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Marshall McLuhans Kernthesen aus Understanding Media am Beispiel von Google Glass. Wird nun der menschliche Körper obsolet?:1. Auflage Jesse Khala
Google Analytics:Understanding Visitor Behavior Justin Cutroni
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this fourth edition of Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in-depth insider accounts of digital marketing successes from internationally recognised brands and digital marketing campaigns, it is essential reading for both practitioners and students alike.
KEY FEATURES ? Hands on code examples ? Lots of useful images ? Written in an approachable way ? Helps readers get their applications deployed quickly AUDIENCE Readers will have a working knowledge of application development in a modern language and an understanding of application architecture. No knowledge of cloud services required.
Google is now a dominant force on the Internet, guiding millions of searches and online purchases every day. Understanding how it works and how to make the most of it is therefore essential to anyone building or running a website, whether for business or as a hobby. This easy-to-follow guide explains not only how Google actually sifts the billions of pages of information its index contains, but shows you how you can improve the performance of your own website in Google´s search results, giving specific and detailed instructions about the sort of priority issues you need to address. 50 Ways to Make Google Love Your Website will teach you how to: - Use Google to help you understand how people search for the sort of things you are offering - Create a website that your customers will quickly find in Google - Make your website irresistible to links from other sites - Help Google understand what your site is about - Think like Google and win more traffic
Lakes of the World with Google Earth:Understanding our Environment Anja M. Scheffers/ Dieter H. Kelletat
Landforms of the World with Google Earth:Understanding our Environment Anja M. Scheffers/ Simon M. May/ Dieter H. Kelletat