Practical Google Analytics and Google Tag Manager for Developers:1st ed Jonathan Weber
Practical Google Analytics and Google Tag Manager for Developers: Jonathan Weber
PHP Web 2.0 Mashup Projects: Create Practical PHP Mashups with Google Maps Flickr Amazon YouTube MSN Search Yahoo!: Shu-Wai Chow
A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world´s most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you´ll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success. Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of implementation and reporting skills: Learn how to campaign-tag inbound links to uncover the email, social, PPC, and banner/remarketing traffic hiding as other traffic sources and to confidently measure the ROI of each marketing channel Add event tracking to capture the many important user interactions that Google Analytics does not record by default, such as video plays, PDF downloads, scrolling, and AJAX updates Master Google Tag Manager for greater flexibility and process control in implementation Set up goals and Enhanced Ecommerce tracking to measure performance against organizational KPIs and configure conversion funnels to isolate drop-off Create audience segments that map to your audience constituencies, amplify trends, and help identify optimization opportunities Populate custom dimensions that reflect your organization, your content, and your visitors so Google Analytics can speak your language Gain a more complete view of customer behavior with mobile app and cross-device tracking Incorporate related tools and techniques: third-party data visualization, CRM integration for long-term value and lead qualification, marketing automation, phone conversion tracking, usability, and A/B testing Improve data storytelling and foster analytics adoption in the enterprise Millions of organizations have installed Google Analytics, including an estimated 67 percent of Fortune 500 companies, but deficiencies plague most implementations, and inadequate reporting practices continue to hinder meaningful analysis. By following the strategies and techniques in Google Analytics Breakthrough, you can address the gaps in your own still set, transcend the common limitations, and begin using Google Analytics for real competitive advantage. Critical contributions from industry luminaries such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne - and a foreword by Avinash Kaushik - enhance the learning experience and empower you to drive consistent, real-world improvement through analytics.
Testing at Google Scale Product Description 2012 Jolt Award finalist! Pioneering the Future of Software Test Do you need to get it right, too? Then, learn from Google . Legendary testing expert James Whittaker, until recently a Google testing leader, and two top Google experts reveal exactly how Google tests software, offering brand-new best practices you can use even if you?re not quite Google?s size? yet! Breakthrough Techniques You Can Actually Use Discover 100% practical, amazingly scalable techniques for analyzing risk and planning tests?thinking like real users?implementing exploratory, black box, white box, and acceptance testing?getting usable feedback?tracking issues?choosing and creating tools?testing ?Docs & Mocks,? interfaces, classes, modules, libraries, binaries, services, and infrastructure?reviewing code and refactoring?using test hooks, presubmit scripts, queues, continuous builds, and more. With these techniques, you can transform testing from a bottleneck into an accelerator ?and make your whole organization more productive! Features + Benefits Presents pioneering testing techniques that can help any company moving to the cloud Shows how to achieve web-level scale for integration and system testing Offers expert guidance on managing end-to-end testing, including superior automation strategies Foreword by Alberto Savoia xiii Foreword by Patrick Copeland xvii Preface xxiii Chapter 1: Introduction to Google Software Testing 1 Quality?Test 5 Roles 6 Organizational Structure 8 Crawl, Walk, Run 10 Types of Tests 12 Chapter 2: The Software Engineer in Test 15 The Life of an SET 17 Development and Test Workflow 17 Who Are These SETs Anyway? 22 The Early Phase of a Project 22 Team Structure 24 Design Docs 25 Interfaces and Protocols 27 Automation Planning 28 Testability 29 SET Workflow: An Example 32 Test Execution 40 Test Size Definitions 41 Use of Test Sizes in Shared Infrastructure 44 Benefits of Test Sizes 46 Test Runtime Requirements 48 Case 1: Change in Common Library 52 Test Certified 54 An Interview with the Founders of the Test Certified Program 57 Interviewing SETs 62 An Interview with Tool Developer Ted Mao 68 An Interview with Web Driver Creator Simon Stewart 70 Chapter 3: The Test Engineer 75 A User-Facing Test Role 75 The Life of a TE 76 Test Planning 79 Risk 97 Life of a Test Case 108 Life of a Bug 113 Recruiting TEs 127 Test Leadership at Google 134 Maintenance Mode Testing 137 Quality Bots Experiment 141 BITE Experiment 153 Google Test Analytics 163 Free Testing Workflow 169 External Vendors 173 An Interview with Google Docs TE Lindsay Webster 175 An Interview with YouTube TE Apple Chow 181 Chapter 4: The Test Engineering Manager 187 The Life of a TEM 187 Getting Projects and People 189 Impact 191 An Interview with Gmail TEM Ankit Mehta 193 An Interview with Android TEM Hung Dang 198 An Interview with Chrome TEM Joel Hynoski 202 The Test Engineering Director 206 An Interview with Search and Geo Test Director Shelton Mar 207 An Interview with Engineering Tools Director Ashish Kumar 211 An Interview with Google India Test Director Sujay Sahni 214 An Interview with Engineering Manager Brad Green 219 An Interview with James Whittaker 222 Chapter 5: Improving How Google Tests Software 229 Fatal Flaws in Google´s Process 229 The Future of the SET 231 The Future of the TE 233 The Future of the Test Director and Manager 234 The Future of Test Infrastructure 234 In Conclusion 235 Appendix A: Chrome OS Test Plan 237 Overview of Themes 237 Risk Analysis 238 Per-Build Baseline Testing 239 Per-LKG Day Testing 239 Per-Release Testing 239 Manual Versus Automation 240 Dev Versus Test Quality Focus 240 Release Channels 240 User Input 241 Test Case Repositories 241 Test Dashboarding 241 Virtualization 241 Performance 242 Stress, Long-Running, and Stability 242 Test Execution Framework (Autotest) 242 OEMs 242 Hardware Lab 242 E2E Farm Automation 243 Testing the Browser AppManager 243 Browser Testability 243 Hardware 244 Timeline 244 Primary Test Drivers 246 Relevant Documents 246 Appendix B: Test Tours for Chrome 247 The Shopping Tour 247 The Student Tour 248 Suggested Areas to Test 248 The International Calling Tour 249 Suggested Areas to Test 249 The Landmark Tour 249 Suggested Landmarks in Chrome 249 The All Nighter Tour 250 Suggested Areas to Test 250 The Artisan´s Tour 251 Tools in Chrome 251 The Bad Neighborhood Tour 251 Bad Neighborhoods in Chrome OS 251 The Personalization Tour 252 Ways to Customize
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This is the most comprehensive and up-to-date guide to the technologies and applications of Augmented Reality (AR) and Virtual Reality (VR) systems and wearable computing devices. Ideal for practitioners and students concerned with any application, from gaming to medicine, it brings together comprehensive coverage of both theory and practice, emphasizing leading-edge displays, sensors, and DIY tools that are already available commercially or will be soon. Practical Augmented Reality begins by explaining the mechanics of human sight, hearing and touch, showing how these mechanisms (and their performance ranges) directly dictate the design and use of wearable displays, 3-D audio systems, and tactile/force feedback devices. It presents revealing case studies of real-world applications from gaming, entertainment, science, engineering, aerospace and air traffic control, defense, medicine, architecture, law enforcement, and geophysics. Readers will find clear, easy-to-understand explanations, photos, and illustrations of devices including Oculus (Facebook) Rift, Sony Morpheus, Google Glass, and many more. Functional diagrams clearly explain how each device operates, and link directly to relevant theoretical and practical content. Practical Augmented Reality thoroughly considers human factors, including sense and motor physiology constraints; resolution and realism; fields of view, angles, and distortion; latency and time display; flicker vertigo, phobia effects, and motion sickness. It concludes by assessing both the legal and societal implications of new and emerging AR, VR, and wearable technologies.