Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: how to transform to compete in a digital economy. Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers´ decade of research and teaching at Columbia Business School and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy - customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models - and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to The New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today´s greatest digital innovators and makes them usable for businesses at any stage. Many guides offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 1. Language: English. Narrator: Paul Heitsch. Audio sample: http://samples.audible.de/bk/tant/013301/bk_tant_013301_sample.mp3. Digital audiobook in aax.
The team behind How Google Works returns with management lessons from legendary coach and business executive Bill Campbell, whose mentoring of some of our most successful modern entrepreneurs has helped create well over a trillion dollars in market value.Bill Campbell played an instrumental role in the growth of several prominent companies, such as Google, Apple, and Intuit, fostering deep relationships with Silicon Valley visionaries, including Steve Jobs, Larry Page, and Eric Schmidt. In addition, this business genius mentored dozens of other important leaders on both coasts, from entrepreneurs to venture capitalists to educators to football players, leaving behind a legacy of growing companies, successful people, respect, friendship, and love after his death in 2016.Leaders at Google for more than a decade, Eric Schmidt, Jonathan Rosenberg, and Alan Eagle experienced firsthand how the man fondly known as Coach Bill built trusting relationships, fostered personal growth - even in those at the pinnacle of their careers - inspired courage, and identified and resolved simmering tensions that inevitably arise in fast-moving environments. To honor their mentor and inspire and teach future generations, they have codified his wisdom in this essential guide.Based on interviews with more than 80 people who knew and loved Bill Campbell, Trillion Dollar Coach explains the Coach’s principles and illustrates them with stories from the many great people and companies with which he worked. The result is a blueprint for forward-thinking business leaders and managers that will help them create higher performing and faster moving cultures, teams, and companies.Supplemental enhancement PDF accompanies the audiobook. PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 1. Language: English. Narrator: Dan Woren. Audio sample: http://samples.audible.de/bk/harp/008537/bk_harp_008537_sample.mp3. Digital audiobook in aax.
Want Market Share? Google It! You know you´ve hit it big when your name becomes a verb - and no one knows that better than Google. In just over 10 years, Google has become the world´s most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter. How does Google do it? In a word: marketing. You may not think Google does much marketing. Indeed, it doesn´t do a lot of what has traditionally been viewed as marketing. But in today´s digital world, marketing has taken new shape - and Google is at the cutting edge. In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google´s playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think). Along the way, he shows how Google´s tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include: Tap into the Wisdom of Crowds: Get the signals you need directly from your customers Keep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass along Don´t Interrupt: Join the conversation - but avoid disrupting it Act Like Content: Provide value, not sales pitches Test Everything: Take no detail of your program for granted; you can always improve Show Off Your Assets: Distribute your brand everywhere The beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work. In its mission to ´´organize the world´s information 1. Language: English. Narrator: Wayne Shepherd. Audio sample: http://samples.audible.de/bk/graw/000104/bk_graw_000104_sample.mp3. Digital audiobook in aax.
Start making money from home now!How can you make $10,000 to even $100,000 a month and achieving financial freedom? It would be through Facebook advertising.Many people don´t know that Facebook ads can be one the most lucrative online businesses you can do. Thousands of people are making a living from Facebook advertising, and so can you after listening to this audiobook.This audiobook goes into detail on how to start making money from Facebook ads, and we will talk about the deep secrets most successful advertisers don´t want you to know about making money thru Facebook ads. Just remember, if you follow the steps in this audiobook precisely as explained, then you should have no problem making $10,000 a month from Facebook ads within 90 days. Remember to work hard and to listen carefully. You will reap the benefits of this fantastic audiobook.This audiobook has solid tips and advice with real time strategies to take you where no Facebook ads book has gone before. Doesn’t matter if you are a beginner or a pro, this audiobook has it all.You will learn:Why every Facebook advertiser needs this book - Explaining in detail as to why this audiobook is a must listen for any aspiring advertiser.How to pick a niche – How to find a niche which would be best suited for you the reader.How to make passive income from Facebook ads.Affiliate marketing – Going step-by-step on how to find a good affiliate program which will sell and make profits.Domain name + Hosting + WordPress - Explain how to find the best and the most cost-effective Domain name + Hosting + WordPress.SEO - Explaining the importance of SEO, also showing how to boost ranking on Google.First blog post – Explaining to readers how to set up your first blog post.Facebook groups, pages and more!Importance of YouTube - Why is YouTube an excellent idea for Facebook ad 1. Language: English. Narrator: Jason Belvill. Audio sample: http://samples.audible.de/bk/acx0/148403/bk_acx0_148403_sample.mp3. Digital audiobook in aax.
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In his new book Matthias Schrader, co-founder and CEO of SinnerSchrader, puts the digital transformation on its feet. Whoever starts the digital transformation at the company has already lost. In the meantime, digital products from companies such as Google, Apple, Facebook and Amazon are conquering the everyday life of users. They successfully penetrate sectors such as banking, insurance, telecommunications, retail and automotive. Many companies are in danger of losing their relationship with their customers. They become interchangeable. Matthias Schrader deciphers the code behind the Transformational Products, with which Google & Co. successfully reshape entire markets. The book also provides a playbook for the successful development of Transformational Products in the corporate context. In the end, it bridges the gap between product development and the digital transformation of companies. Transformational Products turn classic marketing into a legacy and thus from a solution to a problem. The weapons of advertising (promotion), distribution (place) and pricing policy (price) have become blunt. Digitisation is a huge challenge for the product, the fourth P in the marketing mix. The focus on the product as a success factor forces companies to focus on the concrete value-added contribution for their customers.
Matthias Schrader, Mitgründer und CEO von SinnerSchrader, stellt in seinem neuen Buch die Digitale Transformation vom Kopf auf die Füße. Wer die Digitale Transformation beim Unternehmen beginnt, hat schon verloren. In der Zwischenzeit erobern digitale Produkte von Unternehmen wie Google, Apple, Facebook und Amazon den Alltag der Nutzer. Sie dringen erfolgreich in Branchen wie Banken, Versicherungen, Telekommunikation, Handel und Automobil ein. Vielen Unternehmen droht die Beziehung zu ihren Kunden zu entgleiten. Sie werden austauschbar. Matthias Schrader entschlüsselt in seinem Buch den Code hinter den Transformationalen Produkten, mit denen es Google & Co. gelingt, ganze Märkte neu zu formen. Das Buch liefert zudem ein Playbook für die erfolgreiche Entwicklung von Transformationalen Produkten im Unternehmenskontext. Am Ende schlägt es die Brücke zwischen Produktentwicklung und der Digitalen Transformation von Unternehmen. Das klassische Marketing wird durch Transformationale Produkte zu einer Altlast und damit von einer Lösung zum Problem. Die Waffen der Werbung (Promotion), Distribution (Place) und Preispolitik (Price) sind stumpf geworden. Die Digitalisierung ist eine gewaltige Herausforderung an das Produkt, das vierte P im Marketingmix. Der Fokus auf den Erfolgsfaktor Produkt zwingt die Unternehmen, sich auf den konkreten Wertschöpfungsbeitrag für ihre Kunden zu fokussieren.