In Leading Matters, current Chairman of Alphabet (Google´s parent company), former President of Stanford University, and ´´Godfather of Silicon Valley,´´ John L. Hennessy shares the core elements of leadership that helped him become a successful tech entrepreneur, esteemed academic, and venerated administrator. Hennessy´s approach to leadership is laser-focused on the journey rather than the destination. Each chapter in Leading Matters looks at valuable elements that have shaped Hennessy´s career in practice and philosophy. He discusses the pivotal role that humility, authenticity and trust, service, empathy, courage, collaboration, innovation, intellectual curiosity, storytelling, and legacy have all played in his prolific, interdisciplinary career. Hennessy takes these elements and applies them to instructive stories, such as his encounters with other Silicon Valley leaders including Jim Clark, founder of Netscape; Condoleezza Rice, former US Secretary of State and Stanford provost; John Arrillaga, one of the most successful Silicon Valley commercial real estate developers; and Phil Knight, founder of Nike and philanthropist with whom Hennessy co-founded Knight-Hennessy Scholars at Stanford University. Across government, education, commerce, and non-profits, the need for effective leadership could not be more pressing. This book is essential listening for those tasked with leading any complex enterprise in the academic, not-for-profit, or for-profit sector. 1. Language: English. Narrator: Paul Boehmer. Audio sample: http://samples.audible.de/bk/tant/014621/bk_tant_014621_sample.mp3. Digital audiobook in aax.
Discover why people like Russell Simmons Jr., Jennifer Aniston, Phil Jackson, and Brad Pitt all incorporate the life-changing practice of Buddhism into their lives. Mindfulness meditation is everywhere these days, from the therapy couch to the Google campus, from prisons to athletic events. But what are the origins of this surge in mindfulness? What kind of worldview and lifestyle went along with these ancient techniques of meditative training? And, beyond the questionable metaphysics and well-worn pop-psychology bromides, what is meditation actually for? This book explores the Buddhist ideas behind the mindfulness techniques that have seen such a groundswell of popularity. It covers meditation not just as a body of techniques for relaxation and stress relief to accessorize our busy modern lives, but as part of a radical system of self-transformation that offers the possibility of profound liberation. In this book, the Buddhist system and the ideas behind it are presented not as a religion that´s asking for your allegiance, but as a body of theory and practice geared toward fostering an inner revolution. Buddhism for Beginners will teach you : The worldview underpinning Buddhist meditation techniques, and what those techniques were actually intended for. The principles that guide a life lived genuinely, gracefully, and compassionately. What meditation is all about in the context of the Buddhist path, and how to get into the practice of working with your mind. A surprising vision of the self, the mind, and the nature of human experience that can fundamentally alter the way you look at the world. Don´t hesitate. To start on a journey that could deeply transform how you relate to your world. 1. Language: English. Narrator: Sonic-Script Productions. Audio sample: http://samples.audible.de/bk/acx0/062706/bk_acx0_062706_sample.mp3. Digital audiobook in aax.
Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise? Digital strategist and ´´growth hacker” Brendan Kane has the answer and will show you how - in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He’s advised brands such as MTV, Skechers, Vice, and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog - and now he’ll share his secrets with you. In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google Ray Chan, CEO and cofounder of 9GAG Julius Dein, internet personality and magician with nearly 16 million Facebook followers Mike Jurkovac, Emmy Award-winner and creative director of will.i.am and the Black Eyed Peas Phil Ranta, former COO of Studio71 and VP of network at Fulls 1. Language: English. Narrator: Brendan Kane. Audio sample: http://samples.audible.de/bk/adbl/051835/bk_adbl_051835_sample.mp3. Digital audiobook in aax.
To grow your business in today´s economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it´s about capturing demand - grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results. Many businesses and marketers toss up a brochure-style website, do a little social media and blog posting (if any), and think they´re ´´doing SEO´´ - but that´s not what it takes to get those coveted first-page Google rankings. No longer just another tactic, search engine optimization has become a full-blown channel on par with PR and advertising - one you can´t afford to ignore. From website designers to business owners, marketers to entrepreneurs, everyone can benefit from understanding and applying SEO best practices. John Jantsch, author of the best-selling Duct Tape Marketing and creator of the Duct Tape Marketing System™, and Phil Singleton, an experienced SEO consultant with years of experience at the local, regional, and national levels, have teamed up to provide you with the only Internet marketing guide you need. In SEO for Growth, they teach you how to leverage the new rules of search engine optimization to make sure your website gets found online. Jantsch and Singleton harness the knowledge they´ve acquired through years of experience and extensive research, explaining SEO in a direct and accessible manner, to help you navigate this complex technical terrain with purpose and ease. Whether you want to adapt your small business to the digital age or you´re a marketer figuring out how to help your clients online, this indispensable guide has everything you need to plan and implement the right SEO strategy for your business. 1. Language: English. Narrator: John Jantsch. Audio sample: http://samples.audible.de/bk/gdan/002120/bk_gdan_002120_sample.mp3. Digital audiobook in aax.
Residents in Boston, Massachusetts, are automatically reporting potholes and road hazards via their smartphones. Progressive Insurance tracks real-time customer driving patterns and uses that information to offer rates truly commensurate with individual safety. Google accurately predicts local flu outbreaks based upon thousands of user search queries. Amazon provides remarkably insightful, relevant, and timely product recommendations to its hundreds of millions of customers. Quantcast lets companies target precise audiences and key demographics throughout the Web. NASA runs contests via gamification site TopCoder, awarding prizes to those with the most innovative and cost-effective solutions to its problems. Explorys offers penetrating and previously unknown insights into healthcare behavior. How do these organizations and municipalities do it? Technology is certainly a big part, but in each case the answer lies deeper than that. Individuals at these organizations have realized that they don´t have to be Nate Silver to reap massive benefits from today´s new and emerging types of data. And each of these organizations has embraced Big Data, allowing them to make astute and otherwise impossible observations, actions, and predictions. It´s time to start thinking big. In Too Big to Ignore, recognized technology expert and award-winning author Phil Simon explores an unassailably important trend: Big Data, the massive amounts, new types, and multifaceted sources of information streaming at us faster than ever. Never before have we seen data with the volume, velocity, and variety of today. Big Data is no temporary blip of fad. In fact, it is only going to intensify in the coming years, and its ramifications for the future of business are impossible to overstate. Too Big to Ignore explains why Big Data is a big deal. Simon provides commonsense, jargon-free advice for people and organizations looking to understand and l 1. Language: English. Narrator: Stephen Dexter. Audio sample: http://samples.audible.de/bk/gdan/003065/bk_gdan_003065_sample.mp3. Digital audiobook in aax.