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Web 3.0 Startups: Online Marketing Strategies f...
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Unlock Powerful Online Marketing Strategies and Principles! Learn how to Harness the Power of Marketing on the Web for any Business! The Internet is evolving at a remarkable pace and it is much more different today than it ever was all thanks to one company: Google. Google has shaped the Web and how we search and find the answers to all of our questions through its organic online search, an online search that has changed enormously in recent years. Google's changes to its search have ushered in a new era of the Web, the Web 3.0 era. In this new era, you are only as good as you are relevant and to be relevant you must not only address the individual's desire to find you through organic search, you must also address group aggregates through social recommendations. To be successful you must understand the online marketing strategies that work to effectively boost the visibility of any business on the Web. Today, without the right guide to effective online marketing strategies that work, most entrepreneurs are left scratching their head. While you can read about all the theory desired for launching a lean startup, this guide actually gives you the marketing tools and understanding for marketing any business on the very overcrowded Web. Without a guide like this many entrepreneurs are left suffering trying to understand all of the various disciplines that it takes to market a business in the Web 3.0 economy. 1. Language: English. Narrator: Smokey Rivers. Audio sample: http://samples.audible.de/bk/acx0/013914/bk_acx0_013914_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 30.03.2020
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The New Digital Age: Reshaping the Future of Pe...
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The must-listen book for anyone concerned about the present and the future. From two leading thinkers, the widely anticipated book that describes a new, hugely connected world of the future, full of challenges and benefits which are ours to meet and harness. The New Digital Age is the product of an unparalleled collaboration: full of the brilliant insights of one of Silicon Valley's great innovators - what Bill Gates was to Microsoft and Steve Jobs was to Apple, Schmidt (along with Larry Page and Sergey Brin) was to Google - and the Director of Google Ideas, Jared Cohen, formerly an advisor to both Secretaries of State Condoleezza Rice and Hillary Clinton. Never before has the future been so vividly and transparently imagined. From technologies that will change lives (information systems that greatly increase productivity, safety, and our quality of life, thought-controlled motion technology that can revolutionise medical procedures, and near-perfect translation technology that allows us to have more diversified interactions) to our most important future considerations (curating our online identity and fighting those who would do harm with it) to the widespread political change that will transform the globe (through transformations in conflict, increasingly active and global citizenries, a new wave of cyber-terrorism, and states operating simultaneously in the physical and virtual realms) to the ever-present threats to our privacy and security, Schmidt and Cohen outline in great detail and scope all the promise and peril awaiting us in the coming decades. A breakthrough book - pragmatic, inspirational and totally fascinating. Whether a government, a business, or an individual, we must understand technology if we want to understand the future. 1. Language: English. Narrator: Roger Wayne. Audio sample: http://samples.audible.de/bk/hodd/000552/bk_hodd_000552_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 30.03.2020
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What I Didn't Learn from Google but Wish I Had:...
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If you have ever wanted to start your own Internet business, make money online, or have a new stream of income, or if you are just curious about the Internet phenomenon, then this book is for you. If you are committed to excelling in the 21st century, then an education around how to derive an income from the Internet is a must. It is now very possible for the average person to make a full-time living via the Internet, thanks to the Internet millionaires who have pioneered the way and the success of companies like e-Bay and Google - companies that have allowed many people to make a full-time living working from home.This book will assist those that want to make $4,000 a month or more online by commencing an Internet career without the need for capital or a computing degree. It also highlights the enormous success of not only Google, but also the power of using Google as a business marketing tool that has made many Internet millionaires in recent years, including the author.This book's motto is "Google is your friend" when it comes to making money online. The author has learned many things from Google that have been to his business advantage. However, many of the most powerful things about how to use Google to generate significant wealth by driving traffic to websites he learned by modelling Internet millionaires - strategies he wished he had learned from Google but didn't that would have made his Internet success even greater. 1. Language: English. Narrator: Jamie Nesvold. Audio sample: http://samples.audible.de/bk/huds/000011/bk_huds_000011_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 30.03.2020
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Big Mind: How Collective Intelligence Can Chang...
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A new field of collective intelligence has emerged in the last few years, prompted by a wave of digital technologies that make it possible for organizations and societies to think at large scale. This "bigger mind" - human and machine capabilities working together - has the potential to solve the great challenges of our time. So why do smart technologies not automatically lead to smart results? Gathering insights from diverse fields, including philosophy, computer science, and biology, Big Mind reveals how collective intelligence can guide corporations, governments, universities, and societies to make the most of human brains and digital technologies. Geoff Mulgan explores how collective intelligence has to be consciously organized and orchestrated in order to harness its powers. He looks at recent experiments mobilizing millions of people to solve problems, and at groundbreaking technology like Google Maps and Dove satellites. He also considers why organizations full of smart people and machines can make foolish mistakes - from investment banks losing billions to intelligence agencies misjudging geopolitical events - and shows how to avoid them. 1. Language: English. Narrator: Julian Elfer. Audio sample: http://samples.audible.de/bk/high/001428/bk_high_001428_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 30.03.2020
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Getting Organized in the Google Era: How to Get...
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Whether it's a faulty memory, a tendency to multitask, or difficulty managing our time, every one of us has limitations conspiring to keep us from being organized. But, as organizational guru and former Google CIO Douglas C. Merrill points out, it isn't our fault. Our brains simply aren't designed to deal with the pressures and competing demands on our attention in today's fast-paced, information-saturated, digital world. What's more, he says, many of the ways in which our society is structured are outdated, imposing additional chaos that makes us feel stressed, scattered, and disorganized. But it doesn't have to be this way. Luckily, we have a myriad of amazing new digital tools and technologies at our fingertips to help us manage the strains on our brains and on our lives; the trick is knowing when and how to use them. This is why Merrill, who helped spearhead Google's effort to "organize the world's information", offers a wealth of tips and strategies for how to use these new tools to become more organized, efficient, and successful than ever. But if you're looking for traditional, rigid, one-size-fits-all strategies for organization, this isn't the book for you. Instead, Merrill draws on his intimate knowledge of how the brain works to help us develop fresh, innovative, and flexible systems of organization tailored to our individual goals, constraints, and lifestyles. From how to harness the amazing power of search, to how to get the most out of cloud computing, to techniques for filtering through the enormous avalanche of information that assaults us at every turn, to tips for minimizing distractions and better integrating work and life, Getting Organized in the Google Era is chock-full of practical, invaluable, and often counterintuitive advice for anyone who wants to be more organized and productive - and less stressed - in our 21st-century world. 1. Language: English. Narrator: Douglas Merrill. Audio sample: http://samples.audible.de/bk/rand/002206/bk_rand_002206_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 30.03.2020
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Search Inside Yourself: The Unexpected Path to ...
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Early Google engineer and personal-growth pioneer Chade-Meng Tan first designed Search Inside Yourself as a popular course at Google, intended to transform the work and lives of the best and brightest behind one of the most innovative, successful, and profitable businesses in the world... and now it can do the same for you. Meng has distilled emotional intelligence into a set of practical and proven tools and skills that anyone can learn and develop. Created in collaboration with a Zen master, a CEO, a Stanford University scientist, and Daniel Goleman (the guy who literally wrote the book on emotional intelligence), this program is grounded in science and expressed in a way that even a skeptical, compulsively pragmatic, engineering-oriented brain like Meng's can process. Whether your intention is to reduce stress and increase well-being, heighten focus and creativity, become more optimistic and resilient, build fulfilling relationships, or just be successful, the skills provided by Search Inside Yourself will prove invaluable for you. This is your guide to enhancing productivity and creativity, finding meaning and fulfillment in your work and life, and experiencing profound peace, compassion, and happiness while doing so. Search Inside Yourself reveals how to calm your mind on demand and return it to a natural state of happiness; deepen self-awareness in a way that fosters self-confidence; harness empathy and compassion into outstanding leadership; and build highly productive collaborations based on trust and transparent communication. In other words, Search Inside Yourself shows you how to grow inner joy while succeeding at your work. Meng writes: "Some people buy books that teach them to be liked; others buy books that teach them to be successful. This book teaches you both. You are so lucky." PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your 1. Language: English. Narrator: Nick Sullivan. Audio sample: http://samples.audible.de/bk/harp/002843/bk_harp_002843_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 30.03.2020
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The Digital Transformation Playbook (eBook, ePUB)
17,95 € *
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Rethink your business for the digital age.Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy-customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models-and how to integrate these into your existing business and organization.Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage.Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.

Anbieter: buecher
Stand: 30.03.2020
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The Digital Transformation Playbook (eBook, ePUB)
17,95 € *
ggf. zzgl. Versand

Rethink your business for the digital age.Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy-customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models-and how to integrate these into your existing business and organization.Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage.Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.

Anbieter: buecher
Stand: 30.03.2020
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Social Media Marketing 2020: Learn How to Build...
9,95 € *
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Discover how you can supercharge your social media marketing and grow your business with the help of this detailed guide!Do you want to take advantage of the modern social media empires? Looking to grow your business, strengthen your brand, and make advertising work for you? Then keep reading!Social media is a powerful, ever-growing tool which countless business have used to drastically boost their profits and online presence. But with so many platforms and so much information, how do you know where to start? And how can you take advantage of marketing if you’re not already tech-savvy?Inside this book, you’ll uncover a breakdown of social media marketing fundamentals. Covering everything from the basics of social media to how you can get started with Facebook and Instagram to build your online presence, this book is a must-listen for any small business owner who wants to take things to the next level.Here’s what you’ll discover inside this comprehensive book:The secret to building a presence on InstagramTop SEO tips for skyrocketing your discoverabilityHow to use Google analytics to track your successAnd much more!With reference to branding, growing your platform, and common mistakes to avoid, this book is your all-in-one guide to the incredible world of social media marketing! Build your business, harness the power of social media, and create a thriving online presence today!Buy now to discover how you can take your business to the next level! 1. Language: English. Narrator: Scott Clem. Audio sample: http://samples.audible.de/bk/acx0/182851/bk_acx0_182851_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 30.03.2020
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