Google+ for Nonprofits:A Quick Start Guide to Unleashing the Power of Google+ to Promote and Fund Your Nonprofit Marc Pitman
Google gives nonprofit organizations $10,000 per month in free advertising through its Google Ad Grants program. And unlike most grants, Google´s has an extremely quick application process and is very easy to get. So why do so few nonprofits participate in Google Ad Grants, and why do existing grantees struggle so much with maximizing its value to grow their organization? What´s the catch? The catch is this: Google Ad Grants is very difficult to administer unless you have extensive knowledge of and expertise with the Google Adwords program. Having $10,000 to spend is easy; actually spending it is, in fact, very difficult. And because Google provides very little support or guidance on how to spend the money, the average nonprofit grantee is only able to use a few hundred dollars of their $10,000 allotment each month. But not anymore. The Google Ad Grants Playbook changes all of that. Josh Barsch and Steve Isaacs of StraightForward Interactive have managed over 100 Google Ad Grants accounts over the past decade for charities worldwide and have cracked the code on how to extract the full value of Google Ad Grants for their clients. For the first time, they reveal their entire ´´playbook´´ - no holds barred, nothing left out - for helping their clients realize the full $10,000 of value from their Google Ad Grant, month after month after month. The Google Ad Grants Playbook is exactly that: a playbook. A set of easy-to-follow, step-by-step marching orders that your nonprofit can use to maximize the grant´s impact and grow your nonprofit organization. Don´t know how to use Google Adwords? No problem: the playbook covers all of the basics you need to know about how to build and manage your own campaigns from the ground up. Unsure about what you can advertise with the Ad Grant? What works and what doesn´t work? No problem: it´s all covered in great detail in the playbook. It´s the only guide you´ll ever need to taking your nonprofit to 1. Language: English. Narrator: Gail L. Chaffee. Audio sample: http://samples.audible.de/bk/acx0/079710/bk_acx0_079710_sample.mp3. Digital audiobook in aax.
Is social media baffling to you? Fundraising coach Marc A. Pitman thinks we live in the most exciting time for nonprofits! In Nonprofit Social Media: The Fundraising Coach´s Guide to Nurturing Relationships from Your Desk, he sets out to prove it. Rather than diving into Facebook, Google+, Twitter, and LinkedIn, Nonprofit Social Media starts with your nonprofit. Pitman walks you through the how and why of social media. He gives you tips and an outline for starting a social media strategy and shows how to get your website up and running on a shoe-string budget. Then he shows you how email, blogging, Facebook, Google+, Twitter, LinkedIn, YouTube, and other social media tools fit into your strategy. He even shows you how to learn all these new tools and still stay sane. Social media can help you create stronger relationships with donors than you ever thought possible. And it can help them introduce their friends to your nonprofit. Nonprofit Social Media shows you how! 1. Language: English. Narrator: Jeffrey Kafer. Audio sample: http://samples.audible.de/bk/acx0/022722/bk_acx0_022722_sample.mp3. Digital audiobook in aax.
In Leading Matters, current Chairman of Alphabet (Google´s parent company), former President of Stanford University, and ´´Godfather of Silicon Valley,´´ John L. Hennessy shares the core elements of leadership that helped him become a successful tech entrepreneur, esteemed academic, and venerated administrator. Hennessy´s approach to leadership is laser-focused on the journey rather than the destination. Each chapter in Leading Matters looks at valuable elements that have shaped Hennessy´s career in practice and philosophy. He discusses the pivotal role that humility, authenticity and trust, service, empathy, courage, collaboration, innovation, intellectual curiosity, storytelling, and legacy have all played in his prolific, interdisciplinary career. Hennessy takes these elements and applies them to instructive stories, such as his encounters with other Silicon Valley leaders including Jim Clark, founder of Netscape; Condoleezza Rice, former US Secretary of State and Stanford provost; John Arrillaga, one of the most successful Silicon Valley commercial real estate developers; and Phil Knight, founder of Nike and philanthropist with whom Hennessy co-founded Knight-Hennessy Scholars at Stanford University. Across government, education, commerce, and non-profits, the need for effective leadership could not be more pressing. This book is essential listening for those tasked with leading any complex enterprise in the academic, not-for-profit, or for-profit sector. 1. Language: English. Narrator: Paul Boehmer. Audio sample: http://samples.audible.de/bk/tant/014621/bk_tant_014621_sample.mp3. Digital audiobook in aax.
A powerful new kind of competitive advantage is now possible thanks to technological and social disruptions that are already occurring. These disruptions revolutionize how companies can partner to create new growth. The Reciprocity Advantage shares a model for creating that growth: define your right-of-way (the underutilized resources you already own that you can share with others), partner to do what you can´t do alone, experiment to learn, and scale the new business at low risk. Reciprocity and advantage are words that are not normally seen together, but reciprocity - giving now to get later - will become a normal part of winning in the future. The Reciprocity Advantage shows you how to leverage new forces like digital natives and cloud-served supercomputing now into massively scalable, profitable, incremental growth for your business. Provocative and pragmatic, leading 10-year forecaster Bob Johansen and experienced business developer Karl Ronn describe how to lean in to disruptions to create new growth for your business. They include actual cases showing early successes for a range of companies and nonprofits like IBM, Microsoft, Google, Apple, and TED. They then provide key exercises to define your promising new ideas and nurture them into healthy new businesses. Their recommendations are based on practical experience in managing the problems of new business creation and many years of helping others see the future more clearly. Distilled from hands-on work, this book gets you started today on creating your own reciprocity advantage.PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Kevin Stillwell. Audio sample: http://samples.audible.de/bk/adbl/021947/bk_adbl_021947_sample.mp3. Digital audiobook in aax.
Why can some organizations innovate time and again, while most cannot? You might think the key to innovation is attracting exceptional creative talent. Or making the right investments. Or breaking down organizational silos. All of these things may helpbut there´s only one way to ensure sustained innovation: you need to lead itand with a special kind of leadership. Collective Genius shows you how. Preeminent leadership scholar Linda Hill, along with former Pixar tech wizard Greg Brandeau, MIT researcher Emily Truelove, and Being the Boss coauthor Kent Lineback, found among leaders a widely shared, and mistaken, assumption: that a good´´ leader in all other respects would also be an effective leader of innovation. The truth is, leading innovation takes a distinctive kind of leadership, one that unleashes and harnesses the collective genius´´ of the people in the organization. Using vivid stories of individual leaders at companies like Volkswagen, Google, eBay, and Pfizer, as well as nonprofits and international government agencies, the authors show how successful leaders of innovation don´t create a vision and try to make innovation happen themselves. Rather, they create and sustain a culture where innovation is allowed to happen again and againan environment where people are both willing and able to do the hard work that innovative problem solving requires. Collective Genius will not only inspire you; it will give you the concrete, practical guidance you need to build innovation into the fabric of your business.
Why can some organizations innovate time and again, while most cannot? You might think the key to innovation is attracting exceptional creative talent. Or making the right investments. Or breaking down organizational silos. All of these things may help - but there´s only one way to ensure sustained innovation: You need to lead it - and with a special kind of leadership. Collective Genius shows you how. Preeminent leadership scholar Linda Hill, along with former Pixar tech wizard Greg Brandeau, MIT researcher Emily Truelove, and Being the Boss coauthor Kent Lineback, found among leaders a widely shared, and mistaken, assumption: that a ´´good´´ leader in all other respects would also be an effective leader of innovation. The truth is, leading innovation takes a distinctive kind of leadership, one that unleashes and harnesses the ´´collective genius´´ of the people in the organization. Using vivid stories of individual leaders at companies like Volkswagen, Google, eBay, and Pfizer, as well as nonprofits and international government agencies, the authors show how successful leaders of innovation don´t create a vision and try to make innovation happen themselves. Rather, they create and sustain a culture where innovation is allowed to happen again and again - an environment where people are both willing and able to do the hard work that innovative problem solving requires. Collective Genius will not only inspire you; it will give you the concrete, practical guidance you need to build innovation into the fabric of your business. 1. Language: English. Narrator: Tom Pile. Audio sample: http://samples.audible.de/bk/adbl/026459/bk_adbl_026459_sample.mp3. Digital audiobook in aax.
Digitally Independent is a step-by-step guide to success for independent music artists. It discusses in detail about how independent artists can start from the beginning. In order to start their realization of being their own business.The book is written by Melissa B. an independent singer/songwriter and network engineer, who has successfully structured a independent label. In addition to her music career, Melissa B. is extremely passionate about supporting young women interested in engineering and technology. This passion was the driving force behind her global non-profit organization ´´Girl Geek Dinners NYC” which has been sponsored by Google and Microsoft. Melissa B. has been highlighted in USA Today and IGN Magazine and at Google NYC in partnership with Society of Women Engineers for her advocacy in engineering.Digitally Independent is an inspiration to open the mind of the artist wanting to do this on their own. The book is designed to educate and inspire. The book is packed with great ideas and proven techniques. Don´t get caught up in the illusion of the limelight. Study and learn the business for yourself as you are a brand. Digitally Independent assists aspiring artists with developing the needed skills in order to think outside the box and reach to greater levels of success. 1. Language: English. Narrator: Abigail Reno. Audio sample: http://samples.audible.de/bk/acx0/155313/bk_acx0_155313_sample.mp3. Digital audiobook in aax.