The complete business guide to Google+, today’s hottest new social network! Every week, millions more people sign up for Google+. Suddenly, it’s today’s hottest new social network. Google+ for Business reveals why Google+ offers business opportunities available nowhere else - and helps you grab those opportunities now, before your competitors do. Top social-media professional speaker and business advisor Chris Brogan explains how to get great results fast, without wasting time - and without wasting a dime. Brogan guides you through using Google+ for promotion, customer service, community building, referrals, collaboration, and a whole lot more. You won’t just master innovative new tools like Circles and Hangouts - you’ll use them to generate more customers and more cash! Make the right first moves after you’ve signed up for Google+ Take advantage of links between Google+ and Google search Define the best Google+ strategy and tactics for your business Create a business page that attracts new paying customers Integrate Google+ into your current online/digital strategies Learn how your customers are using Google+ and give them what they’re looking for Use Circles to organize your contacts and interactions more effectively Create Google+ posts that draw attention and spark conversations Master warm selling on Google+ Build a simple, low-cost content strategy around Google+ Grow your audience and share others´ valuable content Discover new ways to derive even more value from Google+ 1. Language: English. Narrator: Chris Brogan. Audio sample: http://samples.audible.de/bk/adbl/003569/bk_adbl_003569_sample.mp3. Digital audiobook in aax.
Do you want to learn how to master SEO? Get this book and follow my step-by-step explanations! You have seen the ads. For just 99 cents, you can get a domain. For $9.99 per month, you can start your own website. But what have you found? Have you found your business is not getting Internet sales? Are you somewhere on page 100 in the Google search engine? A myriad of work goes into creating a website that is worthy of Google´s first page. If you want this ranking, you need to be smarter rather than work harder. It takes starting out correctly with your website. There will be trial and error. Most of all, a magic solution does not exist. Any place that is offering something for very little is going to make you work harder to get what you desire for your website. Any company offering to sell you links to improve your website is going to damage it. Did you know Google makes about 500 changes to its algorithm each year? Imagine what these changes are going to do for your website ranking, particularly when Google is attempting to make the user experience superb. Google´s mission is to ensure when anyone conducts a search in Google, they see the results they want on the first couple of pages. Search engine optimization (SEO) has greatly changed even in the last five years. Ten years ago it was about keywords. The more keywords you used the better. A slow shift toward quality content began and is now in full effect. If you spam your articles with keywords but have low quality content, you will be penalized. If you try to trick Google, you will end up in the black hole for Internet websites. A few golden rules are needed before you jump into SEO. Tips provided in this book: Determine your investment abilities Write quality content Get your website indexed Use keywords appropriately Pay attention 1. Language: English. Narrator: David Otey. Audio sample: http://samples.audible.de/bk/acx0/060572/bk_acx0_060572_sample.mp3. Digital audiobook in aax.
This is The Only Cutting Edge Book On The Subject of Kindle Book Marketing, Promotion And Selling That Teaches You: How To Understand And Master The Amazon Kindle Book Ecosystem. How To ´´Scale´´ Your Kindle Book So That You Can Make A Lot More Sales and Money. How To Effectively Use The Internet and Social Media To Promote Your Kindle Book And Brand Yourself As An Author. You will also learn: How to get your Kindle book to rank on the first page of Google and Amazon. How to sell more books by using the secret strategy of ´´scaling”. How to sell the translation and foreign rights to your Kindle book. The secret strategy to choosing categories. How to get ´´trusted´´ reviews for your Kindle book. How to write a killer description for fiction and non-fiction Kindle books. How to make your description stand out with bold letters, italics, bulleted points and Amazon orange. How to effectively price your Kindle book. And much much more.... Tons of Resources Also Included: 100 Fiction Review Blogs Press Release Submission Sites Virtual Book Tour Companies Radio and Podcast shows Book Trailer Submission sites Sites To Notify For KDP Select Free Days Popular Forums And Much Much More.... PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Omar Johnson. Audio sample: http://samples.audible.de/bk/acx0/004641/bk_acx0_004641_sample.mp3. Digital audiobook in aax.
Contains Two Best-Selling Blog and Kindle Publishing Hits for One Low Price! This amazing collection holds absolutely nothing back! In this incredible two-book resource, you´ll discover a virtual treasure chest of powerful promotional advice from a top-earning, seven-figure Kindle publisher! You´ll get an insider´s look at what it takes to promote your own library of Kindle titles and build legions of blog followers. You´ll gain invaluable advice such as: Where to find the hottest sites for testing, tracking, and growing site traffic Free sites for building customer mailing lists How use your lists to set up autoresponders for automatic marketing Some shortcuts for gaining top rank in search engines like Google A secret production weapon so powerful it will allow you to generate mini sites to spin off additional revenue from your existing traffic How to promote your latest Kindle books using free social media tools How to pick up free PR from newspapers, TV, and radio And much, much more! Don´t miss this rare opportunity to learn from a top Kindle producer. Order your special edition two-for-1 bonus audio pack now! 1. Language: English. Narrator: Eddie Frierson. Audio sample: http://samples.audible.de/bk/acx0/051355/bk_acx0_051355_sample.mp3. Digital audiobook in aax.
Matthias Schrader, Mitgründer und CEO von SinnerSchrader, stellt in seinem neuen Buch die Digitale Transformation vom Kopf auf die Füße. Wer die Digitale Transformation beim Unternehmen beginnt, hat schon verloren. In der Zwischenzeit erobern digitale Produkte von Unternehmen wie Google, Apple, Facebook und Amazon den Alltag der Nutzer. Sie dringen erfolgreich in Branchen wie Banken, Versicherungen, Telekommunikation, Handel und Automobil ein. Vielen Unternehmen droht die Beziehung zu ihren Kunden zu entgleiten. Sie werden austauschbar. Matthias Schrader entschlüsselt in seinem Buch den Code hinter den Transformationalen Produkten, mit denen es Google & Co. gelingt, ganze Märkte neu zu formen. Das Buch liefert zudem ein Playbook für die erfolgreiche Entwicklung von Transformationalen Produkten im Unternehmenskontext. Am Ende schlägt es die Brücke zwischen Produktentwicklung und der Digitalen Transformation von Unternehmen. Das klassische Marketing wird durch Transformationale Produkte zu einer Altlast und damit von einer Lösung zum Problem. Die Waffen der Werbung (Promotion), Distribution (Place) und Preispolitik (Price) sind stumpf geworden. Die Digitalisierung ist eine gewaltige Herausforderung an das Produkt, das vierte P im Marketingmix. Der Fokus auf den Erfolgsfaktor Produkt zwingt die Unternehmen, sich auf den konkreten Wertschöpfungsbeitrag für ihre Kunden zu fokussieren.
This audiobook isn´t going to tell you what to sell on eBay. The things that sell best change from day to day. You´ve probably heard the saying ´´you can lead a horse to water, but you can´t make it drink.´´ In this case I´m going to teach you how to find the water or, more appropriately, how to consistently pick items that are going to sell well online. This way you are not dependent upon a list of items someone else says sold well for them. The majority of this book is focused on marketing and promotion because that´s where eBay is falling down right now. Last year eBay stopped all of their Google Pay Per Click (PPC) advertising because they didn´t think it was effective. Translation: The ads were expensive, and eBay didn´t want to spend the money necessary to help your items get found. Face it. It´s up to you to find your own customers. Let me repeat that. If you want to be successful selling on eBay, Amazon, Etsy, or wherever today, it´s up to you to find your own customers. That´s kind of scary when you start to think about it. But it´s also empowering because it puts you in the driver´s seat and lets you control your own destiny. I´m going to talk about several specific forms of marketing that can help you grow your eBay business. 1. Email marketing 2. Social Media Marketing 3. Blogging 4. Crowd Funding with Kickstarter You don´t need to try them all to be successful, but you do need to understand them. All four items are components of the new business paradigm. They´re about being social and connecting with your customers on a whole new level - not just trying to sell them something. You need to shift out of that ´´one and done´´ mentality. 1. Language: English. Narrator: Chuck McKibben. Audio sample: http://samples.audible.de/bk/acx0/033822/bk_acx0_033822_sample.mp3. Digital audiobook in aax.
In his new book Matthias Schrader, co-founder and CEO of SinnerSchrader, puts the digital transformation on its feet. Whoever starts the digital transformation at the company has already lost. In the meantime, digital products from companies such as Google, Apple, Facebook and Amazon are conquering the everyday life of users. They successfully penetrate sectors such as banking, insurance, telecommunications, retail and automotive. Many companies are in danger of losing their relationship with their customers. They become interchangeable. Matthias Schrader deciphers the code behind the Transformational Products, with which Google & Co. successfully reshape entire markets. The book also provides a playbook for the successful development of Transformational Products in the corporate context. In the end, it bridges the gap between product development and the digital transformation of companies. Transformational Products turn classic marketing into a legacy and thus from a solution to a problem. The weapons of advertising (promotion), distribution (place) and pricing policy (price) have become blunt. Digitisation is a huge challenge for the product, the fourth P in the marketing mix. The focus on the product as a success factor forces companies to focus on the concrete value-added contribution for their customers.
A rally cry for working mothers everywhere that demolishes the ´´distracted, emotional, weak´´ stereotype and definitively shows that these professionals are more focused, decisive, and stronger than any other force. Working mothers aren´t a liability. They are assets you - and every manager and executive - want in your company, in your investment portfolio, and in your corner. There is copious academic research showing the benefits of working mothers on families and the benefits to companies who give women longer and more flexible parental leave. There are even findings that demonstrate women with multiple children actually perform better at work than those with none or one. Yet despite this concrete proof that working mothers are a lucrative asset, they still face the ´´Maternal Wall´´ - widespread unconscious bias about their abilities, contributions, and commitment. Nearly 80 percent of women are less likely to be hired if they have children - and are half as likely to be promoted. Mothers earn an average $11,000 less in salary and are held to higher punctuality and performance standards. Forty percent of Silicon Valley women said they felt the need to speak less about their family to be taken more seriously. Many have been told that having a second child would cost them a promotion. Fortunately, this prejudice is slowly giving way to new attitudes, thanks to more women starting their own businesses, and companies like Netflix, Facebook, Apple, and Google implementing more parent-friendly policies. But the most important barrier to change isn´t about men. Women must rethink the way they see themselves after giving birth. As entrepreneur Sarah Lacy makes clear in this cogent, persuasive analysis and clarion cry, the strongest, most lucrative, and most ambitious time of a woman´s career may easily be after she sees a plus sign on a pregnancy test. 1. Language: English. Narrator: Gabra Zackman. Audio sample: http://samples.audible.de/bk/harp/006408/bk_harp_006408_sample.mp3. Digital audiobook in aax.
Online video has burst onto the scene as arguably the best promotion strategy for both large and small business alike! Whatever your business is, video gives you more opportunities to expand your brand and share you message with the world at a very affordable cost. Establishing a good video marketing strategy is a ´´must have´´ strategy if you want to build a business online in today´s day in age! Here is just a sample of what you will learn: Best places to use video marketing Four steps to creating a great video marketing campaign Creating videos Video equipment (for all types of videos) Six types of viral videos More great ideas to make videos about How to make your video stand out from your competitors Top seven video marketing distribution sites Three keys to success with video marketing Video marketing metrics (what you should be tracking) Bonus: YouTube SEO for top Google rankings (checklist) You literally cannot get these video marketing strategies anywhere unless you are willing to pay much more! So listen to Video Marketing Pro today! 1. Language: English. Narrator: Mark Moseley. Audio sample: http://samples.audible.de/bk/acx0/034869/bk_acx0_034869_sample.mp3. Digital audiobook in aax.