In a world where goods are cheaper, where communication is simpler through advances in technology, what is the best way to limit your overhead and keep your costs down? How do you make your business work for you? In only 60 minutes of conversation and instruction, learn the answer to this question from the author of The Entrepreneur's Guide and and co-founder of the Umbroller Stroller Company, makers of the first folding baby stroller. These are the subjects covered. Simpler and Cheaper Henry Ford to Google Making Your Business Work for You: Examine Your Costs First Service Costs Listening to the Outside World Products and Services Government Services Your Core Work Professionals Local Providers Larger Firms Making Your Business Work for You This product is part of the Simply Magazine Home & Office series. 1. Language: English. Narrator: Deaver Brown. Audio sample: http://samples.audible.de/bk/smag/000018/bk_smag_000018_sample.mp3. Digital audiobook in aax.
A Simpler Guide to Gmail: An Unofficial User Guide to Setting up and Using Gmail Inbox and Google Calendar (Simpler Guides) ab 5.99 € als epub eBook: . Aus dem Bereich: eBooks, Sachthemen & Ratgeber, Computer & Internet,
A Simpler Guide to Google Drive for Everyone: The unofficial guide to Google's free online storage and cloud computing platform (Simpler Guides #7) ab 3.28 € als epub eBook: . Aus dem Bereich: eBooks, Sachthemen & Ratgeber, Computer & Internet,
Want Market Share? Google It! You know you've hit it big when your name becomes a verb - and no one knows that better than Google. In just over 10 years, Google has become the world's most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter. How does Google do it? In a word: marketing. You may not think Google does much marketing. Indeed, it doesn't do a lot of what has traditionally been viewed as marketing. But in today's digital world, marketing has taken new shape - and Google is at the cutting edge. In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google's playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think). Along the way, he shows how Google's tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include: Tap into the Wisdom of Crowds: Get the signals you need directly from your customers Keep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass along Don't Interrupt: Join the conversation - but avoid disrupting it Act Like Content: Provide value, not sales pitches Test Everything: Take no detail of your program for granted; you can always improve Show Off Your Assets: Distribute your brand everywhere The beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work. In its mission to "organize the world's information 1. Language: English. Narrator: Wayne Shepherd. Audio sample: http://samples.audible.de/bk/graw/000104/bk_graw_000104_sample.mp3. Digital audiobook in aax.
Each audiobook in the Harvard Business School Thoughts: 3 Peter Drucker titles and 4 more! (Seven Audiobook Collection) can be purchased separately. They are included together here for completeness and to offer a better retail value for audible customers. Three Peter Drucker titles, Managing Oneself, What Makes an Effective Executive?, and The Discipline of Innovation; two by Professor Amar Bhide formerly of Harvard Business School and now at Columbia Business School, Bootstrap Finance and Hustle as Strategy. The final two by Deaver Brown, Harvard Business School Graduate, Simpler & Cheaper: Henry Ford to Google and the timely Free Agent: No Employee World. Approximately 7 hours of listening pleasure. 1. Language: English. Narrator: Deaver Brown. Audio sample: http://samples.audible.de/bk/smag/000050/bk_smag_000050_sample.mp3. Digital audiobook in aax.
Each audiobook in Home Office & Personal Finance: Manage Your Home Office to Lower Your Taxes (7 Audiobook Collection) can be purchased separately. They are included together here for completeness and to offer a better retail value for audible customers. The first three audiobooks deal directly with the home office, Managing Your Home Office; using it on a tax advantaged basis, Lower Your Taxes for a Better Life; and how to build your net worth over time, Join the Millionaire's Club: Personal Finance & Investing. The next two are about better writing: Send or Don't Send: Emails & Letters and The Elements of Style, the all time best selling writing book now in audiobook form. The final two are about thinking about who to work with, The Free Agent, No Employee World, and building products and services that are Simpler & Cheaper: From Henry Ford to Google, building on Clayton Christensen's landmark book, The Innovator's Dilemma. Approximately 7 hours of listening pleasure. 1. Language: English. Narrator: Deaver Brown. Audio sample: http://samples.audible.de/bk/smag/000049/bk_smag_000049_sample.mp3. Digital audiobook in aax.
Imagine if you could identify your business's most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part is that you can do it using the data you already have. Today, everything we do creates data, and the volumes are enormous. Virtually every time someone views something online, enters search on Google, or even surfs the web on a smart phone, another chunk gets added - in real time - to the multibillion gigabyte (and growing) trove of data that can help us better understand and predict consumer behavior. We no longer need expertise in math or statistics or even expensive modeling software to get the most out of all these revealing consumer insights. A revolution in data analysis is underway, and the methods and tools for aggregating and analyzing this "data deluge" are suddenly far simpler, less expensive, and more precise than they were. In this book - the first of its kind - Dimitri Maex, Managing Director of global advertising agency OgilvyOne New York and the engine behind the agency's global analytics practice, reveals how to turn your data - those sexy little numbers that can mean more profit for your business - into actionable strategies that drive real growth and revenues. And he can show you how to do it at virtually no cost. In his clear, easy-to-understand style, he explains how to: Identify which customers are most valuable, which have the most potential to be valuable, which are most likely to buy more in the future, and which are not worth targeting. Allocate your marketing assets in the best possible way and pinpoint the outlays that will generate the highest possible returns. Figure out precisely which communication or media brought a customer to your company's web site and what that customer will do once she arrives. Predict which products or services customers will/ 1. Language: English. Narrator: Steve Kramer. Audio sample: http://samples.audible.de/bk/rand/003230/bk_rand_003230_sample.mp3. Digital audiobook in aax.
A Simpler Guide to Google Drive for Everyone: The unofficial guide to Google's free online storage and cloud computing platform (Simpler Guides #7) ab 3.28 EURO
A Simpler Guide to Gmail: An Unofficial User Guide to Setting up and Using Gmail Inbox and Google Calendar (Simpler Guides) ab 5.99 EURO