In Smart Pricing, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from the U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value as well as customers. They teach the pricing principles behind those innovative ideas and practices. Smart Pricing introduces to marketing and product executives, along with corporate strategists, many innovative approaches to pricing, as well as the research and insights that went into their creation. Filled with illustrative examples from the business world, listeners will discover restaurants where customers set the price...learn how Google and other high-tech firms have used pricing to remake whole industries...and understand how executives in China successfully start and fight price wars to conquer new markets. Smart Pricing goes well beyond familiar approaches like cost-plus, buyer-based pricing, or competition-based pricing, and puts a wide variety of pricing mechanisms at your disposal. This book helps you understand them, choose them, and use them to win. 1. Language: English. Narrator: Knighton Bliss. Audio sample: http://samples.audible.de/bk/adbl/002258/bk_adbl_002258_sample.mp3. Digital audiobook in aax.
You are shrunk to the height of a nickel and thrown in a blender. The blades start moving in 60 seconds. What do you do? If you want to work at Google, or any of America´s best companies, you need to have an answer to this and other puzzling questions. Are You Smart Enough to Work at Google? guides listeners through the surprising solutions to dozens of the most challenging interview questions. The book covers the importance of creative thinking, ways to get a leg up on the competition, what your Facebook page says about you, and much more. Are You Smart Enough to Work at Google? is a must listen for anyone who wants to succeed in today´s job market. PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 1. Language: English. Narrator: Joe Ochman. Audio sample: http://samples.audible.de/bk/rand/002866/bk_rand_002866_sample.mp3. Digital audiobook in aax.
Why is the Net pepping up network marketing? In the fast-paced time and era of the data age, individuals get ahead in life not by working hard solely - they have to work smart! As many of us already understand, Google is rated by many as the Number One search engine in the world. We personally understand that our sites get about 90 percent of their search engine traffic direct from Google searches. Get all the info you need here. 1. Language: English. Narrator: Cyrus. Audio sample: http://samples.audible.de/bk/acx0/026291/bk_acx0_026291_sample.mp3. Digital audiobook in aax.
Google Assistant is a digital helper that understands audio commands or questions. Other companies have their digital assistants. For example, Apple has Siri and Amazon has the Alexa assistant. Microsoft also owns the Cortana smart digital assistant. The unique aspect about the Google Assistant is its ability to hold a conversation. Other assistants give answers to a single question without answering follow up questions. Google Assistant has the ability to hold a conversation. You can ask about specific searches or questions and get answers. Google Assistant has the ability to store questions if you are offline, until you can access the Internet. Other Online assistants do not have this ability. They work only if you are Online. Google assistant also requires the Internet to function. But, it can store queries until there is access to the Internet. Google Home is designed with a feature called My Day. The feature gives you news, weather forecast, traffic, your calendar events, reminders, and also any future flight status that you might have. The good news is you are able to customize the My Day feature at any time. When you just get your Google Home device, it only supports a few streaming music services. You can either listen to YouTube Music, Google Play Music, Pandora, or Spotify. Your device will use Google Play Music by default to stream your favorite songs. But if you prefer other available options, you can quickly make the changes under settings on the smart speaker device. This user guide will cover everything there is to know about Google Home devices. 1. Language: English. Narrator: Elaine J. Sepani. Audio sample: http://samples.audible.de/bk/acx0/115065/bk_acx0_115065_sample.mp3. Digital audiobook in aax.
Do you want to learn how to master SEO? Get this book and follow my step-by-step explanations! You have seen the ads. For just 99 cents, you can get a domain. For $9.99 per month, you can start your own website. But what have you found? Have you found your business is not getting Internet sales? Are you somewhere on page 100 in the Google search engine? A myriad of work goes into creating a website that is worthy of Google´s first page. If you want this ranking, you need to be smarter rather than work harder. It takes starting out correctly with your website. There will be trial and error. Most of all, a magic solution does not exist. Any place that is offering something for very little is going to make you work harder to get what you desire for your website. Any company offering to sell you links to improve your website is going to damage it. Did you know Google makes about 500 changes to its algorithm each year? Imagine what these changes are going to do for your website ranking, particularly when Google is attempting to make the user experience superb. Google´s mission is to ensure when anyone conducts a search in Google, they see the results they want on the first couple of pages. Search engine optimization (SEO) has greatly changed even in the last five years. Ten years ago it was about keywords. The more keywords you used the better. A slow shift toward quality content began and is now in full effect. If you spam your articles with keywords but have low quality content, you will be penalized. If you try to trick Google, you will end up in the black hole for Internet websites. A few golden rules are needed before you jump into SEO. Tips provided in this book: Determine your investment abilities Write quality content Get your website indexed Use keywords appropriately Pay attention 1. Language: English. Narrator: David Otey. Audio sample: http://samples.audible.de/bk/acx0/060572/bk_acx0_060572_sample.mp3. Digital audiobook in aax.
This book includes SEO: How to Get on the First Page of Google and SEO: The Seven Tips to Succeed in Google. You have seen the ads. For just $0.99 you can get a domain. For $9.99 per month, you can start your own website. But what have you found? Have you found your business is not getting Internet sales? Are you somewhere on page 100 in the Google search engine? A myriad of work goes into creating a website that is worthy of Google´s first page. If you want this ranking, you need to be work smarter, rather than work harder. It takes starting out correctly with your website. There will be trial and error. Most of all, a magic solution does not exist. Any place that is offering something for very little is going to make you work harder to get what you desire for your website. Any company offering to sell you links to improve your website is going to damage your website. Did you know Google makes about 500 changes to their algorithm each year? Imagine what these changes are going to do for your website ranking, particularly, when Google is attempting to make the user experience superb. Google´s motto is to ensure when anyone conducts a search in Google they see the result they want on the first couple of pages. Search engine optimization (SEO) has greatly changed even in the last five years. Ten years ago, it was about keywords. The more keywords you used the better. A slow shift towards quality content began and is now in full effect. If you spam your articles with keywords, with low quality content, you will be penalized. If you try to trick Google, you will end up in the black hole for Internet websites. A few golden rules are needed before you jump into the SEO tips provided in this book: Determine your investment abilities Write quality content Get your website indexed Use keywords appropriately Pay attention to the technical aspects Avoid mis 1. Language: English. Narrator: Thomas Clayton. Audio sample: http://samples.audible.de/bk/acx0/064132/bk_acx0_064132_sample.mp3. Digital audiobook in aax.
Would you try listening to this book today to make your experience with Google AdWords and YouTube advertising easier than mine was? In 2011 when I started using Google AdWords to get clicks to my website and promote my business online, I wasted thousands of dollars getting clicks I did not need and hundreds of hours working with the ads only to get my account suspended as soon as I got a positive ROI. By 2012, I started managing Google AdWords for clients based on my experience failing to do my own ads successfully. Amazingly, client ads were often easier to do than my own and inspired me to try a new approach to AdWords using YouTube advertising, also known as Google AdWords for video. YouTube now is my biggest asset online thanks to YouTube advertising and continues to help me build deeper relationships with followers and customers that just watched one video. Four years after I got my first AdWords account suspended, I gained enough courage to try again on advertising my online courses with a new website and new business model. From the beginning, I was getting sales for $20 in ad spend and eventually got down to sales consistently for $5 with display ads and $8 with search ads. When this was combined with the higher ranking on Udemy and the organic search traffic follow up from students sharing the courses, my work on Google AdWords became part of a multimillion dollar sales system selling courses online. That sounded impressive right? Good, because I love to try and impress everyone with how smart I am and the story takes a dramatic downturn from there! Listen to the book today to hear the rest! 1. Language: English. Narrator: Jerry Banfield. Audio sample: http://samples.audible.de/bk/acx0/074901/bk_acx0_074901_sample.mp3. Digital audiobook in aax.
According to millennials, advice is abusive. After all, if you didn´t go looking for the answer, then you probably didn´t ask the question! So with much respect, this brave gen-Xer - with incredible ideas and answers - would like to ask you a question: Would you like some timeless career tips? What if people skills and communication are not traits that you can put into your search bar? As millennials, you are the first generation to have access to the sum of the world´s knowledge at your fingertips, but is anyone inciting you to want more than just knowledge? This program will help you sift through the most important life skills needed to advance your career, including communications skills, people skills, workplace behavior, conflict resolution, and how to work with older coworkers to achieve your career goals. Contents include: Get a grip on why older generations treat you differently (stop the stereotype) Find a resolve with difficult humans (disagree correctly) Enhance your self-worth (dust off your trophies) Communication works if you work it (customization is the optimal style) Improve your emotional well-being (successful stress strategies) Show off your people skills (networking at its best) Take credit when credit is due (shameless recognition as an art form) Show the world you work smarter (gain motivational voodoo) 1. Language: English. Narrator: Cara Lane. Audio sample: http://samples.audible.de/bk/blak/009644/bk_blak_009644_sample.mp3. Digital audiobook in aax.
In 2019, effective SEO is more important than ever before!Search engines have never been smarter or more efficient. New websites are being created every day, so there’s never been more competition for search engine rankings. User experience is the number-one focus for all major search engines and platforms. Old tricks to hack Google’s search algorithms like keyword stuffing and excessive backlinking are no longer effective and may do more harm than good. What does this mean for you? To stay relevant and to edge past your competition, you have to change your understanding of SEO. Extreme Makeover SEO Edition: This book will help you update and revamp your SEO strategy taking into account big changes and trends in the erratic world of digital marketing.Mobile first is hereArtificial intelligence is here including Alexa and voice searchContent matters more than ever - this means quality, not just quantityGoogle’s featured results have changed the game - optimize for that (first understand questions being asked, then find answers to those questions and optimize them for the Google snippet)You will learn about all the tools you should have in your tool belt and the pros and cons of each including:Mobile optimization, and geolocation featuringPPC and paid advertisingSocial media marketingContent marketing and branding to maximize search engine optimizationInfluencer marketingThis book gives you a thorough understanding of SEO and how it worked in the past and how it’s changing for the future. You will be able to develop a highly effective SEO strategy that accounts for the biggest changes and trends in the industry and be able to maximize your ROI for the money you invest in SEO and digital marketing for your bran 1. Language: English. Narrator: Chris Clyne. Audio sample: http://samples.audible.de/bk/acx0/138577/bk_acx0_138577_sample.mp3. Digital audiobook in aax.