In Smart Pricing, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from the U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value as well as customers. They teach the pricing principles behind those innovative ideas and practices. Smart Pricing introduces to marketing and product executives, along with corporate strategists, many innovative approaches to pricing, as well as the research and insights that went into their creation. Filled with illustrative examples from the business world, listeners will discover restaurants where customers set the price...learn how Google and other high-tech firms have used pricing to remake whole industries...and understand how executives in China successfully start and fight price wars to conquer new markets. Smart Pricing goes well beyond familiar approaches like cost-plus, buyer-based pricing, or competition-based pricing, and puts a wide variety of pricing mechanisms at your disposal. This book helps you understand them, choose them, and use them to win. 1. Language: English. Narrator: Knighton Bliss. Audio sample: http://samples.audible.de/bk/adbl/002258/bk_adbl_002258_sample.mp3. Digital audiobook in aax.
Smart Pricing:How Google Priceline and Leading Businesses Use Pricing Innovation for Profitabilit (paperback) Jagmohan Raju/ Z. Zhang
How did the newspaper, music, and film industries go from raking in big bucks to scooping up digital dimes? Their customers were lured away by the free ride of technology. Now, business journalist Robert Levine shows how they can get back on track. On the Internet, ´´information wants to be free.” This memorable phrase shaped the online business model, but it is now driving the media companies on whom the digital industry feeds out of business. Today, newspaper stocks have fallen to all-time lows as papers are pressured to give away content, music sales have fallen by more than half since file sharing became common, TV ratings are plummeting as viewership migrates online, and publishers face off against Amazon over the price of digital books. In Free Ride, Robert Levine narrates an epic tale of value destruction that moves from the corridors of Congress, where the law was passed that legalized YouTube, to the dorm room of Shawn Fanning, the founder of Napster; from the bargain-pricing dramas involving iTunes and Kindle to Google’s fateful decision to digitize first and ask questions later. Levine charts how the media industry lost control of its destiny and suggests innovative ways it can resist the pull of zero. Fearless in its reporting and analysis, Free Ride is the business history of the decade and a much-needed call to action. 1. Language: English. Narrator: Byron Wagner. Audio sample: http://samples.audible.de/bk/rand/002809/bk_rand_002809_sample.mp3. Digital audiobook in aax.
In his new book Matthias Schrader, co-founder and CEO of SinnerSchrader, puts the digital transformation on its feet. Whoever starts the digital transformation at the company has already lost. In the meantime, digital products from companies such as Google, Apple, Facebook and Amazon are conquering the everyday life of users. They successfully penetrate sectors such as banking, insurance, telecommunications, retail and automotive. Many companies are in danger of losing their relationship with their customers. They become interchangeable. Matthias Schrader deciphers the code behind the Transformational Products, with which Google & Co. successfully reshape entire markets. The book also provides a playbook for the successful development of Transformational Products in the corporate context. In the end, it bridges the gap between product development and the digital transformation of companies. Transformational Products turn classic marketing into a legacy and thus from a solution to a problem. The weapons of advertising (promotion), distribution (place) and pricing policy (price) have become blunt. Digitisation is a huge challenge for the product, the fourth P in the marketing mix. The focus on the product as a success factor forces companies to focus on the concrete value-added contribution for their customers.
Although it is among the oldest of market institutions, the auction is ubiquitous in today´s economy, used for everything from government procurement to selling advertising on the Internet to course assignment at MIT´s Sloan School. Yet beyond the small number of economists who specialize in the subject, few people understand how auctions really work. This concise, accessible, and engaging book explains both the theory and the practice of auctions. It describes the main auction formats and pricing rules, develops a simple model to explain bidder behavior, and provides a range of real-world examples. The authors explain what constitutes an auction and how auctions can be modeled as games of asymmetric information - that is, games in which some players know something that other players do not. They characterize behavior in these strategic situations and maintain a focus on the real world by illustrating their discussions with examples that include not just auctions held by eBay and Sotheby´s but those used by Google, the US Treasury, TaskRabbit, and charities. Listeners will begin to understand how economists model auctions and how the rules of the auction shape bidder incentives. They will appreciate the role auctions play in our modern economy and understand why these selling mechanisms are so resilient. 1. Language: English. Narrator: Sean Pratt. Audio sample: http://samples.audible.de/bk/gdan/001844/bk_gdan_001844_sample.mp3. Digital audiobook in aax.
Et si on écoutait davantage les clients ! On verrait alors qu´une partie du marché veut simplement la fonction basique, simplifiée. Sans sophistication ni option. La leçon essentielle et subséquemment magistrale de Pascal Perri est là : l´offre low cost n´est pas une offre dégradée mais une offre simplifiée. Et notre monde donne du poids à cette partie du marché. Car ´´les riches aiment les prix bas et les pauvres en ont besoin´´. Sortir de la condescendance pour en venir à un regard stratégique qui reconnaît la valeur du low cost. Une approche moderne de la stratégie. Et ´´il faut être résolument moderne´´, enfin selon Rimbaud. À propos de l´auteur : Pascal Perri est économiste et chef d´entreprise. Il a publié divers ouvrages, essentiellement sur l´économie low cost. Il est intervenant aux Échos formation sur les le Pricing et sur les stratégies low cost. Éditorialiste à BFM business. Auteur de Les impôts pour les nuls First Edition, Toujours moins cher L´Atelier, Google, un ami qui ne vous veut pas que du bien, Anne Carrière. Notez que l´audio ne remplit pas toutes nos exigences de qualité. Ce livre audio en version intégrale vous est proposé en exclusivité par Audible et est uniquement disponible en téléchargement. 1. French. Pascal Perri. http://samples.audible.de/bk/cinq/000031/bk_cinq_000031_sample.mp3.
Chaos Monkeys is a memoir of Antonio Garcia Martinez´s time working as a coder at Goldman Sachs, as a startup employee and founder, and as a product manager at Facebook. Martinez began working at Goldman Sachs after college as a pricing quant, which is industry slang for a programmer who builds models for pricing credit derivatives. Quants had low status at the firm and Martinez became disillusioned with employees´ reliance on the annual bonus and the gambling-heavy culture of the workplace. In late 2007, he applied for and was offered a job at Adchemy, a startup in California that was developing tools to buy advertising on Google´s real-time bidding engine, the system Google uses to determine which bidder gets advertising space for every Google search. Please note: This is a summary and analysis of the book and not the original book. Inside this Instaread summary of Chaos Monkeys by Antonio Garcia Martinez: Summary of the book Important people Character analysis Analysis of the themes and author´s style About the author 1. Language: English. Narrator: Sam Scholl. Audio sample: http://samples.audible.de/bk/acx0/066392/bk_acx0_066392_sample.mp3. Digital audiobook in aax.
What is the most effective business model to utilize in 2019 if you’re looking to generate $10,000 per month in profit? It’s true that the very nature of business has changed drastically in the last few decades. Going into business with the same model as you would have as recently as the year 2000 is a completely different ball game than in 2019. So how can you know how to set up your business to make you the most money possible, with the least money down on inventory and brick-and-mortar warehouse space? Dropshipping Shopify E-Commerce 2019 outlines a purely modern business model that is formulated for success. This book outlines a detailed business plan that you can follow to the letter for the success of a business that is completely run by you. With each step of the process completely outlined, nothing is left unsaid, nebulous, or unclear in this ultimate guide. If you’re looking to run a business that can generate $10,000 per month, this is the model you need to follow. It can be adapted for any entrepreneur who is looking to maximize profits, minimize overhead, and skyrocket sales immediately.You will learn:How to use Google, Google Trends, and Adwords to determine the viability of your preferred niche How to use modern tools to determine which niche will be the most effective for your businessA realistic look at how dropshipping works and if it’s something you can use to achieve the success you demand from your businessTools for effective pricing that maximizes the return on your businessHow keywords can affect your sales, your internet presence, and your effectiveness as a modern entrepreneurHow to navigate the red tape of starting your own business without losing any time or money.Which resources are available to you and which can exponentially grow your business by partnering with them Where 1. Language: English. Narrator: KC Wayman. Audio sample: http://samples.audible.de/bk/acx0/159146/bk_acx0_159146_sample.mp3. Digital audiobook in aax.