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Life After Google
30,00 € *
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A FINANCIAL TIMES BOOK OF THE MONTHFROM THE WALL STREET JOURNAL: " Nothing Mr. Gilder says or writes is ever delivered at anything less than the fullest philosophical decibel.. . Mr. Gilder sounds less like a tech guru than a poet, and his words tumble out in a romantic cascade.""Google's algorithms assume the world's future is nothing more than the next moment in a random process. George Gilder shows how deep this assumption goes, what motivates people to make it, and why it's wrong: the future depends on human action." - Peter Thiel, founder of PayPal and Palantir Technologies and author of Zero to One: Notes on Startups, or How to Build the FutureThe Age of Google, built on big data and machine intelligence, has been an awesome era. But it's coming to an end. In Life after Google, George Gilder-the peerless visionary of technology and culture-explains why Silicon Valley is suffering a nervous breakdown and what to expect as the post-Google age dawns.Google's astonishing ability to "search and sort" attracts the entire world to its search engine and countless other goodies-videos, maps, email, calendars....And everything it offers is free, or so it seems. Instead of paying directly, users submit to advertising. The system of "aggregate and advertise" works-for a while-if you control an empire of data centers, but a market without prices strangles entrepreneurship and turns the Internet into a wasteland of ads.The crisis is not just economic. Even as advances in artificial intelligence induce delusions of omnipotence and transcendence, Silicon Valley has pretty much given up on security. The Internet firewalls supposedly protecting all those passwords and personal information have proved hopelessly permeable.The crisis cannot be solved within the current computer and network architecture. The future lies with the "cryptocosm"-the new architecture of the blockchain and its derivatives. Enabling cryptocurrencies such as bitcoin and ether, NEO and Hashgraph, it will provide the Internet a secure global payments system, ending the aggregate-and-advertise Age of Google.Silicon Valley, long dominated by a few giants, faces a "great unbundling," which will disperse computer power and commerce and transform the economy and the Internet.Life after Google is almost here.For fans of "Wealth and Poverty," "Knowledge and Power," and "The Scandal of Money."

Anbieter: Dodax
Stand: 18.01.2020
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Google China
34,00 € *
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High Quality Content by WIKIPEDIA articles! Google China is a subsidiary of Google, Inc., the world's largest Internet search engine company. Google China ranks as the number 2 search engine in the People's Republic of China, after Baidu. On March 22, 2010, Google began redirecting all google.cn traffic to google.com.hk (Google Hong Kong), thereby bypassing Chinese regulators and allowing uncensored Simplified Chinese search results.

Anbieter: Dodax
Stand: 18.01.2020
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Google China
35,00 € *
ggf. zzgl. Versand

High Quality Content by WIKIPEDIA articles! Google China is a subsidiary of Google, Inc., the world's largest Internet search engine company. Google China ranks as the number 2 search engine in the People's Republic of China, after Baidu. On March 22, 2010, Google began redirecting all google.cn traffic to google.com.hk (Google Hong Kong), thereby bypassing Chinese regulators and allowing uncensored Simplified Chinese search results.

Anbieter: Dodax AT
Stand: 18.01.2020
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Google Wave
39,00 € *
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Google Wave is an online software application product of Google, described as a personal communication and collaboration tool. It was first announced at the Google I/O conference on May 27, 2009. It is a web-based service, computing platform, and communications protocol designed to merge e-mail, instant messaging, wikis, and social networking. It has a strong collaborative and real-time focus supported by extensions that can provide, for example, spelling/grammar checking, automated translation among 40 languages, and numerous other extensions. Initially released only to developers, a preview release of Google Wave was extended to 100,000 users in September 2009, each allowed to invite additional users. On the 29th of November 2009, Google accepted most requests submitted soon after the extended release of the technical preview in September 2009.

Anbieter: Dodax
Stand: 18.01.2020
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Google Wave
40,10 € *
ggf. zzgl. Versand

Google Wave is an online software application product of Google, described as a personal communication and collaboration tool. It was first announced at the Google I/O conference on May 27, 2009. It is a web-based service, computing platform, and communications protocol designed to merge e-mail, instant messaging, wikis, and social networking. It has a strong collaborative and real-time focus supported by extensions that can provide, for example, spelling/grammar checking, automated translation among 40 languages, and numerous other extensions. Initially released only to developers, a preview release of Google Wave was extended to 100,000 users in September 2009, each allowed to invite additional users. On the 29th of November 2009, Google accepted most requests submitted soon after the extended release of the technical preview in September 2009.

Anbieter: Dodax AT
Stand: 18.01.2020
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Google+ for Business
19,35 € *
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In this book, top social media consultant and Google+ early adopter Chris Brogan shows businesspeople how to leverage its immense potential. This friendly, conversational, business-savvy guide helps businesspeople identify where Google+ is most likely to offer them value, avoid missteps and wasted energy, and get results fast. This is a business book, not a technology book. Business decision-makers will learn: How Google+ is different, and why the difference matters Where to start after you sign up How to define effective Google+ strategy and tactics How to integrate Google+ into current online/digital strategies How customers are using Google+ -- and what they're looking for How businesses are using Google+ -- with case studies from small businesses, enterprises, entrepreneurs, and employees How to use Circles to organize contacts and interactions far more effectively How to create posts that draw attention and spark conversations How to build a simple, low-cost content strategy How to grow an audience and share others' valuable content Tips and tactics for going way beyond the basics

Anbieter: Dodax AT
Stand: 18.01.2020
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Practical Google Analytics and Google Tag Manag...
38,49 € *
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Whether you're a marketer with development skills or a full-on web developer/analyst, Practical Google Analytics and Google Tag Manager for Developers shows you how to implement Google Analytics using Google Tag Manager to jumpstart your web analytics measurement.There's a reason that so many organizations use Google Analytics. Effective collection of data with Google Analytics can reduce customer acquisition costs, provide priceless feedback on new product initiatives, and offer insights that will grow a customer or client base. So where does Google Tag Manager fit in?Google Tag Manager allows for unprecedented collaboration between marketing and technical teams, lightning fast updates to your site, and standardization of the most common tags for on-site tracking and marketing efforts. To achieve the rich data you're really after to better serve your users' needs, you'll need the tools Google Tag Manager provides for a best-in-class implementation of Google Analytics measurement on your site.Written by data evangelist and Google Analytics expert Jonathan Weber and the team at LunaMetrics, this book offers foundational knowledge, a collection of practical Google Tag Manager recipes, well-tested best practices, and troubleshooting tips to get your implementation in tip-top condition. It covers topics including:- Google Analytics implementation via Google Tag Manager- How to customize Google Analytics for your unique situation- Using Google Tag Manager to track and analyze interactions across multiple devices and touch points- How to extract data from Google Analytics and use Google BigQuery to analyze Big Data questionsWhat You'll LearnImplementation approaches for Google Analytics, including common pitfalls and troubleshooting strategies.How to use tools like Google Tag Manager and jQuery to jumpstart your Google Analytics implementation.How to track metrics beyond page views to other critical user interactions, such as clicks on outbound links or downloads, scrolling and page engagement, usage of AJAX forms, and much more.How to incorporate additional, customized data into Google Analytics to track individual users or enrich data about their behavior.Who This Book Is ForWeb developers, data analysts, and marketers with a basic familiarity with Google Analytics from an end-user perspective, as well as some knowledge of HTML and JavaScript.

Anbieter: Dodax AT
Stand: 18.01.2020
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Practical Google Analytics and Google Tag Manag...
37,44 € *
ggf. zzgl. Versand

Whether you're a marketer with development skills or a full-on web developer/analyst, Practical Google Analytics and Google Tag Manager for Developers shows you how to implement Google Analytics using Google Tag Manager to jumpstart your web analytics measurement.There's a reason that so many organizations use Google Analytics. Effective collection of data with Google Analytics can reduce customer acquisition costs, provide priceless feedback on new product initiatives, and offer insights that will grow a customer or client base. So where does Google Tag Manager fit in?Google Tag Manager allows for unprecedented collaboration between marketing and technical teams, lightning fast updates to your site, and standardization of the most common tags for on-site tracking and marketing efforts. To achieve the rich data you're really after to better serve your users' needs, you'll need the tools Google Tag Manager provides for a best-in-class implementation of Google Analytics measurement on your site.Written by data evangelist and Google Analytics expert Jonathan Weber and the team at LunaMetrics, this book offers foundational knowledge, a collection of practical Google Tag Manager recipes, well-tested best practices, and troubleshooting tips to get your implementation in tip-top condition. It covers topics including:- Google Analytics implementation via Google Tag Manager- How to customize Google Analytics for your unique situation- Using Google Tag Manager to track and analyze interactions across multiple devices and touch points- How to extract data from Google Analytics and use Google BigQuery to analyze Big Data questionsWhat You'll LearnImplementation approaches for Google Analytics, including common pitfalls and troubleshooting strategies.How to use tools like Google Tag Manager and jQuery to jumpstart your Google Analytics implementation.How to track metrics beyond page views to other critical user interactions, such as clicks on outbound links or downloads, scrolling and page engagement, usage of AJAX forms, and much more.How to incorporate additional, customized data into Google Analytics to track individual users or enrich data about their behavior.Who This Book Is ForWeb developers, data analysts, and marketers with a basic familiarity with Google Analytics from an end-user perspective, as well as some knowledge of HTML and JavaScript.

Anbieter: Dodax
Stand: 18.01.2020
Zum Angebot
Google+ for Business
19,98 € *
ggf. zzgl. Versand

In this book, top social media consultant and Google+ early adopter Chris Brogan shows businesspeople how to leverage its immense potential. This friendly, conversational, business-savvy guide helps businesspeople identify where Google+ is most likely to offer them value, avoid missteps and wasted energy, and get results fast. This is a business book, not a technology book. Business decision-makers will learn: How Google+ is different, and why the difference matters Where to start after you sign up How to define effective Google+ strategy and tactics How to integrate Google+ into current online/digital strategies How customers are using Google+ -- and what they're looking for How businesses are using Google+ -- with case studies from small businesses, enterprises, entrepreneurs, and employees How to use Circles to organize contacts and interactions far more effectively How to create posts that draw attention and spark conversations How to build a simple, low-cost content strategy How to grow an audience and share others' valuable content Tips and tactics for going way beyond the basics

Anbieter: Dodax
Stand: 18.01.2020
Zum Angebot