Bewaehrter 4smarts Second Glass Displayschutz in Kombination mit einer hauchduennen, flexiblen TPU-Huelle. Dadurch bleibt der urspruengliche Look Ihres Smartphones erhalten. Schuetzt Ihr Smartphone rundum dezent und zuverlaessig. Produkteigenschaften Second Gla
Bewährter 4smarts Second Glass Displayschutz in Kombination mit einer hauchdünnen, flexiblen TPU-Hülle. Dadurch bleibt der ursprüngliche Look Ihres Smartphones erhalten. Schützt Ihr Smartphone rundum dezent und zuverlässig.Di
Audie Award, Judges´ Award: Science & Technology, 2015 A revolution is under way. In recent years, Google’s autonomous cars have logged thousands of miles on American highways and IBM’s Watson trounced the best human Jeopardy! players. Digital technologies — with hardware, software, and networks at their core — will in the near future diagnose diseases more accurately than doctors can, apply enormous data sets to transform retailing, and accomplish many tasks once considered uniquely human. In The Second Machine Age MIT’s Erik Brynjolfsson and Andrew McAfee — two thinkers at the forefront of their field — reveal the forces driving the reinvention of our lives and our economy. As the full impact of digital technologies is felt, we will realize immense bounty in the form of dazzling personal technology, advanced infrastructure, and near-boundless access to the cultural items that enrich our lives. Amid this bounty will also be wrenching change. Professions of all kinds — from lawyers to truck drivers — will be forever upended. Companies will be forced to transform or die. Recent economic indicators reflect this shift: Fewer people are working, and wages are falling even as productivity and profits soar. Drawing on years of research and up-to-the-minute trends, Brynjolfsson and McAfee identify the best strategies for survival and offer a new path to prosperity. These include revamping education so that it prepares people for the next economy instead of the last one, designing new collaborations that pair brute processing power with human ingenuity, and embracing policies that make sense in a radically transformed landscape. A fundamentally optimistic audiobook, The Second Machine Age will alter how we think about issues. 1. Language: English. Narrator: Jeff Cummings. Audio sample: http://samples.audible.de/bk/brll/005757/bk_brll_005757_sample.mp3. Digital audiobook in aax.
Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth.Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog, and this book explains how to tap into this new media.In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future.Marketing must reach out into new forms, media, and models. Marketing to the Social Web presents an exceptional opportunity to use these new tools and models to reach new markets, even in today´s fragmented media environment. 1. Language: English. Narrator: Mark Boyett. Audio sample: http://samples.audible.de/bk/adbl/001282/bk_adbl_001282_sample.mp3. Digital audiobook in aax.
Taleb delivers a groundbreaking look at the role played by the unexpected in life and history, and a fascinating examination of why we know less than we think we do--and what to do about it. The Black Swan is a standalone book in Nassim Nicholas Taleb´s landmark Incerto series, an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a world we don´t understand. The other books in the series are Fooled by Randomness, Antifragile, Skin in the Game, and The Bed of Procrustes. A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was. The astonishing success of Google was a black swan; so was 9/11. For Nassim Nicholas Taleb, black swans underlie almost everything about our world, from the rise of religions to events in our own personal lives. Why do we not acknowledge the phenomenon of black swans until after they occur? Part of the answer, according to Taleb, is that humans are hardwired to learn specifics when they should be focused on generalities. We concentrate on things we already know and time and time again fail to take into consideration what we don´t know. We are, therefore, unable to truly estimate opportunities, too vulnerable to the impulse to simplify, narrate, and categorize, and not open enough to rewarding those who can imagine the ´´impossible.´´ For years, Taleb has studied how we fool ourselves into thinking we know more than we actually do. We restrict our thinking to the irrelevant and inconsequential, while large events continue to surprise us and shape our world. In this revelatory book, Taleb explains everything we know about what we don´t know, and this second edition features a new philosophical and empirical essay, ´´On Robustness and Fragility,´´ which offers tools to navigate and exploit a Black Swan world. Elegant, startling, and universal in its applications, The Black Swan will change the way you look at the world. Taleb is a vastly entertaining writer, with wit, irreverence, and unusual stories to tell. He has a polymathic command of subjects ranging from cognitive science to business to probability theory. The Black Swan is a landmark book-itself a black swan. Praise for Nassim Nicholas Taleb ´´The most prophetic voice of all.´´-GQ Praise for The Black Swan ´´[A book] that altered modern thinking.´´-The Times (London) ´´A masterpiece.´´-Chris Anderson, editor in chief of Wired, author of The Long Tail ´´Idiosyncratically brilliant.´´-Niall Ferguson, Los Angeles Times ´´The Black Swan changed my view of how the world works.´´-Daniel Kahneman, Nobel laureate ´´[Taleb writes] in a style that owes as much to Stephen Colbert as it does to Michel de Montaigne. . . . We eagerly romp with him through the follies of confirmation bias [and] narrative fallacy.´´-The Wall Street Journal ´´Hugely enjoyable-compelling . . . easy to dip into.´´-Financial Times ´´Engaging . . . The Black Swan has appealing cheek and admirable ambition.´´-The New York Times Book Review
Do you want to know the secret to selling more books? It´s a no brainer. Make them available through more channels. Too many authors look at Kindle as the final destination for their books. They´re so caught up in optimizing their book for Amazon, running KDP Free Days, Countdown Deals, and cycling prices that they forget - millions of people have never bought a Kindle book, let alone any kind of eBook. It´s true - Amazon is the big kid on the block. The best estimates are they have 65% of the eBook market in the United States. But if I understand math, that still leaves 35% of American book lovers who enjoy their eBooks served up in a different flavor. Can you afford to pass that audience by? Apple´s iStore is the second-biggest eBook market in the world. Kobo is a major force in Canada, and many other countries. Barnes and Noble still holds over 15% of the eBook market. And, before we forget - many people still like their books served up the old way - as paperbacks they can flip through, and fold the corners, and scribble notes all over. There are millions of people who would rather listen to a book than read it. If you don´t have your book listed with ACX, you´re missing out on millions of possible listeners who shop on Audible, Amazon, and in the iStore. Don´t believe me? Consider this, my first month on ACX I sold over 200 audiobooks. That´s with four titles available. Within the next month I expect to have 22 titles available as audio books, and close to 500 sales a month. And, all it cost me was a simple fiver to create the cover for each audiobook. Kindle Cash System walks you step-by-step through setting up and publishing your book on Create Space, SmashWords, Barnes and Noble, Audible (ACX), Babelcube, and Google Play and Google Books. 1. Language: English. Narrator: Paul Holbrook. Audio sample: http://samples.audible.de/bk/acx0/020096/bk_acx0_020096_sample.mp3. Digital audiobook in aax.
How do today´s most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love - and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, listeners can take the information they learn and immediately leverage it within their own organizations - dramatically improving their own product efforts. Whether you´re an early stage start-up working to get to product/market fit or a growth-stage company working to scale your product organization or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, Inspired will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author´s own personal stories - and profiles of some of today´s most successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix - Inspired will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of Inspired, published 10 years ago, established itself as the primary reference for technology product managers and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated secon 1. Language: English. Narrator: Marty Cagan. Audio sample: http://samples.audible.de/bk/adbl/031871/bk_adbl_031871_sample.mp3. Digital audiobook in aax.
You are shrunk to the height of a nickel and thrown in a blender. The blades start moving in 60 seconds. What do you do? If you want to work at Google, or any of America´s best companies, you need to have an answer to this and other puzzling questions. Are You Smart Enough to Work at Google? guides listeners through the surprising solutions to dozens of the most challenging interview questions. The book covers the importance of creative thinking, ways to get a leg up on the competition, what your Facebook page says about you, and much more. Are You Smart Enough to Work at Google? is a must listen for anyone who wants to succeed in today´s job market. PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 1. Language: English. Narrator: Joe Ochman. Audio sample: http://samples.audible.de/bk/rand/002866/bk_rand_002866_sample.mp3. Digital audiobook in aax.