Penguin presents the audiobook edition of Measure What Matters, written and read by John Doerr. Measure What Matters is a revolutionary approach to business that has been adopted by some of Silicon Valley´s most successful start-ups. It is a movement that is behind the explosive growth of Intel, Google, Amazon and Uber and many more. Measure What Matters is about using Objectives and Key Results (or OKRs) to make tough choices on business priorities. It´s about communicating these objectives throughout the company from entry level to CEO, and it´s about collecting timely, relevant data to track progress - to measure what matters. When Google first started out, its founders had amazing technology, entrepreneurial energy and sky-high ambition but no business plan. John Doerr taught them a proven approach to operating excellence that has helped them achieve greatness. He has since shared OKRs with more than 50 companies with outstanding success. In this audiobook, Larry Page, Bill Gates, Bono, Sheryl Sandberg and many more explain how OKRs have helped them exceed all expectations and run their organisations with focus and agility. 1. Language: English. Narrator: Jini Kim, Susan Wojcicki, Alex Garden, Andrew Cole, Cristos Goodrow, Patti Stonesifer, Mike Lee, Bono, William Davidow, Joseph Suzuki, Atticus Tysen, Brett Kopf, John Doerr, Julia Collins. Audio sample: http://samples.audible.de/bk/pauk/001876/bk_pauk_001876_sample.mp3. Digital audiobook in aax.
Marketing made easy - step-by-step to a marketing plan for your business! The 2019 updated edition.A practical marketing audiobook by Jason McDonald of Stanford Continuing Studies.Do you own a business? Or, perhaps, do you work at a business as the marketing manager? Do you want to learn the basics of how to market your business in an easy-to-use format? Well, if so, then The Marketing Book is the audiobook for you. This is a practical, step-by-step guide to basic marketing concepts. Its goal: to help you create a practical marketing plan for your business using the think/do/measure method of marketing. Each chapter teaches a marketing task by first explaining how to think about the concept, second, giving you specific to-dos to actually go do it, and third, providing tips on how to measure what’s working (and what’s not) to do it better over time. Marketing is harder than it looks, so this is one of the best audiobooks on marketing, breaking marketing down into the five key activities of marketing explained step-by-step: Define what it is you sell that they want. Build your brand. Make yourself easy to find. Create compelling content. Think and deploy; that is, promote your brand across digital and non-digital channels. One of the best marketing guides of 2018 for beginners and experts alike.Authored by a successful practitioner of digital marketing, Jason McDonald. Just Google ´´SEO Expert Bay Area´´ or ´´SEO Expert Witness´´. He´s there at the top!Stanford University - used by Dr. McDonald in his courses, both online and on campus, at Stanford University´s Continuing Studies.An easy-to-follow method - written in plain English for mere mortals. Learn how to do marketing step-by-step.Got questions? Just Google ´´Jason McDonald´´ and send a quick email or call. Mention The Marketing Book./ 1. Language: English. Narrator: Jason McDonald. Audio sample: http://samples.audible.de/bk/acx0/126321/bk_acx0_126321_sample.mp3. Digital audiobook in aax.
Distanzen messen, Flächen berechnen - automatische und intuitive Berechnung von Flächen und Distanzen zur Bestimmung des Materialbedarfs mit Hilfe eines Fotos Kalkulationsfunkion - ermöglicht eine sofortige Bestimmung des Materialbedarfs für den Job Bluetooth Konnektivität ermöglicht eine sofortige Bluetooth Verbindung zu den gängigsten Smartphones, Tablets und Computern Speichern der Daten in unterschiedlichen Formaten, wie PDF, JPG oder DXP Bilder und Messungenkönnen per E-Mail, Textnachricht oder der Cloud geteilt werden Die Smart Measure Pro-App steht im App Store oder Google Play zum Download zur Verfügung. Lieferumfang: Smart Measure PRO STHT1-77366 USB-Ladekabel Arbeitsbereich: bis 137m Genauigkeit: +/-2mm/10m Laserklasse: 1 Laser-Wellenlänge: 895-905nm Automatische Abschaltung: 3 Minuten Akkutyp: Integrierter Li-Ion, 3,7V 300mAh Lebensdauer der Batterien: Durchschnittlich 5 Stunden bei Dauerbetrieb Abmessungen: 86 x 67 x 45mm Gewicht: 100g Lagertemperaturbereich: -20 Grad – 60 Grad Betriebstemperaturbereich: -10 Grad – 50 Grad Gefahrenhinweise: Klasse 1 - Die zugängliche Laserstrahlung ist unter vernünftigerweise vorhersehbaren Bedingungen ungefährlich. Hinweise zur Batterieentsorgung Im Zusammenhang mit dem Vertrieb von Batterien oder mit der Lieferung von Geräten; die Batterien enthalten, sind wir verpflichtet, Sie auf folgendes hinzuweisen: Sie sind zur Rückgabe gebrauchter Batterien als Endnutzer gesetzlich verpflichtet. Sie können Altbatterien, die wir als Neubatterien im Sortiment führen oder geführt haben, unentgeltlich an unserem Versandlager (Versandadresse) zurückgeben. Die auf den Batterien abgebildeten Symbole haben folgende Bedeutung: Das Symbol der durchgekreuzten Mülltonne bedeutet, dass die Batterie nicht in den Hausmüll gegeben werden darf. Pb = Batterie enthält mehr als 0,004 Masseprozent Blei Cd = Batterie enthält mehr als 0,002 Masseprozent Cadmium Hg = Batterie enthält mehr als 0,0005 Masseprozent Quecksilber. Bitte beachten Sie die vorstehenden Hinweise.
Become more productive and boost the impact of your marketing efforts with Brad Batesolel´s weekly marketing tips on everything from social media to digital advertising to techniques and tools. Every week you´ll find a new and immediately actionable tip to help you build your community, track engagement, measure analytics, generate brand awareness, or help you accomplish other marketing goals. 1. Language: English. Narrator: Brad Solemon. Audio sample: http://samples.audible.de/bk/acx0/073232/bk_acx0_073232_sample.mp3. Digital audiobook in aax.
SEO 2018: search engine optimization made easy. The 2018 updated edition of a best-selling book on SEO. On-page SEO - how to build a website that talks to Google Off-page SEO - link-building, blogging, and social mentions explained in simple English Metrics - in-depth coverage of Google Analytics plus how to measure your rank on Google Free tools - includes the companion SEO toolbook with hundreds of free tools for search engine optimization Reviews - hear the reviews of the SEO Fitness Workbook in all formats: print, Kindle, and audiobook SEO in plain English - let Jason guide you in simple language to the top of Google, Bing, and Yahoo More than an audiobook - a workbook. While other books on SEO are either just junk put up to sell consulting services or esoteric mumbo-jumbo by experts, for experts, the SEO Fitness Workbook speaks in plain English and provides practical step-by-step instructions on how to optimize your website to the top of Google, Yahoo, and Bing. It is built upon years of real experience, and the teaching methodology of Jason McDonald, used in his classes in the San Francisco Bay Area, including Stanford University´s Continuing Studies program. It´s practical. It explains SEO in plain English giving practical to-dos and deliverables in each chapter. It´s a workbook, not a book - it´s a do-it-now and get-it-done guide to search engine optimization 2018 rather than a speak mumbo-jumbo and intimidate you into analysis paralysis type of book. Please note: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio. 1. Language: English. Narrator: Michael Puttonen. Audio sample: http://samples.audible.de/bk/acx0/081527/bk_acx0_081527_sample.mp3. Digital audiobook in aax.
Do you want more customers? Do you want to increase the sale of your online products? Then, you need to learn how Search Engine Optimization works. If you want to learn the secrets of being successful as a blogger, or in any business, then this audiobook is for you. In a nutshell, this audiobook will teach you the best SEO strategies to help you rank on Google. The audiobook provides you with unparalleled insight that will help you take your business to the next level. The Google landscape has evolved and continued to change. Whether you want to carry out your own SEO work or want to hire somebody to do it for you, this audiobook will introduce you to the most important SEO concepts that you must know. The audiobook will teach you blueprints to ensure that your sites rank higher in Google. You’ll get to learn both on-page and off-page SEO strategies. Your goal is to increase income through consumer purchases. SEO practices will help you realize your goal and get even more visitors to your site, but the work doesn’t stop there. You must have something that will make your customers remain on your site. The more time a visitor spends on your website, the more relevant Google continues to measure the value of your website and boost your page ranking. The audiobook will teach you: How to do effective keyword research Back-linking SEO strategies Online marketing tips How to beat your competitors How to create a link strategy for your keywords How to write quality content Best SEO tools to use for and many more! 1. Language: English. Narrator: Michael Tingle. Audio sample: http://samples.audible.de/bk/acx0/142830/bk_acx0_142830_sample.mp3. Digital audiobook in aax.
Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth.Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog, and this book explains how to tap into this new media.In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future.Marketing must reach out into new forms, media, and models. Marketing to the Social Web presents an exceptional opportunity to use these new tools and models to reach new markets, even in today´s fragmented media environment. 1. Language: English. Narrator: Mark Boyett. Audio sample: http://samples.audible.de/bk/adbl/001282/bk_adbl_001282_sample.mp3. Digital audiobook in aax.
DIY SEO by the Dallas SEO Experts is meant for the novice who wants to save thousands of dollars in search engine optimization costs and easily execute SEO on their own, following a step-by-step guide. Get relevant traffic to your Web site and increase your business. Don´t have the budget for SEO services and want to do it yourself? Have a secretary or assistant with down time? Provide them with the DIY SEO audiobook so they can learn and implement SEO on your business´ Web site. SEO services are not cheap, especially ones that work ethically and effectively. Finding the right SEO partner is also stressful due to the saturation in the market place. How do you know who is ethical and who isn´t? Just have a look at a Fortune 500 like retailer JCPenny, a company which was severely penalized by Google due to questionable SEO strategies. What was their mistake? They made a bad decision in the firm they hired. Do the right thing and don´t get banned from Google! Save thousands of dollars, and hours of frustration, by listening to the DIY SEO audiobook. This book was recorded for the novice who wants to implement basic SEO strategies to a Web site. The book is narrated in plain and simple English, with no technical jargon. It contains practical, step-by-step methodologies and only discusses ethical, white hat strategies that are in full compliance with Google and the Internet Police. Even a nine-year-old can execute the steps in this audiobook. DIY SEO covers the following topics: What is SEO? Why should you SEO Effective keyword research Best keyword research tools to use (including freebies) Home page optimization - step by step Interlinking: link building Google Local/Places: get found locally Google Analytics: view, understand, monitor, measure, and influence your Web site traffic Sitemap generation 1. Language: English. Narrator: Michael Whalen. Audio sample: http://samples.audible.de/bk/acx0/029989/bk_acx0_029989_sample.mp3. Digital audiobook in aax.
The importance of a business´s culture to sustainable success. An organisation´s culture either gives it a competitive advantage or a competitive disadvantage. It is a crucial factor in determining how successful a business is and how much people want to work for an organisation. That is why managers are putting more and more emphasis on getting their organisation´s culture right. This book provides a route map for managers who want toGet a grip on why culture matters and the effect it has on success.Understand, define and measure their organisation´s culture.Position their organisation´s culture: aligning it with the business strategy.Avoid the common mistakes of´´´´culture change´´´´programmes.Keep their culture dynamic, responsive and resourceful. Full of real life example from companies as diverse as Ikea, GE, Microsoft, Google, eBay, McDonalds, Procter&Gamble, Unilever, Wal-Mart and Tesco, the book also includes a series of wide-ranging practical exercises that will help managers analyse and make their organisation´s culture a powerful driver of success. 1. Language: English. Narrator: Karen Cass. Audio sample: http://samples.audible.de/bk/adbl/012989/bk_adbl_012989_sample.mp3. Digital audiobook in aax.