Google gives nonprofit organizations $10,000 per month in free advertising through its Google Ad Grants program. And unlike most grants, Google´s has an extremely quick application process and is very easy to get. So why do so few nonprofits participate in Google Ad Grants, and why do existing grantees struggle so much with maximizing its value to grow their organization? What´s the catch? The catch is this: Google Ad Grants is very difficult to administer unless you have extensive knowledge of and expertise with the Google Adwords program. Having $10,000 to spend is easy; actually spending it is, in fact, very difficult. And because Google provides very little support or guidance on how to spend the money, the average nonprofit grantee is only able to use a few hundred dollars of their $10,000 allotment each month. But not anymore. The Google Ad Grants Playbook changes all of that. Josh Barsch and Steve Isaacs of StraightForward Interactive have managed over 100 Google Ad Grants accounts over the past decade for charities worldwide and have cracked the code on how to extract the full value of Google Ad Grants for their clients. For the first time, they reveal their entire ´´playbook´´ - no holds barred, nothing left out - for helping their clients realize the full $10,000 of value from their Google Ad Grant, month after month after month. The Google Ad Grants Playbook is exactly that: a playbook. A set of easy-to-follow, step-by-step marching orders that your nonprofit can use to maximize the grant´s impact and grow your nonprofit organization. Don´t know how to use Google Adwords? No problem: the playbook covers all of the basics you need to know about how to build and manage your own campaigns from the ground up. Unsure about what you can advertise with the Ad Grant? What works and what doesn´t work? No problem: it´s all covered in great detail in the playbook. It´s the only guide you´ll ever need to taking your nonprofit to 1. Language: English. Narrator: Gail L. Chaffee. Audio sample: http://samples.audible.de/bk/acx0/079710/bk_acx0_079710_sample.mp3. Digital audiobook in aax.
Digital technology was supposed to usher in a new age of distributed prosperity, but so far it has been used to put industrial capitalism on steroids. It´s not technology´s fault but that of an extractive, growth-driven economic operating system that has reached the limits of its ability to serve anyone, rich or poor, human or corporate. Robots threaten our jobs while algorithms drain our portfolios. But there must be a better response to the lopsided returns of the digital economy than to throw rocks at the shuttle buses carrying Google employees to their jobs, as protesters did in December 2013. In this groundbreaking book, acclaimed media scholar and technology author Douglas Rushkoff calls on us to abandon the monopolist, winner-takes-all values we are unwittingly embedding into the digital economy and to embrace the more distributed possibilities of these platforms. He shows how we can optimize every aspect of the economy - from central currency and debt to corporations and labor - to create sustainable prosperity for business and people alike. 1. Language: English. Narrator: Douglas Rushkoff. Audio sample: http://samples.audible.de/bk/peng/002746/bk_peng_002746_sample.mp3. Digital audiobook in aax.
Do you want 22 proven SEO strategies to improve your business? This book will tell you exactly what you need to do to attract web traffic that will convert, rank number one on Google, and how to multiply your revenue in 30 days. Maybe you have a great product, and you know you can make millions if you put it in front of the right people. The problem is, you don’t know how. Who are these ´´right people”? Where do I find them? How do I convince them to purchase? How do I get myself in front of them? Or, recently a new competitor is stealing all your customers and you have no idea why. You used to show up on the first page of search results, but now you don’t. You’re noticing that your revenue is starting to plateau, despite the efforts you are putting into your marketing. If any of this sounds familiar, this book is your solution. SEO isn’t just a buzzword anymore. It’s real strategies that you can implement, that will provide some of the greatest return on investments compared to tradition marketing. Ninety-seven percent of buyers are researching before they make a decision, most of which are conducted on search engines. This very second, over 63,000 searches are being conducted on Google alone. Those are some big numbers, with big potential.Just the fact that you typed in ´´SEO” and managed to find this book, already shows you how powerful search engine optimization strategies are. SEO for Business is the only strategy guide you need to get you started to excel in the world of SEO. In this book, you will discover:Why ranking number one on Google is not the secret to successThe secret to understanding consumer behavior and how it affects your SEO strategiesThe four pillars of any successful SEO strategyHow to create successful link building strategies and five strategies you can implement right awayFoolproof keyword research tech 1. Language: English. Narrator: Jeffrey Michael Bella. Audio sample: http://samples.audible.de/bk/acx0/138131/bk_acx0_138131_sample.mp3. Digital audiobook in aax.
In 2019, effective SEO is more important than ever before!Search engines have never been smarter or more efficient. New websites are being created every day, so there’s never been more competition for search engine rankings. User experience is the number-one focus for all major search engines and platforms. Old tricks to hack Google’s search algorithms like keyword stuffing and excessive backlinking are no longer effective and may do more harm than good. What does this mean for you? To stay relevant and to edge past your competition, you have to change your understanding of SEO. Extreme Makeover SEO Edition: This book will help you update and revamp your SEO strategy taking into account big changes and trends in the erratic world of digital marketing.Mobile first is hereArtificial intelligence is here including Alexa and voice searchContent matters more than ever - this means quality, not just quantityGoogle’s featured results have changed the game - optimize for that (first understand questions being asked, then find answers to those questions and optimize them for the Google snippet)You will learn about all the tools you should have in your tool belt and the pros and cons of each including:Mobile optimization, and geolocation featuringPPC and paid advertisingSocial media marketingContent marketing and branding to maximize search engine optimizationInfluencer marketingThis book gives you a thorough understanding of SEO and how it worked in the past and how it’s changing for the future. You will be able to develop a highly effective SEO strategy that accounts for the biggest changes and trends in the industry and be able to maximize your ROI for the money you invest in SEO and digital marketing for your bran 1. Language: English. Narrator: Chris Clyne. Audio sample: http://samples.audible.de/bk/acx0/138577/bk_acx0_138577_sample.mp3. Digital audiobook in aax.
Why doesn´t the explosive growth of companies such as Facebook and Uber deliver more prosperity for everyone? How could things be different? In this book, the author lays out a ground plan for a different economic and social future.
Throwing Rocks at the Google Bus:How Growth Became the Enemy of Prosperity Douglas Rushkoff
Semi-Organic Growth:Tactics and Strategies Behind Google´s Success George T. Geis
For any company to make a major impact, it is essential to grow, flourish, and expand into new industries and marketplaces. One of the companies that does this better than any other is Google, the undisputed King of the Internet. The broad reach, inspiring vision, passionate employees, dedicated customers, and bright future for this company can be traced back to certain essential keys that have allowed the company to grow faster than anyone thought possible. This audiobook is a condensed guide, a short-cut, if you will, to some of the most essential secrets behind Google´s astronomical growth and perennial success. 1. Language: English. Narrator: Andrea Erickson. Audio sample: http://samples.audible.de/bk/acx0/031832/bk_acx0_031832_sample.mp3. Digital audiobook in aax.