Want Market Share? Google It! You know you´ve hit it big when your name becomes a verb - and no one knows that better than Google. In just over 10 years, Google has become the world´s most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter. How does Google do it? In a word: marketing. You may not think Google does much marketing. Indeed, it doesn´t do a lot of what has traditionally been viewed as marketing. But in today´s digital world, marketing has taken new shape - and Google is at the cutting edge. In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google´s playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think). Along the way, he shows how Google´s tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include: Tap into the Wisdom of Crowds: Get the signals you need directly from your customers Keep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass along Don´t Interrupt: Join the conversation - but avoid disrupting it Act Like Content: Provide value, not sales pitches Test Everything: Take no detail of your program for granted; you can always improve Show Off Your Assets: Distribute your brand everywhere The beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work. In its mission to ´´organize the world´s information 1. Language: English. Narrator: Wayne Shepherd. Audio sample: http://samples.audible.de/bk/graw/000104/bk_graw_000104_sample.mp3. Digital audiobook in aax.
Whether it´s a faulty memory, a tendency to multitask, or difficulty managing our time, every one of us has limitations conspiring to keep us from being organized. But, as organizational guru and former Google CIO Douglas C. Merrill points out, it isn´t our fault. Our brains simply aren´t designed to deal with the pressures and competing demands on our attention in today´s fast-paced, information-saturated, digital world. What´s more, he says, many of the ways in which our society is structured are outdated, imposing additional chaos that makes us feel stressed, scattered, and disorganized. But it doesn´t have to be this way. Luckily, we have a myriad of amazing new digital tools and technologies at our fingertips to help us manage the strains on our brains and on our lives; the trick is knowing when and how to use them. This is why Merrill, who helped spearhead Google´s effort to ´´organize the world´s information´´, offers a wealth of tips and strategies for how to use these new tools to become more organized, efficient, and successful than ever. But if you´re looking for traditional, rigid, one-size-fits-all strategies for organization, this isn´t the book for you. Instead, Merrill draws on his intimate knowledge of how the brain works to help us develop fresh, innovative, and flexible systems of organization tailored to our individual goals, constraints, and lifestyles. From how to harness the amazing power of search, to how to get the most out of cloud computing, to techniques for filtering through the enormous avalanche of information that assaults us at every turn, to tips for minimizing distractions and better integrating work and life, Getting Organized in the Google Era is chock-full of practical, invaluable, and often counterintuitive advice for anyone who wants to be more organized and productive - and less stressed - in our 21st-century world. 1. Language: English. Narrator: Douglas Merrill. Audio sample: http://samples.audible.de/bk/rand/002206/bk_rand_002206_sample.mp3. Digital audiobook in aax.
In this issue:´´The Quest´´: China´s fake Facebooks – 7 ways Larry Page is defining Google´s future.´´I´m With the Brand´´: Super Size Me director Morgan Spurlock´s bold new documentary about the ubiquity of branding messages in our daily lives. ´´Follow the Billionaire´´: A Chinese recycling tycoon is trying to become the world´s top philanthropist. ´´A Sea of Dollars´´: Water is becoming a high-stakes business. 1. Language: English. Narrator: Ken Borgers. Audio sample: http://samples.audible.de/pe/fast/110401/pe_fast_110401_sample.mp3. Digital audiobook in aax.
This book will highlight the importance of this device, which was introduced by Google for as low as $35, in detail. Chromecast by Google, which was introduced in July 2013, has proven to be big competition to Apple TV despite its small size. While it´s compared to Apple TV as well as Roku 3, the tiny device is really very unique, with useful features and its own set of limitations. That being said, if you already have your hands on this device, this book will give you all the details to make the most out of this little magic you have in your hand. This book will help you maximize the usage and potential of Chromecast and if you haven´t yet purchased the device, will encourage you to enjoy the unique experience the device brings along. With all the details you require and all that you need to learn about this new hype, this book is just right for you. 1. Language: English. Narrator: Tyler Cochran. Audio sample: http://samples.audible.de/bk/acx0/041328/bk_acx0_041328_sample.mp3. Digital audiobook in aax.
A journalistic quest to discover the secrets of the best talent hunters, revealing how they spot superstars before anybody else. Why are some people so much better than everyone else at spotting future stars? How do the best talent pickers in any field recognize future greatness - the subtle and reliable tells that indicate the potential for top performance? George Anders set out to find the best talent hunters in the worlds of business, sports, pop music, movies, venture capital, academia, medical research, and the military. As radically different as these fields may seem, all share an intense belief in the importance of finding high achievers. Anders reveals some surprising insights as he explores, for example: How Hollywood casting agents size up candidates How venture capitalists pick winners like Apple and Google How the Army´s special forces culls top recruits Anders pairs his frontline observations with the rapidly expanding research findings of psychiatrists, economists, recruiters, and business strategists. He offers powerful tools that can help anyone tasked with tracking down tomorrow´s talent. The Rare Find explains how anyone can hone the ability to recognize future greatness. 1. Language: English. Narrator: Robert Fass. Audio sample: http://samples.audible.de/bk/peng/001796/bk_peng_001796_sample.mp3. Digital audiobook in aax.
We are living in a world in which cows send texts to farmers when they´re in heat, where the most valuable real estate in New York City houses computers, not people, and some of humanity´s greatest works are created by crowds, not individuals. We are in the midst of a networking revolution - set to transform the way we access the world´s information and the way we connect with one another. Studying biological systems is perhaps the best way to understand such networks, and nature has a lesson for us if we care to listen: Bigger is rarely better in the long run. The deadliest creature is the mosquito, not the lion. It is the quality of a network that is important for survival, not the size, and all networks - the human brain, Facebook, Google, even the internet itself - eventually reach a breakpoint and collapse. That´s the bad news. The good news is that reaching a breakpoint can be a step forward, allowing a network to substitute quality for quantity. In Breakpoint, brain scientist and entrepreneur Jeff Stibel takes listeners to the intersection of the brain, biology, and technology. He shows how exceptional companies are using their understanding of the Internet´s brain-like powers to create a competitive advantage by building more effective websites, utilizing cloud computing, engaging social media, monetizing effectively, and leveraging a collective consciousness. Indeed, the result of these technologies is a more tightly connected world with capabilities far beyond the sum of our individual minds. Breakpoint offers a fresh and exciting perspective about the future of technology and its effects on all of us.PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Robert David Grant. Audio sample: http://samples.audible.de/bk/adbl/016219/bk_adbl_016219_sample.mp3. Digital audiobook in aax.
The ´´experts” are lying to you. A real, raw, and relevant look at the reality of marketing your bar or restaurant in today’s noisy online world. Learn why social media marketing has lost its effectiveness over the years and how content marketing can give you a simple, much-needed edge. Master the ´´fishbowl vs. the ocean concept´´ and start increasing guest counts where the new customers are: Google, Tripadvisor, and Yelp - not social media. Do not listen to the ´´one size fits all” social media people who put their own best interests ahead of your restaurant’s success. Learn from my decade of corporate restaurant and bar marketing experience and my knowledge gained by simply asking the public how they decide where to eat and drink instead of guessing. The marketing status quo of today is shockingly flawed, which is costing your business money. Living a lifetime in the trenches from dishwasher to corporate marketing director and everything in between, I’ve learned a few things about human nature and why we have to adapt and pivot instead of refusing to evolve. This is how to improve guest counts and run a successful bar or restaurant. 1. Language: English. Narrator: Erik Shellenberger. Audio sample: http://samples.audible.de/bk/acx0/144119/bk_acx0_144119_sample.mp3. Digital audiobook in aax.
Do you try and try to scrimp and save money but still find yourself coming up a little short when you really need it? Then this is the right guide for you. The good news is you can start your own online business even if you are a beginner. You have the potential to generate an online passive income stream that will help you meet and exceed your financial goals. If you are interested in learning more about all the hottest streams, then Passive Income Online is the guide you have been waiting for. Here you will find the top 20 Ideas for investing your money to maximize 100% of your profits, including all the tips and TRICKS! Inside you will find almost 2 dozen passive income ideas, many of them with the ability to start generating real results in as little as a few hours!! You don`t need to wait more than 90 days, or 30 days, you can start doing it and receive money today! Here you will find the top 20 Ideas for life! Investing your money to maximize 100% of your profits, including all tips and TRICKS, you will be able to work less and earn more! The passive income scenarios discussed in this audiobook take all shapes and sizes including website creation, content creation, aggregation and propagation, and even simply letting Google and other companies keep an eye on your data. Forget all the myths about online passive income that you may have heard about. The one thing for sure is that if you are interested in passive income then there are many ways to do it, and you can choose the ones that most fit your lifestyle and become financially free. Inside you will find: How to invest in real estate for as little as $50 The easiest ways to make money from social media The best passive income stream for those with no startup capital And much, much more! Go ahead and enjoy it! 1. Language: English. Narrator: Douglas Birk. Audio sample: http://samples.audible.de/bk/acx0/112771/bk_acx0_112771_sample.mp3. Digital audiobook in aax.
In this issue, you´ll learn how Google will keep a copy of any genome in the cloud – for only 25 dollars. You’ll hear about Lockheed Martin´s breakthrough Fusion machine. You’ll learn how Knightscope is preparing to roll out human-size robot patrols. You´ll hear how IBM is trying to turn things around with research on more human-like artificial intelligence. You´ll learn how we’re going to need an air traffic control system for drones. You´ll hear about a ´´smart´´ terminal that is going to be used for all kinds of payments. And you´ll hear news from the worlds of Biomedicine, Technology and Communications. 1. Language: English. Narrator: Todd Mundt. Audio sample: http://samples.audible.de/pe/trev/141201/pe_trev_141201_sample.mp3. Digital audiobook in aax.