Today´s leaders are grappling with the pace and complexity of change, the challenge of supporting healthy collaboration and alignment among teams, and the resulting stress and burnout. The practice of mindful leadership may be one of the most important competencies in business today if leaders are to move beyond fear, anxiety, nagging self-doubt, and the feeling of constant overwhelm.Marc Lesser has taught his proven seven-step method to leaders at Google, Genentech, SAP, Facebook, and dozens of other Fortune 500 companies for over 20 years and has distilled a lifetime of mindfulness and business experience into these chapters. This incredibly practical yet accessible book draws on Marc´s experience as a CEO of three companies, as cofounder of the world-renowned Search Inside Yourself (SIY) program within Google, and as a longtime Zen practitioner.The principles in this book can be applied to leadership at any level, providing listeners with the tools they need to shift awareness, enhance communication, build trust, eliminate fear and self-doubt, and minimize unnecessary workplace drama. Embracing any one of the seven practices alone can be life-changing. When used together, they support a path of well-being, productivity, and positive influence. 1. Language: English. Narrator: Neil Hellegers. Audio sample: http://samples.audible.de/bk/tant/015873/bk_tant_015873_sample.mp3. Digital audiobook in aax.
What’s the question every business should be asking itself? According to Jeff Jarvis, it’s What Would Google Do? If you’re not thinking or acting like Google – the fastest-growing company in the history of the world – then you’re not going to survive, let alone prosper, in the Internet age. An indispensable manual for survival and success that asks the most important question today’s leaders, in any industry, can ask themselves: What would Google do? To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls ´´the new Google century”, including such insights as: Think Distributed Become a Platform; Join the Post-Scarcity, Open-Source, Gift Economy; The Middleman Has Died; Your Worst Customers Are Your Best Friends and Your Best Customers Are Your Partners; Do What You Do Best; and Link to the Rest Get Out of the Way; Make Mistakes Well… and More. He applies these principles not just to emerging technologies and the Internet, but to other industries - telecommunications, airlines, television, government, healthcare, education, journalism, and yes, book publishing - showing ultimately what the world would look like if Google ran it. The result is an astonishing, mind-opening book that will change the way listeners ask questions and solve problems. 1. Language: English. Narrator: Jeff Jarvis. Audio sample: http://samples.audible.de/bk/hcuk/000757/bk_hcuk_000757_sample.mp3. Digital audiobook in aax.
This book will serve as a compendium for general lead generation strategies, both Online and Offline! Once you understand the concepts and the functions of each strategy, all you need to do is to Google it and you will find the practical methods for it because there is nothing you can´t find on Google. So let this book open your mind and expose you to the right concepts. This way, you won´t be shooting in the dark. And also, be sure you apply the techniques in this book and take advantage of the free tools that are available for you. Just listening to this book is not enough. You have to take action and make your business a part of you; otherwise you will not be able to achieve success! 1. Language: English. Narrator: Nancy Peterson. Audio sample: http://samples.audible.de/bk/acx0/027755/bk_acx0_027755_sample.mp3. Digital audiobook in aax.
An incisive look into the world´s most innovative tech company and the man chosen to lead it On 10 August 2015, an unassuming product expert who learnt his ropes at IIT Kharagpur was declared the next CEO of tech giant Google. Sundar Pichai´s appointment was hardly an unexpected one. Pichai is a man known as much for his veritable Midas touch with every product he has developed or led for Google - Chrome, Chrome OS and Android, to name just a few - as for his superlative people skills and open-minded approach to innovation. Yet, the company´s decision to restructure its product lines and appoint Pichai as the head of a leaner, more focused Google, has raised inevitable questions: What does Pichai´s role augur for the future of the tech giant? Will Google consolidate its position for existing products or will they focus on creating new ones? And will Pichai transform the organization that Schmidt, Page and Brin created and led, or confirm the belief of a minority of naysayers that he is not yet ready for this daunting role? Pichai: The Future of Google provides answers to these questions while throwing light on Sundar Pichai´s childhood and education; his entry into the tech world and quick rise up the ranks in Google; and his key contributions as a leader and tech-guru to Google´s most successful properties. Timely and insightful, this book offers a rare glimpse into the fascinating ecosystem of a path-breaking company and shows us what it takes to be a dynamic leader in the 21st century. 1. Language: English. Narrator: Reuel Ferreira. Audio sample: http://samples.audible.de/bk/adbl/029927/bk_adbl_029927_sample.mp3. Digital audiobook in aax.
Google se prend pour Dieu : il veut ´´augmenter´´ l´homme et tuer la mort... pour les plus riches. Les autres deviendront les ´´chimpanzés du futur´´. Google considère la vie privée comme une anomalie et la surveillance comme un désagrément inévitable. Google milite pour la viande sans viande et la voiture sans conducteur. Google, champion des paradis fiscaux, exerce un pouvoir totalitaire : celui de faire vivre ou mourir les sites internet qui le concurrencent. Google est le leader de l´intelligence artificielle, qui pourra décréter un jour que l´homme est inutile. De l´implant rétinien à la puce dans le cerveau, des médicaments bioélectroniques aux manipulations de l´ADN, de l´exploitation des données personnelles à la fin de la vie privée puis la disparition de l´homo sapiens... Google-Alphabet prépare sa mutation de l´univers. Qui l´arrêtera ? Ce livre audio en version intégrale vous est proposé en exclusivité par Audible et est uniquement disponible en téléchargement. 1. French. Éric Chantelauze. http://samples.audible.de/bk/adfr/000765/bk_adfr_000765_sample.mp3.
Behind the bitter rivalry between Apple and Google - and how it´s reshaping the way we think about technology. The rise of smartphones and tablets has altered the business of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of Android and the iPad, these corporations are locked in a feud that will play out not just in the marketplace but in the courts and on screens around the world. Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In Dogfight, he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple´s now lionized CEO, and Eric Schmidt, Google´s executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate. Apple and Google are poaching each other´s employees. They bid up the price of each other´s acquisitions for spite, and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance. Dogfight moves like a novel: Vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our phones and laptops. It´s about who will control the content on those devices and where that content will come from - about the future of media in Silicon Valley, New York, and Hollywood. 1. Language: English. Narrator: J. P. Demont. Audio sample: http://samples.audible.de/bk/aren/001706/bk_aren_001706_sample.mp3. Digital audiobook in aax.
In June 2011, Julian Assange received an unusual visitor: the chairman of Google, Eric Schmidt, arrived from America at Ellingham Hall, the country residence in Norfolk, England where Assange was living under house arrest. For several hours the besieged leader of the world’s most famous insurgent publishing organization and the billionaire head of the world’s largest information empire locked horns. The two men debated the political problems faced by society, and the technological solutions engendered by the global network - from the Arab Spring to Bitcoin. They outlined radically opposing perspectives: for Assange, the liberating power of the Internet is based on its freedom and statelessness. For Schmidt, emancipation is at one with US foreign policy objectives and is driven by connecting non-Western countries to American companies and markets. These differences embodied a tug-of-war over the Internet’s future that has only gathered force subsequently. When Google Met WikiLeaks presents the story of Assange and Schmidt’s encounter. Both fascinating and alarming, it contains an edited transcript of their conversation and extensive, new material, written by Assange specifically for this book, providing the best available summary of his vision for the future of the Internet. 1. Language: English. Narrator: Tom Pile. Audio sample: http://samples.audible.de/bk/adbl/019955/bk_adbl_019955_sample.mp3. Digital audiobook in aax.
Harness the untapped potential of your sales territory using professional online sales techniques with trade secrets from this entertaining and acclaimed industry insider. Whether your livelihood is in the virtual world or a brick-and-mortar venture, you can put these innovative sales techniques to work for you. Harness the ability to generate leads and close sales from this veteran of more than 150 campaigns in the corporate Big Leagues.Now you can employ the highly practical tools and tactics previously available only to Fortune 500 companies, from creating hefty mailing lists to launching powerful viral marketing campaigns. Learn how to create new sales opportunities in the digital realm and generate steady eCommerce revenues for your business! 1. Language: English. Audio sample: http://samples.audible.de/sp/made/000155/sp_made_000155_sample.mp3. Digital audiobook in aax.
Your website is like the front door to your business. Many of your potential clients are going to come through via the Internet, and if your website is lacking, or isn´t highly ranked on most search engines, you are going to lose out on many clients. SEO 2016 is the only guide you need to learn about SEO during 2016 so you can get your website ranked and bring in the traffic. Websites are ranked based on their quality and how much they can help the potential customer. Search engines are in constant competition to ensure searchers use them and not a competitor. This competition leads them to make new formulas and pick new factors that will decide whether your page will rank high or not. While the search engine isn´t going to give you a list of requirements (or everyone would cheat), there are some easy steps you can take to help rank your website as number one! So why is ranking so important? If you have a website, shouldn´t that be enough? No! In fact, if you aren´t ranked at least on the first page of results, most customers will never find you. That can mean thousands of dollars leaving your business and heading over to the competitor who knows how to use SEO better than you. Even if you have done SEO on your website before, it is important to re-evaluate your website again. Google, Bing, and other search engines are constantly making changes. If you don´t keep up, your website is going to go way down in the rankings. Take the Google Panda update just a few years ago. Some well-established websites that had great rankings for years fell into oblivion in just a few minutes once this software was updated because of a few simple mistakes. Oblivion means less sales; not good for a growing business. 1. Language: English. Narrator: Mike Norgaard. Audio sample: http://samples.audible.de/bk/acx0/053604/bk_acx0_053604_sample.mp3. Digital audiobook in aax.