The odds of getting a video onto YouTube´s front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube´s front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views. Staples outlines a nine-step approach that anyone can use to launch their product or service without having to invest a fortune. Case studies featured in the book include how Shareability launched ROC Headphones, a multi-million-dollar global brand, with a viral video of Cristiano Ronaldo in disguise without spending a nickel on traditional advertising; how they used babies to create the most successful social video ever about the Olympic Games; how they propelled a small pet food company from obscurity to an IPO on the power of two viral videos; and how they helped Cricket Wireless become the most shared brand in the wireless space beating telco powerhouses like Verizon, AT&T and Sprint. 1. Language: English. Narrator: Luis Moreno. Audio sample: http://samples.audible.de/bk/reco/013262/bk_reco_013262_sample.mp3. Digital audiobook in aax.
This updated edition with brand-new material reveals ingenious ways to solve problems using techniques from the greatest minds in history, like Albert Einstein, Alexander Graham Bell, and the brains at Google. Featuring new chapters on the latest breakthroughs in neuroscience and thought-process research, How to Think Like Einstein offers astonishing solutions to everyday challenges - such as business, breaking creative blocks, parenting, and improving relationships - by using fun and unique tools, including: Thinking like a bug Organizing a party Learning the game of poker Pretending you´re James Bond Acting like a millionaire Scott Thorpe is an electrical engineer, MBA, and registered patent attorney, protecting software, electrical, and semiconductor inventions. 1. Language: English. Narrator: Chris Sorensen. Audio sample: http://samples.audible.de/bk/reco/009021/bk_reco_009021_sample.mp3. Digital audiobook in aax.
Millennials mean business, and they are shaking up the workplace as they enter management roles for the very first time. They are tearing down the corporate ladder, communicating on the fly, and bringing play to work. Millennials are creative, big thinkers, and they will change the face of leadership - IF they can bridge the gap between the hierarchical management style of senior executives and the casual, more collaborative approach of their peers. Manager 3.0 is the first-ever management guide for Millennials. They will master crucial skills such as dealing with difficult people, delivering constructive feedback, and making tough decisions - while gaining insight into the four generations in the workplace and how they can successfully bring out the best in each. Packed with interviews and examples from companies like Zappos, Groupon, Southwest Airlines, and Google, Manager 3.0 will help these new managers enhance their unique talents while developing an effective leadership style all their own. 1. Language: English. Narrator: Jessica Geffen, Derek Shetterly. Audio sample: http://samples.audible.de/bk/gdan/000966/bk_gdan_000966_sample.mp3. Digital audiobook in aax.
The world’s best chef. An airline captain who brought his flight to safety in a daring water landing. A magician known for his sensational escape acts. A computer scientist who founded a world-renowned animation studio. What do all of these people have in common? They love their jobs, they break the rules, and the world is better off for it. They are rebels. From an early age, we are taught to be rule followers, and the pressure to fit in only increases as we age. But conformity comes at a steep price for our careers and personal lives. When we mindlessly accept rules and norms rather than questioning and constructively rebelling against them, we ultimately end up stuck and unfulfilled. As leaders, we are less effective and respected. As employees, we are more likely to be overlooked for top assignments and promotions. As partners and friends, we are checked out and unhappy. Francesca Gino has been studying rebels in life and in the workplace for more than 15 years. She has discovered that rebels - those who practice ´´positive deviance´´ at work - are harder to manage, but they are good for the bottom line: their passion, drive, curiosity, and creativity raise the entire organization to a new level. And she has found that at home, rebels are more engaged partners, parents, and friends. Packed with strategies for embracing rebellion at work and in life, and illuminating case studies ranging from the world of fine dining to fast food chains to corporations such as Google and Pixar, Rebel Talent encourages all of us to rebel against what’s comfortable, so that we can thrive. Francesca Gino is an award-winning researcher and teacher and a tenured professor at Harvard Business School. Her consulting and speaking clients include Bacardi, Akamai, Disney, Goldman Sachs, Honeywell, Novartis, P&G, and the US Air Force, Army, and Navy. She has been honored as one of the world´s Top 40 Business Professors u 1. Language: English. Narrator: Tamara Marston. Audio sample: http://samples.audible.de/bk/harp/007146/bk_harp_007146_sample.mp3. Digital audiobook in aax.
Discover the hiring secrets for building a strong, powerful, profitable team... one person at a time! Almost everyone involved in the hiring process understands why it is so critical to find the very best candidate for a particular job. But few understand how to do it. People base hiring decisions on gut reaction or on a largely irrelevant set of criteria. All too often, the resulting employee is ineffectual, unmotivated, or simply not a good fit with the job they were hired to do - which can damage morale, team performance, and ultimately profits for years to come. In Talent Rules!, Lou Adler lays out a step-by-step system that will empower you to hire the right person every time. Lou´s proven methods will enable you to evaluate a candidate based on measurable performance objectives, rather than your own impulses, and make consistently sound hiring decisions that result in a strong, cohesive team that operates at optimum levels. You´ll discover: What you could be saying in your job descriptions that attracts the wrong candidates... and more importantly, doesn´t attract the right ones. How the top candidates look for jobs, and what you need to do to get your position in front of their eyes. The two effects that lead to more hiring mistakes than any others. The most important interview question of all time - it will give you 65-75% of everything you need to make a hiring decision. The 10-factor assessment form that will empower you to accurately determine a candidate´s performance potential once the interview process has ended. Highly effective ways to overcoming compensation challenges and persuade a great candidate to pass up more money in order to take your job. How to maximize the power of online sourcing channels like Google, Career Builder, Monster, etc. And so much more. b 1. Language: English. Narrator: Lou Adler. Audio sample: http://samples.audible.de/bk/ntgl/000081/bk_ntgl_000081_sample.mp3. Digital audiobook in aax.
If you’re listening to this audiobook, then you’re well aware of the massive change social media has brought to the marketing industry. Nowadays, if you want to sell a product or service - you better be present online. However, as any good marketing strategist will tell you - online presence is just the start of things. You’d want to be active in social media and elevate your status to that of an influencer.Back in the day, only big-name brands with billions of dollars could make themselves so visible that it would be hard to ignore them. Through social media however, the competition more or less evens out as you can make yourself noticeable through proper strategies.By the end of this audiobook, you should have a working outline on how to excel in social media marketing, specifically with powerful sites like Facebook and Instagram.The audiobook covers topics such as:Online marketing - why do it?Start with social media marketing platformsA total of 12 golden rules for online marketingHow to build a brandFacebook online marketingInstagram online marketingTwitter, Pinterest, and moreYour digital marketing calendarInfluencers and Google SEOYouTube 1. Language: English. Narrator: Michael Tingle. Audio sample: http://samples.audible.de/bk/acx0/140681/bk_acx0_140681_sample.mp3. Digital audiobook in aax.
The second installment of the SEO University brings forth a guide on strategies and tactics that you can use today to rank with search engine optimization. This course moves beyond the fundamentals involved in the field of SEO and stretches into the advanced tactics that are being used to propel sites up Google´s SERPs today. Why the SEO University? Developed by a leading author in the field of search engine optimization, SEO Strategies & Techniques is a Post-Panda, Post-Penguin, and Post-Hummingbird guide to ranking on Google´s SERPs today. Don´t be left in the digital dust in the wake of Google´s new algorithm rules... The information contained herein is invaluable to your career as a search engine marketer. Find out just what strategies and tactics are being employed by some of the most skilled SEMs in the field today. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Ken Eaken. Audio sample: http://samples.audible.de/bk/acx0/020660/bk_acx0_020660_sample.mp3. Digital audiobook in aax.
For those who have ever thought about publishing, or who want to take their career into a new direction, this book is for you. You will walk through what publishing is and what it means in this day and age. You will see firsthand what the various types of publishing are and how to pick the one that is right for you. Though there is a certain ´´how to´´ element within this book, you will also gain personal experience and insight that makes it relatable. You will feel inspired and ready to take on this pivotal next step in your career. This book is written for non-writers who are interested in one or more of the following in their life and their professional achievements. This book is for those who want to or need help with: Achieving instant expert, celebrity, and hero status Build more credibility Develop your business further Develop more or add new leads, attract new clients. Charging premium rates from new and even existing clients More coaching, consulting and speaking opportunities Earn more respect Major benefits to publishing: You can use your book as a powerful business card (foot in the door strategy) Book sales can bring passive income (marketing the book actively Constant supply of hot leads (using book with opt in strategies More coaching and speaking gigs Lots of PR exposure to your business You are a local hero (more local leads) Your mom and dad (and whole town) will be proud of you Your name will rule Google searches: Try to Google the author´s name, Shawn Chhabra, and see the proof. Prospects will find you and hire you! 1. Language: English. Narrator: Bruce Inn, Shawn Chhabra. Audio sample: http://samples.audible.de/bk/acx0/034888/bk_acx0_034888_sample.mp3. Digital audiobook in aax.
Curious to discover the revolutionary technology that is shaping our future and changing the world?Deep learning is a part of the field of computer science and a subset of machine learning that involves computer systems being able to ´´learn´´ unsupervised with data that is unlabeled or unstructured. In 2017, AlphaGo, which is AI developed by Google DeepMind and started off by only knowing the rules of the game, was eventually able to train itself and beat Ke Jie, the world´s number-one ranked player at the time. Although this may not seem that impressive at first, it is important to understand that Go is a very complex game that many programmers were not able to trump with AI in the past.Although Go is an interesting example, the possibilities of using machine learning are limitless. From retail to medicine to finance, machine learning has the ability to change each industry it comes into contact with. In fact, this revolution has already begun and will only continue to get bigger. According to statista.com, the artificial intelligence industry is set to grow exponentially in the next few years from seven billion in 2018 to $90 billion in 2025! This isn´t something you can afford to miss.Without a doubt, it is the future. However, it is as complex as it is revolutionary. If you do not have a background or any experience in the field, it is easy to get bogged down by all the complicated concepts and term. And if you are at a more advanced level, the information you find won´t be thorough enough. In this book, you will find the perfect balance between the information being very thorough and being able to understand it. Although tailored for beginners, it won´t contain simple and easily accessible information. You will dive deep into the field but will be carefully led through it in a way that will make everything easy to understand even if you do not have a technical background in computer programming. In this g 1. Language: English. Narrator: Chris Clyne. Audio sample: http://samples.audible.de/bk/acx0/134411/bk_acx0_134411_sample.mp3. Digital audiobook in aax.