Recent university studies show that the most frequent reason relationships dissolve is not abuse, alcoholism, money, or even infidelity but rather a lack of emotional fulfillment. Most books on love and marriage focus on teaching communication and conflict skills but neglect to help couples with the other half of intimacy - separateness. The audiobook outlines a 12-stage model that provides long-term goals and focal points for dialogue that can help couples work through arguments, build healthy relationships, resolve past hurts, and foster closeness. Gurian also delves into differences in white and gray matter between the male and female brains (which may explain the varying needs for affection and independence), deviations in verbal-emotive development, and the effects these have on relationships. Michael Gurian, one of the world´s foremost authorities on gender dynamics with over 25 years of family and marital counseling practice, has authored 27 books on gender psychology published in 21 languages, many of them New York Times best sellers. The Gurian Institute, which he cofounded in 1996, conducts international research and corporate and government training for NASA, the US Department of the Treasury, Google, and Cisco, among others. Gurian´s work has been featured multiple times in nearly all the major media, including the New York Times, Washington Post, USA Today, Newsweek, Time, Psychology Today, AARP Magazine, People Magazine, Reader´s Digest, and the Wall Street Journal, and he has made numerous appearances on the Today Show, Good Morning America, CNN, PBS, and National Public Radio, to highlight a few. He´s a prolific speaker, traveling to dozens of cities annually to deliver keynote speeches at various schools and conferences, including Harvard University, Johns Hopkins University, and Stanford University. 1. Language: English. Narrator: Graham Winton. Audio sample: http://samples.audible.de/bk/reco/008688/bk_reco_008688_sample.mp3. Digital audiobook in aax.
Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth - and how it can help any organization thrive. In the fall of 1999, John Doerr met with the founders of a start-up whom he´d just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They´d have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress - to measure what mattered. Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engineer at Intel, where the legendary Andy Grove (´´the greatest manager of his or any era´´) drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove´s brainchild with more than 50 companies. Wherever the process was faithfully practiced, it worked. In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone´s goals, from entry level to CEO, are transparent to the entire organization. The benefits are profound. OKRs surface an organization´s most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention. In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with 1. Language: English. Narrator: John Doerr, full cast. Audio sample: http://samples.audible.de/bk/peng/003954/bk_peng_003954_sample.mp3. Digital audiobook in aax.
Learn how to drive consistent, reliable, high-quality traffic to your site every single day with Google AdWords!Your customers are using Google every single day to search for the products and services you offer, but you´re losing business to your competition because their AdWords campaigns are more optimized than yours are.It doesn’t have to be that way.My complete AdWords crash course is going to show you the exact skills and techniques you need to win back your business and drive consistent and profitable traffic to your website around the clock, seven days a week.In this course, you will learn:How to set up your AdWords account from scratch The theory behind successful online advertising What keywords are and how to use them to your advantageHow to set up conversion tracking and how to track phone calls from your websiteHow to track sales, revenue, and form submissions using Google AdWordsHow to take advantage of competitor reports and customer data in your campaignsHow to write and A/B test your ads How to increase Quality Score and decrease your cost per clickHow to structure your account, campaigns, ad groups, and keyword lists for optimal resultsHow to analyze keyword data in Excel to gain deeper insight into your dataHow to use tools like SEMrush and Optmyzr to automate your optimization tasks and run better analyses How to monitor your campaign performance on a regular basis How to spot trouble in your account and what you need to do to fix it How to understand your customers from a psychological level And much much more! Unless you have the tools and the skill to manage your own successful Google AdWords campaign, you are going to continue to lose customers to your competition.Once you complete this course, you will be able to create, develop, and optimi 1. Language: English. Narrator: Frank Phillips. Audio sample: http://samples.audible.de/bk/acx0/135006/bk_acx0_135006_sample.mp3. Digital audiobook in aax.
In his new book Matthias Schrader, co-founder and CEO of SinnerSchrader, puts the digital transformation on its feet. Whoever starts the digital transformation at the company has already lost. In the meantime, digital products from companies such as Google, Apple, Facebook and Amazon are conquering the everyday life of users. They successfully penetrate sectors such as banking, insurance, telecommunications, retail and automotive. Many companies are in danger of losing their relationship with their customers. They become interchangeable. Matthias Schrader deciphers the code behind the Transformational Products, with which Google & Co. successfully reshape entire markets. The book also provides a playbook for the successful development of Transformational Products in the corporate context. In the end, it bridges the gap between product development and the digital transformation of companies. Transformational Products turn classic marketing into a legacy and thus from a solution to a problem. The weapons of advertising (promotion), distribution (place) and pricing policy (price) have become blunt. Digitisation is a huge challenge for the product, the fourth P in the marketing mix. The focus on the product as a success factor forces companies to focus on the concrete value-added contribution for their customers.
As we become more and more reliant on electronics, we´re losing the arts of absorption and recall. Why should we need them when we can just enter our shopping list into a handy app or Google pertinent information? But what happens when our handy electronic friends decide to check out for a while? Have you ever been caught with no batteries on your phone and a list full of shopping you can´t remember? There are other times when you just can´t use your phone or tablet to retrieve information like when you are sitting for exams, or when you are invited to make a speech. 1. Language: English. Narrator: Michael Hatak. Audio sample: http://samples.audible.de/bk/acx0/097491/bk_acx0_097491_sample.mp3. Digital audiobook in aax.
A new field of collective intelligence has emerged in the last few years, prompted by a wave of digital technologies that make it possible for organizations and societies to think at large scale. This ´´bigger mind´´--human and machine capabilities working together--has the potential to solve the great challenges of our time. So why do smart technologies not automatically lead to smart results? Gathering insights from diverse fields, including philosophy, computer science, and biology, Big Mind reveals how collective intelligence can guide corporations, governments, universities, and societies to make the most of human brains and digital technologies. Geoff Mulgan explores how collective intelligence has to be consciously organized and orchestrated in order to harness its powers. He looks at recent experiments mobilizing millions of people to solve problems, and at groundbreaking technology like Google Maps and Dove satellites. He also considers why organizations full of smart people and machines can make foolish mistakes--from investment banks losing billions to intelligence agencies misjudging geopolitical events--and shows how to avoid them.
A new field of collective intelligence has emerged in the last few years, prompted by a wave of digital technologies that make it possible for organizations and societies to think at large scale. This ´´bigger mind´´ - human and machine capabilities working together - has the potential to solve the great challenges of our time. So why do smart technologies not automatically lead to smart results? Gathering insights from diverse fields, including philosophy, computer science, and biology, Big Mind reveals how collective intelligence can guide corporations, governments, universities, and societies to make the most of human brains and digital technologies. Geoff Mulgan explores how collective intelligence has to be consciously organized and orchestrated in order to harness its powers. He looks at recent experiments mobilizing millions of people to solve problems, and at groundbreaking technology like Google Maps and Dove satellites. He also considers why organizations full of smart people and machines can make foolish mistakes - from investment banks losing billions to intelligence agencies misjudging geopolitical events - and shows how to avoid them. 1. Language: English. Narrator: Julian Elfer. Audio sample: http://samples.audible.de/bk/high/001428/bk_high_001428_sample.mp3. Digital audiobook in aax.
Groupon’s Biggest Deal Ever is the exclusive, behind-the-scenes account of the incredible rise of discount coupon giant Groupon and the compelling story of its offbeat founder, Andrew Mason, as he created a juggernaut of online commerce and ignited a consumer revolution that is disrupting how people shop all over the world. Love him for saving you 50 percent on last night’s Indian dinner or hate him for cashing in big when he could be losing millions for merchants and investors alike, Mason - Groupon’s thirtysomething founder and CEO - made an incredible gamble when he turned down Google’s $6 billion buyout offer to go it alone. The experts thought he was insane. Groupon was little more than two years old and staffed from top to bottom with twentysomethings. The wild ride couldn’t last, but Mason thought otherwise, and with dreams of a potential IPO that could be massive, he liked his odds. But did he make the right decision, or did he blow a chance to continue to grow ´´the fastest growing company in history”? Is Mason an Internet genius, or is he sitting on another bubble that could burst at any moment? While everyone has an opinion on Groupon, Frank Sennett has written the only inside account. With exclusive access, interviews, and documents that no one outside of the company has seen or been able to report on, Groupon’s Biggest Deal Ever has every twist and turn from start-up to IPO and is the real story of Mason’s audacious gamble and the meteoric rise of Groupon from start-up to $16.7 billion online giant. 1. Language: English. Narrator: Bryan Kennedy. Audio sample: http://samples.audible.de/bk/adbl/010031/bk_adbl_010031_sample.mp3. Digital audiobook in aax.