Erscheinungsdatum: 04/2012, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Advanced Web Metrics with Google Analytics, Auflage: 3. Auflage von 2012 // 3. Auflage, Autor: Clifton, Brian, Verlag: Wiley John + Sons // Wiley, John, & Sons, Inc, Sprache: Englisch, Schlagworte: Google // EDV // Internet // Surfen // E-Commerce // E-Business // Computernetzwerke und maschinelle Kommunikation // allgemein, Rubrik: Datenkommunikation // Netze, Mailboxen, Seiten: 574, Gewicht: 941 gr, Verkäufer: averdo
Innovation - it's more than a ubiquitous term for the shiny, new, and different. Jane Stevenson, co-author of Breaking Away: How Great Leaders Create Innovation that Drives Sustainable Growth - and Why Others Fail, mines the minds of high profile executives and shares the gems that spark success. She defines four categories of innovation and the characteristics of leaders within them. She also details how companies like Google & GE use metrics and algorithms to forecast trends, and how CEOS can embrace the ideas of risk and failure along the trajectory to success. 1. Language: English. Narrator: Dave Summers. Audio sample: http://samples.audible.de/bk/amai/000223/bk_amai_000223_sample.mp3. Digital audiobook in aax.
In the age of Google, your customers are searching. Will they find you? In today’s searching world, customers turn to online search engines first. Yet many companies simply don’t realize acquiring customers from search engines should be a core business strategy. Instead, they usually focus on narrow goals, such as boosting page rankings. These oversights leave a huge channel for engaging with potential customers largely untapped. Businesses that use data about how people search to inform their product strategy will reach customers before the competition. Businesses that understand the importance of non-ad-based search acquisition will make it central to their marketing mix, and can connect with high-quality customers for long-term growth and success. Marketing in the Age of Google is a practical guide to harnessing the full power of online search for your business. Written by former Google employee Vanessa Fox, who created Google’s official portal for explaining online search to businesses, this clear, non-technical audio book demystifies search marketing and explains proven methods you can implement at your business today. Not another book on AdWords campaigns, Marketing in the Age of Google instead focuses on making your business stand out in the “organic” searches that attract 86 percent of user clicks. Fox shows you where companies get hung up with rankings, and lays out a comprehensive approach for achieving the search goal that matters most: connecting with the people who want to find you. You’ll also discover how to: Integrate search strategy into all aspects of your business Cut through the data and get the actionable metrics you need Use data about what people are searching for as a valuable market research tool Get your company found through social media And more! Whether you’re a sole proprietor or you work for a major global brand, Marke 1. Language: English. Narrator: Don Hagen. Audio sample: http://samples.audible.de/bk/gdan/000561/bk_gdan_000561_sample.mp3. Digital audiobook in aax.
Online video has burst onto the scene as arguably the best promotion strategy for both large and small business alike! Whatever your business is, video gives you more opportunities to expand your brand and share you message with the world at a very affordable cost. Establishing a good video marketing strategy is a "must have" strategy if you want to build a business online in today's day in age! Here is just a sample of what you will learn: Best places to use video marketing Four steps to creating a great video marketing campaign Creating videos Video equipment (for all types of videos) Six types of viral videos More great ideas to make videos about How to make your video stand out from your competitors Top seven video marketing distribution sites Three keys to success with video marketing Video marketing metrics (what you should be tracking) Bonus: YouTube SEO for top Google rankings (checklist) You literally cannot get these video marketing strategies anywhere unless you are willing to pay much more! So listen to Video Marketing Pro today! 1. Language: English. Narrator: Mark Moseley. Audio sample: http://samples.audible.de/bk/acx0/034869/bk_acx0_034869_sample.mp3. Digital audiobook in aax.
Facebook + SEO: the most powerful Internet marketing tools of the 21st century? If you've ever tried to use search engine optimization but failed to get the web traffic your content deserves, then you know that learning SEO is confusing if not outright daunting. Where to start? Now take Facebook: A colossal entity with over one billion daily users interacting with each other and checking their newsfeed constantly - any smart digital entrepreneur will recognize the utmost importance of effectively using Facebook - the most powerful form of social media - to their advantage. Gain an in-depth understanding of: Organic vs. inorganic content Facebook Reach and FB Boost system, promoted posts and native advertising Current EdgeRank developments Structure of a campaign advertising system: affinity, weight, and time decay Facebook Insights - metrics and pages to watch How to master advanced Facebook strategies: FB conversion pixel, FB custom audience pixel, FB retargeting, FB conversion testing and FB conversion lift tests Eight most recent FB advances and the importance of staying current FB profile development, ads manager apps, powerful complementing marketing options Dozens of proven insider FB tips FB marketing algorithms Optimize Google's algorithms - Panda, Hummingbird, Penguin, and Mobilegeddon Utilize Google AdWords, Google Now, and personalized search Create content that attracts both readers and search engines Content marketing strategies to attract visitors from search engines Understand how to generate money-making keywords Optimize Google's algorithms Much, much more! Facebook Marketing + SEO 2016 is your comprehensive, must-have guide on how master the complex labyrinth of Facebook and optimize your internet marketing efforts to yield the greatest res 1. Language: English. Narrator: Jeff Machado, Paul Cartwright, Kevin Gillispie. Audio sample: http://samples.audible.de/bk/acx0/074428/bk_acx0_074428_sample.mp3. Digital audiobook in aax.