Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord´s Express, Google´s Product Listing Ads, and the introduction to Google´s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include: Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using AdWords scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.
Taleb delivers a groundbreaking look at the role played by the unexpected in life and history, and a fascinating examination of why we know less than we think we do--and what to do about it. The Black Swan is a standalone book in Nassim Nicholas Taleb´s landmark Incerto series, an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a world we don´t understand. The other books in the series are Fooled by Randomness, Antifragile, Skin in the Game, and The Bed of Procrustes. A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was. The astonishing success of Google was a black swan; so was 9/11. For Nassim Nicholas Taleb, black swans underlie almost everything about our world, from the rise of religions to events in our own personal lives. Why do we not acknowledge the phenomenon of black swans until after they occur? Part of the answer, according to Taleb, is that humans are hardwired to learn specifics when they should be focused on generalities. We concentrate on things we already know and time and time again fail to take into consideration what we don´t know. We are, therefore, unable to truly estimate opportunities, too vulnerable to the impulse to simplify, narrate, and categorize, and not open enough to rewarding those who can imagine the ´´impossible.´´ For years, Taleb has studied how we fool ourselves into thinking we know more than we actually do. We restrict our thinking to the irrelevant and inconsequential, while large events continue to surprise us and shape our world. In this revelatory book, Taleb explains everything we know about what we don´t know, and this second edition features a new philosophical and empirical essay, ´´On Robustness and Fragility,´´ which offers tools to navigate and exploit a Black Swan world. Elegant, startling, and universal in its applications, The Black Swan will change the way you look at the world. Taleb is a vastly entertaining writer, with wit, irreverence, and unusual stories to tell. He has a polymathic command of subjects ranging from cognitive science to business to probability theory. The Black Swan is a landmark book-itself a black swan. Praise for Nassim Nicholas Taleb ´´The most prophetic voice of all.´´-GQ Praise for The Black Swan ´´[A book] that altered modern thinking.´´-The Times (London) ´´A masterpiece.´´-Chris Anderson, editor in chief of Wired, author of The Long Tail ´´Idiosyncratically brilliant.´´-Niall Ferguson, Los Angeles Times ´´The Black Swan changed my view of how the world works.´´-Daniel Kahneman, Nobel laureate ´´[Taleb writes] in a style that owes as much to Stephen Colbert as it does to Michel de Montaigne. . . . We eagerly romp with him through the follies of confirmation bias [and] narrative fallacy.´´-The Wall Street Journal ´´Hugely enjoyable-compelling . . . easy to dip into.´´-Financial Times ´´Engaging . . . The Black Swan has appealing cheek and admirable ambition.´´-The New York Times Book Review
Learn fundamental to advanced GCP architectural techniques using 30 + real-world use cases. The ´Google Cloud Platform an Architect´s Guide´ is a comprehensive handbook that covers everything that you need to know from GCP fundamentals to advanced cloud architecture topics. The book covers what you need to understand to pass the Google certification exams but goes far further and deeper as it explores real-world use cases and business scenarios. But you don´t need to be an IT expert as the book is designed to cater for both beginners and those experienced in other cloud or on other on-premises networks. To that end, the book is split into distinct parts that caters for all levels of expertise. Part -1 is aimed at the novice someone new to a cloud architecture environment that needs to become familiar with the fundamentals of cloud architecture and industry best practices so the more experienced reader may wish to skip this section. Part-2 takes a far deeper dive into GCP theory and practice as well as providing real-world use cases and practical tips that are beneficial for architects at all levels. Part-3 delves much deeper into GCP practical theory on elasticity, scalability and resilience. It also covers Kubernetes in greater detail and touches on High-Performance Computing and IoT designs. The book closes with a final part dealing with cloud-native design practices and as such it covers design, monitoring, notification and remediation techniques to ensure best practice in cloud-native application design, deployment, stabilisation and commissioning.
The Google Resume is the only book available on how to win a coveted spot at Google, Microsoft, Apple, or other top tech firms. Gayle Laakmann McDowell worked in Google Engineering for three years, where she served on the hiring committee and interviewed over 120 candidates. She interned for Microsoft and Apple, and interviewed with and received offers from 10 tech firms. If you’re a student, you’ll learn what to study and how to prepare while in school, as well as what career paths to consider. If you’re a job seeker, you’ll get an edge on your competition by learning about hiring procedures and making yourself stand out from other candidates. Covers key concerns like what to major in, which extra-curriculars and other experiences look good, how to apply, how to design and tailor your resume, how to prepare for and excel in the interview, and much more Author was on Google’s hiring committee; interned at Microsoft and Apple; has received job offers from more than 10 tech firms; and runs CareerCup.com, a site devoted to tech jobs Get the only comprehensive guide to working at some of America’s most dynamic, innovative, and well-paying tech companies with The Google Resume. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Vanessa Hart. Audio sample: http://samples.audible.de/bk/adbl/004866/bk_adbl_004866_sample.mp3. Digital audiobook in aax.
The Black Swan is a stand-alone book in Nassim Nicholas Taleb’s landmark Incerto series, an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a world we don’t understand. The other books in the series are Fooled by Randomness, Antifragile, Skin in the Game, and The Bed of Procrustes.A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was. The astonishing success of Google was a black swan; so was 9/11. For Nassim Nicholas Taleb, black swans underlie almost everything about our world, from the rise of religions to events in our own personal lives.Why do we not acknowledge the phenomenon of black swans until after they occur? Part of the answer, according to Taleb, is that humans are hardwired to learn specifics when they should be focused on generalities. We concentrate on things we already know and time and time again fail to take into consideration what we don’t know. We are, therefore, unable to truly estimate opportunities, too vulnerable to the impulse to simplify, narrate, and categorize, and not open enough to rewarding those who can imagine the ´´impossible”.For years, Taleb has studied how we fool ourselves into thinking we know more than we actually do. We restrict our thinking to the irrelevant and inconsequential, while large events continue to surprise us and shape our world. In this revelatory book, Taleb explains everything we know about what we don’t know, and this second edition features a new philosophical and empirical essay, ´´On Robustness and Fragility”, which offers tools to navigate and exploit a Black Swan world.Elegant, startling, and universal in its applicat 1. Language: English. Narrator: Joe Ochman. Audio sample: http://samples.audible.de/bk/rand/006496/bk_rand_006496_sample.mp3. Digital audiobook in aax.
There are over 150 million blogs out there in the world today, and in order to compete at any level, you must understand the inner workings of search engine optimization. Ranking your blog posts on Google is difficult, and it has become increasingly more so in the wake of Google´s many new algorithm changes. With the introduction of updates like the Google Panda, Google Penguin, User Experience Algorithm, and Exact Match Domains, the entire ranking landscape has changed. What used to work just a couple of years ago for ranking in SEO, no longer works today; the rules are different. Don´t get caught left behind in the blogosphere. Whether you´re new to blogging or you´ve had some experience with it, you have to understand just what it takes to craft your blog posts for the most optimized positioning on Google. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Smokey Rivers. Audio sample: http://samples.audible.de/bk/acx0/013159/bk_acx0_013159_sample.mp3. Digital audiobook in aax.
SEO 2018: search engine optimization made easy. The 2018 updated edition of a best-selling book on SEO. On-page SEO - how to build a website that talks to Google Off-page SEO - link-building, blogging, and social mentions explained in simple English Metrics - in-depth coverage of Google Analytics plus how to measure your rank on Google Free tools - includes the companion SEO toolbook with hundreds of free tools for search engine optimization Reviews - hear the reviews of the SEO Fitness Workbook in all formats: print, Kindle, and audiobook SEO in plain English - let Jason guide you in simple language to the top of Google, Bing, and Yahoo More than an audiobook - a workbook. While other books on SEO are either just junk put up to sell consulting services or esoteric mumbo-jumbo by experts, for experts, the SEO Fitness Workbook speaks in plain English and provides practical step-by-step instructions on how to optimize your website to the top of Google, Yahoo, and Bing. It is built upon years of real experience, and the teaching methodology of Jason McDonald, used in his classes in the San Francisco Bay Area, including Stanford University´s Continuing Studies program. It´s practical. It explains SEO in plain English giving practical to-dos and deliverables in each chapter. It´s a workbook, not a book - it´s a do-it-now and get-it-done guide to search engine optimization 2018 rather than a speak mumbo-jumbo and intimidate you into analysis paralysis type of book. Please note: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio. 1. Language: English. Narrator: Michael Puttonen. Audio sample: http://samples.audible.de/bk/acx0/081527/bk_acx0_081527_sample.mp3. Digital audiobook in aax.
Third edition - 25th anniversary revised version - includes special online members’ only content.Inc. reviewed 200 business books in search of the small business Bible. Included in the final three they selected was When Friday Isn’t Payday. Here’s what Inc. said:´´My favorite section of When Friday Isn’t Payday is called ‘Dealing with Crisis.’ There, Kirk takes a couple of classic small company crises - such as not meeting payroll - and calmly lists possible solutions. This is Kirk at his best, an experienced small business owner figuratively at your side, keeping panic at bay with practical solutions. What separates this book from the pack is relentless practicality.”Here’s what you’ll learn:Keys to small-business successHow to increase sales and profitsSteps to starting a small businessThe principles of selling success in any businessSetting goals for yourself and your businessHow to hire, fire, and manage peopleHow to market your businessHow to buy a businessHow to get money for your businessHow to plan everythingThe audiobook is full of practical steps to more sales, more profits, and more peace of mind. Now includes bonus material:What was Napoleon Hill thinking?The Elon Musk methodFinding pearls of profits in your financial statementsA 2018 guide to social media marketingWebsite design and SEO basicsRank number-one on Google My BusinessDoing hard things - the secret to successThe online section will be constantly changing as the business world changes:Online marketing in 2019Finance your business using crowdfundingNew business book recommendationsChanges on Google, Amazon, eBay, more.Who should listen to When Friday Isn’t Payday:u 1. Language: English. Narrator: Bob Dunsworth. Audio sample: http://samples.audible.de/bk/acx0/136898/bk_acx0_136898_sample.mp3. Digital audiobook in aax.
For courses in e-commerce. An in-depth look into the evolving field of e-commerce E-commerce 2018: business. technology. society provides students with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly changing field. The textbook uses thought-provoking content and relevant references to teach students about how e-commerce is shifting the global economy. The authors reference big companies like Amazon, Facebook, Google, Twitter, and more to relate to readers. The 14th Edition features all new or updated opening, closing, and ´´Insight on´´ cases. Additionally, a new careers section has been added to the end of each chapter to help students prepare for corporate, working life.