A Programmer´s Rantings: On Programming-Language Religions Code Philosophies Google Work Culture and Other Stuff: Steve Yegge
A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world´s most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you´ll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success. Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of implementation and reporting skills: Learn how to campaign-tag inbound links to uncover the email, social, PPC, and banner/remarketing traffic hiding as other traffic sources and to confidently measure the ROI of each marketing channel Add event tracking to capture the many important user interactions that Google Analytics does not record by default, such as video plays, PDF downloads, scrolling, and AJAX updates Master Google Tag Manager for greater flexibility and process control in implementation Set up goals and Enhanced Ecommerce tracking to measure performance against organizational KPIs and configure conversion funnels to isolate drop-off Create audience segments that map to your audience constituencies, amplify trends, and help identify optimization opportunities Populate custom dimensions that reflect your organization, your content, and your visitors so Google Analytics can speak your language Gain a more complete view of customer behavior with mobile app and cross-device tracking Incorporate related tools and techniques: third-party data visualization, CRM integration for long-term value and lead qualification, marketing automation, phone conversion tracking, usability, and A/B testing Improve data storytelling and foster analytics adoption in the enterprise Millions of organizations have installed Google Analytics, including an estimated 67 percent of Fortune 500 companies, but deficiencies plague most implementations, and inadequate reporting practices continue to hinder meaningful analysis. By following the strategies and techniques in Google Analytics Breakthrough, you can address the gaps in your own still set, transcend the common limitations, and begin using Google Analytics for real competitive advantage. Critical contributions from industry luminaries such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne - and a foreword by Avinash Kaushik - enhance the learning experience and empower you to drive consistent, real-world improvement through analytics.
KEY FEATURES ? Hands on code examples ? Lots of useful images ? Written in an approachable way ? Helps readers get their applications deployed quickly AUDIENCE Readers will have a working knowledge of application development in a modern language and an understanding of application architecture. No knowledge of cloud services required.
The complete business guide to Google+, today’s hottest new social network! Every week, millions more people sign up for Google+. Suddenly, it’s today’s hottest new social network. Google+ for Business reveals why Google+ offers business opportunities available nowhere else - and helps you grab those opportunities now, before your competitors do. Top social-media professional speaker and business advisor Chris Brogan explains how to get great results fast, without wasting time - and without wasting a dime. Brogan guides you through using Google+ for promotion, customer service, community building, referrals, collaboration, and a whole lot more. You won’t just master innovative new tools like Circles and Hangouts - you’ll use them to generate more customers and more cash! Make the right first moves after you’ve signed up for Google+ Take advantage of links between Google+ and Google search Define the best Google+ strategy and tactics for your business Create a business page that attracts new paying customers Integrate Google+ into your current online/digital strategies Learn how your customers are using Google+ and give them what they’re looking for Use Circles to organize your contacts and interactions more effectively Create Google+ posts that draw attention and spark conversations Master warm selling on Google+ Build a simple, low-cost content strategy around Google+ Grow your audience and share others´ valuable content Discover new ways to derive even more value from Google+ 1. Language: English. Narrator: Chris Brogan. Audio sample: http://samples.audible.de/bk/adbl/003569/bk_adbl_003569_sample.mp3. Digital audiobook in aax.
For any company to make a major impact, it is essential to grow, flourish, and expand into new industries and marketplaces. One of the companies that does this better than any other is Google, the undisputed King of the Internet. The broad reach, inspiring vision, passionate employees, dedicated customers, and bright future for this company can be traced back to certain essential keys that have allowed the company to grow faster than anyone thought possible. This audiobook is a condensed guide, a short-cut, if you will, to some of the most essential secrets behind Google´s astronomical growth and perennial success. 1. Language: English. Narrator: Andrea Erickson. Audio sample: http://samples.audible.de/bk/acx0/031832/bk_acx0_031832_sample.mp3. Digital audiobook in aax.
This audiobook talks about the hidden secrets of Google. Everything you do not want to know about Google: the development of Google, the fight with Apple, Microsoft Aiders, the age of Open Source, iPhone vs. Android vs. others, cyber dares, cyber security, a leap into the future, the future of the Internet with Google. Listen to it; share it. Dare Google. 1. Language: English. Narrator: Larry Earnhart. Audio sample: http://samples.audible.de/bk/acx0/033646/bk_acx0_033646_sample.mp3. Digital audiobook in aax.
- Lernen Sie die Konzepte von PyTorch kennen - Entwickeln Sie ein solides Verständnis von NLP - Erfahren Sie, wie moderne Deep-Learning-Methoden auf NLP angewendet werden, und implementieren Sie sie - Sammeln Sie mit den Beispielen im Buch genug Erfahrung, um Ihre eigenen Aufgabenstellungen mit den besprochenen Methoden abzubilden Sprachanwendungen wie Amazon Alexa und Google Translate sind heute allgegenwärtig. Grundlage dafür ist das Natural Language Processing (NLP), das zahllose Möglichkeiten für die Entwicklung intelligenter, Deep-Learning-basierter Anwendungen eröffnet. In diesem Buch lernen Sie die neuesten Techniken zur Verarbeitung von Sprache kennen und nutzen dabei das neue, flexible Deep-Learning-Framework PyTorch. Die Autoren vermitteln Ihnen einen Überblick über NLP-Methoden und Grundkonzepte neuronaler Netze und demonstrieren Ihnen dann, wie Sie Sprachanwendungen mit PyTorch entwickeln. Sie erfahren z.B., wie Sie Einbettungen verwenden, um Wörter, Sätze und Dokumente darzustellen, wie sich Sequenzdaten mit RNNs modellieren und Sequenzvoraussagen und Sequenz-zu-Sequenz-Modelle generieren lassen, und Sie lernen Entwurfsmuster für den Aufbau von produktionsreifen NLP-Systemen kennen.
A bold and vital book that asks and answers the most urgent question of today: What Would Google Do? In a book that´s one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, Internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all, visionary, giving readers a glimpse of how everyone and everything, from corporations to governments, nations to individuals, must evolve in the Google era. Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book´s central question. The result is an astonishing, mind-opening book that, in the end, is not about Google. It´s about you. 1. Language: English. Narrator: Jeff Jarvis. Audio sample: http://samples.audible.de/bk/harp/001794/bk_harp_001794_sample.mp3. Digital audiobook in aax.
It´s all very well having a Flash intro and lots of features and functionality that can ´wow´ your audience on every single page of your website. But what if they can´t find you? What if you´re not visible on the main search engines, and on Google in particular? Making your site ´Google Friendly´ or employing Search Engine Optimisation techniques (or SEO as it´s known in the trade) should be a priority - if you don´t rank on those results you may as well not have a website at all - it´s that serious. And yet for many it´s something which is overlooked. But how do you get started so you can make the most of your online presence? Let Get into Bed with Google help. Dip in and dip out, listen to it from start to finish - it really doesn´t matter. The 52 brilliant ideas contained within are canny and quick fixes that should result in immediate benefits to your site; even implementing just a handful of ideas will improve your website rankings. Get into Bed with Google will help you get your website to the top of search results pages so their customers can find them easily and quickly, which in Google terms is the gold at the end of the rainbow. Simply brilliant. 1. Language: English. Narrator: Jasjeet Grover. Audio sample: http://samples.audible.de/bk/tmii/000071/bk_tmii_000071_sample.mp3. Digital audiobook in aax.