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Transformational Products
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In his new book Matthias Schrader, co-founder and CEO of SinnerSchrader, puts the digital transformation on its feet. Whoever starts the digital transformation at the company has already lost. In the meantime, digital products from companies such as Google, Apple, Facebook and Amazon are conquering the everyday life of users. They successfully penetrate sectors such as banking, insurance, telecommunications, retail and automotive. Many companies are in danger of losing their relationship with their customers. They become interchangeable. Matthias Schrader deciphers the code behind the Transformational Products, with which Google & Co. successfully reshape entire markets. The book also provides a playbook for the successful development of Transformational Products in the corporate context. In the end, it bridges the gap between product development and the digital transformation of companies. Transformational Products turn classic marketing into a legacy and thus from a solution to a problem. The weapons of advertising (promotion), distribution (place) and pricing policy (price) have become blunt. Digitisation is a huge challenge for the product, the fourth P in the marketing mix. The focus on the product as a success factor forces companies to focus on the concrete value-added contribution for their customers.

Anbieter: buecher.de
Stand: 16.07.2019
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Transformationale Produkte
29,90 € *
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Matthias Schrader, Mitgründer und CEO von SinnerSchrader, stellt in seinem neuen Buch die Digitale Transformation vom Kopf auf die Füße. Wer die Digitale Transformation beim Unternehmen beginnt, hat schon verloren. In der Zwischenzeit erobern digitale Produkte von Unternehmen wie Google, Apple, Facebook und Amazon den Alltag der Nutzer. Sie dringen erfolgreich in Branchen wie Banken, Versicherungen, Telekommunikation, Handel und Automobil ein. Vielen Unternehmen droht die Beziehung zu ihren Kunden zu entgleiten. Sie werden austauschbar. Matthias Schrader entschlüsselt in seinem Buch den Code hinter den Transformationalen Produkten, mit denen es Google & Co. gelingt, ganze Märkte neu zu formen. Das Buch liefert zudem ein Playbook für die erfolgreiche Entwicklung von Transformationalen Produkten im Unternehmenskontext. Am Ende schlägt es die Brücke zwischen Produktentwicklung und der Digitalen Transformation von Unternehmen. Das klassische Marketing wird durch Transformationale Produkte zu einer Altlast und damit von einer Lösung zum Problem. Die Waffen der Werbung (Promotion), Distribution (Place) und Preispolitik (Price) sind stumpf geworden. Die Digitalisierung ist eine gewaltige Herausforderung an das Produkt, das vierte P im Marketingmix. Der Fokus auf den Erfolgsfaktor Produkt zwingt die Unternehmen, sich auf den konkreten Wertschöpfungsbeitrag für ihre Kunden zu fokussieren.

Anbieter: buecher.de
Stand: 16.07.2019
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Audible Fast Company, March 2012, Hörbuch, Digi...
9,95 € *
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In this special issue: Fast Company´s report on the 50 most innovative companies. Amazon, Apple, Facebook, and Google are transformational firms, obsessions of the business world and deservedly so. But if you had to pick, which one would you say is the most innovative--literally, the most innovative company in the world? (And then who´s No. 2, No. 3, and No. 4?) The four we chose were featured on our cover last November. Since then, they have jostled for the No. 1 title--with Amazon´s Kindle Fire tablet, Apple´s Siri voice assistant, Facebook´s Timeline interface, and Google´s reinvention of YouTube as a niche-programming powerhouse. Yet each company has fallen victim to hubris, causing public-relations firestorms and some sloppy products. 1. Language: English. Narrator: Ken Borgers. Audio sample: http://samples.audible.de/pe/fast/120301/pe_fast_120301_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.06.2019
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My Wisdom Wake UP Call (R) Inspirational Interv...
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My Wisdom Wake UP Call® Inspirational Interview™ with Mary Morrissey, John St. Augustine and Robin B. Palmer My Wisdom Wake UP Call™ Inspirational Interview is part of a series of interviews with the messengers who contributed their transformational content to create the patented inspiring, motivating messages invented by former longtime Broadway star Robin Boudreau Palmer. My Wake UP Call® Motivational Alarm Clock® Messages & My Good Night Messages™ are uniquely structured, morning and evening five-minute messages with renowned experts and thought leaders who bookend every day with inspiration to achieve your personal goals and dreams instead of with blaring buzzers and negative news. And now you can get inspired anytime, anywhere with My Wake UP Call® Motivating Messages and My Wake UP Call® Daily Inspirations! Messages can also be automated to play with free playlist-playing alarm apps at the Apple Store or Google Play or with list of recommended apps. Motivational Alarm: ´´Motivational Messages Plus Alarm, Not Restricted to Wake Up´´. My Wake UP Call®, My Wake UP Calls®, and Motivational Alarm Clock® are three of eight registered trademarks of My Successables™ Inc. 1. Language: English. Narrator: Mary Morrissey, John St. Augustine. Audio sample: http://samples.audible.de/bk/msuc/000058/bk_msuc_000058_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.06.2019
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My Discover the Gift Wake UP Call (TM) - Mornin...
9,95 € *
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Wake up inspired with messages from HH the Dalai Lama, Jack Canfield, Sir Ken Robinson, Michael Bernard Beckwith, Marianne Williamson, HH Sri Sri Ravi Shankar, David Wolfe, Janet Bray Attwood, Mary Morrissey, Mark Victor Hansen, Dr. Sue Morter, Discover the Gift filmmakers, Shajen Joy and Demian Lichtenstein, and other renowned thought leaders! Volume 1: You Are the Gift; Jack Canfield; Your Spiritual Gifts; Michael Bernard Beckwith Explains the Gift; Your Guides; Dalai Lama; Thought Leaders; Personal Journey; Open Up; Your Choice; Love. Step 1: Be Receptive; Sri Sri Ravi Shankar; Endless Possibilities; Transformational Wisdom; Dr. Sue Morter Self-Sufficiency; Jack Canfield. Step 2: Positive Intention; Feelings; Questions; Sri Sri Ravi Shankar; Make a Difference; Barbara De Angelis. Wake UP inspired and sleep well every night, safely and naturally! Broadway star Robin (Boudreau) Palmer invented My Wake UP Call® Motivational Alarm Clock® Messages & My Good Night Messages´™ patented, five-minute messages with renowned experts, which bookend every day with inspiration to live your dreams when it matters most. Featured in/on Shape, Self, USA Today, Fox, and NBC-TV and in Robin´s TEDx Talk, ´´The Most Important Minutes of Your Day´´. Messages can also be played as Motivational Alarm Clock® messages and My Good Night Calls™ bedtime reminders with most free alarm apps at the Apple Store or Google Play or with a list of recommended devices. My Wake UP Call®, My Wake UP Calls®, and Motivational Alarm Clock® are three of eight registered trademarks of My Successables™ Inc. ©2014 My Successables™ Inc. All messages and message formats are copy written. All rights reserved. 1. Language: English. Narrator: Shajen Joy Aziz, Robin B. Palmer. Audio sample: http://samples.audible.de/bk/msuc/000016/bk_msuc_000016_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.06.2019
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My Wake UP Call (R) to Love Inspirational Inter...
9,95 € *
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My Wake UP Call to Love™ Inspirational Interview with best-selling author Marci Shimoff, Russian comedian Yakov Smirnoff, and Robin B. Palmer.My Wake UP Call to Love™ Inspirational Interview is part of a series of interviews with the messengers who contributed their transformational content to create the patented inspiring, motivating messages invented by former longtime Broadway star, Robin Boudreau Palmer. My Wake UP Call® Motivational Alarm Clock® Messages and My Good Night Messages™ are uniquely-structured morning and evening five-minute messages with renowned experts and thought leaders who bookend every day with inspiration to achieve your personal goals and dreams, instead of with blaring buzzers and negative news. And now you can get inspired anytime, anywhere with My Wake UP Call® Motivating Messages and My Wake UP Call® Daily Inspirations! Messages can also be automated to play with free, playlist-playing alarm apps at the Apple Store, Google Play, or with a list of recommended apps. Featured in Shape, Self, USA Today, Fox, and NBC TV and Robin´s TEDx Talk, ´´The Most Important Minutes of Your Day´´. Motivational Alarm: ´´Motivational Messages Plus Alarm, Not Restricted to Wake Up´´. My Wake UP Call®, My Wake UP Calls®, and Motivational Alarm Clock® are three of eight Registered Trademarks of My Successables™ Inc. ©2014 My Successables™ Inc. All messages and message formats are copywritten. All Rights Reserved. 1. Language: English. Narrator: Marci Shimoff, Yakov Smirnoff, Robin B. Palmer. Audio sample: http://samples.audible.de/bk/msuc/000054/bk_msuc_000054_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.06.2019
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My Money Wake UP Call (TM) Inspirational Interv...
9,95 € *
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My Money Wake UP Call™ Inspirational Interview is part of a series of interviews with the messengers who contributed their transformational content to create the patented inspiring, motivating messages invented by former longtime Broadway star, Robin Boudreau Palmer. My Wake UP Call® Motivational Alarm Clock® Messages and My Good Night Messages™ are uniquely-structured morning and evening five-minute messages with renowned experts and thought leaders who bookend every day with inspiration to achieve your personal goals and dreams, instead of with blaring buzzers and negative news. And now you can get inspired anytime, anywhere with My Wake UP Call® Motivating Messages and My Wake UP Call® Daily Inspirations! Messages can also be automated to play with free, playlist playing alarm apps at the Apple Store, Google Play, or with a list of recommended apps. Featured in Shape, Self, USA Today, Fox, and NBC TV and Robin´s TEDx Talk, ´´The Most Important Minutes of Your Day.´´ Motivational Alarm: ´´Motivational Messages Plus Alarm, Not Restricted to Wake Up´´. My Wake UP Call®, My Wake UP Calls®, and Motivational Alarm Clock® are three of eight registered trademarks of My Successables™ Inc. ©2014 My Successables™ Inc. All messages and message formats are copywritten. All Rights Reserved. 1. Language: English. Narrator: Dr. Joe Vitale, Robin B. Palmer. Audio sample: http://samples.audible.de/bk/msuc/000057/bk_msuc_000057_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.06.2019
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My Wake UP Call to Success (TM) Inspirational I...
9,95 € *
ggf. zzgl. Versand

My Wake UP Call to Success™ Inspirational Interview is part of a series of interviews with the messengers who contributed their transformational content to create the patented inspiring, motivating messages invented by former longtime Broadway star, Robin Boudreau Palmer. My Wake UP Call® Motivational Alarm Clock® Messages and My Good Night Messages™ are uniquely-structured morning and evening five-minute messages with renowned experts and thought leaders who bookend every day with inspiration to achieve your personal goals and dreams, instead of with blaring buzzers and negative news. And now you can get inspired anytime, anywhere with My Wake UP Call® Motivating Messages and My Wake UP Call® Daily Inspirations! Messages can also be automated to play with free, playlist playing alarm apps at the Apple Store, Google Play, or with a list of recommended apps. As featured in Shape, Self, USA Today, Fox and NBC TV and Robin´s TEDx Talk, ´´The Most Important Minutes of Your Day.´´ Motivational Alarm: ´´Motivational Messages Plus Alarm, Not Restricted to Wake Up´´. My Wake UP Call®, My Wake UP Calls®, and Motivational Alarm Clock® are three of eight registered trademarks of My Successables™ Inc. ©2014 My Successables™ Inc. All messages and message formats are copywritten. All Rights Reserved. 1. Language: English. Narrator: Debra Poneman, Jack Canfield, Robin B. Palmer. Audio sample: http://samples.audible.de/bk/msuc/000059/bk_msuc_000059_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.06.2019
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My Wellness Wake UP Call (TM) Inspirational Int...
9,95 € *
ggf. zzgl. Versand

My Wellness Wake UP Call™ Inspirational Interview™ is part of a series of interviews with the messengers who contributed their transformational content to create the patented inspiring, motivating messages invented by former longtime Broadway star, Robin Boudreau Palmer. My Wake UP Call® Motivational Alarm Clock® Messages and My Good Night Messages™ are uniquely-structured morning and evening five-minute messages with renowned experts and thought leaders who bookend every day with inspiration to achieve your personal goals and dreams, instead of with blaring buzzers and negative news. And now you can get inspired anytime, anywhere with My Wake UP Call® Motivating Messages and My Wake UP Call® Daily Inspirations! Messages can also be automated to play with free, playlist-playing alarm apps at the Apple Store, Google Play, or with a list of recommended apps. As featured in Shape, Self, USA Today, Fox, and NBC TV and Robin´s TEDx Talk, ´´The Most Important Minutes of Your Day´´. Motivational Alarm: ´´Motivational Messages Plus Alarm, Not Restricted to Wake Up´´. My Wake UP Call®, My Wake UP Calls®, and Motivational Alarm Clock® are three of eight registered trademarks of My Successables™ Inc. ©2014 My Successables™ Inc. All messages and message formats are copywritten. All Rights Reserved. 1. Language: English. Narrator: Jennifer Jimenez, John St. Augustine, Robin B. Palmer. Audio sample: http://samples.audible.de/bk/msuc/000062/bk_msuc_000062_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.06.2019
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