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Global Strategic Management
46,99 € *
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Global Strategic Management reveals how business managers secure competitive advantage and make effective decisions on a global scale. Core theories are supported by diverse real-world examples from international organizations, including Ikea, Google, and Walmart.

Anbieter: buecher
Stand: 05.04.2020
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From Workplace to Playspace: Innovating, Learni...
9,95 € *
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From Workplace to Playspace is about visionary, courageous, innovative, and persistent organizations that challenge long-held preconceptions about the incompatibility of workplace and playspace. Each day organizations across industries and with wide-ranging missions are discovering that playspace is the space they can and must create every day at work if they are to think creatively, question old assumptions, respond effectively to the unexpected, and engage all to work at the top of their talent. Filled with case examples from such organizations as Learning Curve International, Google, Chicago Public Schools, Umpqua Bank, and Threadless, the author provides both the conceptual framework and the principles to guide practitioners to create playspace for innovating, learning and changing in their organizations. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Dana Green. Audio sample: http://samples.audible.de/bk/acx0/000972/bk_acx0_000972_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 05.04.2020
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The Google Ad Grants Playbook: The Definitive G...
9,95 € *
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Google gives nonprofit organizations $10,000 per month in free advertising through its Google Ad Grants program. And unlike most grants, Google's has an extremely quick application process and is very easy to get. So why do so few nonprofits participate in Google Ad Grants, and why do existing grantees struggle so much with maximizing its value to grow their organization? What's the catch? The catch is this: Google Ad Grants is very difficult to administer unless you have extensive knowledge of and expertise with the Google Adwords program. Having $10,000 to spend is easy; actually spending it is, in fact, very difficult. And because Google provides very little support or guidance on how to spend the money, the average nonprofit grantee is only able to use a few hundred dollars of their $10,000 allotment each month. But not anymore. The Google Ad Grants Playbook changes all of that. Josh Barsch and Steve Isaacs of StraightForward Interactive have managed over 100 Google Ad Grants accounts over the past decade for charities worldwide and have cracked the code on how to extract the full value of Google Ad Grants for their clients. For the first time, they reveal their entire "playbook" - no holds barred, nothing left out - for helping their clients realize the full $10,000 of value from their Google Ad Grant, month after month after month. The Google Ad Grants Playbook is exactly that: a playbook. A set of easy-to-follow, step-by-step marching orders that your nonprofit can use to maximize the grant's impact and grow your nonprofit organization. Don't know how to use Google Adwords? No problem: the playbook covers all of the basics you need to know about how to build and manage your own campaigns from the ground up. Unsure about what you can advertise with the Ad Grant? What works and what doesn't work? No problem: it's all covered in great detail in the playbook. It's the only guide you'll ever need to taking your nonprofit to 1. Language: English. Narrator: Gail L. Chaffee. Audio sample: http://samples.audible.de/bk/acx0/079710/bk_acx0_079710_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 05.04.2020
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Everything I Know about Marketing I Learned Fro...
9,95 € *
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Want Market Share? Google It! You know you've hit it big when your name becomes a verb - and no one knows that better than Google. In just over 10 years, Google has become the world's most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter. How does Google do it? In a word: marketing. You may not think Google does much marketing. Indeed, it doesn't do a lot of what has traditionally been viewed as marketing. But in today's digital world, marketing has taken new shape - and Google is at the cutting edge. In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google's playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think). Along the way, he shows how Google's tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include: Tap into the Wisdom of Crowds: Get the signals you need directly from your customers Keep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass along Don't Interrupt: Join the conversation - but avoid disrupting it Act Like Content: Provide value, not sales pitches Test Everything: Take no detail of your program for granted; you can always improve Show Off Your Assets: Distribute your brand everywhere The beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work. In its mission to "organize the world's information 1. Language: English. Narrator: Wayne Shepherd. Audio sample: http://samples.audible.de/bk/graw/000104/bk_graw_000104_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 05.04.2020
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Google Speaks: Secrets of the World's Greatest ...
9,95 € *
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In many ways, Google is the prototype of a successful 21st-century company. It uses technology in new ways to make information universally accessible; promotes a corporate culture that encourages creativity among its employees; and takes its role as a corporate citizen very seriously, investing in green initiatives and developing the largest corporate foundation in the U.S. Following in the footsteps of her best-selling Warren Buffett Speaks - written in a conversational style that successfully captures the essence of these business leaders - Janet Lowe reveals the amazing story behind one of the most important new companies of our time by exploring the people and philosophies that have made Google a global phenomenon in less than 15 years. She offers an engaging look at how its founders transformed their vision of a better Internet search engine into a business colossus with about $16 billion in annual revenue. Lowe discusses the values that drive Brin and Page - both living fairly modest lives despite each having a net worth of over $15.9 billion - and details how they have created a culture that fosters fun, yet keeps Google at the forefront of technology through relentless R&D investments and imaginative partnerships with organizations such as NASA. Examining Google's breakthrough business strategies, which transformed online advertising and changed the way we look at corporate responsibility and employee relations, we see why Google may be a harbinger of where corporate America is headed. Also addressed are controversies surrounding Google, such as copyright infringement, antitrust concerns, and personal privacy. 1. Language: English. Narrator: Sean Pratt. Audio sample: http://samples.audible.de/bk/gdan/000268/bk_gdan_000268_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 05.04.2020
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Smooth Bourbon: An Education in Government, Goo...
9,95 € *
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Smooth Bourbon: An Education in Government, Google, and the CIA is the true story about one man's fateful intersection between American government, one of the most elusive organizations in the world, and one of the most powerful corporations in existence today. It delves deep into the framework of US government and touches on sobering problems inherent within the Constitutional design, while at the same time interweaving stories that range from intriguing to humorous. Smooth Bourbon: An Education in Government, Google, and the CIA is intended for both high school- or college-level students who know very little about government and to better-informed listeners who are familiar with American government and are interested in hearing a fresh perspective. This audiobook is also intended for those interested in the intrigue around the CIA and for those interested in learning exactly what it's like to work for Google.  With college students in mind, this audiobook has easily accessible footnote citations to better facilitate research. It is organized in a binary fashion, with a chapter about the incredible experience of working for Google and going through the CIA's very secretive interview processes, followed by chapters that detail different aspects of national governance. Every other chapter can best be characterized as a lecture.  The real names and exact locations of all persons, except for the author, have been changed to protect the secrecy interests of the CIA and to provide confidentiality to all parties.  To be sure, Smooth Bourbon is not intended to be a comprehensive account of government, Google, or the CIA. It is more of gripping story about my making sense of three very-misunderstood entities. The following audiobook represents personal arguments, many of them backed by scholars. 1. Language: English. Narrator: Giancarlo Maranzano. Audio sample: http://samples.audible.de/bk/acx0/118866/bk_acx0_118866_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 05.04.2020
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Google Analytics Breakthrough
48,99 € *
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A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success. Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of implementation and reporting skills: Learn how to campaign-tag inbound links to uncover the email, social, PPC, and banner/remarketing traffic hiding as other traffic sources and to confidently measure the ROI of each marketing channel Add event tracking to capture the many important user interactions that Google Analytics does not record by default, such as video plays, PDF downloads, scrolling, and AJAX updates Master Google Tag Manager for greater flexibility and process control in implementation Set up goals and Enhanced Ecommerce tracking to measure performance against organizational KPIs and configure conversion funnels to isolate drop-off Create audience segments that map to your audience constituencies, amplify trends, and help identify optimization opportunities Populate custom dimensions that reflect your organization, your content, and your visitors so Google Analytics can speak your language Gain a more complete view of customer behavior with mobile app and cross-device tracking Incorporate related tools and techniques: third-party data visualization, CRM integration for long-term value and lead qualification, marketing automation, phone conversion tracking, usability, and A/B testing Improve data storytelling and foster analytics adoption in the enterprise Millions of organizations have installed Google Analytics, including an estimated 67 percent of Fortune 500 companies, but deficiencies plague most implementations, and inadequate reporting practices continue to hinder meaningful analysis. By following the strategies and techniques in Google Analytics Breakthrough, you can address the gaps in your own still set, transcend the common limitations, and begin using Google Analytics for real competitive advantage. Critical contributions from industry luminaries such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne - and a foreword by Avinash Kaushik - enhance the learning experience and empower you to drive consistent, real-world improvement through analytics.

Anbieter: buecher
Stand: 05.04.2020
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Google Analytics Breakthrough
48,99 € *
ggf. zzgl. Versand

A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success. Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of implementation and reporting skills: Learn how to campaign-tag inbound links to uncover the email, social, PPC, and banner/remarketing traffic hiding as other traffic sources and to confidently measure the ROI of each marketing channel Add event tracking to capture the many important user interactions that Google Analytics does not record by default, such as video plays, PDF downloads, scrolling, and AJAX updates Master Google Tag Manager for greater flexibility and process control in implementation Set up goals and Enhanced Ecommerce tracking to measure performance against organizational KPIs and configure conversion funnels to isolate drop-off Create audience segments that map to your audience constituencies, amplify trends, and help identify optimization opportunities Populate custom dimensions that reflect your organization, your content, and your visitors so Google Analytics can speak your language Gain a more complete view of customer behavior with mobile app and cross-device tracking Incorporate related tools and techniques: third-party data visualization, CRM integration for long-term value and lead qualification, marketing automation, phone conversion tracking, usability, and A/B testing Improve data storytelling and foster analytics adoption in the enterprise Millions of organizations have installed Google Analytics, including an estimated 67 percent of Fortune 500 companies, but deficiencies plague most implementations, and inadequate reporting practices continue to hinder meaningful analysis. By following the strategies and techniques in Google Analytics Breakthrough, you can address the gaps in your own still set, transcend the common limitations, and begin using Google Analytics for real competitive advantage. Critical contributions from industry luminaries such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne - and a foreword by Avinash Kaushik - enhance the learning experience and empower you to drive consistent, real-world improvement through analytics.

Anbieter: buecher
Stand: 05.04.2020
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Site Reliability Engineering (SRE) Handbook: Ho...
9,95 € *
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Well, you have been hearing a lot about DevOps lately. Wait until you meet a Site Reliability Engineer (SRE)!Google is the pioneer in the SRE movement, and Ben Treynor from Google defines SRE as, “what happens when a software engineer is tasked with what used to be called operations”. The ongoing struggles between development and ops team for software releases have been sorted out by mathematical formula for green or red-light launches!Sounds interesting. Now, do you know which the organizations are using SRE? Apart from Google, you can find SRE job postings from LinkedIn, Twitter, Uber, Oracle, Twitter, and many more.I also enquired about the average salary of a SRE in USA, and all the leading sites gave similar results: around $130,000 per year. Also, currently, the most-sought job titles in tech domain are DevOps and Site Reliability Engineer.So, do you want to know how SRE works, what the required skill sets are, how a software engineer can transit to SRE role, how LinkedIn used SRE to facilitate the deployment process?Here is your chance to dive into the SRE role and know what it takes to be and implement best SRE practices. The DevOps, Continuous Delivery, and SRE movements are here to stay and grow. It's time you to ride the wave!So, don’t wait! Take action! 1. Language: English. Narrator: Austin R Stoler. Audio sample: http://samples.audible.de/bk/acx0/137643/bk_acx0_137643_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 05.04.2020
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