Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that´s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they´re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world´s first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the world´s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can´t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four. 1. Language: English. Narrator: Jonathan Todd Ross. Audio sample: http://samples.audible.de/bk/peng/003295/bk_peng_003295_sample.mp3. Digital audiobook in aax.
There are a lot of computers out there that will have machine learning already on them, and you can even program these computers in order to learn from the inputs that the user is going to give it. This allows for the computer to give the results and, sometimes, the right answers that are needed, even when it is working with a problem that is more complex.This is just one of the examples of technology that relies on machine learning. You will find that in addition to working on a search engine, including Google, this technology works with some spam messages and some other applications.In this audiobook, you will find this:Framing - work out the scope and look at the project as a wholeGet your dataGet insights from your dataPrepare your data so the algorithms can see the data patternsExplore models and compare the best onesFine-tune and put your models together in a fantastic solutionPresent that solutionLaunch it and many more....So hurry and get your copy now to expand and discover new things that will help you start your journey. 1. Language: English. Narrator: Peter Prova. Audio sample: http://samples.audible.de/bk/acx0/158121/bk_acx0_158121_sample.mp3. Digital audiobook in aax.
Two audiobooks in one: Expand the scope of your digital marketing strategy with updated and innovative insights and tactics for Facebook advertising, as well as a fresh look at SEO and how the entire industry is changing dramatically and what you can do to capitalize on the changes. Audiobook one: The Age of Digital Marketing: Master the Power of Facebook Learn how to leverage the power of the largest online audience in the world! This audiobook will teach you how to get started with Facebook advertising. You will learn: How to decide which form of advertising will work most effectively for your business and objectives as well as strategies for B2C vs. B2B advertising The pros and cons of using Facebook Ads vs. Google AdWords and how you can use both for maximum reach How the platform works and how it automates your remarketing and targeting How to create effective Facebook ads by exploiting the tools and tricks that most people aren’t aware of on Facebook. This will give you a competitive edge Keeping your advertising campaigns lean by controlling the budget and spending only on the most effective strategies and campaigns Avoiding the 30 most common mistakes people make with Facebook advertising. Audiobook two: SEO for Growth in 2019 This audiobook will help you update and revamp your SEO strategy, taking into account big changes and trends in the erratic world of digital marketing. Mobile first is here Artificial intelligence is here Content matters more than ever - this means quality, not just quantity Google’s featured results have changed the game - optimize for that (first understand questions being asked, then find answers to those questions and optimize them for the Google snippet) You will learn about all the tools you should have in your tool belt and the 1. Language: English. Narrator: Jason Neeser, Chris Clyne. Audio sample: http://samples.audible.de/bk/acx0/140450/bk_acx0_140450_sample.mp3. Digital audiobook in aax.
The must-listen book for anyone concerned about the present and the future. From two leading thinkers, the widely anticipated book that describes a new, hugely connected world of the future, full of challenges and benefits which are ours to meet and harness. The New Digital Age is the product of an unparalleled collaboration: full of the brilliant insights of one of Silicon Valley´s great innovators - what Bill Gates was to Microsoft and Steve Jobs was to Apple, Schmidt (along with Larry Page and Sergey Brin) was to Google - and the Director of Google Ideas, Jared Cohen, formerly an advisor to both Secretaries of State Condoleezza Rice and Hillary Clinton. Never before has the future been so vividly and transparently imagined. From technologies that will change lives (information systems that greatly increase productivity, safety, and our quality of life, thought-controlled motion technology that can revolutionise medical procedures, and near-perfect translation technology that allows us to have more diversified interactions) to our most important future considerations (curating our online identity and fighting those who would do harm with it) to the widespread political change that will transform the globe (through transformations in conflict, increasingly active and global citizenries, a new wave of cyber-terrorism, and states operating simultaneously in the physical and virtual realms) to the ever-present threats to our privacy and security, Schmidt and Cohen outline in great detail and scope all the promise and peril awaiting us in the coming decades. A breakthrough book - pragmatic, inspirational and totally fascinating. Whether a government, a business, or an individual, we must understand technology if we want to understand the future. 1. Language: English. Narrator: Roger Wayne. Audio sample: http://samples.audible.de/bk/hodd/000552/bk_hodd_000552_sample.mp3. Digital audiobook in aax.
´´The nonfiction novel of our moment” (Jonathan Lethem): a wide-ranging, rule-bending collection reclaiming the power of attention in an age of constant distraction´´Joshua Cohen may be America’s greatest living writer.” (The Washington Post)Named one of the Best Books of the Year by WiredOne of Granta’s Best of Young American Novelists, Joshua Cohen arrives with his first collection of nonfiction, the culmination of two decades of writing and thought about life in the digital age. In essays, memoir, criticism, diary entries, and letters - many appearing here for the first time - Cohen covers the full depth and breadth of modern life: politics, literature, art, music, travel, the media, and psychology, and subjects as diverse as Google, Donald Trump, Bernie Sanders, fictional animals, Gustav Mahler, Aretha Franklin, John Zorn, landscape photography, fake Caravaggios, Wikipedia, Gertrude Stein, Edward Snowden, Jonathan Franzen, Olympic women’s fencing, Atlantic City casinos, the closing of the Ringling Bros. circus, and Azerbaijan.Throughout ATTENTION, Cohen directs his sharp gaze at home and abroad, calling upon his extraordinary erudition and unrivaled ability to draw connections between seemingly unlike things to reveal to us how to live without fear in a world overflowing with information. In each piece, he projects a quality of thought that is uniquely his, and a voice as witty, profound, and distinct as any in American letters. At this crucial juncture in history, ATTENTION is a guide for the perplexed - a handbook for anyone hoping to bring the wisdom of the past into the culture of the future.Praise for ATTENTION´´Dazzling in its scope . . . If curiosity is a writer’s greatest innate gift, Joshua Cohen may be America’s greatest living writer.” (The Washington Post)´´Cause for celebration and close study...[Cohen] will hunt after negl 1. Language: English. Narrator: Jonathan Davis. Audio sample: http://samples.audible.de/bk/rand/006326/bk_rand_006326_sample.mp3. Digital audiobook in aax.