This book summary and analysis was created for individuals who want to extract the essential contents and are too busy to go through the full version. This book is not intended to replace the original book. Instead, we highly encourage you to buy the full version. John Doerr met with the founders of a startup to whom he gave $12.5 million in 1999. This was the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and great ambitions-but they had no real business plan. To change the world or even simply survive, Google had to make strong choices on priorities while keeping their team on track. They needed to know when to pull the plug or even fail fast. They needed timely, relevant data to monitor their progress-to measure what mattered. Doerr helped them with a proven approach to operating excellence: Objectives and Key Results. He discovered OKRs in the 1970s when he was an engineer at Intel, where Andy Grove, the greatest manager of his era, drove the amazingly run company. As a venture capitalist, Doerr shared Grove´s brainchild with more than fifty companies and whenever it was faithfully practiced, it worked. Objectives define what we want to achieve while key results are about how those goals will be attained through specific, measurable actions within a set time frame. Everyone´s goals-from entry-level to CEO are transparent to the whole company. Its benefits are profound as OKRs help with an organization´s most important work-they focus their effort and foster coordination. They help keep employees on track and they link objectives across teams to strengthen the entire company. OKRs eventually also improve workplace satisfaction and employee retention. Doerr shares a broad range of in-depth look into various companies including the Gates Foundation and Bono to show the focus, agility, and explosive growth that OKRs have created in the leading organizations. This book will create a new generation of leaders that capture the same magic. Wait no more, take action and get this book now!
#1 New York Times Bestseller Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth-and how it can help any organization thrive. In the fall of 1999, John Doerr met with the founders of a start-up whom he´d just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They´d have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress-to measure what mattered. Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engineer at Intel, where the legendary Andy Grove (´´the greatest manager of his or any era´´) drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove´s brainchild with more than fifty companies. Wherever the process was faithfully practiced, it worked. In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone´s goals, from entry level to CEO, are transparent to the entire organization. The benefits are profound. OKRs surface an organization´s most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention. In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.
John Doerr joined Kleiner Perkins Caufield & Byers in 1980 and has since backed some of the world´s most successful entrepreneurs and companies, such as Google, Zynga and Amazon. John serves on the boards of Google, Zynga and Amyris. He also led KPCB´s investment in Twitter. He is a member of the American Academy of Arts and Sciences, and was a member of U.S. President Barack Obama´s Council on Jobs and Competitiveness. He has 291K followers on Twitter. His TED Talk on greentech has 845K views.
NEW YORK TIMES BESTSELLER ´I´d recommend John´s book for anyone interested in becoming a better manager´, Bill Gates ´Management magic.... Measure What Matters is a must read for anyone motivated to improve their organization´ - Former Vice President Al Gore , chairman of the Climate Reality Project ´Measure What Matters shows how any organization or team can aim high, move fast, and excel´ , Sheryl Sandberg , Facebook COO and founder of Leanln.org and OptionB.org ´Measure What Matters deserves to be fully embraced by every person responsible for performance in any walk of life´ - Jim Collins , author of Good to Great ´In this indispensable book, the most important venture capitalist of our era reveals a key to business innovation and success - Walter Isaacson , author of Steve Jobs and The Innovators ´Measure What Matters takes you behind the scenes for the creation of Intel´s powerful OKR system - one of Andy Grove´s finest legacies´ - Gordon Moore, cofounder and former chairman of Intel -------- The revolutionary movement behind the explosive growth of Intel, Google, Amazon and Uber. With a foreword by Larry Page, and contributions from Bono and Bill Gates. Measure What Matters is about using Objectives and Key Results (OKRs), a revolutionary approach to goal-setting, to make tough choices in business. In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to OKRs and with them at the foundation of their management, the startup grew from forty employees to more than 70,000 with a market cap exceeding $600 billion. The startup was Google. Since then Doerr has introduced OKRs to more than fifty companies, helping tech giants and charities exceed all expectations. In the OKR model objectives define what we seek to achieve and key results are how those top priority goals will be attained. OKRs focus effort, foster coordination and enhance workplace satisfaction. They surface an organization´s most important work as everyone´s goals from entry-level to CEO are transparent to the entire institution. In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will show you how to collect timely, relevant data to track progress - to measure what matters . It will help any organization or team aim high, move fast, and excel. -------- John Doerr joined Kleiner Perkins Caufield & Byers in 1980 and has since backed some of the world´s most successful entrepreneurs and companies, such as Google, Zynga and Amazon. John serves on the boards of Google, Zynga and Amyris. He also led KPCB´s investment in Twitter. He is a member of the American Academy of Arts and Sciences, and was a member of U.S. President Barack Obama´s Council on Jobs and Competitiveness. He has 291K followers on Twitter. His TED Talk on greentech has 896K views.
A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world´s most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you´ll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success. Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of implementation and reporting skills: Learn how to campaign-tag inbound links to uncover the email, social, PPC, and banner/remarketing traffic hiding as other traffic sources and to confidently measure the ROI of each marketing channel Add event tracking to capture the many important user interactions that Google Analytics does not record by default, such as video plays, PDF downloads, scrolling, and AJAX updates Master Google Tag Manager for greater flexibility and process control in implementation Set up goals and Enhanced Ecommerce tracking to measure performance against organizational KPIs and configure conversion funnels to isolate drop-off Create audience segments that map to your audience constituencies, amplify trends, and help identify optimization opportunities Populate custom dimensions that reflect your organization, your content, and your visitors so Google Analytics can speak your language Gain a more complete view of customer behavior with mobile app and cross-device tracking Incorporate related tools and techniques: third-party data visualization, CRM integration for long-term value and lead qualification, marketing automation, phone conversion tracking, usability, and A/B testing Improve data storytelling and foster analytics adoption in the enterprise Millions of organizations have installed Google Analytics, including an estimated 67 percent of Fortune 500 companies, but deficiencies plague most implementations, and inadequate reporting practices continue to hinder meaningful analysis. By following the strategies and techniques in Google Analytics Breakthrough, you can address the gaps in your own still set, transcend the common limitations, and begin using Google Analytics for real competitive advantage. Critical contributions from industry luminaries such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne - and a foreword by Avinash Kaushik - enhance the learning experience and empower you to drive consistent, real-world improvement through analytics.
Publisher´s Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Revolutionize Your Internet Marketing Leverage today´s Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide. * Track and measure both digital and traditional marketing with analytics * Define and use KPIs to manage campaigns and channels for maximum profitability * Employ SEO strategies to increase leads, conversions, and sales * Understand how website architecture, keywords, tags, and sitemaps affect search results * Use PPC to place ads in search engines, radio, TV, and newspapers * Get hands-on strategies for maximizing Google Analytics and Google AdWords
__________________________ ´Bruce Daisley is on a mission to change the world of work.´ The Times __________________________ From the creator of hit podcast Eat Sleep Work Repeat comes a revolutionary re-envisioning of how to enjoy your job. In the course of a career that has taken him from some of the world´s biggest media companies to Twitter, via Google and YouTube, Bruce Daisley has become fascinated by what makes great companies tick. And in his hugely popular podcast Eat Sleep Work Repeat, he has dug right into the DNA of work, talking to leading experts about how we can make our jobs more fulfilling, more productive - and much more enjoyable. Now, in The Joy of Work, he shares the fruits of his discoveries in 30 succinct tips that range across all aspects of 21st-century office life and that combine inspiration, empirically tested insight and down-to-earth practical answers in equal measure. Are lunch breaks for wimps, or do they actually make us more productive? Is it true that you can improve team performance simply by moving the location of the kettle or coffee machine? Why are meetings so often a waste of time, and how can they be fixed? And what are Monk Mode Mornings and Hack Weeks, and why do people swear by them? If you´re not happy with the status quo, if you want to find out how things could be done better, if you´re seeking greater fulfilment at work and a life that is less fraught, The Joy of Work will point the way. __________________________´´This is a warm, wise and funny book which provides a terrific summary of some of the science - and stories - behind what makes work a positive part of people´s lives. From the importance of lunch to the value of laughter, this book gives witty and practical advice. I loved it and I´ve already started changing some of the things I do at work, as a result!´´ - Professor Sophie Scott´´Don´t quit yet! In this book, Bruce shares remarkable advice that may well have you laughing while you work and truly loving your job.´´ - Biz Stone, Twitter co-founder´´Bruce Daisley´s The Joy of Work is a joy to read. It translates the best of workplace psychology research into practical ways of establishing creative and liveable cultures at work-a must read for all of us 9-5ers!´´ - Professor Sir Cary Cooper, ALLIANCE Manchester Business School, University of Manchester´´Bruce´s The Joy of Work is an important reminder of simple everyday practices to improve how we all work together, which will lead to greater team and individual happiness and performance. Great results will follow.´´ - Jack Dorsey, CEO of Twitter and Square´´With just 30 changes, you can transform your work experience from bland and boring (or worse) to fulfilling, fun, and even joyful. Bruce Daisley has pulled together threads of research and woven them into a tapestry of strategies that actually work, and that don´t depend on the CEO´s sign-off for implementation. You can begin changing your work culture today at the individual, team, and organisational levels with these tactics that increase creativity, productivity, and satisfaction.´´ - Daniel Pink, author of WHEN and DRIVE
How to make simple sense of complex statistics--from the author of Numbers Rule Your World We live in a world of Big Data--and it´s getting biggerevery day. Virtually every choice we make hinges on how someone generates data . . . and how someone else interprets it--whether we realize it or not. Where do you send your child for the best education?Big Data. Which airline should you choose to ensure a timely arrival? Big Data. Who will you vote for in the next election? Big Data. The problem is, the more data we have, the more difficult it is to interpret it. From world leaders to average citizens, everyone is prone to making critical decisions based on poor data interpretations. In Numbersense, expert statistician Kaiser Fungexplains when you should accept the conclusions of the Big Data ´´experts´´--and when you should say, ´´Wait . . . what?´´ He delves deeply into a wide range of topics, offering the answers to important questions, such as: * How does the college ranking system really work? * Can an obesity measure solve America´s biggest healthcare crisis? * Should you trust current unemployment data issued by the government? * How do you improve your fantasy sports team? * Should you worry about businesses that track your data? Don´t take for granted statements made in the media, by our leaders, or even by your best friend. We´re on information overload today, and there´s a lot of bad information out there. Numbersense gives you the insight into how BigData interpretation works--and how it too often doesn´t work. You won´t come away with the skills of a professional statistician. But you will have a keen understanding of the data traps even the best statisticians can fall into, and you´ll trust the mentalalarm that goes off in your head when something just doesn´t seem to add up. Praise for Numbersense ´´Numbersense correctly puts the emphasis not on the size of big data, but on the analysis of it. Lots of fun stories, plenty of lessons learned-in short, a great way to acquire your own sense of numbers!´´ Thomas H. Davenport, coauthor of Competing on Analytics and President´s Distinguished Professor of IT and Management, Babson College ´´Kaiser´s accessible business book will blow your mind like no other. You´ll be smarter, and you won´t even realize it. Buy. It. Now.´´ Avinash Kaushik, Digital Marketing Evangelist, Google, and author, Web Analytics 2.0 ´´Each story in Numbersense goes deep into what you have to think about before you trust the numbers. Kaiser Fung ably demonstrates that it takes skill and resourcefulness to make the numbers confess their meaning.´´ John Sall, Executive Vice President, SAS Institute ´´Kaiser Fung breaks the bad news-a ton more data is no panacea-but then has got your back, revealing the pitfalls of analysis with stimulating stories from the front lines of business, politics, health care, government, and education. The remedy isn´t an advanced degree, nor is it common sense. You need Numbersense.´´ Eric Siegel, founder, Predictive Analytics World, and author, Predictive Analytics ´´I laughed my way through this superb-useful-fun book and learned and relearned a lot. Highly recommended!´´ Tom Peters, author of In Search of Excellence