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The Attention Merchants
8,99 € *
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One of the Best Books of the Year The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term ´´net neutrality´´-a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century´s growth and expansion in the industries that feed on human attention. Wu´s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium-from radio to television to Internet companies such as Google and Facebook-has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of ´´attention merchants´´ has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.

Anbieter: buecher.de
Stand: 16.07.2019
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Google AdWords
34,95 € *
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Effektiver Aufbau Ihrer Kampagnen und Anzeigengruppen Erfolgreiche Keywords, Anzeigentexte und Landingpages Auswertung, Optimierung und Professionalisierung Ihrer Kampagnen Sie präsentieren sich im Internet mit einer eigenen Website und wollen von potentiellen Kunden gefunden werden? Sie wagen sich erstmalig an Google AdWords? Sie sind mit Ihren bereits laufenden Kampagnen unzufrieden? Sie wollen endlich alle Möglichkeiten kennen, beurteilen und einsetzen? In diesem Buch lernen Sie umfassend alle Aspekte von AdWords kennen. Sie erfahren, wie Sie Kampagnen professionell erstellen und betreuen; wie Sie die neuesten Funktionen und Tools einsetzen, um den größten Erfolg aus Ihren Kampagnen herauszuholen; wie Sie AdWords gezielt optimieren, um Ihre Leistungsdaten und Gewinne zu steigern. Aus dem Inhalt: Teil I: Grundlagen und die ersten Schritte Wie AdWords funktionieren Die erste Kampagne erstellen Mit dem Qualitätsfaktor Kosten verringern Teil II: Struktur und Inhalt erfolgreicher Kampagnen Kampagnenstruktur: die Erfolgsbasis Keywords und Anzeigen: die richtigen Besucher gewinnen Landingpages: Besucher zu Kunden machen Teil III: Auswertung und Optimierung Ihrer Kampagnen Kampagnenstatistiken und Berichtsabfragen Conversions, ROI und Gewinnmaximum Search Funnel und Conversion-Pfad Teil IV: Interne und externe Tools ACE-Tests, automatisierte Regeln Webanalyse und das neue Google Analytics Landingpage- und Conversion-Optimierung Teil V: Display-Werbenetzwerk Erfolgreiche Strategien und Optimierungen Ausrichtungsoptionen und erweiterte Einstellungen Remarketing und interessenbezogene Kampagnen Teil VI: Anzeigenerweiterungen Sitelinks, Merchant Center, Produkterweiterungen Lokale Anzeigen, Google Places, ROPO Mobile Anzeigen, Click-to-call, AdMob Teil VII: Große Konten AdWords Editor, Kundencenter, API AdWords zur Marktforschung und im Marketing-Mix Neue Märkte und internationale Kampagnen Alexander Beck weiß, wovon er spricht. Er ist einer der wenigen echten Experten, die auch in der Lage sind, ihr Wissen gut aufbereitet verständlich mit anderen zu teilen. Google AdWords ist mittlerweile wirklich sehr komplex geworden und Beck hat die richtige Mischung sowohl für Einsteiger als auch für Fortgeschrittene parat. Nach der Lektüre dieses Buches wissen Sie, wie man Kampagnen strategisch plant, erfolgreich umsetzt und dabei auch noch eine Menge Geld sparen kann. Prof. Dr. Mario Fischer, Autor und Herausgeber von ´´Website Boosting´´ Zum Thema Googlemarketing gibt es für mich genau ein Standardwerk: Dieses Buch. Mit dem Adwords Learning Center kann man die Prüfung bestehen... mit diesem Buch wird man ein Professional. Zur Steuerung von Teams und Agenturen oder als Handbuch für das daily business die Pflichtlektüre im deutschsprachigen Raum. Alexander Nemet, Search & Int. Marketing, ImmobilienScout GmbH Beck gelingt es, ein Buch sowohl für Einsteiger als auch für Fortgeschrittene und Profis zu schreiben. Zahlreiche Beispiele, Tipps und Tricks decken das gesamte AdWords-Spektrum ab. Absolute Kaufempfehlung für alle, die ihre AdWords professionell und erfolgreich betreiben wollen. Marcus Tober, Geschäftsführer, Searchmetrics GmbH Dieses Buch ist Pflicht für jeden Marketer, der sein Budget ziel- und erfolgsorientiert einsetzen möchte. Eine einfache Anleitung für den professionellen Einsatz von Suchmaschinen-Marketing, die sich in Kürze ausbezahlt. Marco Hassler, Autor des Buches ´Web Analytics´

Anbieter: buecher.de
Stand: 16.07.2019
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Merchants of Truth: Inside the News Revolution ...
9,95 € *
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Random House presents the audiobook edition of Merchants of Truth by Jill Abramson. Merchants of Truth by Jill Abramson, former editor of The New York Times, is the gripping and definitive in-the-room account of the revolution that has swept the news industry over the last decade and reshaped our world. Drawing on revelatory access, Abramson takes us behind the scenes at four media titans during the most volatile years in news history. Two are maverick upstarts: BuzzFeed, the brain-child of virtuoso clickbait scientist Jonah Perretti, and Vice, led by the booze-fuelled anarcho-hipster Shane Smith. Their viral technology and disregard for the long-established standards of news journalism allow them to build game-changing billion-dollar businesses out of the millennial taste for puppies and nudity. The two others are among the world’s most venerable news institutions: The New York Times, owned and run for generations by the Sulzberger dynasty, and The Washington Post, also family-owned but soon to be bought by the world’s richest merchant of all, Jeff Bezos. Here Abramson reveals firsthand the seismic clashes that take place in the boardrooms and newsrooms as they are forced to choose between their cherished principles - objectivity and impartiality - and survival in a world where online advertising via Facebook and Google seems the only life-raft.We are with the deal-making tycoons, thrusting reporters and hard-bitten editors, the egomaniacs, bullshitters, provocateurs and bullies, as some surf and others drown in the breaking wave of change. And we watch as the survivors confront the horrifying cost of their success: sexual scandal, fake news, the election of President Trump, the shaking of democracy.Exposing the people and decisions that brought us to now, Merchants of Truth is a major audiobook that breaks the ultimate news story of our times./ 1. Language: English. Narrator: January LaVoy. Audio sample: http://samples.audible.de/bk/rhuk/004021/bk_rhuk_004021_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.06.2019
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The Ricky Gervais Guide to...THE FUTURE, Hörbuc...
9,95 € *
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The Ricky Gervais Guide To...THE FUTUREThe eighth episode in this new series ruminates on the shape of things to come. Join Ricky Gervais and Steve Merchant and Karl Pilkington as they engage in a speculative discourse and ponder the fate of mankind.In this episode: The unsightly face of social evolution; vestigial destiny of the digitus minimus manus; Karl has Google on the brain; Karl´s starter for 10; Karl gets disorientated; Forwards looking foreword - teeth, pants, specs, and predictive spelling; Steve´s plans for the End of Days; Chaos theory reinvented; Ambitions unfulfilled; Karl takes the path less trodden; Shop Idol; and Britain´s Got Chiropody. 1. Language: English. Narrator: Ricky Gervais, Steve Merchant, Karl Pilkington. Audio sample: http://samples.audible.de/pf/gerv/000020/pf_gerv_000020_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.06.2019
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Groupon´s Biggest Deal Ever: The Inside Story o...
9,95 € *
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Groupon’s Biggest Deal Ever is the exclusive, behind-the-scenes account of the incredible rise of discount coupon giant Groupon and the compelling story of its offbeat founder, Andrew Mason, as he created a juggernaut of online commerce and ignited a consumer revolution that is disrupting how people shop all over the world. Love him for saving you 50 percent on last night’s Indian dinner or hate him for cashing in big when he could be losing millions for merchants and investors alike, Mason - Groupon’s thirtysomething founder and CEO - made an incredible gamble when he turned down Google’s $6 billion buyout offer to go it alone. The experts thought he was insane. Groupon was little more than two years old and staffed from top to bottom with twentysomethings. The wild ride couldn’t last, but Mason thought otherwise, and with dreams of a potential IPO that could be massive, he liked his odds. But did he make the right decision, or did he blow a chance to continue to grow ´´the fastest growing company in history”? Is Mason an Internet genius, or is he sitting on another bubble that could burst at any moment? While everyone has an opinion on Groupon, Frank Sennett has written the only inside account. With exclusive access, interviews, and documents that no one outside of the company has seen or been able to report on, Groupon’s Biggest Deal Ever has every twist and turn from start-up to IPO and is the real story of Mason’s audacious gamble and the meteoric rise of Groupon from start-up to $16.7 billion online giant. 1. Language: English. Narrator: Bryan Kennedy. Audio sample: http://samples.audible.de/bk/adbl/010031/bk_adbl_010031_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.06.2019
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Forbes, September 9, 2013, Hörbuch, Digital, 1,...
9,95 € *
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Welcome to Forbes for September 9th, 2013 from Audible. This edition contains seven feature articles. In the cover story: ´´There are a Billion Reasons Why Ross Perot Jr. Loves That ´Giant Sucking Sound´” -- While H. Ross Perot Sr. famously railed against free trade and government debt, his namesake has built another family empire by leveraging them both. The result is one of the world’s great logistics hubs–and a third billion-dollar fortune for the Texas dynasty. Also, ´´Warburg Pincus: The Merchant of Modest” -- With more than $40 billion in assets under management, Warburg Pincus isn’t anywhere near being the biggest among private equity firms. But what it lacks in size it more than make up for in smart deal selection, hard work, and profitable exits. Next, ´´City Surgeon: Can the Cleveland Clinic Save Its Hometown?” The Cleveland Clinic offers some of the finest healthcare available anywhere in the world. But will Chief Executive Toby Cosgrove´s bold plan to create an Epcot Center for med tech be enough to save the ailing city? We´ll also tell you about, ´´The Terrifying Search Engine That Finds Internet-Connected Cameras, Traffic Lights, Medical Devices, Baby Monitors, and Power Plants” -- Shodan, named after the villainous sentient computer in the videogame System Shock, scours the Internet, looking for devices that shouldn’t be on line or that are vulnerable to being hacked. Then, ´´The Nielsen of Amazon Orders?” Data Startup StellaService Rates E-Commerce, and Google Wants In. Followed by, ´´Same Moonshine, Different Name: Welcome to the Age of Cellulosic Ethanol” -- A Dutch company and an American ethanol producer hope to put a new kind of fuel in your gas tank — whether it makes economic sense or not. Thanks, Washington. And in our final story. . . . ´´True Grit: Blinded and Gifted” -- While still hospitalized after being blinded in a teenage accident in 1962, Russ 1. Language: English. Narrator: Ken Borgers. Audio sample: http://samples.audible.de/pe/forb/130909/pe_forb_130909_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.06.2019
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