Taleb delivers a groundbreaking look at the role played by the unexpected in life and history, and a fascinating examination of why we know less than we think we do--and what to do about it. The Black Swan is a standalone book in Nassim Nicholas Taleb´s landmark Incerto series, an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a world we don´t understand. The other books in the series are Fooled by Randomness, Antifragile, Skin in the Game, and The Bed of Procrustes. A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was. The astonishing success of Google was a black swan; so was 9/11. For Nassim Nicholas Taleb, black swans underlie almost everything about our world, from the rise of religions to events in our own personal lives. Why do we not acknowledge the phenomenon of black swans until after they occur? Part of the answer, according to Taleb, is that humans are hardwired to learn specifics when they should be focused on generalities. We concentrate on things we already know and time and time again fail to take into consideration what we don´t know. We are, therefore, unable to truly estimate opportunities, too vulnerable to the impulse to simplify, narrate, and categorize, and not open enough to rewarding those who can imagine the ´´impossible.´´ For years, Taleb has studied how we fool ourselves into thinking we know more than we actually do. We restrict our thinking to the irrelevant and inconsequential, while large events continue to surprise us and shape our world. In this revelatory book, Taleb explains everything we know about what we don´t know, and this second edition features a new philosophical and empirical essay, ´´On Robustness and Fragility,´´ which offers tools to navigate and exploit a Black Swan world. Elegant, startling, and universal in its applications, The Black Swan will change the way you look at the world. Taleb is a vastly entertaining writer, with wit, irreverence, and unusual stories to tell. He has a polymathic command of subjects ranging from cognitive science to business to probability theory. The Black Swan is a landmark book-itself a black swan. Praise for Nassim Nicholas Taleb ´´The most prophetic voice of all.´´-GQ Praise for The Black Swan ´´[A book] that altered modern thinking.´´-The Times (London) ´´A masterpiece.´´-Chris Anderson, editor in chief of Wired, author of The Long Tail ´´Idiosyncratically brilliant.´´-Niall Ferguson, Los Angeles Times ´´The Black Swan changed my view of how the world works.´´-Daniel Kahneman, Nobel laureate ´´[Taleb writes] in a style that owes as much to Stephen Colbert as it does to Michel de Montaigne. . . . We eagerly romp with him through the follies of confirmation bias [and] narrative fallacy.´´-The Wall Street Journal ´´Hugely enjoyable-compelling . . . easy to dip into.´´-Financial Times ´´Engaging . . . The Black Swan has appealing cheek and admirable ambition.´´-The New York Times Book Review
The Black Swan is a stand-alone book in Nassim Nicholas Taleb’s landmark Incerto series, an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a world we don’t understand. The other books in the series are Fooled by Randomness, Antifragile, Skin in the Game, and The Bed of Procrustes.A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was. The astonishing success of Google was a black swan; so was 9/11. For Nassim Nicholas Taleb, black swans underlie almost everything about our world, from the rise of religions to events in our own personal lives.Why do we not acknowledge the phenomenon of black swans until after they occur? Part of the answer, according to Taleb, is that humans are hardwired to learn specifics when they should be focused on generalities. We concentrate on things we already know and time and time again fail to take into consideration what we don’t know. We are, therefore, unable to truly estimate opportunities, too vulnerable to the impulse to simplify, narrate, and categorize, and not open enough to rewarding those who can imagine the ´´impossible”.For years, Taleb has studied how we fool ourselves into thinking we know more than we actually do. We restrict our thinking to the irrelevant and inconsequential, while large events continue to surprise us and shape our world. In this revelatory book, Taleb explains everything we know about what we don’t know, and this second edition features a new philosophical and empirical essay, ´´On Robustness and Fragility”, which offers tools to navigate and exploit a Black Swan world.Elegant, startling, and universal in its applicat 1. Language: English. Narrator: Joe Ochman. Audio sample: http://samples.audible.de/bk/rand/006496/bk_rand_006496_sample.mp3. Digital audiobook in aax.
Harness the untapped potential of your sales territory using professional online sales techniques with trade secrets from this entertaining and acclaimed industry insider. Whether your livelihood is in the virtual world or a brick-and-mortar venture, you can put these innovative sales techniques to work for you. Harness the ability to generate leads and close sales from this veteran of more than 150 campaigns in the corporate Big Leagues.Now you can employ the highly practical tools and tactics previously available only to Fortune 500 companies, from creating hefty mailing lists to launching powerful viral marketing campaigns. Learn how to create new sales opportunities in the digital realm and generate steady eCommerce revenues for your business! 1. Language: English. Audio sample: http://samples.audible.de/sp/made/000155/sp_made_000155_sample.mp3. Digital audiobook in aax.
Your website is like the front door to your business. Many of your potential clients are going to come through via the Internet, and if your website is lacking, or isn´t highly ranked on most search engines, you are going to lose out on many clients. SEO 2016 is the only guide you need to learn about SEO during 2016 so you can get your website ranked and bring in the traffic. Websites are ranked based on their quality and how much they can help the potential customer. Search engines are in constant competition to ensure searchers use them and not a competitor. This competition leads them to make new formulas and pick new factors that will decide whether your page will rank high or not. While the search engine isn´t going to give you a list of requirements (or everyone would cheat), there are some easy steps you can take to help rank your website as number one! So why is ranking so important? If you have a website, shouldn´t that be enough? No! In fact, if you aren´t ranked at least on the first page of results, most customers will never find you. That can mean thousands of dollars leaving your business and heading over to the competitor who knows how to use SEO better than you. Even if you have done SEO on your website before, it is important to re-evaluate your website again. Google, Bing, and other search engines are constantly making changes. If you don´t keep up, your website is going to go way down in the rankings. Take the Google Panda update just a few years ago. Some well-established websites that had great rankings for years fell into oblivion in just a few minutes once this software was updated because of a few simple mistakes. Oblivion means less sales; not good for a growing business. 1. Language: English. Narrator: Mike Norgaard. Audio sample: http://samples.audible.de/bk/acx0/053604/bk_acx0_053604_sample.mp3. Digital audiobook in aax.
Using Google Super Vote to Create The Super States of America is all about how to use the latest Internet Voting technology to save this country and later the world. Google Super-Vote is used currently to choose the viewer´s favorite contestants to be the next American Idol. We can use this same Internet Technology to select from a wider range of candidates and a wider range of ideas. I became interested in real democracy in America when I was asked by President Nixon to join his highly immoral and unethical and highly destructive military machine and participate in the horror known as Viet Nam. It was this most perplexing moment in his life that made me realize there had to be a better way to conduct the affairs of what I and many millions of other people all over the world considered to be the greatest country of all time. This book is a product of that life-long quest to make this country honor the promise of Real Democracy. Everyone I knew, millions of Americans, were protesting against this war. Yet, one man, Lyndon Johnson and then his successor Richard Nixon defied the will of the vast majority of American people and decided to have his little war despite public opinion, citing ´The Silent Majority´.According to Nixon, most people supported him by their silence. Until the invention of the Internet, we had no voice, so they could consider us a ´Silent Majority´ and much of the evil in this world is perpetrated even today under this banner. With Google Super-Vote and the rest of the Internet´s wonderful technology the MAJORITY need not, nor can be silent any longer. Voting on the Internet is an idea whose time has come. Let´s allow Google, Microsoft, Yahoo, FaceBook, Twitter, etc. put together the best type of democracy we can have. In History, there are moments like this only once in a lifetime. If the vast majority of the reading public can support this idea, the vast majority of the American people will always be the winners. Google is perha 1. Language: English. Narrator: Michael Mathiesen. Audio sample: http://samples.audible.de/bk/acx0/018895/bk_acx0_018895_sample.mp3. Digital audiobook in aax.
In 2019, effective SEO is more important than ever before!Search engines have never been smarter or more efficient. New websites are being created every day, so there’s never been more competition for search engine rankings. User experience is the number-one focus for all major search engines and platforms. Old tricks to hack Google’s search algorithms like keyword stuffing and excessive backlinking are no longer effective and may do more harm than good. What does this mean for you? To stay relevant and to edge past your competition, you have to change your understanding of SEO. Extreme Makeover SEO Edition: This book will help you update and revamp your SEO strategy taking into account big changes and trends in the erratic world of digital marketing.Mobile first is hereArtificial intelligence is here including Alexa and voice searchContent matters more than ever - this means quality, not just quantityGoogle’s featured results have changed the game - optimize for that (first understand questions being asked, then find answers to those questions and optimize them for the Google snippet)You will learn about all the tools you should have in your tool belt and the pros and cons of each including:Mobile optimization, and geolocation featuringPPC and paid advertisingSocial media marketingContent marketing and branding to maximize search engine optimizationInfluencer marketingThis book gives you a thorough understanding of SEO and how it worked in the past and how it’s changing for the future. You will be able to develop a highly effective SEO strategy that accounts for the biggest changes and trends in the industry and be able to maximize your ROI for the money you invest in SEO and digital marketing for your bran 1. Language: English. Narrator: Chris Clyne. Audio sample: http://samples.audible.de/bk/acx0/138577/bk_acx0_138577_sample.mp3. Digital audiobook in aax.
Over the last 30 years a host of new technologies have begun to change every industry, driving us into a new era of human existence. The companies who have been most able to tap into these new innovations have become the most highly valued companies in the world. To do so, they have created a new approach to corporate innovation. In Corporate Innovation in the Fifth Era, Silicon Valley insiders Matthew C. Le Merle and Alison Davis share the lessons they have learned from two decades of interaction with Alphabet, Amazon, Apple, Facebook, and Microsoft as well as other leading companies. The authors describe this new approach so that every company can be ready as we enter the Fifth Era. 1. Language: English. Narrator: Simon Phillips. Audio sample: http://samples.audible.de/bk/acx0/090531/bk_acx0_090531_sample.mp3. Digital audiobook in aax.
So many bloggers, marketers, and entrepreneurs don’t really realize how a blog can become a goldmine. They think blogging as a useless and outdated activity because they don’t understand that a blog is one of the most available and profitable sales tool, and it will remain one of the tops for many years.This dumb belief that blogging is outdated is made by thinking that blogs are text-only platforms, and it is really stupid. In a blog, it is possible to integrate all the other performing platforms and group them in a unique and highly marketable space. Of course, this is possible only with the right information and techniques. This updated manual is the result of more than 10 years of experience.Mark Gray is a successful online marketer, SEO expert, and writer. His main focus is obviously about making money exploiting organic and paid traffic.The goal of this practical manual is to help the students who have a blog to finally understand how to monetize it.What this manual doesn´t include:The evolution of blogging - because no one cares, and it is easily findable onlineHow to make a blog - because this is not a geek bookNon-monetizable techniques - because my students want to make more money and dumb theories do not helpNot profitable methods - because my students do not want to lose their time and moneyPointless informationOutdated strategiesStupid and useless tipsEverything else that does not really workThe really worth approaches are not so much. And studying a giant, incomprehensible and full of useless advice volume is not what you need.This smart manual will provide all the really practicable steps to get your blog profitable. Before fighting your competitors, you must fight algorithms, and it is the critical point of all the discussion.If you do what Google, Facebook, and Youtube want to see, you will be reward 1. Language: English. Narrator: Timothy Brandolino. Audio sample: http://samples.audible.de/bk/acx0/128589/bk_acx0_128589_sample.mp3. Digital audiobook in aax.