TODAY´S LEADERS KNOW THAT SPEED and agility are the keys to any company´s success, and yet many are frustrated that their organizations can´t move fast enough to stay competitive. The typical chain of command is too slow; internal resources are too limited; people are already executing beyond normal expectations. As the pace accelerates, how do you inspire people´s energy and creativity? How do you collaborate with customers, vendors, and partners to keep your organization on the cutting edge? What kind of organization matches the speed and complexity that businesses must masterand how do you build that organization? Jim Whitehurst, CEO of Red Hat, one of the world´s most revolutionary companies, shows how open principles of managementbased on transparency, participation, and communityreinvent the organization for the fast-paced connected era. Whitehurst gives readers an insider´s look into how an open and innovative organizational model works. He shows how to leverage it to build community, respond quickly to opportunities, harness resources and talent both inside and outside the organization, and inspire, motivate, and empower people at all levels to act with accountability. The Open Organization is a must-read for leaders struggling to adapt their management practices to the values of the digital and social age. Brimming with Whitehurst´s personal stories and candid advice for leading an open organization, as well as with instructive examples from employees and managers at Red Hat and companies such as Google, The Body Shop, and Whole Foods, this book provides the blueprint for reinventing your organization.
A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world´s most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you´ll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success. Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of implementation and reporting skills: Learn how to campaign-tag inbound links to uncover the email, social, PPC, and banner/remarketing traffic hiding as other traffic sources and to confidently measure the ROI of each marketing channel Add event tracking to capture the many important user interactions that Google Analytics does not record by default, such as video plays, PDF downloads, scrolling, and AJAX updates Master Google Tag Manager for greater flexibility and process control in implementation Set up goals and Enhanced Ecommerce tracking to measure performance against organizational KPIs and configure conversion funnels to isolate drop-off Create audience segments that map to your audience constituencies, amplify trends, and help identify optimization opportunities Populate custom dimensions that reflect your organization, your content, and your visitors so Google Analytics can speak your language Gain a more complete view of customer behavior with mobile app and cross-device tracking Incorporate related tools and techniques: third-party data visualization, CRM integration for long-term value and lead qualification, marketing automation, phone conversion tracking, usability, and A/B testing Improve data storytelling and foster analytics adoption in the enterprise Millions of organizations have installed Google Analytics, including an estimated 67 percent of Fortune 500 companies, but deficiencies plague most implementations, and inadequate reporting practices continue to hinder meaningful analysis. By following the strategies and techniques in Google Analytics Breakthrough, you can address the gaps in your own still set, transcend the common limitations, and begin using Google Analytics for real competitive advantage. Critical contributions from industry luminaries such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne - and a foreword by Avinash Kaushik - enhance the learning experience and empower you to drive consistent, real-world improvement through analytics.
Testing at Google Scale Product Description 2012 Jolt Award finalist! Pioneering the Future of Software Test Do you need to get it right, too? Then, learn from Google . Legendary testing expert James Whittaker, until recently a Google testing leader, and two top Google experts reveal exactly how Google tests software, offering brand-new best practices you can use even if you?re not quite Google?s size? yet! Breakthrough Techniques You Can Actually Use Discover 100% practical, amazingly scalable techniques for analyzing risk and planning tests?thinking like real users?implementing exploratory, black box, white box, and acceptance testing?getting usable feedback?tracking issues?choosing and creating tools?testing ?Docs & Mocks,? interfaces, classes, modules, libraries, binaries, services, and infrastructure?reviewing code and refactoring?using test hooks, presubmit scripts, queues, continuous builds, and more. With these techniques, you can transform testing from a bottleneck into an accelerator ?and make your whole organization more productive! Features + Benefits Presents pioneering testing techniques that can help any company moving to the cloud Shows how to achieve web-level scale for integration and system testing Offers expert guidance on managing end-to-end testing, including superior automation strategies Foreword by Alberto Savoia xiii Foreword by Patrick Copeland xvii Preface xxiii Chapter 1: Introduction to Google Software Testing 1 Quality?Test 5 Roles 6 Organizational Structure 8 Crawl, Walk, Run 10 Types of Tests 12 Chapter 2: The Software Engineer in Test 15 The Life of an SET 17 Development and Test Workflow 17 Who Are These SETs Anyway? 22 The Early Phase of a Project 22 Team Structure 24 Design Docs 25 Interfaces and Protocols 27 Automation Planning 28 Testability 29 SET Workflow: An Example 32 Test Execution 40 Test Size Definitions 41 Use of Test Sizes in Shared Infrastructure 44 Benefits of Test Sizes 46 Test Runtime Requirements 48 Case 1: Change in Common Library 52 Test Certified 54 An Interview with the Founders of the Test Certified Program 57 Interviewing SETs 62 An Interview with Tool Developer Ted Mao 68 An Interview with Web Driver Creator Simon Stewart 70 Chapter 3: The Test Engineer 75 A User-Facing Test Role 75 The Life of a TE 76 Test Planning 79 Risk 97 Life of a Test Case 108 Life of a Bug 113 Recruiting TEs 127 Test Leadership at Google 134 Maintenance Mode Testing 137 Quality Bots Experiment 141 BITE Experiment 153 Google Test Analytics 163 Free Testing Workflow 169 External Vendors 173 An Interview with Google Docs TE Lindsay Webster 175 An Interview with YouTube TE Apple Chow 181 Chapter 4: The Test Engineering Manager 187 The Life of a TEM 187 Getting Projects and People 189 Impact 191 An Interview with Gmail TEM Ankit Mehta 193 An Interview with Android TEM Hung Dang 198 An Interview with Chrome TEM Joel Hynoski 202 The Test Engineering Director 206 An Interview with Search and Geo Test Director Shelton Mar 207 An Interview with Engineering Tools Director Ashish Kumar 211 An Interview with Google India Test Director Sujay Sahni 214 An Interview with Engineering Manager Brad Green 219 An Interview with James Whittaker 222 Chapter 5: Improving How Google Tests Software 229 Fatal Flaws in Google´s Process 229 The Future of the SET 231 The Future of the TE 233 The Future of the Test Director and Manager 234 The Future of Test Infrastructure 234 In Conclusion 235 Appendix A: Chrome OS Test Plan 237 Overview of Themes 237 Risk Analysis 238 Per-Build Baseline Testing 239 Per-LKG Day Testing 239 Per-Release Testing 239 Manual Versus Automation 240 Dev Versus Test Quality Focus 240 Release Channels 240 User Input 241 Test Case Repositories 241 Test Dashboarding 241 Virtualization 241 Performance 242 Stress, Long-Running, and Stability 242 Test Execution Framework (Autotest) 242 OEMs 242 Hardware Lab 242 E2E Farm Automation 243 Testing the Browser AppManager 243 Browser Testability 243 Hardware 244 Timeline 244 Primary Test Drivers 246 Relevant Documents 246 Appendix B: Test Tours for Chrome 247 The Shopping Tour 247 The Student Tour 248 Suggested Areas to Test 248 The International Calling Tour 249 Suggested Areas to Test 249 The Landmark Tour 249 Suggested Landmarks in Chrome 249 The All Nighter Tour 250 Suggested Areas to Test 250 The Artisan´s Tour 251 Tools in Chrome 251 The Bad Neighborhood Tour 251 Bad Neighborhoods in Chrome OS 251 The Personalization Tour 252 Ways to Customize
Google gives nonprofit organizations $10,000 per month in free advertising through its Google Ad Grants program. And unlike most grants, Google´s has an extremely quick application process and is very easy to get. So why do so few nonprofits participate in Google Ad Grants, and why do existing grantees struggle so much with maximizing its value to grow their organization? What´s the catch? The catch is this: Google Ad Grants is very difficult to administer unless you have extensive knowledge of and expertise with the Google Adwords program. Having $10,000 to spend is easy; actually spending it is, in fact, very difficult. And because Google provides very little support or guidance on how to spend the money, the average nonprofit grantee is only able to use a few hundred dollars of their $10,000 allotment each month. But not anymore. The Google Ad Grants Playbook changes all of that. Josh Barsch and Steve Isaacs of StraightForward Interactive have managed over 100 Google Ad Grants accounts over the past decade for charities worldwide and have cracked the code on how to extract the full value of Google Ad Grants for their clients. For the first time, they reveal their entire ´´playbook´´ - no holds barred, nothing left out - for helping their clients realize the full $10,000 of value from their Google Ad Grant, month after month after month. The Google Ad Grants Playbook is exactly that: a playbook. A set of easy-to-follow, step-by-step marching orders that your nonprofit can use to maximize the grant´s impact and grow your nonprofit organization. Don´t know how to use Google Adwords? No problem: the playbook covers all of the basics you need to know about how to build and manage your own campaigns from the ground up. Unsure about what you can advertise with the Ad Grant? What works and what doesn´t work? No problem: it´s all covered in great detail in the playbook. It´s the only guide you´ll ever need to taking your nonprofit to 1. Language: English. Narrator: Gail L. Chaffee. Audio sample: http://samples.audible.de/bk/acx0/079710/bk_acx0_079710_sample.mp3. Digital audiobook in aax.
Most organizations realize that to succeed in today’s turbulent world, they need to perform as an integrated whole to tap into innovations and good ideas. Yet many still find it difficult to capture the collective intelligence of their employees and customers. Companies don’t know what they know—but they need to learn soon.Thanks to a new class of collaborative technologies, organizations can now leverage information in valuable new ways: capturing accumulated knowledge, connecting employees who need information with the experts who have it, and enabling the best ideas to emerge organically. These technologies—labeled ´´Web 2.0”—first appeared on the Internet, where they powered successful social communities and collaborative platforms like Facebook and Wikipedia. Web 2.0 tools, practices, and philosophies are now being deployed by a wide range of organizations, making them more agile productive, and innovative. Andrew McAfee, a veteran researcher and writer on the business impact of technology, and the originator of the phrase ´´Enterprise 2.0”, describes its power and tells listeners how to harness it. McAfee weaves together case studies, discussions of technological change, and multidisciplinary research to: Show how early adoptees like Google have profited from Enterprise 2.0 Specify the benefits that arise when Web 2.0 technologies are deployed Reveal where the risks and roadblocks are with Enterprise 2.0 Guide companies through an Enterprise 2.0 deploymentMcAfee takes a practical look at the competitive challenges facing so many organizations today and explores how they can be met and conquered with the right combination of novel technologies and enlightened leadership. 1. Language: English. Narrator: Erik Synnestvedt. Audio sample: http://samples.audible.de/bk/gdan/000360/bk_gdan_000360_sample.mp3. Digital audiobook in aax.
This book explores how cloud-based tools like Google Apps for Work revolutionize the way IT can support smaller organizations. The ultralight approach to IT uses the latest technologies to achieve simplicity and excellence, giving you the power to operate at big business levels without the high cost. Four critical concepts drive this transformation: User-Centered: Start and end with the user. Excellence-Focused: Do only what you do best Cloud-based: Unencumber yourself Hardware-minimizing: Liberate time by removing distractions Ultralight uses this framework to allow IT to focus on the important things: providing an amazing user experience, making it easier to get work done, and supporting real business transformation. Small IT can be awesome. It´s time to discover how. 1. Language: English. Narrator: Jim Woods. Audio sample: http://samples.audible.de/bk/acx0/068897/bk_acx0_068897_sample.mp3. Digital audiobook in aax.
Today´s leaders know that speed and agility are the keys to any company´s success, yet many are frustrated that their organizations can´t move fast enough to stay competitive. The typical chain of command is too slow; internal resources are too limited; people are already executing beyond normal expectations. As the pace accelerates, how do you inspire people´s energy and creativity? How do you collaborate with customers, vendors, and partners to keep your organization on the cutting edge? What kind of organization matches the speed and complexity that businesses must master - and how do you build that organization? Jim Whitehurst, CEO of Red Hat, one of the world´s most revolutionary companies, shows how open principles of management - based on transparency, participation, and community - reinvent the organization for the fast-paced connected era. Whitehurst gives listeners an insider´s look into how an open and innovative organizational model works. He shows how to leverage it to build community, respond quickly to opportunities, harness resources and talent both inside and outside the organization, and inspire, motivate, and empower people at all levels to act with accountability. The Open Organization is a must-listen for leaders struggling to adapt their management practices to the values of the digital and social age. Brimming with Whitehurst´s personal stories and candid advice for leading an open organization as well as instructive examples from employees and managers at Red Hat and companies such as Google, The Body Shop, and Whole Foods, this audiobook provides the blueprint for reinventing your organization. 1. Language: English. Narrator: James Fouhey. Audio sample: http://samples.audible.de/bk/adbl/025935/bk_adbl_025935_sample.mp3. Digital audiobook in aax.
An incisive look into the world´s most innovative tech company and the man chosen to lead it On 10 August 2015, an unassuming product expert who learnt his ropes at IIT Kharagpur was declared the next CEO of tech giant Google. Sundar Pichai´s appointment was hardly an unexpected one. Pichai is a man known as much for his veritable Midas touch with every product he has developed or led for Google - Chrome, Chrome OS and Android, to name just a few - as for his superlative people skills and open-minded approach to innovation. Yet, the company´s decision to restructure its product lines and appoint Pichai as the head of a leaner, more focused Google, has raised inevitable questions: What does Pichai´s role augur for the future of the tech giant? Will Google consolidate its position for existing products or will they focus on creating new ones? And will Pichai transform the organization that Schmidt, Page and Brin created and led, or confirm the belief of a minority of naysayers that he is not yet ready for this daunting role? Pichai: The Future of Google provides answers to these questions while throwing light on Sundar Pichai´s childhood and education; his entry into the tech world and quick rise up the ranks in Google; and his key contributions as a leader and tech-guru to Google´s most successful properties. Timely and insightful, this book offers a rare glimpse into the fascinating ecosystem of a path-breaking company and shows us what it takes to be a dynamic leader in the 21st century. 1. Language: English. Narrator: Reuel Ferreira. Audio sample: http://samples.audible.de/bk/adbl/029927/bk_adbl_029927_sample.mp3. Digital audiobook in aax.