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Building Machine Learning and Deep Learning Mod...
28,99 € *
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Take a systematic approach to understanding the fundamentals of machine learning and deep learning from the ground up and how they are applied in practice. You will use this comprehensive guide for building and deploying learning models to address complex use cases while leveraging the computational resources of Google Cloud Platform. Author Ekaba Bisong shows you how machine learning tools and techniques are used to predict or classify events based on a set of interactions between variables known as features or attributes in a particular dataset. He teaches you how deep learning extends the machine learning algorithm of neural networks to learn complex tasks that are difficult for computers to perform, such as recognizing faces and understanding languages. And you will know how to leverage cloud computing to accelerate data science and machine learning deployments. Building Machine Learning and Deep Learning Models on Google Cloud Platform is divided into eight parts that cover the fundamentals of machine learning and deep learning, the concept of data science and cloud services, programming for data science using the Python stack, Google Cloud Platform (GCP) infrastructure and products, advanced analytics on GCP, and deploying end-to-end machine learning solution pipelines on GCP. What You´ll Learn Understand the principles and fundamentals of machine learning and deep learning, the algorithms, how to use them, when to use them, and how to interpret your results Know the programming concepts relevant to machine and deep learning design and development using the Python stack Build and interpret machine and deep learning models Use Google Cloud Platform tools and services to develop and deploy large-scale machine learning and deep learning products Be aware of the different facets and design choices to consider when modeling a learning problem Productionalize machine learning models into software products Who This Book Is For Beginners to the practice of data science and applied machine learning, data scientists at all levels, machine learning engineers, Google Cloud Platform data engineers/architects, and software developers

Anbieter: buecher.de
Stand: 10.10.2019
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Move Fast and Break Things
12,99 € *
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A stinging polemic that traces the destructive monopolization of the Internet by Google, Facebook and Amazon, and that proposes a new future for musicians, journalists, authors and filmmakers in the digital age. Move Fast and Break Things is a path-breaking polemic in support of the future of the creative industries in the age of the Internet platform. The title, taken from a term coined by Facebook´s Mark Zuckerberg, originally referred to reckless hacker culture at the social media behemoth. In Taplin´s telling, Move Fast and Break Things piquantly describes the way in which the largest Internet platforms--Facebook, Google and Amazon-used the music, news and film industries to build their businesses to scale only to sideline them, and the millions of Americans who work for them. The result is a news industry subservient to social media traffic, a music industry in which life is harder than ever for the ´´middle class´´ musician, and a book industry threatened by the overwhelming digital market share of a single retailer. As broadband ubiquity increases, the film and television industries will be the next victim.

Anbieter: buecher.de
Stand: 02.10.2019
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Move Fast and Break Things
8,99 € *
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A Financial Times ´Best Thing I Read This Year´ LONGLISTED FOR THE FT & MCKINSEY BUSINESS BOOK OF THE YEAR AWARD Google. Amazon. Facebook. The modern world is defined by vast digital monopolies turning ever-larger profits. Those of us who consume the content that feeds them are farmed for the purposes of being sold ever more products and advertising. Those that create the content - the artists, writers and musicians - are finding they can no longer survive in this unforgiving economic landscape. But it didn´t have to be this way. In Move Fast and Break Things, Jonathan Taplin offers a succinct and powerful history of how online life began to be shaped around the values of the entrepreneurs like Peter Thiel and Larry Page who founded these all-powerful companies. Their unprecedented growth came at the heavy cost of tolerating piracy of books, music and film, while at the same time promoting opaque business practices and subordinating the privacy of individual users to create the surveillance marketing monoculture in which we now live. It is the story of a massive reallocation of revenue in which $50 billion a year has moved from the creators and owners of content to the monopoly platforms. With this reallocation of money comes a shift in power. Google, Facebook and Amazon now enjoy political power on par with Big Oil and Big Pharma, which in part explains how such a tremendous shift in revenues from creators to platforms could have been achieved and why it has gone unchallenged for so long. And if you think that´s got nothing to do with you, their next move is to come after your jobs. Move Fast and Break Things is a call to arms, to say that is enough is enough and to demand that we do everything in our power to create a different future.

Anbieter: buecher.de
Stand: 02.10.2019
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Big Data Analytics: Systems, Algorithms, Applic...
111,99 € *
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This book provides a comprehensive survey of techniques, technologies and applications of Big Data and its analysis. The Big Data phenomenon is increasingly impacting all sectors of business and industry, producing an emerging new information ecosystem. On the applications front, the book offers detailed descriptions of various application areas for Big Data Analytics in the important domains of Social Semantic Web Mining, Banking and Financial Services, Capital Markets, Insurance, Advertisement, Recommendation Systems, Bio-Informatics, the IoT and Fog Computing, before delving into issues of security and privacy. With regard to machine learning techniques, the book presents all the standard algorithms for learning - including supervised, semi-supervised and unsupervised techniques such as clustering and reinforcement learning techniques to perform collective Deep Learning. Multi-layered and nonlinear learning for Big Data are also covered. In turn, the book highlights real-life case studies on successful implementations of Big Data Analytics at large IT companies such as Google, Facebook, LinkedIn and Microsoft. Multi-sectorial case studies on domain-based companies such as Deutsche Bank, the power provider Opower, Delta Airlines and a Chinese City Transportation application represent a valuable addition. Given its comprehensive coverage of Big Data Analytics, the book offers a unique resource for undergraduate and graduate students, researchers, educators and IT professionals alike.

Anbieter: buecher.de
Stand: 04.10.2019
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The Queering of Corporate America: How Big Busi...
24,99 € *
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An accurate picture of the LGBTQ rights movement´s achievements is incomplete without this surprising history of how corporate America joined the cause. Legal scholar Carlos Ball tells the overlooked story of how LGBTQ activism aimed at corporations since the Stonewall riots helped turn them from enterprises either indifferent to or openly hostile toward sexual minorities and transgender individuals into reliable and powerful allies of the movement for queer equality. As a result of street protests and boycotts during the 1970s, AIDS activism directed at pharmaceutical companies in the 1980s, and the push for corporate nondiscrimination policies and domestic partnership benefits in the 1990s, LGBTQ activism changed big business´s understanding and treatment of the queer community. By the 2000s, corporations were frequently and vigorously promoting LGBTQ equality, both within their walls and in the public sphere. Large companies such as American Airlines, Apple, Google, Marriott, and Walmart have been crucial allies in promoting marriage equality and opposing anti-LGBTQ regulations such as transgender bathroom laws. At a time when the LGBTQ movement is facing considerable political backlash, The Queering of Corporate America complicates the narrative of corporate conservatism and provides insights into the future legal, political, and cultural implications of this unexpected relationship.

Anbieter: buecher.de
Stand: 02.10.2019
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The Queering of Corporate America (eBook, ePUB)
18,95 € *
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An accurate picture of the LGBTQ rights movement´s achievements is incomplete without this surprising history of how corporate America joined the cause. Legal scholar Carlos Ball tells the overlooked story of how LGBTQ activism aimed at corporations since the Stonewall riots helped turn them from enterprises either indifferent to or openly hostile toward sexual minorities and transgender individuals into reliable and powerful allies of the movement for queer equality. As a result of street protests and boycotts during the 1970s, AIDS activism directed at pharmaceutical companies in the 1980s, and the push for corporate nondiscrimination policies and domestic partnership benefits in the 1990s, LGBTQ activism changed big business´s understanding and treatment of the queer community. By the 2000s, corporations were frequently and vigorously promoting LGBTQ equality, both within their walls and in the public sphere. Large companies such as American Airlines, Apple, Google, Marriott, and Walmart have been crucial allies in promoting marriage equality and opposing anti-LGBTQ regulations such as transgender bathroom laws. At a time when the LGBTQ movement is facing considerable political backlash, The Queering of Corporate America complicates the narrative of corporate conservatism and provides insights into the future legal, political, and cultural implications of this unexpected relationship.

Anbieter: buecher.de
Stand: 02.10.2019
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Epic Content Marketing: How to Tell a Different...
20,99 € *
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Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and ´´stories´´ tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.

Anbieter: buecher.de
Stand: 02.10.2019
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IoT Solutions in Microsoft´s Azure IoT Suite
28,99 € *
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Collect and analyze sensor and usage data from Internet of Things applications with Microsoft Azure IoT Suite. Internet connectivity to everyday devices such as light bulbs, thermostats, and even voice-command devices such as Google Home and Amazon.com´s Alexa is exploding. These connected devices and their respective applications generate large amounts of data that can be mined to enhance user-friendliness and make predictions about what a user might be likely to do next. Microsoft´s Azure IoT Suite is a cloud-based platform that is ideal for collecting data from connected devices. You´ll learn in this book about data acquisition and analysis, including real-time analysis. Real-world examples are provided to teach you to detect anomalous patterns in your data that might lead to business advantage. We live in a time when the amount of data being generated and stored is growing at an exponential rate. Understanding and getting real-time insight into these data is critical to business. IoT Solutions in Microsoft´s Azure IoT Suite walks you through a complete, end-to-end journey of how to collect and store data from Internet-connected devices. You´ll learn to analyze the data and to apply your results to solving real-world problems. Your customers will benefit from the increasingly capable and reliable applications that you´ll be able to deploy to them. You and your business will benefit from the gains in insight and knowledge that can be applied to delight your customers and increase the value from their business. What You´ll Learn Go through data generation, collection, and storage from sensors and devices, both relational and non-relational Understand, from end to end, Microsoft´s analytic services and where they fit into the analytical ecosystem Look at the Internet of your things and find ways to discover and draw on the insights your data can provide Understand Microsoft´s IoT technologies and services, and stitch them together for business insight and advantage Who This Book Is For Developers and architects who plan on delivering IoT solutions, data scientists who want to understand how to get better insights into their data, and anyone needing or wanting to do real-time analysis of data from the Internet of Things

Anbieter: buecher.de
Stand: 02.10.2019
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Don´t Be Evil: How Big Tech Betrayed Its Foundi...
24,99 € *
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A penetrating indictment of how today´s largest tech companies are hijacking our data, our livelihoods, our social fabric, and our minds-from an acclaimed Financial Times columnist and CNN analyst ´´Don´t be evil´´ was enshrined as Google´s corporate mantra back in its early days, when the company´s cheerful logo still conveyed the utopian vision for a future in which technology would inevitably make the world better, safer, and more prosperous. Unfortunately, it´s been quite a while since Google, or the majority of the Big Tech companies, lived up to this founding philosophy. Today, the utopia they sought to create is looking more dystopian than ever: from digital surveillance and the loss of privacy to the spreading of misinformation and hate speech to predatory algorithms targeting the weak and vulnerable to products that have been engineered to manipulate our desires. How did we get here? How did these once-scrappy and idealistic enterprises become rapacious monopolies with the power to corrupt our elections, co-opt all our data, and control the largest single chunk of corporate wealth-while evading all semblance of regulation and taxes? In Don´t Be Evil, Financial Times global business columnist Rana Foroohar tells the story of how Big Tech lost its soul-and ate our lunch. Through her skilled reporting and unparalleled access-won through nearly thirty years covering business and technology-she shows the true extent to which behemoths like Google, Facebook, Apple, and Amazon are monetizing both our data and our attention, without us seeing a penny of those exorbitant profits. Finally, Foroohar lays out a plan for how we can resist, by creating a framework that fosters innovation while also protecting us from the dark side of digital technology. Advance praise for Don´t Be Evil ´´At first sight, Don´t Be Evil looks like it´s doing for Google what muckraking journalist Ida Tarbell did for Standard Oil over a century ago. But this whip-smart, highly readable book´s scope turns out to be much broader. Worried about the monopolistic tendencies of big tech? The addictive apps on your iPhone? The role Facebook played in Donald Trump´s election? Foroohar will leave you even more worried, but a lot better informed.´´-Niall Ferguson, Milbank Family Senior Fellow at the Hoover Institution, Stanford, and author of The Square and the Tower

Anbieter: buecher.de
Stand: 02.10.2019
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