Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth - and how it can help any organization thrive. In the fall of 1999, John Doerr met with the founders of a start-up whom he´d just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They´d have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress - to measure what mattered. Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engineer at Intel, where the legendary Andy Grove (´´the greatest manager of his or any era´´) drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove´s brainchild with more than 50 companies. Wherever the process was faithfully practiced, it worked. In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone´s goals, from entry level to CEO, are transparent to the entire organization. The benefits are profound. OKRs surface an organization´s most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention. In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with 1. Language: English. Narrator: John Doerr, full cast. Audio sample: http://samples.audible.de/bk/peng/003954/bk_peng_003954_sample.mp3. Digital audiobook in aax.
PLEASE NOTE: This is a summary and analysis of the book and not the original book. If you´d like to purchase the original book, please paste this link in your browser: https://amzn.to/2DccFMzJohn Doerr presents an engaging, easy-to-listen, and practical methodology for realizing your professional goals through OKRs, or, Objectives and Key Results in his bestselling book, Measure What Matters.What does this ZIP Reads summary Include? Synopsis of the original bookChapter-by-chapter summariesWhat are OKRs and how can you use them?Detailed case studies from OKR success storiesKey takeaways from each chapterEditorial reviewBackground on John DoerrAbout the original book: In Everything Happens for a Reason, Kate Bowler provides a unique and authoritative description of Objectives and Key Results (OKRs), which have been revolutionizing the business world for almost 20 years, but, until now, had not been explained fully. The OKR goal-setting system provides a robust methodology for helping companies realize their full potential. With case studies from a wide range of organizations, OKRs are presented in a practical way, allowing the listener to implement them in one of a variety of forms. DISCLAIMER: This audiobook is intended as a companion to, not a replacement for, Measure What Matters. ZIP Reads is wholly responsible for this content and is not associated with the original author in any way. 1. Language: English. Narrator: Michael London Anglado. Audio sample: http://samples.audible.de/bk/acx0/148834/bk_acx0_148834_sample.mp3. Digital audiobook in aax.
Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs, (2018) by venture capitalist John Doerr, details a simple but highly effective goal-setting technique called ´´Objectives and Key Results´´, or OKRs. The OKR method is a management philosophy that pairs concrete objectives with actionable steps.... Purchase this in-depth analysis to learn more. (Disclaimer: This is NOT the original book. If you’re looking for the original book, it is available from Amazon and Audible.) 1. Language: English. Narrator: Adrienne Walker. Audio sample: http://samples.audible.de/bk/acx0/118429/bk_acx0_118429_sample.mp3. Digital audiobook in aax.
Penguin presents the audiobook edition of Measure What Matters, written and read by John Doerr. Measure What Matters is a revolutionary approach to business that has been adopted by some of Silicon Valley´s most successful start-ups. It is a movement that is behind the explosive growth of Intel, Google, Amazon and Uber and many more. Measure What Matters is about using Objectives and Key Results (or OKRs) to make tough choices on business priorities. It´s about communicating these objectives throughout the company from entry level to CEO, and it´s about collecting timely, relevant data to track progress - to measure what matters. When Google first started out, its founders had amazing technology, entrepreneurial energy and sky-high ambition but no business plan. John Doerr taught them a proven approach to operating excellence that has helped them achieve greatness. He has since shared OKRs with more than 50 companies with outstanding success. In this audiobook, Larry Page, Bill Gates, Bono, Sheryl Sandberg and many more explain how OKRs have helped them exceed all expectations and run their organisations with focus and agility. 1. Language: English. Narrator: Jini Kim, Susan Wojcicki, Alex Garden, Andrew Cole, Cristos Goodrow, Patti Stonesifer, Mike Lee, Bono, William Davidow, Joseph Suzuki, Atticus Tysen, Brett Kopf, John Doerr, Julia Collins. Audio sample: http://samples.audible.de/bk/pauk/001876/bk_pauk_001876_sample.mp3. Digital audiobook in aax.
Marketing made easy - step-by-step to a marketing plan for your business! The 2019 updated edition.A practical marketing audiobook by Jason McDonald of Stanford Continuing Studies.Do you own a business? Or, perhaps, do you work at a business as the marketing manager? Do you want to learn the basics of how to market your business in an easy-to-use format? Well, if so, then The Marketing Book is the audiobook for you. This is a practical, step-by-step guide to basic marketing concepts. Its goal: to help you create a practical marketing plan for your business using the think/do/measure method of marketing. Each chapter teaches a marketing task by first explaining how to think about the concept, second, giving you specific to-dos to actually go do it, and third, providing tips on how to measure what’s working (and what’s not) to do it better over time. Marketing is harder than it looks, so this is one of the best audiobooks on marketing, breaking marketing down into the five key activities of marketing explained step-by-step: Define what it is you sell that they want. Build your brand. Make yourself easy to find. Create compelling content. Think and deploy; that is, promote your brand across digital and non-digital channels. One of the best marketing guides of 2018 for beginners and experts alike.Authored by a successful practitioner of digital marketing, Jason McDonald. Just Google ´´SEO Expert Bay Area´´ or ´´SEO Expert Witness´´. He´s there at the top!Stanford University - used by Dr. McDonald in his courses, both online and on campus, at Stanford University´s Continuing Studies.An easy-to-follow method - written in plain English for mere mortals. Learn how to do marketing step-by-step.Got questions? Just Google ´´Jason McDonald´´ and send a quick email or call. Mention The Marketing Book./ 1. Language: English. Narrator: Jason McDonald. Audio sample: http://samples.audible.de/bk/acx0/126321/bk_acx0_126321_sample.mp3. Digital audiobook in aax.
Become more productive and boost the impact of your marketing efforts with Brad Batesolel´s weekly marketing tips on everything from social media to digital advertising to techniques and tools. Every week you´ll find a new and immediately actionable tip to help you build your community, track engagement, measure analytics, generate brand awareness, or help you accomplish other marketing goals. 1. Language: English. Narrator: Brad Solemon. Audio sample: http://samples.audible.de/bk/acx0/073232/bk_acx0_073232_sample.mp3. Digital audiobook in aax.
SEO 2018: search engine optimization made easy. The 2018 updated edition of a best-selling book on SEO. On-page SEO - how to build a website that talks to Google Off-page SEO - link-building, blogging, and social mentions explained in simple English Metrics - in-depth coverage of Google Analytics plus how to measure your rank on Google Free tools - includes the companion SEO toolbook with hundreds of free tools for search engine optimization Reviews - hear the reviews of the SEO Fitness Workbook in all formats: print, Kindle, and audiobook SEO in plain English - let Jason guide you in simple language to the top of Google, Bing, and Yahoo More than an audiobook - a workbook. While other books on SEO are either just junk put up to sell consulting services or esoteric mumbo-jumbo by experts, for experts, the SEO Fitness Workbook speaks in plain English and provides practical step-by-step instructions on how to optimize your website to the top of Google, Yahoo, and Bing. It is built upon years of real experience, and the teaching methodology of Jason McDonald, used in his classes in the San Francisco Bay Area, including Stanford University´s Continuing Studies program. It´s practical. It explains SEO in plain English giving practical to-dos and deliverables in each chapter. It´s a workbook, not a book - it´s a do-it-now and get-it-done guide to search engine optimization 2018 rather than a speak mumbo-jumbo and intimidate you into analysis paralysis type of book. Please note: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio. 1. Language: English. Narrator: Michael Puttonen. Audio sample: http://samples.audible.de/bk/acx0/081527/bk_acx0_081527_sample.mp3. Digital audiobook in aax.