SEO: The Seven Tips to Succeed in Google. You have seen the ads. For just $0.99 you can get a domain. For $9.99 per month, you can start your own website. But what have you found? Have you found your business is not getting Internet sales? Are you somewhere on page 100 in the Google search engine? A myriad of work goes into creating a website that is worthy of Google´s first page. If you want this ranking, you need to be work smarter, rather than work harder. It takes starting out correctly with your website. There will be trial and error. Most of all, a magic solution does not exist. Any place that is offering something for very little is going to make you work harder to get what you desire for your website. Any company offering to sell you links to improve your website is going to damage your website. Did you know Google makes about 500 changes to their algorithm each year? Imagine what these changes are going to do for your website ranking, particularly, when Google is attempting to make the user experience superb. Google´s motto is to ensure when anyone conducts a search in Google they see the result they want on the first couple of pages. Search engine optimization (SEO) has greatly changed even in the last five years. Ten years ago, it was about keywords. The more keywords you used the better. A slow shift towards quality content began and is now in full effect. If you spam your articles with keywords, with low quality content, you will be penalized. If you try to trick Google, you will end up in the black hole for Internet websites. A few golden rules are needed before you jump into the SEO tips provided in this book: Determine your investment abilities Write quality content Get your website indexed Use keywords appropriately Pay attention to the technical aspects Avoid mis 1. Language: English. Narrator: Thomas Clayton. Audio sample: http://samples.audible.de/bk/acx0/064132/bk_acx0_064132_sample.mp3. Digital audiobook in aax.
Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth - and how it can help any organization thrive. In the fall of 1999, John Doerr met with the founders of a start-up whom he´d just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They´d have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress - to measure what mattered. Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engineer at Intel, where the legendary Andy Grove (´´the greatest manager of his or any era´´) drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove´s brainchild with more than 50 companies. Wherever the process was faithfully practiced, it worked. In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone´s goals, from entry level to CEO, are transparent to the entire organization. The benefits are profound. OKRs surface an organization´s most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention. In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with 1. Language: English. Narrator: John Doerr, full cast. Audio sample: http://samples.audible.de/bk/peng/003954/bk_peng_003954_sample.mp3. Digital audiobook in aax.
Google AdWords is the biggest online ad network and will send you new customers and grow your business in 2019 and beyond. This book is filled with brand new strategies in 2019 for running ad campaigns with AdWords. Also included is a full Google SEO beginners guide to go along with your ad campaigns.Inside this book, you will discover... Setting up your AdWords budgetWriting effective ads that convertChoosing the right keywords to go afterOptimizing existing campaigns using real-time dataRunning different campaign types such as video, shopping, display, etc.Much, much more...Scroll up to get your copy today! 1. Language: English. Narrator: Jordan Reader. Audio sample: http://samples.audible.de/bk/acx0/143590/bk_acx0_143590_sample.mp3. Digital audiobook in aax.
If you have ever wanted to start your own Internet business, make money online, or have a new stream of income, or if you are just curious about the Internet phenomenon, then this book is for you. If you are committed to excelling in the 21st century, then an education around how to derive an income from the Internet is a must. It is now very possible for the average person to make a full-time living via the Internet, thanks to the Internet millionaires who have pioneered the way and the success of companies like e-Bay and Google - companies that have allowed many people to make a full-time living working from home.This book will assist those that want to make $4,000 a month or more online by commencing an Internet career without the need for capital or a computing degree. It also highlights the enormous success of not only Google, but also the power of using Google as a business marketing tool that has made many Internet millionaires in recent years, including the author.This book´s motto is ´´Google is your friend´´ when it comes to making money online. The author has learned many things from Google that have been to his business advantage. However, many of the most powerful things about how to use Google to generate significant wealth by driving traffic to websites he learned by modelling Internet millionaires - strategies he wished he had learned from Google but didn´t that would have made his Internet success even greater. 1. Language: English. Narrator: Jamie Nesvold. Audio sample: http://samples.audible.de/bk/huds/000011/bk_huds_000011_sample.mp3. Digital audiobook in aax.
PLEASE NOTE: This is a summary and analysis of the book and not the original book. If you´d like to purchase the original book, please paste this link in your browser: https://amzn.to/2DccFMzJohn Doerr presents an engaging, easy-to-listen, and practical methodology for realizing your professional goals through OKRs, or, Objectives and Key Results in his bestselling book, Measure What Matters.What does this ZIP Reads summary Include? Synopsis of the original bookChapter-by-chapter summariesWhat are OKRs and how can you use them?Detailed case studies from OKR success storiesKey takeaways from each chapterEditorial reviewBackground on John DoerrAbout the original book: In Everything Happens for a Reason, Kate Bowler provides a unique and authoritative description of Objectives and Key Results (OKRs), which have been revolutionizing the business world for almost 20 years, but, until now, had not been explained fully. The OKR goal-setting system provides a robust methodology for helping companies realize their full potential. With case studies from a wide range of organizations, OKRs are presented in a practical way, allowing the listener to implement them in one of a variety of forms. DISCLAIMER: This audiobook is intended as a companion to, not a replacement for, Measure What Matters. ZIP Reads is wholly responsible for this content and is not associated with the original author in any way. 1. Language: English. Narrator: Michael London Anglado. Audio sample: http://samples.audible.de/bk/acx0/148834/bk_acx0_148834_sample.mp3. Digital audiobook in aax.