Per la prima volta un audiolibro spiega in modo chiaro, originale e accessibile a tutti, senza però rinunciare al rigore scientifico, come servirsi di Google per valutare le potenzialità economiche di un´idea e farla diventare un affare. Google Marketing è il nuovo processo che consente di valutare il potenziale di mercato, conquistare le prime posizioni e trasformare questa visibilità in contatti e vendite con siti web performanti. Google Marketing supera preconcetti e schematismi - quelli che fino ad ora hanno caratterizzato l´immagine del portale che si apre sul pìù grande mercato della storia dell´umanità - e conduce l´ascoltatore verso la nuova frontiera del marketing e della comunicazione pubblicitaria. 1. Italian. Giancarlo De Angeli, Tania De Domenico, Marcello Pozza. http://samples.audible.de/bk/gomo/000188/bk_gomo_000188_sample.mp3.
Penguin presents the audiobook edition of Measure What Matters, written and read by John Doerr. Measure What Matters is a revolutionary approach to business that has been adopted by some of Silicon Valley´s most successful start-ups. It is a movement that is behind the explosive growth of Intel, Google, Amazon and Uber and many more. Measure What Matters is about using Objectives and Key Results (or OKRs) to make tough choices on business priorities. It´s about communicating these objectives throughout the company from entry level to CEO, and it´s about collecting timely, relevant data to track progress - to measure what matters. When Google first started out, its founders had amazing technology, entrepreneurial energy and sky-high ambition but no business plan. John Doerr taught them a proven approach to operating excellence that has helped them achieve greatness. He has since shared OKRs with more than 50 companies with outstanding success. In this audiobook, Larry Page, Bill Gates, Bono, Sheryl Sandberg and many more explain how OKRs have helped them exceed all expectations and run their organisations with focus and agility. 1. Language: English. Narrator: Jini Kim, Susan Wojcicki, Alex Garden, Andrew Cole, Cristos Goodrow, Patti Stonesifer, Mike Lee, Bono, William Davidow, Joseph Suzuki, Atticus Tysen, Brett Kopf, John Doerr, Julia Collins. Audio sample: http://samples.audible.de/bk/pauk/001876/bk_pauk_001876_sample.mp3. Digital audiobook in aax.
What does the world want? According to John Battelle, a company that answers that question can unlock the most intractable riddles of both business and culture. And for the past few years, that´s exactly what Google has been doing. Jumping into the game long after Yahoo, Alta Vista, Excite, Lycos, and other pioneers, Google offered a radical new approach to search, redefined the idea of viral marketing, survived the dotcom crash, and pulled off the largest and most talked about initial public offering in the history of Silicon Valley. But The Search offers much more than the inside story of Google´s triumph. It´s also a big-picture book about the past, present, and future of search technology, and the enormous impact it is starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest. More than any of its rivals, Google has become the gateway to instant knowledge. Hundreds of millions of people use it to satisfy their wants, needs, fears, and obsessions, creating an enormous artifact that Battelle calls ´´the Database of Intentions´´. Combined with the databases of thousands of other search-driven businesses, large and small, it all adds up to a goldmine of information that powerful organizations (including the government) will want to get their hands on. No one is better qualified to explain this entire phenomenon than Battelle, who co-founded Wired and founded The Industry Standard. Perhaps more than any other journalist, he has devoted his career to finding the holy grail of technology. And he has finally found it in search. For anyone who wants to understand how Google really succeeded, The Search is an eye-opening and indispensable read. 1. Language: English. Narrator: John Battelle. Audio sample: http://samples.audible.de/bk/adbl/000038/bk_adbl_000038_sample.mp3. Digital audiobook in aax.
Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes listeners inside Google headquarters - the Googleplex - to explain how Google works. While they were still students at Stanford, Google co-founders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google´s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow (until Google´s IPO, nobody other than Google management had any idea how lucrative the company´s ad business was), Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more. The key to Google´s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After it´s unapologetically elitist approach to hiring, Google pampers its engineers with free food and dry cleaning, on-site doctors and masseuses, and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire. But has Google lost its innovative edge? It stumbled badly in China. And now, with its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be ´´evil´´ still compete? No other book has turned Google inside out as Levy does with In the Plex. 1. Language: English. Narrator: L. J. Ganser. Audio sample: http://samples.audible.de/bk/adbl/003074/bk_adbl_003074_sample.mp3. Digital audiobook in aax.
Using Google Super Vote to Create The Super States of America is all about how to use the latest Internet Voting technology to save this country and later the world. Google Super-Vote is used currently to choose the viewer´s favorite contestants to be the next American Idol. We can use this same Internet Technology to select from a wider range of candidates and a wider range of ideas. I became interested in real democracy in America when I was asked by President Nixon to join his highly immoral and unethical and highly destructive military machine and participate in the horror known as Viet Nam. It was this most perplexing moment in his life that made me realize there had to be a better way to conduct the affairs of what I and many millions of other people all over the world considered to be the greatest country of all time. This book is a product of that life-long quest to make this country honor the promise of Real Democracy. Everyone I knew, millions of Americans, were protesting against this war. Yet, one man, Lyndon Johnson and then his successor Richard Nixon defied the will of the vast majority of American people and decided to have his little war despite public opinion, citing ´The Silent Majority´.According to Nixon, most people supported him by their silence. Until the invention of the Internet, we had no voice, so they could consider us a ´Silent Majority´ and much of the evil in this world is perpetrated even today under this banner. With Google Super-Vote and the rest of the Internet´s wonderful technology the MAJORITY need not, nor can be silent any longer. Voting on the Internet is an idea whose time has come. Let´s allow Google, Microsoft, Yahoo, FaceBook, Twitter, etc. put together the best type of democracy we can have. In History, there are moments like this only once in a lifetime. If the vast majority of the reading public can support this idea, the vast majority of the American people will always be the winners. Google is perha 1. Language: English. Narrator: Michael Mathiesen. Audio sample: http://samples.audible.de/bk/acx0/018895/bk_acx0_018895_sample.mp3. Digital audiobook in aax.
Increase Traffic and Sales by Using Google AdWords - A Powerful Marketing Tool Google´s AdWords platform enables you to create pay-per-click advertisements that appear as ´´sponsored links´´ when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It´s that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits. So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do? Take a couple of hours to read this book. Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business. Additionally, this book details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you´ll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one. 1. Language: English. Narrator: Million Quinteros. Audio sample: http://samples.audible.de/bk/acx0/031077/bk_acx0_031077_sample.mp3. Digital audiobook in aax.
Are you an author, blogger, writer, retiree, stay home mom, etc. or just want to earn extra five figures from home following 100% tested & working method? This book is for you. No matter what type of business you own, there´s always an opportunity to create an added flow of income. Whether you promote affiliate programs, publish on Amazon, take part in Google AdSense, or market to your mailing list — these are all great and easy ways to bring in some extra money, but this very method you´re about to learn is going to fetch you live stream of income easily without any expatriate skills involved. However, there´s nothing better than the information and ideas you´re about to learn from me when it comes to taking your businesses to the next level and taking charge of your financial source as well as going through the track of financial freedom. Each great idea of these days were once seen as ´´destiny failed step´´ for instance; there have been those who did not believe it will work. From Thomas Edison, to Bill Gates, even current Mac computer systems and Facebook. Critics (which included their families and buddies) felt they were all certain to fail, sooner or later. There has been plenty of ´´what if´s´´. However these guys refused to allow their lives defined via ´´what if´s´´, instead they went in advance to create new innovations and conquered the sector. This is a guide to making five figures from home suitable for indie publishers, bloggers, writers, authors, freelancer and everyone without discrimination. 1. Language: English. Narrator: Trevor Clinger. Audio sample: http://samples.audible.de/bk/acx0/097905/bk_acx0_097905_sample.mp3. Digital audiobook in aax.
Are you looking for the easiest way to generate passive income without a big inversion?Have you heard most of the books that promise a ´´passive income streams´´, but they´re only generic ways that everyone can search on Google? Well, dear listener, don´t search for more, this book is the right one for you.How is this book different from the rest?You won´t hear a generic list of 20 ´´passive income´´ ideas: ideas that everyone one can find on the Internet. I will explain step by step what you must do to generate passive income with this easy-to-understand method in detail.I will not write about my personal life. I am sure what you are looking for is quality content related to generating passive income and that is what I am going to offer you - pure valuable content.But what is that method? I´m sure you´re wondering?What you will learn here is how to create passive income by publishing Ebooks on Amazon Kindle. But wait, you do not need to be the best author to generate money with this method. You do not need to create a huge Ebook. All you need is to share your experience on a subject that has demand, and I will teach you that and much more!What you will learn will be the following:Find a profitable niche market Non-fiction: I will share the method that I use to find profitable markets in the non-fiction category.Keyword Research: This is the most important part of the process, and if we do correctly, we have success in our hands.The correct way to create a title for our Ebook: Learn how we can be ranked for any keyword and get a lot of sales.How to get our initial reviews: Learn how to get tons of review without break the Amazon terms and conditions.Promoting our content on Facebook & Twitter: Learn how to use Facebook and Twitter to help us position our ebook. 1. Language: English. Narrator: Charles Olsen. Audio sample: http://samples.audible.de/bk/acx0/123473/bk_acx0_123473_sample.mp3. Digital audiobook in aax.
You can dramatically increase your cash flow if you could just improve how people find your products and services. Your web site copy and design are key, yet how do prospects find your site? Through search engines. Knowing how to get your site into Google´s top 10 search results requires search-engine optimization (SEO). And knowing how your site can close the deal is critical. Steve Mertz will tell you how, as well as pointing out the most common mistakes and how to prevent them. Steve speaks in English, not techno-babble, so you won´t be overwhelmed with terms you don´t know. He suggests (and wishes he could insist) that your webmaster listen as well. But don´t just download this for your webmaster; you need to know how to create the strategy and make sure he or she is doing what will propel your business to the top of Google´s search results. You will learn: How to determine if your webmaster has any idea about SEO How to figure out what categories you want to dominate How to use the best tools for cracking the top 10 results for a Google search on your topic How your page can be optimized to put more money in your pocket What tools you need to monitor your results What page ranking is, why should you care, and how you can raise yours. Note: This is a live recording of an interview-format teleseminar focused on information that would be valuable for speakers, trainers, consultants, coaches, and other information entrepreneurs. It was recorded via telephone. 1. Language: English. Narrator: Steve Mertz. Audio sample: http://samples.audible.de/sp/spnn/000038/sp_spnn_000038_sample.mp3. Digital audiobook in aax.