Google gives nonprofit organizations $10,000 per month in free advertising through its Google Ad Grants program. And unlike most grants, Google´s has an extremely quick application process and is very easy to get. So why do so few nonprofits participate in Google Ad Grants, and why do existing grantees struggle so much with maximizing its value to grow their organization? What´s the catch? The catch is this: Google Ad Grants is very difficult to administer unless you have extensive knowledge of and expertise with the Google Adwords program. Having $10,000 to spend is easy; actually spending it is, in fact, very difficult. And because Google provides very little support or guidance on how to spend the money, the average nonprofit grantee is only able to use a few hundred dollars of their $10,000 allotment each month. But not anymore. The Google Ad Grants Playbook changes all of that. Josh Barsch and Steve Isaacs of StraightForward Interactive have managed over 100 Google Ad Grants accounts over the past decade for charities worldwide and have cracked the code on how to extract the full value of Google Ad Grants for their clients. For the first time, they reveal their entire ´´playbook´´ - no holds barred, nothing left out - for helping their clients realize the full $10,000 of value from their Google Ad Grant, month after month after month. The Google Ad Grants Playbook is exactly that: a playbook. A set of easy-to-follow, step-by-step marching orders that your nonprofit can use to maximize the grant´s impact and grow your nonprofit organization. Don´t know how to use Google Adwords? No problem: the playbook covers all of the basics you need to know about how to build and manage your own campaigns from the ground up. Unsure about what you can advertise with the Ad Grant? What works and what doesn´t work? No problem: it´s all covered in great detail in the playbook. It´s the only guide you´ll ever need to taking your nonprofit to 1. Language: English. Narrator: Gail L. Chaffee. Audio sample: http://samples.audible.de/bk/acx0/079710/bk_acx0_079710_sample.mp3. Digital audiobook in aax.
We all want to be more productive. When you increase your productivity, you feel like you have control over your workflow and life - you feel like an achiever, organized and on the right track. Most of us always have our smartphones or tablets in hand, so why not take advantage of them in order to become more productive? This book is dedicated to a relatively new productivity app by Google called Keep. It´s designed to help you create, share, and collaborate on notes in a quick and easy fashion. The app offers seamless syncing to Google; you and people whom you choose to share with can access notes made in Keep from anywhere: on your Android phone, tablet, or wearable. 1. Language: English. Narrator: Saethon Williams. Audio sample: http://samples.audible.de/bk/acx0/041806/bk_acx0_041806_sample.mp3. Digital audiobook in aax.
There are over 150 million blogs out there in the world today, and in order to compete at any level, you must understand the inner workings of search engine optimization. Ranking your blog posts on Google is difficult, and it has become increasingly more so in the wake of Google´s many new algorithm changes. With the introduction of updates like the Google Panda, Google Penguin, User Experience Algorithm, and Exact Match Domains, the entire ranking landscape has changed. What used to work just a couple of years ago for ranking in SEO, no longer works today; the rules are different. Don´t get caught left behind in the blogosphere. Whether you´re new to blogging or you´ve had some experience with it, you have to understand just what it takes to craft your blog posts for the most optimized positioning on Google. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Smokey Rivers. Audio sample: http://samples.audible.de/bk/acx0/013159/bk_acx0_013159_sample.mp3. Digital audiobook in aax.
Best-selling Internet marketing coach and author Dan Howe teaches you how to use Google Adwords to take your business to all new levels! Inside, you´ll learn the secrets the pros use to harness the power of the world´s largest search engine in order to build massive traffic (and profits) at their sites. For more information on the complete line of Power Profits books, visit 2ndEmpireMedia.com. 1. Language: English. Narrator: Jeff Raynor. Audio sample: http://samples.audible.de/bk/acx0/052467/bk_acx0_052467_sample.mp3. Digital audiobook in aax.
All too often we find ourselves in the position of being an IT manager with little or no training on what it takes to correctly staff a team. This is a critical skill for us to have. Ultimately, the success of an IT manager rests on how his/her team preforms. What You´ll Find Inside: ´´You´re Fired!´´ (How To Let People Go With Class) Managing It Talent In The 21st Century: Grow Or Buy? What Should An It Manager Look For When Hiring Employees? Google´s Staffing Problems Can Teach It Leaders A Lot You might think that staffing is all about hiring the right people to come and join your team. It turns out that there is a lot more to this. Staffing involves attracting and retaining the right people. However, it also deals with knowing when it is time to let the wrong members of your team go. Knowing what to look for when it comes time to staff your team is a critical IT manager skill. You need to understand how important flexibility is because, as with all such things in life, everything continues to change over time. The best IT team members can come from unusual places and you need to know where to look for them. IT managers have to deal with the classic dilemma: should you be looking for the smartest people or the people who have the best ideas? They are not necessarily the same group of people. While you are at it, will you be doing anything to solve the problem of there being too few women in IT? We can all take heart in the fact that we are not alone in facing the challenges of creating a highly effective IT team. Even at companies as big and successful as Google they are struggling with this challenge and we can learn a lot from how they are tacking it. This audiobook has been written to provide you with the skills that you are going to need in order to be able to attract, hire, retain, and motive a group of workers who will ultimately make your 1. Language: English. Narrator: Jim Anderson. Audio sample: http://samples.audible.de/bk/acx0/014094/bk_acx0_014094_sample.mp3. Digital audiobook in aax.
In order for any IT manager to be a success, the team that you are managing has to learn how to work together. All too often what IT managers don´t realize is that your team may not know how to work together and they are going to need you to show them how to do this. What You´ll Find Inside: How can an it leader change an engineer into a team player? An it management nightmare: managing trophy kids Cheap and easy it management: how to use social-network analysis to boost team performance Google’s lessons for managing tech-savvy teamsTeam building is a soft skill that too many of us have never had any training on how to grow and cultivate. It starts with understanding that every member of your team is an individual. This means that you´re going to have to deal with team members who don´t want to work with each other as well as members who are locked into destructive competition with each other. As though that wasn´t enough for you to have to deal with, in the modern workplace there are multiple generations working together. One of the greatest challenges that you´ll be facing is discovering how to manage the millennial generation – the so-called trophy kids. You need them to be a part of your team, but in order to get them to be an effective part of your team you are going to have to discover how they want to be managed. Managing in the 21st Century means that social media tools are available to help you connect with your team. You´ll need to be careful how you use them, but these tools can help you to bring your team together into a single functioning unit. The good news is that the solution to building teams is not something that you have to dream up all by yourself. Other firms have faced the same set of challenges and you can learn from them by studying both what has worked for them as well as the things that have not worked for them. 1. Language: English. Narrator: Jim Anderson. Audio sample: http://samples.audible.de/bk/acx0/024347/bk_acx0_024347_sample.mp3. Digital audiobook in aax.
Here are two well-known facts:Artificial Intelligence is reshaping the world as we know it. The United States has long been, and remains, the global leader in AI. That first fact is correct. But in his provocative new book, Dr. Kai-Fu Lee - one of the world’s most respected experts on AI - reveals that China has suddenly caught up to the US at an astonishingly rapid pace. As the US-Sino competition begins to heat up, Lee envisions China and the US forming a powerful duopoly in AI, but one that is based on each nation’s unique and traditional cultural inclinations. Building upon his longstanding US-Sino technology career (working at Apple, Microsoft, and Google) and his much-heralded New York Times Op-Ed from June 2017, Dr. Lee predicts that Chinese and American AI will have a stunning impact on not just traditional blue-collar industries but will also have a devastating effect on white-collar professions. Is the concept of universal basic income the solution? In Dr. Lee’s opinion, probably not. In AI Superpowers, he outlines how millions of suddenly displaced workers must find new ways to make their lives meaningful, and how government policies will have to deal with the unprecedented inequality between the ´´haves´´ and the ´´have-nots.´´ Even worse, Lee says the transformation to AI is already happening all around us, whether we are aware of it or not.Dr. Lee - a native of China but educated in America - argues powerfully that these unprecedented developments will happen much sooner than we think. He cautions us about the truly dramatic upheaval that AI will unleash and how we need to start thinking now on how to address these profound changes that are coming to our world. 1. Language: English. Narrator: Mikael Naramore. Audio sample: http://samples.audible.de/bk/brll/010984/bk_brll_010984_sample.mp3. Digital audiobook in aax.
In this issue, you’ll hear about the top companies from our list of the ´´50 Smartest Companies 2014.” You’ll learn how some of our deadliest genetic diseases could be cured. You’ll hear what Google must overcome in order for its wearable computer to be accepted. And you’ll learn how Bitcoin’s underlying technology is beginning to suggest valuable new applications. 1. Language: English. Narrator: Todd Mundt. Audio sample: http://samples.audible.de/pe/trev/140301/pe_trev_140301_sample.mp3. Digital audiobook in aax.
My name is Joe Marwood, and for the last 18 months I´ve been making a great income from writing blogs and outsourcing articles online. I was even able to quit my day job completely. And I´ve done this without any experience whatsoever. In this audiobook I show how you can do it, too. You see, in today´s Internet-driven age, content is still king. And it´s for this reason that there has never been a better time to set up your own freelance writing business. Here´s a quick overview of what you will learn from this audiobook: Over 200 places to find freelance writing jobs online How to win a high percentage of online writing jobs How to make the most amount of money from your writing skills How to charge clients correctly and the rules for freelancers How to build your own freelance writing business and become a content tycoon In addition, you will see my personal approach to writing online, how I earn $600 to $1000 a week writing, how I look for writing jobs online, and the exact pitch templates I use to win those jobs. Please note: This book will not teach you how to write. This book is about making money from your writing. Anyone can do it! Why should you be a writer? Websites need written content to get onto the front page of Google. Businesses need copy to drive customers to their websites and make sales. Online magazines need content to keep their subscribers in check and sell advertising space. In fact recent figures suggest that over 170,000 new blogs are added to the Internet every single day. Every one of those blogs is crying out for new content in order to move up the Google rankings and attract new readers. The good thing is you don´t need to have expert writing skills or be a professional writer to provide some of that content and get paid for doing so. 1. Language: English. Narrator: Matt Weight. Audio sample: http://samples.audible.de/bk/acx0/034465/bk_acx0_034465_sample.mp3. Digital audiobook in aax.